Family Beachfront Getaway Entire home · 4 bedrooms Rated 5.00 - Revenue
- $55,712
- Occupancy
- 57.6%
- Daily rate
- $507
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Stephenson brought in $19,654 over the 12 months through September 2026, about 41% less than the Wisconsin average of $33,105.
The short answer
Rates and bookings both trail the Wisconsin average. Listings averaged $209 a night and were booked on 33% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.5 times as much as in January, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Town of Stephenson is the 99th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue fell 12% while the number of active listings grew 3%.
Browse the live Town of Stephenson Airbnb market See Every Town of Stephenson ListingRevenue
Gross bookings per Town of Stephenson listing averaged $19,654 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Stephenson listing brings in $4,520 in July, its best month, and $1,000 in January, its slowest. April runs within 4% of January, so either can be the slowest in a given year. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.5 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,073 | 36.5% | $209 | $69 | 42 days | 3.8 nights |
| Oct 2025 | $2,340 | 38.4% | $205 | $75 | 29 days | 2.8 nights |
| Nov 2025 | $1,734 | 31.8% | $201 | $58 | 64 days | 5 nights |
| Dec 2025 | $1,514 | 25.6% | $205 | $49 | 38 days | 2.7 nights |
| Jan 2026 | $913 | 17.6% | $198 | $29 | 33 days | 1.8 nights |
| Feb 2026 | $1,073 | 18.5% | $196 | $38 | 32 days | 2.6 nights |
| Mar 2026 | $1,092 | 22.9% | $193 | $35 | 11 days | 3.1 nights |
| Apr 2026 | $813 | 16.7% | $197 | $27 | 16 days | 2.3 nights |
| May 2026 | $2,195 | 32.0% | $218 | $71 | 49 days | 4.3 nights |
| Jun 2026 | $3,408 | 46.2% | $224 | $114 | 66 days | 3.8 nights |
| Jul 2026 | $4,709 | 55.6% | $236 | $152 | 95 days | 3.7 nights |
| Aug 2026 | $3,949 | 50.8% | $234 | $127 | 79 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Town of Stephenson home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Town of Stephenson Airbnb took in $19,654 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,720 a month.
Cleaning it yourself keeps the $2,750 a year guests pay in cleaning fees, for about $1,230 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $860 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,904 | $28,680 |
| Cleaning fees guests pay14% of Town of Stephenson bookings | $2,750 | $4,670 |
| Gross bookings | $19,654 | $33,350 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Town of Stephenson listings on Simplified Pricing, 3% for the rest | −$2,590 | −$4,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,750 | −$4,670 |
| Utilities and internetAbout 5% of bookings | −$980 | −$1,670 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$590 | −$1,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,600 | −$12,700 |
| Left for housing costs, then profit | $12,054about $1,000 a month | $20,650about $1,720 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Stephenson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Stephenson home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,780 a month, against $1,640 for the average one.
Occupancy
Town of Stephenson listings were booked on 33% of the nights they were open over the past year, 5 percentage points below the Wisconsin average (38%) and 8 points below the U.S. average (41%). In a typical year, occupancy swings from 21% in January to 59% in July.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
July is usually the busiest month in Town of Stephenson, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Town of Stephenson, known as ADR (average daily rate), was $209 over the past year, about 36% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $225 and bottom out in October and November at about $185.
The top 10% charge about 2.4 times the rate of the bottom quarter.
July rates run 24% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Stephenson it averaged $74 over the past year, from about $32 in a typical January to about $146 in a typical July.
Per open night, by tier:
July RevPAR is about 4.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $74 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Town of Stephenson is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Town of Stephenson
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,000 |
| February | $1,120 |
| March | $1,250 |
| April | $1,030 |
| May | $2,100 |
| June | $2,940 |
| July | $4,520 |
| August | $3,870 |
| September | $2,070 |
| October | $2,280 |
| November | $1,840 |
| December | $1,550 |
Guests book Town of Stephenson stays 51 days ahead on average (about seven weeks). July stays are booked furthest out, about 102 days ahead, and March stays closest to arrival, about 15 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 32 active listings in Town of Stephenson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Stephenson.
