Lakefront Retreat w/Pvt Dock, Game Room, Hot Tub Entire home · 5 bedrooms Rated 5.00 - Revenue
- $208,731
- Occupancy
- 49.6%
- Daily rate
- $1,208
Airbnb market data · 202612 months to September 2026
Murray, KY Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Murray brought in $19,666 over the 12 months through September 2026, about 29% less than the Kentucky average of $27,730.
The short answer
Murray Airbnb Market at a Glance
Rates and bookings both trail the Kentucky average. Listings averaged $199 a night and were booked on 34% of available nights, against $250 and 39% for the Kentucky average.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in February, usually the slowest.
With 106 active listings, Murray is the 17th-largest of 112 Kentucky markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings grew 34%.
Browse the live Murray Airbnb market
See Every Murray Listing
Revenue
How Much Do Airbnb Hosts Make in Murray?
Gross bookings per Murray listing averaged $19,666 over the 12 months to September 2026 (Kentucky average: $27,730), before cleaning, platform and management costs and taxes.
In a typical year, the average Murray listing brings in $3,850 in July, its best month, and $1,240 in February, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,930+ a month, about three times the typical property.
- Strong performers (top 25%) earn $3,170 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $1,630 a month.
- Entry-level properties (bottom 25%) earn $803 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,230 $4,010 $1,040
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Murray Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,947 | 31.9% | $190 | $65 | 65 days | 4.4 nights |
| Oct 2025 | $2,358 | 38.9% | $188 | $76 | 54 days | 4.2 nights |
| Nov 2025 | $1,810 | 35.9% | $180 | $60 | 38 days | 3.9 nights |
| Dec 2025 | $1,773 | 32.1% | $179 | $57 | 23 days | 3.6 nights |
| Jan 2026 | $1,466 | 26.4% | $174 | $47 | 49 days | 5.4 nights |
| Feb 2026 | $1,446 | 29.6% | $175 | $52 | 22 days | 5.8 nights |
| Mar 2026 | $1,591 | 28.0% | $183 | $51 | 50 days | 3.7 nights |
| Apr 2026 | $2,314 | 36.7% | $197 | $77 | 45 days | 5 nights |
| May 2026 | $3,172 | 42.2% | $220 | $102 | 91 days | 3.5 nights |
| Jun 2026 | $3,775 | 45.0% | $229 | $126 | 81 days | 5 nights |
| Jul 2026 | $4,006 | 42.1% | $231 | $129 | 75 days | 4.3 nights |
| Aug 2026 | $2,799 | 34.3% | $214 | $90 | 46 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Murray listing earns about $1,630 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Murray Profitable?
Yes, when it's run well. The average Murray Airbnb took in $19,666 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,060 a month.
Cleaning it yourself keeps the $2,100 a year guests pay in cleaning fees, for about $1,220 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Murray Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,566 | $34,270 |
| Cleaning fees guests pay11% of Murray bookings | $2,100 | $4,100 |
| Gross bookings | $19,666 | $38,370 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Murray listings on Simplified Pricing, 3% for the rest | −$2,750 | −$5,360 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,100 | −$4,100 |
| Utilities and internetAbout 5% of bookings | −$980 | −$1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$590 | −$1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,110 | −$13,600 |
| Left for housing costs, then profit | $12,556about $1,050 a month | $24,770about $2,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Murray Airbnb Profit
The estimate starts from Murray's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Murray home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Murray's Top Earners Get There
- More nights booked. The busiest quarter of Murray listings are booked on 52% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of $155 adds about $1,540 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $235 a night or more, against a median of $155. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,760 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,850, against $1,240 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Murray listings average 4.86 stars, and 55% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,200 a month, against $1,640 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Murray?
Murray listings were booked on 34% of the nights they were open over the past year, 5 percentage points below the Kentucky average (39%) and 7 points below the U.S. average (41%). In a typical year, occupancy climbs to 46% in July and falls to 26% in January.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July is usually the busiest month in Murray, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 36% 50% 26%
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Murray?
