St. George, Utah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St. George, Utah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $40,402 per year — at a $400 nightly rate, 33.8% occupancy, and a $143 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 83 active listings, St. George is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 1975.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in St. George?
In St. George, the headline Airbnb metrics are $40,402 in average annual revenue,33.8% occupancy, $400 ADR, and $143 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St. George?
Understanding the monthly revenue variations for Airbnb listings in St. George is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. George is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. George across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,744+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,333 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,374 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,272, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. George
What Is the Monthly Airbnb Occupancy Rate in St. George?
Maximize your bookings by understanding the St. George STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. George:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. George
What Is the Average Airbnb Nightly Rate in St. George?
Effective short term rental pricing strategy in St. George involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. George typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $785+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $346 or more.
- Typical properties (Median) charge around $264 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in St. George
What Is the RevPAR for Airbnb in St. George?
RevPAR in St. George is currently $143. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $57 RevPAR.
- Typical properties (Median) generate $84 RevPAR.
- Strong performers (Top 25%) earn $135 RevPAR.
- Best-in-class (Top 10%) achieve $310 RevPAR.
Average Monthly RevPAR Trend in St. George
RevPAR Insights for St. George
- The average RevPAR in St. George is $143. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($310) and bottom 25% ($57) is $253, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St. George benchmarks. If your RevPAR falls below the median of $84, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $135+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live St. George Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in St. George?
St. George's peak Airbnb season falls in June, July, October, while the softest stretch is January, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, October)
- Revenue averages $5,859 per month
- Occupancy rates average 43.8%
- Daily rates average $379
Shoulder Season
- Revenue averages $4,371 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $365
Low Season (January, May, September)
- Revenue drops to average $2,597 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $348
Seasonality Insights for St. George
- Airbnb seasonality in St. George is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St. George's highest earning potential, with monthly revenues climbing to $6,461, occupancy reaching 47.2%, and ADRs peaking at $431.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,092, occupancy could drop to 14.6%, and ADRs may adjust to $318.
- Lower occupancy paired with meaningful seasonality means hosts in St. George need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St. George, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St. George?
With 13% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in St. George. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St. George to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 13% licensed listings)
What Are the Best Neighborhoods for Airbnb in St. George?
St. George is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. George | The heart of St. George, offering vibrant local shops, restaurants, and cultural experiences. Ideal for visitors wanting to explore the city and its events. | St. George Town Square, Brigham Young Winter Home, Daughters of Utah Pioneers Museum, St. George Art Museum, Various local dining options |
| Snow Canyon | A beautiful state park known for its dramatic landscapes and outdoor activities. Perfect for nature lovers and adventure seekers. | Snow Canyon State Park, Hiking and biking trails, Sand Dunes, Historic sites within the park |
| Hurricane | Just a short drive from St. George, known for its proximity to Zion National Park. Great for visitors looking to explore beautiful national parks. | Zion National Park, Sand Hollow State Park, Sky Mountain Golf Course, Local boutiques and eateries |
| Washington | A growing area with family-friendly attractions, parks, and easy access to St. George. Appeals to families and longer-term visitors. | Green Spring Golf Course, Pioneer Park, Local shopping options, Nearby nature spots |
| Ivins | Known for its scenic views and proximity to the Red Cliffs Desert Reserve. Ideal for those looking for a quiet, nature-centric environment. | Red Cliffs Desert Reserve, Tuacahn Amphitheatre, Local hiking trails and scenic viewpoints |
| Santa Clara | A quaint town adjacent to St. George, offering small-town charm and scenic landscapes. Attractive for those looking for a peaceful stay. | Snow Canyon State Park, Local historical sites, Charming shops and cafes |
| Mesquite, NV (near St. George) | Just over the border in Nevada, known for its casinos and golf courses, appealing to visitors looking for entertainment and recreation. | Mesquite Gaming, Local golf courses, Outdoor activities, Shopping and dining options nearby |
| Zion National Park (Nearby) | Though a bit further, it is a major attraction that draws millions. Visitors often look for nearby accommodations in St. George for convenience. | Zion National Park, Hiking trails, Breathtaking scenery, Outdoor activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St. George offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St. George?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. George
- The St. George Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. George, House properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 49.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 8.4%) offer potential for unique stay experiences.
St. George Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. George
- The dominant room capacity in St. George is 3 bedrooms listings, making up 22.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 45.8% of the active Airbnb listings in St. George, indicating a high concentration in these sizes.
- A significant 65.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. George.