Neighborhoods
AirROI's area guide picks seven Town of Stephenson neighborhoods that draw short-term rental guests, led by Lake Wisconsin, Baraboo Bluffs and Downtown Portage. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Wisconsin | A stunning body of water that offers opportunities for fishing, boating, and relaxation, making it ideal for vacation rentals. | Lake Wisconsin, Parks and picnic areas, Fishing spots, Boating activities, Scenic views |
| Baraboo Bluffs | A beautiful natural area that is popular for hiking and outdoor adventures, attracting nature lovers and tourists. | Baraboo Bluffs, Devil's Lake State Park, Hiking trails, Scenic vistas |
| Downtown Portage | A historic area with charming shops and restaurants, providing a cozy setting for travelers looking to explore the quaint town. | Portage Historical Society, Local shops, Restaurants, Historic buildings |
| Columbia County | A diverse area with a mix of urban and rural settings, offering various attractions that appeal to a wide range of visitors. | Columbia County Fairgrounds, Various parks, Local wineries, Historic sites |
| Devil's Lake State Park | One of Wisconsin's most popular parks known for its stunning scenery and outdoor activities, making it a top choice for travelers seeking adventure. | Devil's Lake, Hiking trails, Climbing areas, Swimming, Picnicking |
| Sauk Prairie | A serene area with natural beauty that's perfect for peaceful retreats and outdoor activities, appealing to those looking to unwind. | Sauk Prairie River, Nature trails, Outdoor recreation, Fishing spots |
| Poynette | A small, charming town that offers a welcoming atmosphere and easy access to nearby natural attractions, perfect for short stays. | Local parks, Community events, Hiking trails, Historical sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Stephenson is an entire home: all 32 listings rent the whole place. Cabins and other outdoor stays make up 53% of listings, ahead of houses (44%).
Every listing rents the whole place
Town of Stephenson Airbnb listings by room type
Cabins lead the property mix
Town of Stephenson Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 53.1% | 17 |
| House | 43.8% | 14 |
| Apartment/Condo | 3.1% | 1 |
Two-bedroom homes are the most common size in Town of Stephenson (47% of entire homes), and 47% have three or more bedrooms.
Town of Stephenson entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 6.3% | 2 |
| 2 bedrooms | 46.9% | 15 |
| 3 bedrooms | 31.3% | 10 |
| 4 bedrooms | 15.6% | 5 |
A typical two-bedroom home in Town of Stephenson earned $15,000 over the past year, against $8,660 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 15 | $15,000 | $16,900 | $153 | 35% |
| 3 bedrooms | 10 | $8,660 | $14,000 | $251 | 27% |
Town of Stephenson is a group-trip market: 44% of listings sleep eight or more guests, more than the share of the next most common size, six guests (38%).
Town of Stephenson listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 9.4% | 3 |
| 5 guests | 6.3% | 2 |
| 6 guests | 37.5% | 12 |
| 7 guests | 3.1% | 1 |
| 8+ guests | 43.8% | 14 |
Town of Stephenson hosts set up an average of 4.4 beds per listing, roughly two for every bedroom. Only 19% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Town of Stephenson: 97% of listings have one, and 41% offer lake access.
Share of Town of Stephenson listings with each common amenity
Guests
Town of Stephenson draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 7% of reviews.
99% of Town of Stephenson guests are domestic
Where guests who left reviews live
Where Town of Stephenson guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 6.9% |
| Milwaukee | 6.4% |
| Green Bay | 5.3% |
| Madison | 3.7% |
| Oshkosh | 2.7% |
Where Town of Stephenson guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.9% |
| Canada | 0.5% |
| Germany | 0.5% |
Languages spoken by Town of Stephenson guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 78.9% |
| Spanish | 8.5% |
| Italian | 4.2% |
| Chinese | 2.8% |
| Ukrainian | 1.4% |
Town of Stephenson Airbnbs average 4.87 stars, and 66% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82.
