Lake house w/beach | Hot Tub | Dells 20 min Entire home · 4 bedrooms Rated 4.97 - Revenue
- $148,883
- Occupancy
- 59.7%
- Daily rate
- $567
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Jackson brought in $30,139 over the 12 months through September 2026, about 9% less than the Wisconsin average of $33,105.
The short answer
Bookings in Town of Jackson trail the Wisconsin average, at prices about 9% lower. Listings averaged $296 a night and were booked on 33% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 3.6 times as much as in February, usually the slowest. With only 35 active listings, a few bookings can reorder the months.
With 35 active listings, Town of Jackson is the 82nd-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 8%.
Browse the live Town of Jackson Airbnb market See Every Town of Jackson ListingRevenue
Gross bookings per Town of Jackson listing averaged $30,139 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Jackson listing brings in $6,590 in July, its best month, and $1,830 in February, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,612 | 27.4% | $275 | $87 | 46 days | 4.5 nights |
| Oct 2025 | $3,413 | 34.8% | $266 | $110 | 41 days | 2.8 nights |
| Nov 2025 | $2,176 | 26.2% | $253 | $73 | 61 days | 3.6 nights |
| Dec 2025 | $2,109 | 23.4% | $256 | $68 | 34 days | 3.3 nights |
| Jan 2026 | $1,845 | 21.3% | $253 | $60 | 40 days | 2.3 nights |
| Feb 2026 | $1,645 | 23.3% | $242 | $59 | 21 days | 2.5 nights |
| Mar 2026 | $2,166 | 26.1% | $244 | $70 | 21 days | 2.9 nights |
| Apr 2026 | $2,896 | 35.0% | $246 | $97 | 28 days | 6.9 nights |
| May 2026 | $4,132 | 40.9% | $296 | $133 | 41 days | 3.8 nights |
| Jun 2026 | $5,752 | 50.8% | $335 | $192 | 70 days | 4.1 nights |
| Jul 2026 | $7,074 | 57.7% | $352 | $228 | 83 days | 3.3 nights |
| Aug 2026 | $5,842 | 47.9% | $343 | $188 | 65 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Jackson address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Town of Jackson Airbnb took in $30,139 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,570 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,920 a month.
Cleaning it yourself keeps the $4,130 a year guests pay in cleaning fees, for about $1,910 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,350 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $26,009 | $47,840 |
| Cleaning fees guests pay14% of Town of Jackson bookings | $4,130 | $7,600 |
| Gross bookings | $30,139 | $55,440 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Town of Jackson listings on Simplified Pricing, 3% for the rest | −$3,700 | −$6,810 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,130 | −$7,600 |
| Utilities and internetAbout 5% of bookings | −$1,510 | −$2,770 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$600 | −$1,110 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$900 | −$1,660 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$300 | −$300 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$11,290 | −$20,400 |
| Left for housing costs, then profit | $18,849about $1,570 a month | $35,040about $2,920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Jackson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Jackson home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,620 a month, against $2,510 for the average one.
Occupancy
Town of Jackson listings were booked on 33% of the nights they were open over the past year, 5 percentage points below the Wisconsin average (38%) and 8 points below the U.S. average (41%). In a typical year, occupancy swings from 22% in January to 58% in July.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
July is usually the busiest month in Town of Jackson, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Town of Jackson, known as ADR (average daily rate), was $296 over the past year, about 9% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $325 and bottom out in February and March at about $235.
The top 10% charge about 2.3 times the rate of the bottom quarter.
July rates run 38% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $296 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Jackson it averaged $107 over the past year, from about $65 in a typical February to about $212 in a typical July.
Per open night, by tier:
July RevPAR is about 3.2 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 35 active listings, the monthly pattern in Town of Jackson is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Town of Jackson
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,070 |
| February | $1,830 |
| March | $2,260 |
| April | $2,540 |
| May | $3,780 |
| June | $5,190 |
| July | $6,590 |
| August | $5,740 |
| September | $2,700 |
| October | $3,200 |
| November | $2,040 |
| December | $2,340 |
Guests book Town of Jackson stays 49 days ahead on average (about seven weeks). July stays are booked furthest out, about 93 days ahead, and March stays closest to arrival, about 23 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 35 active listings in Town of Jackson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Jackson.