The average nightly rate in Murray, known as ADR (average daily rate), was $199 over the past year, about 20% below the Kentucky average of $250 and about 38% below the U.S. average of $320. In a typical year, rates peak in June and July at about $220 and bottom out in November and December at about $170.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $345+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $235 or more, about $80 above the median.
- Typical properties (median) charge about $155 a night.
- Entry-level properties (bottom 25%) charge $115 or less, about three-quarters of the median.
July rates run 28% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $188 $231 $163
The 12-month ADR of $199 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Murray?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Murray it averaged $75 over the past year, from about $44 in a typical February to about $124 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $148+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $88 or more, about $30 a night above the median.
- Typical properties (median) earn about $59 per open night.
- Entry-level properties (bottom 25%) earn $34 or less, about 59% of the median.
July RevPAR is about 2.8 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $73 $129 $37
Seasonality
Best and Worst Months for Airbnb in Murray
Murray has one high season, May through August, which makes it a highly seasonal market. Business is slowest from November to March and slows again in September. A listing earns about 2.3 times as much a month in June through August as in December through February.
Average revenue by month in Murray
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,230 $3,850 $1,240
Revenue by month in Murray in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,390 |
| February | Low season | $1,240 |
| March | Low season | $1,520 |
| April | Shoulder season | $2,270 |
| May | High season | $2,750 |
| June | High season | $3,410 |
| July | High season | $3,850 |
| August | High season | $2,760 |
| September | Low season | $1,800 |
| October | Shoulder season | $2,200 |
| November | Low season | $1,790 |
| December | Low season | $1,770 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | $3,190 | 42% | $213 |
| Shoulder seasonApril, October | $2,240 | 38% | $183 |
| Low seasonSeptember, November–March | $1,590 | 32% | $174 |
How Far in Advance Do Guests Book Airbnb in Murray?
Guests book Murray stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. May stays are booked furthest out, about 99 days ahead, and February stays closest to arrival, about 21 days. A typical May booking is made in early February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 52 days 107 days 18 days
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Murray
None of the 106 active listings in Murray display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Murray.
Neighborhoods
Best Neighborhoods for Airbnb in Murray
AirROI's area guide picks eight Murray neighborhoods that draw short-term rental guests, led by Murray State University Area, Murray Main Street and Kentucky Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Murray State University Area | Proximity to the university makes this area attractive for students and families visiting for events. Ideal for short-term rentals targeting university-related guests. | Murray State University, Caldwell Green, Pogue Library, The Curris Center, The Live Center |
| Murray Main Street | The heart of downtown Murray offers a charming small-town atmosphere with shops and restaurants. Great for travelers looking for a vibrant local experience. | Murray Art Guild, Murray Historic District, Shopping boutiques, Local restaurants, Murray Courthouse |
| Kentucky Lake | A popular destination for fishing and outdoor activities, attracting vacationers during the summer months. Great for family and group retreats. | Kentucky Lake, Land Between the Lakes National Recreation Area, Lake Barkley, Fishing Spots, Camping Areas |
| North 12th Street | Residential area that is popular among families and offers convenient access to amenities and parks. Ideal for hosting long-term guests. | Central Park, Murray Country Club, Nearby shops and cafes |
| South 4th Street | A quiet neighborhood close to downtown with historical significance. Attractive for guests looking for a peaceful stay with close access to city life. | Historic Homes, Nearby parks, Local eateries |
| Shady Acres | A family-friendly neighborhood known for its spacious homes and parks. It appeals to families visiting for longer stays. | Shady Acres Park, Community Events, Family Activities |
| Westwood | An established neighborhood with easy access to both downtown and outdoor recreation areas, attracting both tourists and business travelers. | Public Parks, Nearby Shopping Centers, Dining Options |
| Murray's Rural Areas | Scenic rural areas surrounding Murray are ideal for guests seeking tranquility and nature, perfect for weekend getaways. | Farm Tours, Outdoor Activities, Scenic Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Murray Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Murray are entire homes (93%), with private rooms at 7%. Houses are the most common property type at 42%, ahead of apartments and condos (31%).
