Eau Claire, Wisconsin Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Eau Claire, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,486 per year — at a $170 nightly rate, 46.2% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 71 active listings, Eau Claire is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 57.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Eau Claire?

In Eau Claire, the headline Airbnb metrics are $22,486 in average annual revenue,46.2% occupancy, $170 ADR, and $77 in RevPAR, and guests book about 45 days in advance.

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Eau Claire.
Occupancy Rate(?)
46.2%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$22,486
Average annual income for an Airbnb listing in Eau Claire. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$77
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-0.9%
Slight decrease (-0.9%) vs. last year.
Active Airbnb Listings(?)
71
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
45 days
How far in advance guests typically book in Eau Claire. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Eau Claire.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Eau Claire.
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How Much Do Airbnb Hosts Earn Monthly in Eau Claire?

Understanding the monthly revenue variations for Airbnb listings in Eau Claire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eau Claire is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eau Claire across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,325+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,048 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,045 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,244, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Eau Claire

What Is the Monthly Airbnb Occupancy Rate in Eau Claire?

Maximize your bookings by understanding the Eau Claire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eau Claire:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Eau Claire

What Is the Average Airbnb Nightly Rate in Eau Claire?

Effective short term rental pricing strategy in Eau Claire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eau Claire typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
  • Typical properties (Median) charge around $134 per night.
  • Entry-level properties (Bottom 25%) earn around $100 per night.

Average Daily Rate (ADR) Trend by Month in Eau Claire

What Is the RevPAR for Airbnb in Eau Claire?

RevPAR in Eau Claire is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $47 RevPAR.
  • Typical properties (Median) generate $65 RevPAR.
  • Strong performers (Top 25%) earn $91 RevPAR.
  • Best-in-class (Top 10%) achieve $124 RevPAR.

Average Monthly RevPAR Trend in Eau Claire

RevPAR Insights for Eau Claire

  • The average RevPAR in Eau Claire is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($124) and bottom 25% ($47) is $77, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Eau Claire benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Eau Claire?

Eau Claire's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, June, August)
  • Revenue averages $3,088 per month
  • Occupancy rates average 58.7%
  • Daily rates average $161
Shoulder Season
  • Revenue averages $2,451 per month
  • Occupancy maintains around 45.3%
  • Daily rates hold near $172
Low Season (January, February, April)
  • Revenue drops to average $1,677 per month
  • Occupancy decreases to average 35.2%
  • Daily rates adjust to average $165

Seasonality Insights for Eau Claire

  • Airbnb seasonality in Eau Claire is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Eau Claire's highest earning potential, with monthly revenues climbing to $3,280, occupancy reaching 61.3%, and ADRs peaking at $202.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,466, occupancy could drop to 30.5%, and ADRs may adjust to $142.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eau Claire.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Eau Claire, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Eau Claire?

Low regulation and minimal registration activity in Eau Claire, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Eau Claire to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Eau Claire?

Eau Claire is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Eau Claire
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Eau Claire
Heart of Eau Claire with a vibrant downtown scene, featuring great dining, entertainment, and nightlife options. Ideal for short-term stays and tourists looking to explore the city.
Pablo Center at the Confluence, Phoenix Park, Riverfront Terrace, Eau Claire Farmers Market, Downtown Restaurants and Bars
Chippewa River District
A scenic area along the Chippewa River popular for outdoor activities and scenic views. Great for nature lovers and those looking for a peaceful getaway.
Chippewa River State Trail, Carson Park, Eau Claire River Parkway, Kayaking and canoeing opportunities, Biking trails
Westside Neighborhood
Family-friendly neighborhood known for its parks and local community vibe. Attractive for families visiting the area or people looking for a quieter stay.
Pinehurst Park, Mason Park, Riverside Park, Local shops and cafes
North Broadway
An increasingly popular area with great access to local amenities and attractions, as well as a mix of residential and commercial spaces.
Local cafes and shops, Eau Claire Golf and Country Club, Eau Claire Children's Museum
Southside Neighborhood
A historic neighborhood with charming homes and easy access to parks and the river. Perfect for guests wanting a local experience.
Duncan Creek Trail, Local parks, Community events and gatherings
Lake Altoona
A recreational area around Altoona Lake, great for water sports and fishing. Attracts outdoor enthusiasts during the summer.
Fishing and boating on Lake Altoona, Altoona parks and trails, Picnic spots
Owen Park
A picturesque park area with access to nature and outdoor activities. Ideal for visitors looking for a calming environment.
Owen Park trails, Historic buildings, Community events and festivals
Clairemont Avenue
A centrally located area with shopping and dining options, appealing to both business travelers and tourists.
Shopping centers, Dining options, Close to highways for easy access

With 8 distinct neighborhoods showing meaningful short-term rental activity, Eau Claire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Eau Claire?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Eau Claire

  • The Eau Claire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 71 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Eau Claire, House properties are the most common (53.5%), reflecting the local real estate landscape.
  • Houses represent a significant 53.5% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, others (combined 2.8%) offer potential for unique stay experiences.

