Backwoods Lodge🏕 2 cabins & pontoon included! Entire home · 6 bedrooms Rated 4.93 - Revenue
- $99,996
- Occupancy
- 47.6%
- Daily rate
- $621
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Sand Lake brought in $29,974 over the 12 months through September 2026, about 9% less than the Wisconsin average of $33,105.
The short answer
Rates are in line with the Wisconsin average, but bookings trail it. Listings averaged $334 a night and were booked on 32% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about four times as much as in March, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Town of Sand Lake is the 79th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue fell 4% while the number of active listings shrank 20%.
Browse the live Town of Sand Lake Airbnb market
See Every Town of Sand Lake Listing
Revenue
Gross bookings per Town of Sand Lake listing averaged $29,974 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Sand Lake listing brings in $8,580 in July, its best month, and $2,140 in March, its slowest. Both ends are close calls: July leads August by 5%, and March sits just 3% below April, so either pair can swap places in a given year. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about four times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,191 | 40.5% | $328 | $140 | 100 days | 3.3 nights |
| Oct 2025 | $3,129 | 32.4% | $319 | $101 | 82 days | 3.3 nights |
| Nov 2025 | $3,250 | 35.6% | $309 | $108 | 59 days | 3.8 nights |
| Dec 2025 | $2,891 | 28.6% | $316 | $93 | 61 days | 4 nights |
| Jan 2026 | $2,835 | 27.7% | $311 | $91 | 55 days | 2.6 nights |
| Feb 2026 | $3,018 | 29.6% | $312 | $108 | 131 days | 3.1 nights |
| Mar 2026 | $2,020 | 20.2% | $309 | $65 | 21 days | 4.8 nights |
| Apr 2026 | $2,252 | 23.3% | $306 | $75 | 56 days | 2.9 nights |
| May 2026 | $3,274 | 29.9% | $322 | $106 | 109 days | 3.5 nights |
| Jun 2026 | $6,861 | 48.4% | $366 | $229 | 115 days | 6.8 nights |
| Jul 2026 | $8,261 | 52.8% | $387 | $266 | 166 days | 5.7 nights |
| Aug 2026 | $9,096 | 59.1% | $372 | $293 | 134 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Town of Sand Lake listing earns about $3,450 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Town of Sand Lake Airbnb took in $29,974 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,580 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,860 a month.
Cleaning it yourself keeps the $3,860 a year guests pay in cleaning fees, for about $1,900 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,360 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $26,114 | $46,710 |
| Cleaning fees guests pay13% of Town of Sand Lake bookings | $3,860 | $6,900 |
| Gross bookings | $29,974 | $53,610 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 75% of Town of Sand Lake listings on Simplified Pricing, 3% for the rest | −$3,710 | −$6,630 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,860 | −$6,900 |
| Utilities and internetAbout 5% of bookings | −$1,500 | −$2,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$600 | −$1,070 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$900 | −$1,610 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$300 | −$300 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$11,020 | −$19,340 |
| Left for housing costs, then profit | $18,954about $1,580 a month | $34,270about $2,860 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Sand Lake's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Sand Lake home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,470 a month, against $2,500 for the average one.
Occupancy
Town of Sand Lake listings were booked on 32% of the nights they were open over the past year, 6 percentage points below the Wisconsin average (38%) and 9 points below the U.S. average (41%). In a typical year, occupancy swings from 22% in March to 59% in July.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
July is usually the busiest month in Town of Sand Lake, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Town of Sand Lake, known as ADR (average daily rate), was $334 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $370 and bottom out in March and November at about $290.
The top 10% charge about 2.6 times the rate of the bottom quarter.
July rates run 26% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $334 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Sand Lake it averaged $122 over the past year, from about $69 in a typical March to about $277 in a typical July.