Nearly all listings rent the whole place
Murray Airbnb listings by room type
- Entire home 93%
- Private room 7%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.4% | 99 |
| Private room | 6.6% | 7 |
Listings by property type
Murray Airbnb listings by property type
- House 42%
- Apartment/Condo 31%
- Cabin/Outdoor 18%
- Hotel/Boutique 7%
- Others 2%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 41.5% | 44 |
| Apartment/Condo | 31.1% | 33 |
| Cabin/Outdoor | 17.9% | 19 |
| Hotel/Boutique | 6.6% | 7 |
| Others | 1.9% | 2 |
| Unique stay | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Murray Have?
Two-bedroom homes are the most common size in Murray (38% of entire homes), and 31% have three or more bedrooms. Shares are of the 97 entire homes that give a bedroom count; rented rooms are left out.
Murray entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
30%
38%
19%
10%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.0% | 1 |
| 1 bedroom | 29.9% | 29 |
| 2 bedrooms | 38.1% | 37 |
| 3 bedrooms | 18.6% | 18 |
| 4 bedrooms | 10.3% | 10 |
| 5+ bedrooms | 2.1% | 2 |
What Each Home Size Earns in Murray
A typical one-bedroom home in Murray earned $9,470 over the past year, against $20,100 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 29 | $9,470 | $13,200 | $134 | 36% |
| 2 bedrooms | 37 | $15,900 | $18,700 | $186 | 34% |
| 3 bedrooms | 18 | $17,100 | $20,300 | $236 | 33% |
| 4 bedrooms | 10 | $20,100 | $30,100 | $330 | 37% |
How Many Guests Do Airbnbs in Murray Sleep?
Murray is a group-trip market: 30% of listings sleep eight or more guests, more than the share of the next most common size, four guests (24%).
Murray listings by guest capacity
Share of listings by the number of guests they sleep
10%
10%
24%
10%
14%
30%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.5% | 11 |
| 3 guests | 10.5% | 11 |
| 4 guests | 23.8% | 25 |
| 5 guests | 10.5% | 11 |
| 6 guests | 14.3% | 15 |
| 8+ guests | 30.5% | 32 |
How Murray Airbnb Listings Are Set Up
Murray hosts set up an average of 3.4 beds per listing. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 3.4
- Show exact location
- 38%
What Amenities Do Airbnb Listings in Murray Offer?
Fire pits are common in Murray: 52% of listings have one, and 61% offer self check-in.
Share of Murray listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Murray
Listings in Murray with a hot tub earned about 3.9 times as much a year, on average, as those without: $59,300 against $15,100. The gap is smaller for a smart lock (about 2.9 times as much) and a kayak (about 2.8 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Murray listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 10% | $59,300 | $15,100 | +293% |
| Smart lock | 14% | $45,000 | $15,500 | +190% |
| Kayak | 11% | $45,500 | $16,400 | +178% |
| Indoor fireplace | 21% | $38,800 | $14,700 | +164% |
| Self check-in | 61% | $25,800 | $10,000 | +157% |
| Fire pit | 52% | $26,200 | $12,700 | +106% |
| Dedicated workspace | 30% | $29,000 | $15,600 | +86% |
| Outdoor furniture | 48% | $25,700 | $14,000 | +83% |
| Boat slip | 22% | $27,800 | $17,400 | +60% |
| Outdoor dining area | 53% | $23,600 | $15,200 | +55% |
Guests
Who Books Airbnbs in Murray?
Murray draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Nashville is the largest source, at about 3% of reviews.
99% of Murray guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Murray guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Nashville | 3.1% |
| Louisville | 2.9% |
| St. Louis | 1.6% |
| Lexington | 1.4% |
| Willard | 1.4% |
Where Murray guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.7% |
| Canada | 0.2% |
| Australia | 0.2% |
| Mexico | 0.2% |
| Germany | 0.2% |
Languages spoken by Murray guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 86.4% |
| Spanish | 5.6% |
| French | 2.3% |
| Sign Language | 0.9% |
| Haitian | 0.9% |
What Are Airbnb Guest Ratings in Murray?
