Historic Hayward Waterfront on Grindstone Lake Entire home · 7 bedrooms - Revenue
- $134,964
- Occupancy
- 67.0%
- Daily rate
- $1,578
Airbnb market data · 202612 months to September 2026
The average Airbnb in Hayward brought in $31,852 over the 12 months through September 2026, in line with the Wisconsin average of $33,105.
The short answer
Bookings in Hayward run ahead of the Wisconsin average at similar prices. Listings averaged $330 a night and were booked on 42% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.1 times as much as in April, usually the slowest.
With 88 active listings, Hayward is the 25th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Hayward Airbnb market
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Revenue
Gross bookings per Hayward listing averaged $31,852 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Hayward listing brings in $7,600 in July, its best month, and $1,840 in April, its slowest. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.1 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,586 | 55.2% | $314 | $120 | 65 days | 2.4 nights |
| Oct 2025 | $2,992 | 48.3% | $311 | $97 | 44 days | 2.3 nights |
| Nov 2025 | $2,285 | 40.4% | $304 | $76 | 46 days | 5.7 nights |
| Dec 2025 | $3,159 | 37.3% | $306 | $102 | 17 days | 3 nights |
| Jan 2026 | $2,448 | 35.2% | $299 | $79 | 30 days | 4 nights |
| Feb 2026 | $2,276 | 32.1% | $317 | $81 | 85 days | 3.2 nights |
| Mar 2026 | $2,199 | 30.4% | $299 | $71 | 42 days | 3.9 nights |
| Apr 2026 | $2,051 | 26.1% | $294 | $68 | 32 days | 4.3 nights |
| May 2026 | $3,509 | 39.5% | $340 | $113 | 53 days | 4.9 nights |
| Jun 2026 | $6,470 | 56.4% | $376 | $216 | 86 days | 4.8 nights |
| Jul 2026 | $9,097 | 70.1% | $389 | $293 | 118 days | 4.8 nights |
| Aug 2026 | $6,095 | 53.9% | $373 | $197 | 71 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Hayward address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Hayward Airbnb took in $31,852 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,640 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,480 a month.
Cleaning it yourself keeps the $4,370 a year guests pay in cleaning fees, for about $2,010 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,410 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $27,482 | $41,170 |
| Cleaning fees guests pay14% of Hayward bookings | $4,370 | $6,540 |
| Gross bookings | $31,852 | $47,710 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Hayward listings on Simplified Pricing, 3% for the rest | −$4,120 | −$6,180 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,370 | −$6,540 |
| Utilities and internetAbout 5% of bookings | −$1,590 | −$2,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$640 | −$950 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$960 | −$1,430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$320 | −$320 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$12,160 | −$17,970 |
| Left for housing costs, then profit | $19,692about $1,640 a month | $29,740about $2,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Hayward's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hayward home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,980 a month, against $2,650 for the average one.
Occupancy
Hayward listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 33% in April to 69% in July.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
July is usually the busiest month in Hayward, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Hayward, known as ADR (average daily rate), was $330 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $355 and bottom out in November and December at about $260.
The top 10% charge about three times the rate of the bottom quarter.
July rates run 38% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $330 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hayward it averaged $149 over the past year, from about $61 in a typical April to about $245 in a typical July.
Per open night, by tier:
July RevPAR is about four times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $149 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Hayward has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 2.7 times as much a month in June through August as in December through February.
Average revenue by month in Hayward
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,250 |
| February | Low season | $2,230 |
| March | Low season | $1,940 |
| April | Low season | $1,840 |
| May | Low season | $2,960 |
| June | High season | $5,630 |
| July | High season | $7,600 |
| August | High season | $5,880 |
| September | Shoulder season | $3,380 |
| October | Low season | $3,000 |
| November | Low season | $2,220 |
| December | Low season | $2,580 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $6,370 | 61% | $352 |
| Shoulder seasonSeptember | $3,380 | 54% | $274 |
| Low seasonOctober–May | $2,380 | 40% | $291 |
Guests book Hayward stays 65 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 101 days ahead, and December stays closest to arrival, about 34 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 65 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 88 active listings in Hayward display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Hayward.