Neighborhoods
AirROI's area guide picks eight Town of Jackson neighborhoods that draw short-term rental guests, led by Downtown Jackson, Jackson Lake Area and The Village. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Jackson | The heart of Jackson, offering a mix of charming shops, restaurants, and cultural experiences. A prime location for tourists looking to explore local events and attractions. | Jackson Community Theatre, Local Art Galleries, Historic Main Street, Restaurants and Cafes, Jackson Lake |
| Jackson Lake Area | Beautiful waterfront access with stunning views and outdoor recreational opportunities. Ideal for nature lovers and families looking for a peaceful getaway. | Jackson Lake, Fishing and Boating, Hiking Trails, Picnic Areas, Wildlife Watching |
| The Village | A quaint and picturesque area with a small-town feel. This area attracts families and visitors looking for a cozy atmosphere and community events. | The Jackson Historical Museum, Local Farmers Market, Community Parks, Seasonal Festivals, Quaint Shops |
| Ski Hills | Close proximity to ski resorts, making it a popular choice for winter sports enthusiasts and those looking for seasonal activities year-round. | Skiing and Snowboarding, Ski Resorts, Winter Hiking Trails, Equipment Rental Shops, Scenic Views |
| Nature Trails | A hub for hikers and outdoor enthusiasts, this area is known for its scenic trails and natural beauty, attracting those who love the great outdoors. | Jackson River Pathway, Wildlife Viewing Spots, Picnic Areas, Natural Springs, Year-Round Hiking |
| Cultural District | Rich in local culture and history, this district offers access to museums, local art, and community events, appealing to those interested in the arts. | Museums, Art Exhibitions, Cultural Festivals, Local Theaters, Workshops |
| Waterfront Properties | Properties with lake views are in high demand, providing guests with a relaxing experience by the water, popular for summer getaways. | Scenic Lake Views, Private Docks, Water Sports, Beaches, Sunset Viewing |
| Historical Area | Known for its historical significance and charming architecture, this area attracts those interested in history and local heritage. | Historical Landmarks, Guided Tours, Local Heritage Sites, Historic Homes, Cultural Programs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Jackson is an entire home: all 35 listings rent the whole place. Cabins and other outdoor stays make up 54% of listings, ahead of houses (46%).
Every listing rents the whole place
Town of Jackson Airbnb listings by room type
Cabins lead the property mix
Town of Jackson Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 54.3% | 19 |
| House | 45.7% | 16 |
Most Town of Jackson homes are built for groups: 79% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (59%).
Town of Jackson entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 2 bedrooms | 20.6% | 7 |
| 3 bedrooms | 58.8% | 20 |
| 4 bedrooms | 17.6% | 6 |
| 5+ bedrooms | 2.9% | 1 |
Town of Jackson is a group-trip market: 40% of listings sleep eight or more guests, more than the share of the next most common size, six guests (34%).
Town of Jackson listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 20.0% | 7 |
| 5 guests | 2.9% | 1 |
| 6 guests | 34.3% | 12 |
| 7 guests | 2.9% | 1 |
| 8+ guests | 40.0% | 14 |
Town of Jackson hosts set up an average of 5.2 beds per listing, roughly two for every bedroom. Only 46% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Town of Jackson: 51% of listings have one, and 49% have a waterfront setting.
Share of Town of Jackson listings with each common amenity
Guests
Town of Jackson draws mostly domestic guests: 98% of those who left reviews live in the United States. Minneapolis alone accounts for 11% of reviews. English is spoken by 72% of guests, and Spanish by 17%.
98% of Town of Jackson guests are domestic
Where guests who left reviews live
Where Town of Jackson guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Minneapolis | 10.8% |
| Chicago | 9.0% |
| Saint Paul | 7.8% |
| Milwaukee | 3.6% |
| Madison | 3.0% |
Where Town of Jackson guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.6% |
| Canada | 0.6% |
| Singapore | 0.6% |
| United Kingdom | 0.6% |
| France | 0.6% |
Languages spoken by Town of Jackson guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 72.0% |
| Spanish | 17.1% |
| Russian | 3.7% |
| French | 1.2% |
| Portuguese | 1.2% |
Town of Jackson Airbnbs average 4.84 stars, and 60% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.93 for host communication and check-in.