Murray Airbnbs average 4.86 stars, and 55% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82.
Check-in scores highest in Murray; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.87 |
| Communication | 4.92 |
| Location | 4.86 |
| Check-in | 4.93 |
| Value | 4.82 |
Booking patterns
How Guests Book in Murray: Stays, Rules and Fees
More than nine in ten Murray listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Murray listings are open to guests
Share of listings by days a year
- 271-366 days 61%
- 181-270 days 31%
- 91-180 days 7%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 61.3% | 65 |
| 181-270 days | 31.1% | 33 |
| 91-180 days | 6.6% | 7 |
| 31-90 days | 0.9% | 1 |
Days a year Murray listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 8%
- 91-180 days 33%
- 31-90 days 39%
- 1-30 days 19%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.9% | 1 |
| 181-270 days | 8.5% | 9 |
| 91-180 days | 33.0% | 35 |
| 31-90 days | 38.7% | 41 |
| 1-30 days | 18.9% | 20 |
What Is the Average Length of Stay for Airbnb in Murray?
The average Murray booking lasts 4.6 nights, longest in July and shortest in May. Listings took about 20 bookings each over the year, some 2,140 in all. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Murray
Average nights per booking, by month of stay
Average 4.2 nights 5.2 nights 3.3 nights
Two-year average by calendar month.
Murray Airbnb Minimum Stay Requirements
Nearly nine in ten listings in Murray accept stays of one or two nights.
Minimum stay set by Murray listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Murray?
Firm is the most common cancellation policy in Murray, used by 48% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than four in ten listings offer Flexible or Moderate terms and 51% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Murray listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Murray?
Nearly nine in ten Murray listings charge a cleaning fee. The typical fee is about $85. Spread over the average stay of 4.6 nights, that adds roughly $19 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $85
- Average cleaning fee
- $97
- Listings charging a fee
- 87.7%
- Share of gross revenue
- 10.7%
Top earners
Top-Earning Airbnbs and Hosts in Murray
The top-grossing Airbnb in Murray, a five-bedroom home, took in $209,000 over the past year, about 11 times the city's average of $19,700. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Lakefront Retreat w/Pvt Dock, Game Room, Hot Tub Entire home · 5 bedrooms Rated 5.00 
Lakefront Getaway | Pool, Pickleball, Dock Entire home · 4 bedrooms Rated 4.99 - Revenue
- $70,227
- Occupancy
- 50.4%
- Daily rate
- $436
Relaxing 6 Bedroom Home Near Murray and KY Lake Entire home · 6 bedrooms Rated 4.84 - Revenue
- $66,920
- Occupancy
- 37.4%
- Daily rate
- $435
Secluded Cabin with Hot Tub, Firepit Entire home · 2 bedrooms Rated 5.00 - Revenue
- $63,551
- Occupancy
- 50.8%
- Daily rate
- $341
Peace Of Mind Entire home · 2 bedrooms Rated 4.98 - Revenue
- $57,733
- Occupancy
- 82.4%
- Daily rate
- $184
Lakefront Home | Private Dock, Hot Tub & Kayaks Entire home · 2 bedrooms Rated 4.94 - Revenue
- $57,087
- Occupancy
- 33.5%
- Daily rate
- $431
Who Are the Top Airbnb Hosts in Murray?
Tom is the top-grossing host in Murray, with $388,000 in bookings across 5 listings over the past year. The market is concentrated: the ten top-grossing hosts run 59% of its 106 listings. Tom also earns more per listing than any other host on the list.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Tom | 5 | $388,160 | $77,632 | 4.99/5 | |
| Dennis | 30 | $376,435 | $12,548 | 4.85/5 | |
| Evolve | 8 | $226,887 | $28,361 | 4.86/5 | |
| 4 | Brian | 3 | $129,838 | $43,279 | 4.97/5 |
| 5 | Danielle | 8 | $91,319 | $11,415 | 4.83/5 |
| 6 | Richard | 2 | $71,757 | $35,879 | 4.96/5 |
| 7 | Patti | 1 | $70,227 | $70,227 | 4.99/5 |
| 8 | Matthew | 1 | $66,920 | $66,920 | 4.84/5 |
| 9 | Allison | 2 | $59,402 | $29,701 | 4.63/5 |
| 10 | Matt | 3 | $47,346 | $15,782 | 4.86/5 |
Who Are the Airbnb Hosts in Murray?