Neighborhoods
AirROI's area guide picks eight Hayward neighborhoods that draw short-term rental guests, led by Downtown Hayward, Lake Hayward and Cedar Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Hayward | The heart of Hayward, offering a mix of shopping, dining, and entertainment options. This area attracts both locals and visitors, making it ideal for short-term rentals. | Hayward Community Theater, Historic Hayward Village, Shopping at Main Street, Restaurants and cafes, Greenwood Cemetery |
| Lake Hayward | A beautiful lake area that serves as a popular destination for water activities, fishing, and relaxation. It draws families and outdoor enthusiasts year-round. | Lake Hayward, Fishing and boating activities, Picnic areas, Wildlife watching, Sunset views |
| Cedar Lake | Known for its pristine nature and recreational activities, Cedar Lake attracts nature lovers and those looking for a peaceful escape. Perfect for cabin or lodge-style Airbnb. | Cedar Lake Beach, Hiking trails, Camping areas, Wildlife observation, Water sports |
| Highway 27 Corridor | Conveniently located, this corridor offers easy access to various attractions and is frequently traveled by visitors, making it a prime spot for short-term stays. | Shopping centers, Restaurants nearby, Access to main highways, Gas stations, Local parks |
| Pine Lake | A serene area known for its picturesque scenery and outdoor recreation. It attracts guests looking for a tranquil retreat, ideal for families and couples. | Pine Lake Park, Boating and fishing, Hiking trails, Picnic spots, Scenic views |
| Tigershark Lake | A quieter area perfect for retreat seekers and nature enthusiasts. The peaceful environment is a plus for guests wanting a break from city life. | Tigershark Lake, Nature trails, Canoeing, Bird watching, Camping options |
| Near Hayward Schools | Areas close to Hayward schools are attractive to families visiting for events and activities, making them good for family-oriented Airbnb hosting. | Hayward High School, Sporting events, Community events, Local parks, Playgrounds |
| Local Vineyards | The vineyards and wineries around Hayward attract wine enthusiasts and tourists looking for local experiences, making this area suitable for unique stays. | Local vineyards and wineries, Wine tastings, Scenic tours, Grape picking, Countryside restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Hayward is an entire home: all 88 listings rent the whole place. Cabins and other outdoor stays make up 50% of listings, ahead of houses (44%).
Every listing rents the whole place
Hayward Airbnb listings by room type
Cabins lead the property mix
Hayward Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 50.0% | 44 |
| House | 44.3% | 39 |
| Apartment/Condo | 4.5% | 4 |
| Hotel/Boutique | 1.1% | 1 |
Most Hayward homes are built for groups: 57% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (30%).
Hayward entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 12.8% | 11 |
| 2 bedrooms | 30.2% | 26 |
| 3 bedrooms | 26.7% | 23 |
| 4 bedrooms | 19.8% | 17 |
| 5+ bedrooms | 10.5% | 9 |
A typical one-bedroom home in Hayward earned $32,700 over the past year, against $34,000 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | $32,700 | $27,400 | $167 | 55% |
| 2 bedrooms | 26 | $24,300 | $26,100 | $217 | 47% |
| 3 bedrooms | 23 | $24,300 | $24,200 | $307 | 37% |
| 4 bedrooms | 17 | $34,000 | $36,800 | $477 | 34% |
Hayward is a group-trip market: 41% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (26%).
Hayward listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 3.4% | 3 |
| 3 guests | 2.3% | 2 |
| 4 guests | 17.0% | 15 |
| 5 guests | 4.5% | 4 |
| 6 guests | 26.1% | 23 |
| 7 guests | 5.7% | 5 |
| 8+ guests | 40.9% | 36 |
Hayward hosts set up an average of 4.6 beds per listing. About half of listings (49%) show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Hayward: 64% of listings offer it, and 56% have a fireplace.
Share of Hayward listings with each common amenity
Guests
Hayward draws mostly domestic guests: 99% of those who left reviews live in the United States. Minneapolis alone accounts for 11% of reviews.