Communication and check-in score highest in Town of Jackson; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.79 |
| Communication | 4.93 |
| Location | 4.83 |
| Check-in | 4.93 |
| Value | 4.74 |
Booking patterns
More than nine in ten Town of Jackson listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 31% of listings; blocked nights include any the host closes off.
Days a year Town of Jackson listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.1% | 20 |
| 181-270 days | 34.3% | 12 |
| 91-180 days | 8.6% | 3 |
Days a year Town of Jackson listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 11.4% | 4 |
| 91-180 days | 31.4% | 11 |
| 31-90 days | 31.4% | 11 |
| 1-30 days | 25.7% | 9 |
The average Town of Jackson booking lasts 4 nights, longest in April and shortest in January. Listings took about 24 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Town of Jackson
Average nights per booking, by month of stay
Two-year average by calendar month.
86% of listings in Town of Jackson accept stays of one or two nights.
Minimum stay set by Town of Jackson listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Jackson, used by 51% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 31% on Flexible or Moderate.
Cancellation policies of Town of Jackson listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Town of Jackson listings charge a cleaning fee. The typical fee is about $172. Spread over the average stay of 4 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Jackson, a four-bedroom home, took in $149,000 over the past year, about five times the city's average of $30,100.
Lake house w/beach | Hot Tub | Dells 20 min Entire home · 4 bedrooms Rated 4.97
Lakefront Chalet, Fire Pit, Dock, 20 Mins to Dells Entire home · 3 bedrooms Rated 4.99
Lake Cabin w/ King Bed & Fire Pit near Dells, Ski Entire home · 3 bedrooms Rated 4.94
Your Home Away From Home in Dells Entire home · 3 bedrooms Rated 4.91
Relaxing Lakehouse Retreat near WI Dells Entire home · 3 bedrooms Rated 5.00
Lakefront Escape |Kayaks + Firepit |25Min to Dells Entire home · 3 bedrooms Rated 4.91 Only 14% of Town of Jackson listings are classed as professionally managed, though 40% of listings have a co-host. Superhosts run 49% of listings. Most hosts still vet their guests: only 23% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 74% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 95 km, Town of Germantown (95 km away, 61 listings) earned the most per listing, about 2.2 times as much as Town of Jackson. Eau Claire was the busiest, booked on 45% of nights against 33% in Town of Jackson.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Lafayette 44 km | 40 | $39,476 | $351 | 35% |
| Warrens 58 km | 54 | $16,395 | $252 | 30% |
| Eau Claire 68 km | 84 | $24,978 | $192 | 45% |
| Nekoosa 82 km | 45 | $49,842 | $428 | 40% |
| Town of Rome 83 km | 54 | $41,936 | $430 | 34% |
| Wausau 88 km | 97 | $18,225 | $154 | 43% |
| Town of Strongs Prairie 93 km | 30 | $31,313 | $371 | 32% |
| Town of Germantown 95 km | 61 | $65,855 | $577 | 35% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Jackson:
FAQ
An active Town of Jackson Airbnb grossed $30,139 on average in the 12 months to September 2026, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,740 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Jackson listings earn between $1,320 and $4,740 in a typical month, and the top tenth $7,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Jackson were booked on 33% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Jackson cost $296 before fees. Half of listings charge between $205 and $335, so bedroom count and location move the price more than the average suggests.
None of the active Town of Jackson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Jackson Airbnb grossed $30,139 in the 12 months to September 2026, 9% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,849 a year (about $1,570 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,920 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $6,590 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Jackson listing was open to book earned $107 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $180 or more.
Town of Jackson stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Town of Jackson Airbnb stay lasted 4 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Town of Jackson Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
Downtown Jackson, Jackson Lake Area and The Village draw the most short-term rental interest in Town of Jackson. The neighborhood guide explains what brings guests to each.
AirROI counted 35 active Airbnb listings in Town of Jackson as of September 2026. The closest tracked market is Town of Lafayette, 44 km away.
In Town of Jackson, more than nine in ten listings add a cleaning fee, and the typical fee is about $172.
Method
Figures on this page cover 35 active Airbnb listings in Town of Jackson from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.