Check-in scores highest in Town of Stephenson; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.87 |
| Communication | 4.93 |
| Location | 4.91 |
| Check-in | 4.94 |
| Value | 4.82 |
Booking patterns
94% of Town of Stephenson listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Town of Stephenson listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 53.1% | 17 |
| 181-270 days | 40.6% | 13 |
| 91-180 days | 3.1% | 1 |
| 31-90 days | 3.1% | 1 |
Days a year Town of Stephenson listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.1% | 1 |
| 181-270 days | 6.3% | 2 |
| 91-180 days | 40.6% | 13 |
| 31-90 days | 28.1% | 9 |
| 1-30 days | 21.9% | 7 |
The average Town of Stephenson booking lasts 3.7 nights, longest in May and shortest in January. Listings took about 25 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Town of Stephenson
Average nights per booking, by month of stay
Two-year average by calendar month.
About three-quarters of listings in Town of Stephenson accept stays of one or two nights.
Minimum stay set by Town of Stephenson listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Stephenson, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 56% of listings use Firm or stricter terms, against 38% on Flexible or Moderate.
Cancellation policies of Town of Stephenson listings, from most to least flexible
Share of listings by the policy they use
94% of Town of Stephenson listings charge a cleaning fee. The typical fee is about $125. Spread over the average stay of 3.7 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Stephenson, a four-bedroom home, took in $55,700 over the past year, about 2.8 times the city's average of $19,700.
Family Beachfront Getaway Entire home · 4 bedrooms Rated 5.00
Scenic, Serene Lakefront Cabin — Wood Stove Entire home · 2 bedrooms Rated 4.97
Lakehouse in Northern WI on quiet Eagle Lake Entire home · 4 bedrooms Rated 5.00
Crivitz Family Getaway Entire home · 4 bedrooms Rated 4.86
The Lodge |Crivitz Trail Base| ATV/UTV/ Snowmobile Entire home · 3 bedrooms Rated 5.00
Eagle Lake Escape, Lakefront, Swimming Entire home · 4 bedrooms Rated 4.81 Only 3% of Town of Stephenson listings are classed as professionally managed, though 44% of listings have a co-host. 56% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 25% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 80 km, Town of Nasewaupee (73 km away, 30 listings) earned the most per listing, about 3.5 times as much as Town of Stephenson. Town of Nasewaupee and Fish Creek were the busiest, each booked on 43% of nights against 33% in Town of Stephenson.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Wescott 62 km | 45 | $21,212 | $265 | 29% |
| Iron Mountain 62 km | 34 | $18,097 | $177 | 34% |
| Town of Washington 64 km | 133 | $30,065 | $396 | 36% |
| Town of Nasewaupee 73 km | 30 | $69,564 | $446 | 43% |
| Egg Harbor 75 km | 104 | $52,295 | $467 | 41% |
| Fish Creek 76 km | 96 | $48,562 | $423 | 43% |
| Town of Gibraltar 77 km | 44 | $43,760 | $437 | 42% |
| Sturgeon Bay 80 km | 286 | $36,087 | $311 | 42% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Stephenson:
FAQ
An active Town of Stephenson Airbnb grossed $19,654 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,920 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Stephenson listings earn between $797 and $2,920 in a typical month, and the top tenth $4,430 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Stephenson were booked on 33% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Stephenson cost $209 before fees. Half of listings charge between $145 and $245, so bedroom count and location move the price more than the average suggests.
None of the active Town of Stephenson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Stephenson Airbnb grossed $19,654 in the 12 months to September 2026, 41% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,054 a year (about $1,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,720 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,520 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Stephenson listing was open to book earned $74 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $140 or more.
Town of Stephenson stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Town of Stephenson Airbnb stay lasted 3.7 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Town of Stephenson Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Lake Wisconsin, Baraboo Bluffs and Downtown Portage draw the most short-term rental interest in Town of Stephenson. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Town of Stephenson as of September 2026. The closest tracked market is Town of Wescott, 62 km away.
In Town of Stephenson, 94% of listings add a cleaning fee, and the typical fee is about $125.
Method
Figures on this page cover 32 active Airbnb listings in Town of Stephenson from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.