99% of Hayward guests are domestic
Where guests who left reviews live
Where Hayward guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Minneapolis | 11.0% |
| Madison | 3.8% |
| Chicago | 2.5% |
| Saint Paul | 2.2% |
| La Crosse | 1.8% |
Where Hayward guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.1% |
| Mexico | 0.2% |
| New Zealand | 0.2% |
| Canada | 0.2% |
Languages spoken by Hayward guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 83.3% |
| Spanish | 7.1% |
| French | 1.9% |
| Russian | 1.0% |
| German | 1.0% |
Hayward Airbnbs average 4.89 stars, and 60% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Communication and check-in score highest in Hayward; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.91 |
| Communication | 4.94 |
| Location | 4.93 |
| Check-in | 4.94 |
| Value | 4.81 |
Booking patterns
Nearly nine in ten Hayward listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Hayward listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 52.3% | 46 |
| 181-270 days | 35.2% | 31 |
| 91-180 days | 9.1% | 8 |
| 31-90 days | 3.4% | 3 |
Days a year Hayward listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.4% | 3 |
| 181-270 days | 9.1% | 8 |
| 91-180 days | 38.6% | 34 |
| 31-90 days | 34.1% | 30 |
| 1-30 days | 14.8% | 13 |
The average Hayward booking lasts 4.4 nights, longest in July and shortest in September. Listings took about 25 bookings each over the year, some 2,230 in all. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Hayward
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in Hayward accept stays of one or two nights.
Minimum stay set by Hayward listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Hayward, used by 59% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 33% on Flexible or Moderate.
Cancellation policies of Hayward listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Hayward listings charge a cleaning fee. The typical fee is about $172. Spread over the average stay of 4.4 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Hayward, a seven-bedroom home, took in $135,000 over the past year, about 4.2 times the city's average of $31,900. Four of the six listings below have five or more bedrooms; the other two have two and four bedrooms.
Historic Hayward Waterfront on Grindstone Lake Entire home · 7 bedrooms
6BR Lakefront Lodge | Private Dock on Round Lake Entire home · 6 bedrooms Rated 5.00
Hayward Lake Property Perfect for Groups/Reunions Entire home · 7 bedrooms Rated 4.89
Paddle Ready: Hayward Lake View Retreat w/ BBQ Entire home · 4 bedrooms Rated 4.77
Cozy 2 bedroom cabin on the water - must see!! Entire home · 2 bedrooms Rated 4.97
6 bedroom Lodge on Level Frontage Entire home · 6 bedrooms Rated 4.75 Only 14% of Hayward listings are classed as professionally managed, though 27% of listings have a co-host. Superhosts run 36% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Town of Hayward (34 active listings) has its own page and is left out of the comparison below.
Hayward earns about as much per listing as Town of Round Lake, the top earner of the eight nearby markets in the table, all within 39 km. None of them fills more nights than Hayward (42%); the busiest, Cable, reached 38%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Bass Lake 9 km | 37 | $25,820 | $358 | 31% |
| Town of Lenroot 10 km | 47 | $24,595 | $235 | 35% |
| Town of Round Lake 14 km | 34 | $32,469 | $332 | 37% |
| Town of Spider Lake 22 km | 30 | $25,916 | $273 | 35% |
| Town of Sand Lake 26 km | 36 | $29,974 | $334 | 32% |
| Cable 26 km | 30 | $22,703 | $224 | 38% |
| Town of Namakagon 34 km | 36 | $26,924 | $329 | 33% |
| Birchwood 39 km | 35 | $28,828 | $369 | 33% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Hayward:
FAQ
An active Hayward Airbnb grossed $31,852 on average in the 12 months to September 2026, according to AirROI's tracking of 88 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,700 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Hayward listings earn between $2,020 and $4,700 in a typical month, and the top tenth $7,340 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Hayward were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Hayward cost $330 before fees. Half of listings charge between $185 and $400, so bedroom count and location move the price more than the average suggests.
None of the active Hayward listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Hayward Airbnb grossed $31,852 in the 12 months to September 2026, in line with the Wisconsin average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,692 a year (about $1,640 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,480 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $7,600 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Hayward listing was open to book earned $149 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $251 or more.
Hayward stays were booked 65 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Hayward Airbnb stay lasted 4.4 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Hayward Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
Downtown Hayward, Lake Hayward and Cedar Lake draw the most short-term rental interest in Hayward. The neighborhood guide explains what brings guests to each.
AirROI counted 88 active Airbnb listings in Hayward as of September 2026. The closest tracked market is Town of Bass Lake, 9 km away.
In Hayward, about nine in ten listings add a cleaning fee, and the typical fee is about $172.
Method
Figures on this page cover 88 active Airbnb listings in Hayward from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.