Eau Claire Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Eau Claire

  • The dominant room capacity in Eau Claire is 2 bedrooms listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Eau Claire, indicating a high concentration in these sizes.
  • A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eau Claire.

Eau Claire Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Eau Claire

  • The most common guest capacity trend in Eau Claire vacation rentals is listings accommodating 4 guests (21.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Eau Claire STR market, accounting for 40.8% of listings.
  • 39.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eau Claire.
  • On average, properties in Eau Claire are equipped to host 4.6 guests.

How Do Listings in Eau Claire Compare on Quality?

Listing quality in Eau Claire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
26.9
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.6
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
15.5%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Eau Claire

  • At 26.9 photos per listing on average, Eau Claire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 15.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Eau Claire averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Eau Claire?

Amenity Prevalence

Amenity Insights for Eau Claire

  • Essential amenities in Eau Claire that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Eau Claire: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV.
  • Consider adding popular differentiators like Carbon monoxide alarm or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Eau Claire to stay competitive.

Which Airbnb Amenities Boost Revenue in Eau Claire?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Eau Claire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Oven
78.9%$25,708$10,454145.9%
Indoor fireplaceHigh opportunity
8.5%$46,945$20,228132.1%
Luggage dropoff allowedHigh opportunity
7.0%$46,948$20,632127.5%
Cleaning before checkout
9.9%$37,089$20,88877.6%
Safe
7.0%$36,848$21,39872.2%
Blender
21.1%$33,315$19,58570.1%
Pack ’n play/Travel crib
28.2%$31,507$18,94866.3%
Hot water kettle
42.3%$29,151$17,60965.5%
Free parking on premises
78.9%$24,375$15,43258.0%
Outdoor dining area
33.8%$29,577$18,86456.8%

Revenue Impact Insights for Eau Claire

  • Oven tops the revenue impact list with a 145.9% uplift — listings with this amenity earn $25,708 vs. $10,454 without it.
  • High-opportunity amenities — Indoor fireplace, Luggage dropoff allowed — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.

Recommendations for Hosts

  • Prioritize adding Indoor fireplace — it has the best combination of high revenue impact and low market saturation in Eau Claire.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Eau Claire STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eau Claire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Eau Claire Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Eau Claire

  • The typical guest profile for Airbnb in Eau Claire consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.3% of guests.
  • Key international markets include United States (97.3%) and DC (0.4%).
  • Top languages spoken are English (74.1%) followed by Spanish (10.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Minneapolis and Madison.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Eau Claire?

Listings in Eau Claire average 4.89 out of 5 overall, with about 114 reviews per active listing and 62.0% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Eau Claire

  • With an overall rating of 4.89, Eau Claire listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.95), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 62.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Eau Claire Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Eau Claire

  • The most common availability pattern in Eau Claire falls within the 181-270 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Eau Claire (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Eau Claire?

Average Booking Lead Time by Month

Booking Lead Time Insights for Eau Claire

  • The overall average booking lead time for vacation rentals in Eau Claire is 45 days.
  • Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Eau Claire.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Eau Claire averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Eau Claire?

Guests in Eau Claire stay about 5.8 nights on average, generating roughly 2,157 reservations and 30.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Eau Claire

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Eau Claire

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 30.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Aug (5.5 nights) and shorten in Feb (2.9 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Eau Claire Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.8%)

1 Night

19 listings

26.8% of total

2 Nights (29.6%)

2 Nights

21 listings

29.6% of total

7-29 Nights (14.1%)

7-29 Nights

10 listings

14.1% of total

30+ Nights (29.6%)

30+ Nights

21 listings

29.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Eau Claire is 2 Nights, adopted by 29.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (29.6%) caters to monthly stays (30+ nights) in Eau Claire, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 29.6% of Eau Claire hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eau Claire.

Eau Claire Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

1 listings

1.4% of total

Limited

3 listings

4.2% of total

Flexible (8.5%)

Flexible

6 listings

8.5% of total

Moderate (29.6%)

Moderate

21 listings

29.6% of total

Firm (42.3%)

Firm

30 listings

42.3% of total

Strict (14.1%)

Strict

10 listings

14.1% of total

Cancellation Policy Insights for Eau Claire

  • The prevailing Airbnb cancellation policy trend in Eau Claire is Firm, used by 42.3% of listings.
  • A majority (56.4%) of hosts in Eau Claire utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 42.3% market standard in Eau Claire.
  • Using a Strict policy might deter some guests, as only 14.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Eau Claire.

How Much Are Airbnb Cleaning Fees in Eau Claire?