Per open night, by tier:
July RevPAR is about four times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $122 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 36 active listings, the monthly pattern in Town of Sand Lake is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Town of Sand Lake
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,960 |
| February | $3,030 |
| March | $2,140 |
| April | $2,200 |
| May | $3,220 |
| June | $6,360 |
| July | $8,580 |
| August | $8,180 |
| September | $4,060 |
| October | $3,200 |
| November | $2,560 |
| December | $2,290 |
Guests book Town of Sand Lake stays 105 days ahead on average (about three and a half months), so guests here plan well ahead. July stays are booked furthest out, about 163 days ahead, and March stays closest to arrival, about 31 days. A typical July booking is made in early February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 105 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 36 active listings in Town of Sand Lake display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Sand Lake.
Neighborhoods
AirROI's area guide picks eight Town of Sand Lake neighborhoods that draw short-term rental guests, led by Sand Lake, Pine Lake and Phelps. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sand Lake | A serene and picturesque lake known for its recreational opportunities. It attracts summer vacationers looking for lakeside relaxation and water activities. | Sand Lake, Public Beach, Fishing Spots, Boat Rentals, Nature Trails |
| Pine Lake | A quiet lake area offering a more secluded experience for families and nature lovers. Ideal for guests seeking peace and tranquility away from the busier tourist areas. | Pine Lake, Kayaking, Wildlife Watching, Picnic Areas |
| Phelps | A charming small town with access to beautiful nature trails and lakes, perfect for outdoor activities like hiking and biking. Great for travelers interested in adventure tourism. | Phelps Historic Museum, Nearby Hiking Trails, Fishing in Local Lakes |
| Lake Tomahawk | A popular destination for anglers and outdoor enthusiasts. Offers various recreational activities and a close-knit community feel, appealing to families and groups. | Lake Tomahawk, Fishing and Boating, Nature Parks, Local Restaurants |
| Minocqua | A lively resort town known for its vibrant downtown area and summer events. Great for guests looking for a mix of nature and entertainment. | Minocqua Brewing Company, Minocqua Winter Park, Lake Minocqua, Shopping District |
| Eagle River | Well-known for its chain of lakes and a hub for snowmobiling in winter. Attracts both summer and winter tourists. | Eagle River Chain of Lakes, Snowmobiling Trails, Eagle River Historical Museum |
| Three Lakes | A quaint town perfect for visitors looking to enjoy tranquility and nature. A great spot for summer lake activities and winter sports. | Three Lakes Winery, Numerous Lakes, Fishing and Boating |
| Saint Germain | Offers a range of outdoor activities year-round. Popular with families seeking a vacation retreat surrounded by nature. | Saint Germain Golf Club, Fishing and Hiking Trails, Local Shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Town of Sand Lake is an entire home: all 36 listings rent the whole place. Cabins and other outdoor stays make up 81% of listings, about 6 times the share of houses (14%).
Every listing rents the whole place
Town of Sand Lake Airbnb listings by room type
Cabins lead the property mix
Town of Sand Lake Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 80.6% | 29 |
| House | 13.9% | 5 |
| Apartment/Condo | 5.6% | 2 |
Most Town of Sand Lake homes are built for groups: 75% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (33%).
Town of Sand Lake entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 5.6% | 2 |
| 2 bedrooms | 19.4% | 7 |
| 3 bedrooms | 27.8% | 10 |
| 4 bedrooms | 33.3% | 12 |
| 5+ bedrooms | 13.9% | 5 |
A typical three-bedroom home in Town of Sand Lake earned $9,370 over the past year, against $43,700 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 10 | $9,370 | $28,500 | $299 | 31% |
| 4 bedrooms | 12 | $43,700 | $45,000 | $394 | 37% |
Town of Sand Lake is a group-trip market: 58% of listings sleep eight or more guests, about 4.2 times the share of the next most common size, four guests (14%).
