Lake House-Kayaks/Paddle Boards/Private Pier Entire home · 4 bedrooms Rated 5.00 - Revenue
- $110,835
- Occupancy
- 36.3%
- Daily rate
- $759
Airbnb market data · 202612 months to September 2026
The average Airbnb in Plymouth brought in $38,347 over the 12 months through September 2026, about 16% more than the Wisconsin average of $33,105.
The short answer
Both rates and bookings run ahead of the Wisconsin average. Listings averaged $496 a night and were booked on 42% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about four times as much as in March, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Plymouth is the 74th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Plymouth Airbnb market See Every Plymouth ListingRevenue
Gross bookings per Plymouth listing averaged $38,347 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Plymouth listing brings in $6,960 in July, its best month, and $1,780 in March, its slowest. January runs within 1% of March, so either can be the slowest in a given year. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about four times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,609 | 46.3% | $439 | $120 | 61 days | 4.2 nights |
| Oct 2025 | $2,983 | 41.8% | $433 | $96 | 44 days | 3.1 nights |
| Nov 2025 | $1,894 | 38.7% | $427 | $63 | 52 days | 6.6 nights |
| Dec 2025 | $4,274 | 33.4% | $429 | $138 | 61 days | 4.8 nights |
| Jan 2026 | $1,905 | 26.2% | $418 | $61 | 36 days | 3.5 nights |
| Feb 2026 | $2,075 | 27.3% | $415 | $74 | 18 days | 3.4 nights |
| Mar 2026 | $1,656 | 30.0% | $409 | $53 | 27 days | 3.2 nights |
| Apr 2026 | $2,237 | 31.9% | $418 | $75 | 50 days | 6.7 nights |
| May 2026 | $4,448 | 35.9% | $493 | $143 | 52 days | 4.5 nights |
| Jun 2026 | $5,748 | 40.3% | $447 | $192 | 77 days | 3.3 nights |
| Jul 2026 | $8,297 | 50.9% | $460 | $268 | 97 days | 4.4 nights |
| Aug 2026 | $7,812 | 47.0% | $452 | $252 | 64 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Plymouth home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Plymouth Airbnb took in $38,347 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,210 a month.
Cleaning it yourself keeps the $3,470 a year guests pay in cleaning fees, for about $2,350 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $34,877 | $70,260 |
| Cleaning fees guests pay9% of Plymouth bookings | $3,470 | $6,980 |
| Gross bookings | $38,347 | $77,240 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Plymouth listings on Simplified Pricing, 3% for the rest | −$5,680 | −$11,450 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,470 | −$6,980 |
| Utilities and internetAbout 5% of bookings | −$1,920 | −$3,860 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$770 | −$1,540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,150 | −$2,320 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$380 | −$380 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$13,560 | −$26,720 |
| Left for housing costs, then profit | $24,787about $2,070 a month | $50,520about $4,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Plymouth's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Plymouth home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,440 a month, against $3,200 for the average one.
Occupancy
Plymouth listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy climbs to 52% in July and falls to 28% in February.
The busiest tenth of listings are booked about 5.1 times as often as the bottom quarter.
July is usually the busiest month in Plymouth, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Plymouth, known as ADR (average daily rate), was $496 over the past year, about 53% above the Wisconsin and U.S. averages ($325 and $320). Averaged month by month over the past two years, rates peak in May at about $465 and bottom out in October and November at about $410.
Prices span a wide range: the top 10% charge about 5.5 times the rate of the bottom quarter.
May rates run 14% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $496 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Plymouth it averaged $207 over the past year, from about $57 in a typical March to about $225 in a typical July.
Per open night, by tier:
July RevPAR is about four times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $207 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 37 active listings, the monthly pattern in Plymouth is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Plymouth
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,790 |
| February | $1,870 |
| March | $1,780 |
| April | $2,350 |
| May | $3,570 |
| June | $4,930 |
| July | $6,960 |
| August | $6,280 |
| September | $3,700 |
| October | $3,250 |
| November | $2,710 |
| December | $4,280 |
Guests book Plymouth stays 60 days ahead on average (about nine weeks). July stays are booked furthest out, about 86 days ahead, and February stays closest to arrival, about 13 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 60 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 37 active listings in Plymouth display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Plymouth.
