Airbnb market data · 202612 months to September 2026
Town of Winter, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Winter brought in $18,140 over the 12 months through September 2026, across just 27 active listings, so a single property can move that figure.
The short answer
Town of Winter Airbnb Market at a Glance
Rates and bookings both trail the Wisconsin average. Listings averaged $259 a night and were booked on 30% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 8.7 times as much as in March, usually the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, Town of Winter is the 128th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Winter Airbnb market See Every Town of Winter ListingRevenue
How Much Do Airbnb Hosts Make in Town of Winter?
Gross bookings per Town of Winter listing averaged $18,140 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Winter listing brings in $5,960 in July, its best month, and $684 in March, its slowest. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Winter's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,610+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn $3,420 or more, roughly $1,700 a month above the median.
- Typical properties (median) earn about $1,730 a month.
- Entry-level properties (bottom 25%) earn $836 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 8.7 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Town of Winter Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,285 | 29.1% | $292 | $76 | 49 days | 3.5 nights |
| Oct 2025 | $2,457 | 38.7% | $284 | $79 | 63 days | 3.4 nights |
| Nov 2025 | $1,793 | 27.3% | $288 | $60 | 109 days | 5.6 nights |
| Dec 2025 | $2,335 | 24.0% | $286 | $75 | 48 days | 3.6 nights |
| Jan 2026 | $2,258 | 23.5% | $286 | $73 | 43 days | 5 nights |
| Feb 2026 | $1,372 | 16.7% | $282 | $49 | 191 days | 2.8 nights |
| Mar 2026 | $438 | 4.9% | $278 | $14 | 9 days | 1.5 nights |
| Apr 2026 | $2,127 | 22.5% | $274 | $71 | 22 days | 8 nights |
| May 2026 | $2,056 | 29.4% | $255 | $66 | 74 days | 3.7 nights |
| Jun 2026 | $3,664 | 39.5% | $284 | $122 | 118 days | 5.1 nights |
| Jul 2026 | $6,556 | 56.9% | $298 | $211 | 128 days | 3.8 nights |
| Aug 2026 | $5,008 | 39.1% | $294 | $162 | 144 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Town of Winter market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Winter Profitable?
Yes, when it's run well. The average Town of Winter Airbnb took in $18,140 in the 12 months to September 2026, and run by its owner at everyday costs, about $980 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,950 a month.
Cleaning it yourself keeps the $2,220 a year guests pay in cleaning fees, for about $1,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Winter Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,920 | $31,500 |
| Cleaning fees guests pay12% of Town of Winter bookings | $2,220 | $4,390 |
| Gross bookings | $18,140 | $35,890 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 70% of Town of Winter listings on Simplified Pricing, 3% for the rest | −$2,140 | −$4,230 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,220 | −$4,390 |
| Utilities and internetAbout 5% of bookings | −$910 | −$1,790 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$360 | −$720 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$540 | −$1,080 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$6,440 | −$12,480 |
| Left for housing costs, then profit | $11,700about $980 a month | $23,410about $1,950 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Winter Airbnb Profit
The estimate starts from Town of Winter's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Winter home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Winter's Top Earners Get There
- More nights booked. The busiest quarter of Town of Winter listings are booked on 43% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of $215 adds about $2,130 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $310 a night or more, against a median of $215. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,590 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,960, against $684 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Winter listings average 4.90 stars, and 56% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,990 a month, against $1,510 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Winter?
Town of Winter listings were booked on 30% of the nights they were open over the past year, 8 percentage points below the Wisconsin average (38%) and 11 points below the U.S. average (41%). In a typical year, occupancy swings from 12% in March to 61% in July.
Across Town of Winter's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 43% or more, roughly three nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
July is usually the busiest month in Town of Winter, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Winter?
The average nightly rate in Town of Winter, known as ADR (average daily rate), was $259 over the past year, about 20% below the Wisconsin and U.S. averages ($325 and $320). Averaged month by month over the past two years, rates peak in July and August at about $300 and bottom out in March and May at about $270.
Across Town of Winter's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $425+ a night, about twice the median.
- Strong performers (top 25%) charge $310 or more, about $95 above the median.
- Typical properties (median) charge about $215 a night.
- Entry-level properties (bottom 25%) charge $170 or less, about 79% of the median.
July rates run 11% above May's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $259 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Town of Winter?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Winter it averaged $87 over the past year, from about $22 in a typical March to about $192 in a typical July.
Across Town of Winter's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $157+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn $117 or more, about $45 a night above the median.
- Typical properties (median) earn about $73 per open night.
- Entry-level properties (bottom 25%) earn $33 or less, about 45% of the median.
July RevPAR is about 8.7 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $87 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Winter
With only 27 active listings, the monthly pattern in Town of Winter is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Town of Winter
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Town of Winter in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,690 |
| February | $1,080 |
| March | $684 |
| April | $1,930 |
| May | $1,990 |
| June | $3,300 |
| July | $5,960 |
| August | $4,660 |
| September | $2,390 |
| October | $2,600 |
| November | $1,730 |
| December | $2,350 |
How Far in Advance Do Guests Book Airbnb in Town of Winter?