Only 11% of Murray listings are classed as professionally managed, though 58% of listings have a co-host. 73% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
- Superhosts
- 72.6%
- Professional management
- 11.3%
- Cohosted listings
- 58.5%
- Instant Book enabled
- 54.7%
- Simplified Pricing
- 87.7%
Nearby markets
Murray vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 44 km, Cadiz (29 km away) earned the most per listing, about 76% more than Murray. Grand Rivers was the busiest, booked on 41% of nights against 34% in Murray.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| New Concord 11 km | 37 | $22,589 | $246 | 37% |
| Benton 24 km | 46 | $28,232 | $265 | 37% |
| Cadiz 29 km | 142 | $34,618 | $326 | 34% |
| Dover 32 km | 42 | $22,858 | $209 | 38% |
| Gilbertsville 33 km | 62 | $21,725 | $274 | 30% |
| Springville 33 km | 80 | $12,200 | $171 | 28% |
| Grand Rivers 41 km | 37 | $28,012 | $210 | 41% |
| Eddyville 44 km | 56 | $14,198 | $232 | 29% |
Other Airbnb Markets in Kentucky
- Louisville Airbnb data 2,190 listings
- Lexington Airbnb data 819 listings
- Stanton Airbnb data 322 listings
- Williamstown Airbnb data 227 listings
- Campton Airbnb data 223 listings
- Covington Airbnb data 220 listings
- Frankfort Airbnb data 220 listings
- Bowling Green Airbnb data 203 listings
See all 112 Kentucky Airbnb markets
Markets Similar to Murray
Markets elsewhere in the United States with a similar nightly rate and occupancy to Murray:
- Little River Airbnb data SC · $200/night · 33.9%
- Biloxi Airbnb data MS · $201/night · 34.3%
- East Point Airbnb data GA · $199/night · 33.4%
- Jacksonville Airbnb data OR · $202/night · 34.8%
- Dunsmuir Airbnb data CA · $203/night · 33.4%
- Kyle Airbnb data TX · $206/night · 34.6%
FAQ
Murray Airbnb FAQ
How much do Airbnb hosts make in Murray?
An active Murray Airbnb grossed $19,666 on average in the 12 months to September 2026, according to AirROI's tracking of 106 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,170 or more in a typical month.
How much can I make on Airbnb in Murray?
It depends most on the home's size, location and how it's run. The middle half of Murray listings earn between $803 and $3,170 in a typical month, and the top tenth $4,930 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Murray?
Listings in Murray were booked on 34% of available nights over the past year. That compares with 39% for the Kentucky average. July is usually the busiest month.
How much does an Airbnb cost per night in Murray?
The average booked night in Murray cost $199 before fees. Half of listings charge between $115 and $235, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Murray?
None of the active Murray listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Murray?
Yes, when it's run well. The average Murray Airbnb grossed $19,666 in the 12 months to September 2026, 29% below the Kentucky average of $27,730. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,556 a year (about $1,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,060 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Murray?
July usually pays best, averaging $3,850 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Murray?
Each night a Murray listing was open to book earned $75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $148 or more.
How far in advance do guests book Airbnbs in Murray?
Murray stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Murray?
The average Murray Airbnb stay lasted 4.6 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Murray rated?
Guests rate Murray Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Murray?
Murray State University Area, Murray Main Street and Kentucky Lake draw the most short-term rental interest in Murray. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Murray?
AirROI counted 106 active Airbnb listings in Murray as of September 2026. The closest tracked market is New Concord, 11 km away.
How much are Airbnb cleaning fees in Murray?
In Murray, nearly nine in ten listings add a cleaning fee, and the typical fee is about $85.
Method
About This Data
Figures on this page cover 106 active Airbnb listings in Murray from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.