Cleaning fees in Eau Claire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$248
Median Cleaning Fee
$100
Listings Charging a Fee
78.9%
Fee as Revenue Share
12.0%

Cleaning Fee Insights for Eau Claire

  • 78.9% of listings charge a cleaning fee, making it standard practice in Eau Claire. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($248) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 12.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Eau Claire median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Eau Claire Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Eau Clairebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Washington Historic Eau Claire Home

The Washington Historic Eau Claire Home

Entire Place • 6 bedrooms

$94,874
Revenue
46.5%
Occupancy
$558.97
Daily Rate
Spacious & scenic home overlooking Chippewa River

Spacious & scenic home overlooking Chippewa River

Entire Place • 4 bedrooms

$64,237
Revenue
71.7%
Occupancy
$301.36
Daily Rate
UWEC Area | Game Room | Garage Bar | Full Kitchen

UWEC Area | Game Room | Garage Bar | Full Kitchen

Entire Place • 3 bedrooms

$56,252
Revenue
80.9%
Occupancy
$405.52
Daily Rate
Lilac House | Peace and Comfort in the Heart of EC

Lilac House | Peace and Comfort in the Heart of EC

Entire Place • 2 bedrooms

$50,669
Revenue
52.6%
Occupancy
$259.45
Daily Rate
Centrally located three bedroom and two bath home.

Centrally located three bedroom and two bath home.

Entire Place • 3 bedrooms

$49,894
Revenue
68.7%
Occupancy
$197.58
Daily Rate
Barstow Cottage

Barstow Cottage

Entire Place • 2 bedrooms

$45,223
Revenue
60.5%
Occupancy
$191.65
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Eau Claire?

Learn from the best! This table showcases top-performing Airbnb hosts in Eau Claire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Eau Claire by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Joe11$318,0378784.92/5.0
Adam7$183,2792794.89/5.0
Nicolas6$122,94623084.82/5.0
Tiffany1$64,237854.98/5.0
Jonathan2$58,1885594.90/5.0
Mat1$56,2521684.99/5.0
Deanne1$50,669525.00/5.0
Taylor1$49,8941104.79/5.0
Colleen1$45,223305.00/5.0
Sharyn1$43,0461794.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eau Claire.

Who Are the Airbnb Hosts in Eau Claire?

Eau Claire is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
80.3%
Professional Management
5.6%
Cohosted Listings
45.1%
Instant Book Enabled
2.8%
Simplified Pricing
77.5%

Host Profile Insights for Eau Claire

  • With 80.3% Superhosts, Eau Claire has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 5.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 77.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 45.1% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Eau Claire averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Eau Claire

These are the highest-grossing professional property management operations in Eau Claire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Eau Claire
CompanyListingsRevenueADROcc.Rating
Adam7$183,279$15349.8%4.89/5
Russel1$36,660$18451.1%4.81/5
Kate1$22,381$17347.2%4.91/5

Management Company Insights for Eau Claire

  • The leading management company, Adam, operates 7 listings with $183,279 in gross revenue — a useful benchmark for what scale looks like in Eau Claire.
  • Top managers average 3 properties each, suggesting professional management in Eau Claire still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 5.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Eau Claire's Airbnb Market Compare to Nearby Cities?

How does the Eau Claire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Town of Anson, Eau Claire has 3 percentage points lower occupancy and about $208 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Eau Claire — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Hastings14$6,506$504.4445%
Town of Germantown65$5,325$550.2337%
Forest Lake25$4,776$412.2246%
Town of Georgetown18$4,345$620.7734%
Scandia12$4,268$453.4937%
Stillwater54$4,202$376.4440%
Town of Anson10$4,111$378.1249%
Town of Saint Joseph12$4,075$352.2338%
Town of Casey16$4,037$312.6046%
Town of Trenton11$3,992$338.6447%

Frequently Asked Questions About Airbnb in Eau Claire

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Eau Claire.

How much do Airbnb hosts make in Eau Claire?

Eau Claire hosts earn about $22,486 per year on average, with an average nightly rate of $170 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Eau Claire, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Eau Claire market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Eau Claire?

The average Airbnb occupancy rate in Eau Claire is 46.2%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Eau Claire?

Listings in Eau Claire average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Eau Claire?

Eau Claire currently has about 71 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Eau Claire?

AirROI currently classifies the short-term rental regulation level in Eau Claire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Eau Claire?

RevPAR in Eau Claire is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Eau Claire?

At 46.2% occupancy, Eau Claire can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,486, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Eau Claire?

The average booking lead time in Eau Claire is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Eau Claire?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Eau Claire include Downtown Eau Claire, Chippewa River District, Westside Neighborhood. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Eau Claire?

entire_home listings make up 91.5% of the active supply in Eau Claire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Eau Claire compare to nearby Airbnb markets?

Among neighboring markets, Hastings posts $78,078 in average annual revenue with 45.2% occupancy, compared to Eau Claire's $22,486 and 46.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Eau Claire?

The average Airbnb stay length in Eau Claire is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Eau Claire?

Airbnb listings in Eau Claire average 4.89 out of 5 overall. About 62.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Eau Claire?

Oven and Indoor fireplace are among the strongest revenue-linked amenities in Eau Claire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Eau Claire?

Yes. About 78.9% of active Airbnb listings in Eau Claire charge a cleaning fee, and the average fee is $248. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Eau Claire?

A 80.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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