Neighborhoods
AirROI's area guide picks eight Plymouth neighborhoods that draw short-term rental guests, led by Downtown Plymouth, Plymouth Lake and Sheboygan County Fairgrounds. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Plymouth | The heart of Plymouth, offering a mix of historic charm and modern amenities. A great location for guests wanting to explore local shops and restaurants. | Plymouth Arts Center, Antique Shops, Viking Park, Plymouth Fire Department Museum, Local eateries |
| Plymouth Lake | Beautiful lake area perfect for outdoor activities and family gatherings. Popular among tourists looking for a relaxing escape and water activities. | Plymouth Lake, Fishing, Paddleboarding, Picnic areas, Nature trails |
| Sheboygan County Fairgrounds | Known for hosting events and fairs, this area attracts visitors looking for entertainment and accommodations during busy seasons. | Sheboygan County Fair, Local festivals, Events and gatherings, Community market, Food trucks |
| Kettle Moraine State Forest | Ideal for nature lovers, offering stunning landscapes and hiking trails. A popular spot for those seeking outdoor adventure. | Hiking trails, Biking paths, Nature watching, Scenic views, Picnic spots |
| Plymouth Historical Society | Rich in history, this area draws guests interested in the local heritage and museums. Perfect for educational stays. | Plymouth Historical Museum, Local history tours, Guided walks, Cultural events, Historic buildings |
| Eisenbahn State Trail | A popular trail for biking and walking, attracting outdoor enthusiasts. Ideal for guests looking for active adventures. | Biking, Walking, Scenic nature views, Trailheads, Local wildlife |
| Plymouth Municipal Park | Family-friendly park with facilities for sports and recreation. Great for families looking for fun and relaxation. | Playgrounds, Sports fields, Walking paths, Picnic areas, Community events |
| Horseman Park | A beautiful park area with plenty of green space. Attracts guests looking for leisure and community events. | Playgrounds, Walking trails, Community events, Outdoor sports, Picnics |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 86% of listings in Plymouth, alongside 5 private-room listings (14%). Houses account for 76% of the stock; other property types come next at 8%.
Mostly entire homes, with a private-room segment
Plymouth Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 86.5% | 32 |
| Private room | 13.5% | 5 |
Houses dominate the property mix
Plymouth Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 75.7% | 28 |
| Others | 8.1% | 3 |
| Cabin/Outdoor | 8.1% | 3 |
| Hotel/Boutique | 5.4% | 2 |
| Apartment/Condo | 2.7% | 1 |
Most Plymouth homes are built for groups: 69% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (44%). Shares are of the 32 entire homes that give a bedroom count; rented rooms are left out.
Plymouth entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 9.4% | 3 |
| 2 bedrooms | 21.9% | 7 |
| 3 bedrooms | 3.1% | 1 |
| 4 bedrooms | 43.8% | 14 |
| 5+ bedrooms | 21.9% | 7 |
Plymouth is a group-trip market: 71% of listings sleep eight or more guests, about 6 times the share of the next most common size, four guests (12%). Shares are of the 34 listings with a guest capacity on file (92% of the market).
Plymouth listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 2.9% | 1 |
| 3 guests | 2.9% | 1 |
| 4 guests | 11.8% | 4 |
| 5 guests | 2.9% | 1 |
| 6 guests | 8.8% | 3 |
| 8+ guests | 70.6% | 24 |
Plymouth hosts set up an average of 4.4 beds per listing. About four in ten listings (41%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Plymouth: 62% of listings have one, and 57% have a fireplace.
Share of Plymouth listings with each common amenity
Guests
Plymouth draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 8% of reviews. English is spoken by 79% of guests, and Spanish by 10%.
98% of Plymouth guests are domestic
Where guests who left reviews live
Where Plymouth guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 7.9% |
| Milwaukee | 3.7% |
| Madison | 2.9% |
| Minneapolis | 2.1% |
| Indianapolis | 1.2% |
Where Plymouth guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.9% |
| Canada | 0.8% |
| United Kingdom | 0.4% |
| Mexico | 0.4% |
Languages spoken by Plymouth guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 79.1% |
| Spanish | 10.0% |
| French | 2.7% |
| Russian | 1.8% |
| Italian | 1.8% |
Plymouth Airbnbs average 4.92 stars, and 78% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.85.