St. George Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. George
- The most common guest capacity trend in St. George vacation rentals is listings accommodating 8+ guests (66.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the St. George STR market, accounting for 86.8% of listings.
- 72.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. George.
- On average, properties in St. George are equipped to host 6.7 guests.
How Do Listings in St. George Compare on Quality?
Listing quality in St. George can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St. George
- At 49.3 photos per listing on average, St. George hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 59.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St. George averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St. George?
Amenity Prevalence
Amenity Insights for St. George
- Essential amenities in St. George that guests expect include: Free parking on premises, Air conditioning, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Cooking basics, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. George: Free parking on premises, Air conditioning, TV, Heating.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, TV, Heating.
- Consider adding popular differentiators like Smoke alarm or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. George to stay competitive.
Which Airbnb Amenities Boost Revenue in St. George?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St. George, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
WaterfrontHigh opportunity | 6.0% | $161,466 | $32,641 | 394.7% |
Wifi | 94.0% | $42,424 | $8,862 | 378.7% |
Indoor fireplace | 10.8% | $128,007 | $29,747 | 330.3% |
Washer | 89.2% | $43,833 | $12,187 | 259.7% |
Sound systemHigh opportunity | 6.0% | $124,532 | $35,009 | 255.7% |
Mini fridgeHigh opportunity | 8.4% | $107,196 | $34,250 | 213.0% |
Children’s dinnerwareHigh opportunity | 9.6% | $104,802 | $33,532 | 212.5% |
Pool | 81.9% | $45,876 | $15,586 | 194.3% |
Ping pong tableHigh opportunity | 6.0% | $104,345 | $36,303 | 187.4% |
Dryer | 84.3% | $44,900 | $16,179 | 177.5% |
Revenue Impact Insights for St. George
- Waterfront tops the revenue impact list with a 394.7% uplift — listings with this amenity earn $161,466 vs. $32,641 without it.
- High-opportunity amenities — Waterfront, Sound system, Mini fridge — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Washer, Pool, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Waterfront — it has the best combination of high revenue impact and low market saturation in St. George.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St. George STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. George. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. George Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St. George
- The typical guest profile for Airbnb in St. George consists of primarily domestic travelers (97%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Canada (0.7%).
- Top languages spoken are English (68.1%) followed by Spanish (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St. George?
Listings in St. George average 4.82 out of 5 overall, with about 17.2 reviews per active listing and 34.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St. George
- With an overall rating of 4.82, St. George listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St. George Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. George
- The most common availability pattern in St. George falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. George (48.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St. George?
Average Booking Lead Time by Month
Booking Lead Time Insights for St. George
- The overall average booking lead time for vacation rentals in St. George is 36 days.
- Guests book furthest in advance for stays during April (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in St. George.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these St. George averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St. George?
Guests in St. George stay about 3.8 nights on average, generating roughly 1,827 reservations and 22 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in St. George
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St. George
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (5.1 nights) and shorten in Apr (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St. George Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
14.5% of total
2 Nights
29 listings
34.9% of total
30+ Nights
42 listings
50.6% of total
Key Insights
- The most prevalent minimum stay requirement in St. George is 30+ Nights, adopted by 50.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.6%) caters to monthly stays (30+ nights) in St. George, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.6% of St. George hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
- A 2-night minimum appears standard (34.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 50.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. George.
St. George Airbnb Cancellation Policy Trends Analysis (2026)
Limited
12 listings
14.5% of total
Super Strict 30 Days
3 listings
3.6% of total
Flexible
9 listings
10.8% of total
Moderate
16 listings
19.3% of total
Firm
37 listings
44.6% of total
Strict
6 listings
7.2% of total
Cancellation Policy Insights for St. George
- The prevailing Airbnb cancellation policy trend in St. George is Firm, used by 44.6% of listings.
- A majority (51.8%) of hosts in St. George utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (7.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.6% market standard in St. George.
- Using a Strict policy might deter some guests, as only 7.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. George.
How Much Are Airbnb Cleaning Fees in St. George?
Cleaning fees in St. George are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St. George
- 92.8% of listings charge a cleaning fee, making it standard practice in St. George. Guests expect it and factor it into their booking decisions.
- The gap between the average ($364) and median ($304) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 20.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the St. George median of $304. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St. George Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Georgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Oasis Utah at Desert Color (by Ember Stays)
Entire Place • 8 bedrooms
The Castle: Private Pool+ Fall Break Availability
Entire Place • 8 bedrooms
Private Pool & Pickleball Heaven
Entire Place • 9 bedrooms
The Palm: Desert Color Lagoon-Front
Entire Place • 7 bedrooms
The Cove at Desert Color (by Ember Stays)
Entire Place • 6 bedrooms
Luxury Beachside: Lagoon Front + Private Pool
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St. George?