Guests book Town of Winter stays 102 days ahead on average (about three and a half months), so guests here plan well ahead. February stays are booked furthest out, about 169 days ahead, and March stays closest to arrival, about 15 days. A typical February booking is made in late August.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 102 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Winter
None of the 27 active listings in Town of Winter display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Winter.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Winter
AirROI's area guide picks eight Town of Winter neighborhoods that draw short-term rental guests, led by Downtown Winter, Crystal Lake and Chequamegon National Forest. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Winter | The heart of Winter with quaint shops, local restaurants, and access to community events. Ideal for travelers seeking convenience and local culture. | Winter Memorial Park, Shopping District, Local Cafes, Events and Festivals, Winter Farmers Market |
| Crystal Lake | A serene lake area perfect for outdoor enthusiasts looking for fishing, boating, and relaxed lakeside stays. Attracts families and nature lovers. | Crystal Lake Park, Fishing and Boating, Picnic Areas, Nature Trails, Winter Water Sports |
| Chequamegon National Forest | A vast national forest offering stunning natural beauty and recreational activities, attractive for nature lovers and adventurers alike. | Hiking Trails, Camping Sites, Wildlife Viewing, Scenic Drives, Winter Sports Activities |
| Bearskin State Trail | A scenic trail popular for biking and walking. Ideal for those looking for an active outdoor getaway close to Winter's charm. | Biking and Walking Trails, Scenic Views, Wildlife, Peaceful Environment, Access to Other Trails |
| Glen Lake | A picturesque and calm lake area that draws visitors seeking tranquility and scenic beauty, with options for watersports and relaxation. | Glen Lake Park, Swimming and Fishing, Kayaking, Picnic Areas, Scenic Views |
| Northwoods Region | Known for its dense forests and beautiful lakes, this region is perfect for year-round outdoor adventures, appealing to tourists seeking nature. | Lakes and Rivers, Hiking and Snowmobiling, Hunting and Fishing, Campsites, Winter Sports Locations |
| Winter Village | A charming village atmosphere with unique shops and eateries. It provides a cozy and inviting experience for guests. | Local Shops, Restaurants, Art Galleries, Community Events, Historic Sites |
| Pine Lake | A beautiful and serene location ideal for summer getaways and winter retreats, attracting guests for its natural beauty and recreational options. | Pine Lake Park, Boating and Fishing, Sunbathing Areas, Nature Trails, Winter Sports |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Winter vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 48 km, Town of Round Lake (30 km away, 34 listings) earned the most per listing, about 79% more than Town of Winter. Hayward was the busiest, booked on 42% of nights against 30% in Town of Winter.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Round Lake 30 km | 34 | $32,469 | $332 | 37% |
| Town of Spider Lake 32 km | 30 | $25,916 | $273 | 35% |
| Hayward 40 km | 88 | $31,852 | $330 | 42% |
| Town of Bass Lake 40 km | 37 | $25,820 | $358 | 31% |
| Town of Namakagon 43 km | 36 | $26,924 | $329 | 33% |
| Phillips 43 km | 32 | $13,149 | $176 | 35% |
| Town of Lenroot 47 km | 47 | $24,595 | $235 | 35% |
| Cable 48 km | 30 | $22,703 | $224 | 38% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Winter
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Winter:
- Crestline Airbnb data CA · $256/night · 30.1%
- Sugar Mountain Airbnb data NC · $263/night · 30.7%
- Reston Airbnb data VA · $257/night · 31.0%
- Cascade Airbnb data ID · $266/night · 30.2%
- Burnside Airbnb data KY · $254/night · 29.8%
- Pinetop-Lakeside Airbnb data AZ · $267/night · 29.9%
FAQ
Town of Winter Airbnb FAQ
How much do Airbnb hosts make in Town of Winter?
An active Town of Winter Airbnb grossed $18,140 on average in the 12 months to September 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,420 or more in a typical month.
How much can I make on Airbnb in Town of Winter?
It depends most on the home's size, location and how it's run. The middle half of Town of Winter listings earn between $836 and $3,420 in a typical month, and the top tenth $5,610 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Winter?
Listings in Town of Winter were booked on 30% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Town of Winter?
The average booked night in Town of Winter cost $259 before fees. Half of listings charge between $170 and $310, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Winter?
None of the active Town of Winter listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Winter?
Yes, when it's run well. The average Town of Winter Airbnb grossed $18,140 in the 12 months to September 2026, 45% below the Wisconsin average of $33,105, though with only 27 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,700 a year (about $980 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,950 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Winter?
July usually pays best, averaging $5,960 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Town of Winter?
Each night a Town of Winter listing was open to book earned $87 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $157 or more.
How far in advance do guests book Airbnbs in Town of Winter?
Town of Winter stays were booked 102 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Winter?
The average Town of Winter Airbnb stay lasted 4 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Town of Winter rated?
Guests rate Town of Winter Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Winter?
Downtown Winter, Crystal Lake and Chequamegon National Forest draw the most short-term rental interest in Town of Winter. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Winter?
AirROI counted 27 active Airbnb listings in Town of Winter as of September 2026. The closest tracked market is Town of Round Lake, 30 km away.
How much are Airbnb cleaning fees in Town of Winter?
In Town of Winter, more than eight in ten listings add a cleaning fee. The median fee is $115, and some higher fees lift the average to $151.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in Town of Winter from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.