Check-in scores highest in Plymouth; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.95 |
| Communication | 4.97 |
| Location | 4.96 |
| Check-in | 4.98 |
| Value | 4.85 |
Booking patterns
About nine in ten Plymouth listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Plymouth listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 59.5% | 22 |
| 181-270 days | 29.7% | 11 |
| 91-180 days | 8.1% | 3 |
| 31-90 days | 2.7% | 1 |
Days a year Plymouth listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.7% | 1 |
| 181-270 days | 8.1% | 3 |
| 91-180 days | 32.4% | 12 |
| 31-90 days | 35.1% | 13 |
| 1-30 days | 21.6% | 8 |
The average Plymouth booking lasts 4.2 nights, longest in November and shortest in March. Listings took about 21 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Plymouth
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly eight in ten listings in Plymouth accept stays of one or two nights.
Minimum stay set by Plymouth listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Plymouth, used by 38% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than four in ten listings offer Flexible or Moderate terms and 46% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Plymouth listings, from most to least flexible
Share of listings by the policy they use
Nearly three-quarters of Plymouth listings charge a cleaning fee. The typical fee is $144, and some higher fees lift the average to $212. Spread over the average stay of 4.2 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Plymouth, a four-bedroom home, took in $111,000 over the past year, about 2.9 times the city's average of $38,300.
Lake House-Kayaks/Paddle Boards/Private Pier Entire home · 4 bedrooms Rated 5.00
The 2400 sq ft Plymouth Paddock near Road America! Entire home · 4 bedrooms Rated 4.97
Lake living at Road America Entire home · 4 bedrooms Rated 5.00
Fountainhead Entire home · 4 bedrooms Rated 4.91
Newly Renovated 4 Bedroom Home Entire home · 4 bedrooms Rated 5.00
The Chalet at Road America Entire home · 5 bedrooms Rated 4.88 Only 14% of Plymouth listings are classed as professionally managed. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Town of Plymouth (30 active listings) has its own page and is left out of the comparison below.
Plymouth earns about as much per listing as Cedarburg, the top earner of the eight nearby markets in the table, all within 55 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Elkhart Lake 8 km | 75 | $25,798 | $351 | 30% |
| Sheboygan 22 km | 218 | $33,571 | $284 | 43% |
| Fond du Lac 36 km | 34 | $20,231 | $305 | 39% |
| Port Washington 42 km | 43 | $28,869 | $203 | 45% |
| Manitowoc 45 km | 47 | $21,885 | $208 | 40% |
| Cedarburg 52 km | 34 | $37,341 | $225 | 53% |
| Oshkosh 54 km | 325 | $17,254 | $394 | 32% |
| Two Rivers 55 km | 42 | $35,803 | $263 | 44% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Plymouth:
FAQ
An active Plymouth Airbnb grossed $38,347 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,290 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Plymouth listings earn between $1,240 and $5,290 in a typical month, and the top tenth $8,830 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Plymouth were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Plymouth cost $496 before fees. Half of listings charge between $160 and $595, so bedroom count and location move the price more than the average suggests.
None of the active Plymouth listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Plymouth Airbnb grossed $38,347 in the 12 months to September 2026, 16% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $24,787 a year (about $2,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,210 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $6,960 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Plymouth listing was open to book earned $207 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $451 or more.
Plymouth stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Plymouth Airbnb stay lasted 4.2 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Plymouth Airbnbs 4.92 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Plymouth, Plymouth Lake and Sheboygan County Fairgrounds draw the most short-term rental interest in Plymouth. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Plymouth as of September 2026. The closest tracked market is Elkhart Lake, 8 km away.
In Plymouth, nearly three-quarters of listings add a cleaning fee. The median fee is $144, and some higher fees lift the average to $212.
Method
Figures on this page cover 37 active Airbnb listings in Plymouth from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.