Learn from the best! This table showcases top-performing Airbnb hosts in St. George based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Red Rock | 36 | $1,683,378 | 161 | 4.81/5.0 |
| Ember Stays | 6 | $836,859 | 54 | 4.92/5.0 |
| Spencer | 1 | $167,497 | 17 | 5.00/5.0 |
| May And Don | 7 | $143,842 | 286 | 4.88/5.0 |
| Red Sands | 4 | $96,487 | 30 | 4.93/5.0 |
| St George Rentals | 3 | $51,348 | 34 | 4.46/5.0 |
| Riley | 1 | $45,195 | 59 | 4.93/5.0 |
| Ledges | 1 | $37,777 | 2 | Not Rated |
| Evolve | 2 | $35,047 | 20 | 4.75/5.0 |
| Rachel | 1 | $32,479 | 56 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. George.
Who Are the Airbnb Hosts in St. George?
St. George is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for St. George
- With 84.3% Superhosts, St. George has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 65.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 90.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these St. George averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in St. George
These are the highest-grossing professional property management operations in St. George, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Red Rock | 36 | $1,683,378 | $463 | 31.8% | 4.81/5 |
| Ember Stays | 6 | $836,859 | $1,264 | 38.2% | 4.92/5 |
| Red Sands | 4 | $96,487 | $278 | 29.6% | 4.93/5 |
| St George Rentals | 3 | $51,348 | $165 | 38.1% | 4.46/5 |
| Ledges | 1 | $37,777 | $432 | 33.7% | N/A |
| Evolve | 2 | $35,047 | $232 | 32.1% | 4.75/5 |
| Blue Haven | 1 | $19,611 | $249 | 38.3% | 4.71/5 |
| Simply Rented Vacation Rentals | 1 | $19,127 | $349 | 24.7% | 5.00/5 |
Management Company Insights for St. George
- The leading management company, Red Rock, operates 36 listings with $1,683,378 in gross revenue — a useful benchmark for what scale looks like in St. George.
- Top managers average 7 properties each, suggesting professional management in St. George still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does St. George's Airbnb Market Compare to Nearby Cities?
How does the St. George Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Verkin, St. George has 16 percentage points lower occupancy and about $188 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 134 | $5,402 | $473.73 | 45% |
| Rockville | 22 | $4,566 | $502.88 | 32% |
| Santa Clara | 281 | $3,879 | $447.23 | 35% |
| Hurricane | 727 | $3,875 | $342.66 | 44% |
| Orderville | 256 | $3,266 | $328.24 | 37% |
| Ivins | 92 | $3,170 | $385.06 | 41% |
| Washington | 720 | $3,072 | $310.80 | 39% |
| Alton | 45 | $3,018 | $289.93 | 43% |
| Virgin | 112 | $2,968 | $300.14 | 39% |
| La Verkin | 192 | $2,945 | $212.65 | 50% |
Frequently Asked Questions About Airbnb in St. George
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St. George.
How much do Airbnb hosts make in St. George?
St. George hosts earn about $40,402 per year on average, with an average nightly rate of $400 and RevPAR of $143. Those figures describe the typical revenue environment for active listings in St. George, Utah, not the ceiling for the best operators. Source: AirROI 2026 data, St. George market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in St. George?
The average Airbnb occupancy rate in St. George is 33.8%. June is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St. George?
Listings in St. George average $400 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St. George?
St. George currently has about 83 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St. George?
AirROI currently classifies the short-term rental regulation level in St. George as Moderate. The dataset also shows about 13.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St. George?
RevPAR in St. George is about $143. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St. George?
Occupancy of 33.8% means St. George is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $40,402, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St. George?
The average booking lead time in St. George is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St. George?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St. George include Downtown St. George, Snow Canyon, Hurricane. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St. George?
entire_home listings make up 98.8% of the active supply in St. George. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St. George compare to nearby Airbnb markets?
Among neighboring markets, Springdale posts $64,819 in average annual revenue with 45.5% occupancy, compared to St. George's $40,402 and 33.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St. George?
The average Airbnb stay length in St. George is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St. George?
Airbnb listings in St. George average 4.82 out of 5 overall. About 34.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St. George?
Waterfront and Wifi are among the strongest revenue-linked amenities in St. George. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St. George?
Yes. About 92.8% of active Airbnb listings in St. George charge a cleaning fee, and the average fee is $364. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St. George?
A 84.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.