Town of Sand Lake listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 3 guests | 2.8% | 1 |
| 4 guests | 13.9% | 5 |
| 5 guests | 8.3% | 3 |
| 6 guests | 13.9% | 5 |
| 7 guests | 2.8% | 1 |
| 8+ guests | 58.3% | 21 |
Town of Sand Lake hosts set up an average of 5.7 beds per listing, roughly two for every bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are close to standard in Town of Sand Lake: 75% of listings have one, and 75% have a fireplace.
Share of Town of Sand Lake listings with each common amenity
Guests
Town of Sand Lake draws mostly domestic guests: 99% of those who left reviews live in the United States. Minneapolis alone accounts for 15% of reviews.
99% of Town of Sand Lake guests are domestic
Where guests who left reviews live
Where Town of Sand Lake guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Minneapolis | 14.9% |
| Saint Paul | 8.3% |
| Madison | 7.4% |
| Woodbury | 1.7% |
| Elgin | 1.7% |
Where Town of Sand Lake guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.2% |
| Switzerland | 0.8% |
Languages spoken by Town of Sand Lake guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 80.6% |
| Spanish | 5.6% |
| Russian | 2.8% |
| Korean | 2.8% |
| Hindi | 2.8% |
Town of Sand Lake Airbnbs average 4.82 stars, and 61% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.73, against 4.92 for check-in.
Check-in scores highest in Town of Sand Lake; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.80 |
| Communication | 4.91 |
| Location | 4.87 |
| Check-in | 4.92 |
| Value | 4.73 |
Booking patterns
More than nine in ten Town of Sand Lake listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Town of Sand Lake listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 61.1% | 22 |
| 181-270 days | 30.6% | 11 |
| 91-180 days | 8.3% | 3 |
Days a year Town of Sand Lake listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 11.1% | 4 |
| 91-180 days | 27.8% | 10 |
| 31-90 days | 22.2% | 8 |
| 1-30 days | 38.9% | 14 |
The average Town of Sand Lake booking lasts 4.2 nights, longest in June and shortest in September. Listings took about 17 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Sand Lake
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 31% of listings in Town of Sand Lake accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Town of Sand Lake listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Sand Lake, used by 69% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 86% of listings use Firm or stricter terms, against 6% on Flexible or Moderate.
Cancellation policies of Town of Sand Lake listings, from most to least flexible
Share of listings by the policy they use
Nearly all Town of Sand Lake listings charge a cleaning fee. The typical fee is about $200. Spread over the average stay of 4.2 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Sand Lake, a six-bedroom home, took in $100,000 over the past year, about 3.3 times the city's average of $30,000.
Backwoods Lodge🏕 2 cabins & pontoon included! Entire home · 6 bedrooms Rated 4.93
Cozy A-frame on sandy beachfront Entire home · 3 bedrooms Rated 4.96
Pet-Friendly Lakeside Cottage, Kayaks & Dock Entire home · 4 bedrooms Rated 4.96
Pet-Friendly Lakeside Chalet w/ Private Sauna Entire home · 4 bedrooms Rated 4.98
Pet-Friendly Lakeside Cabin w/ Fishing Boat Entire home · 3 bedrooms Rated 4.96
Pet-Friendly Lakeside Lodge w/ Fishing Boat Entire home · 4 bedrooms Rated 4.96 Professional management companies run one in five Town of Sand Lake listings and owners run the rest. Superhosts run 44% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 75% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 52 km, Town of Round Lake (38 km away, 34 listings) earned the most per listing, about 8% more than Town of Sand Lake. Hayward was the busiest, booked on 42% of nights against 32% in Town of Sand Lake.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Bass Lake 17 km | 37 | $25,820 | $358 | 31% |
| Birchwood 19 km | 35 | $28,828 | $369 | 33% |
| Hayward 26 km | 88 | $31,852 | $330 | 42% |
| Town of Lenroot 31 km | 47 | $24,595 | $235 | 35% |
| Town of Round Lake 38 km | 34 | $32,469 | $332 | 37% |
| Town of Spider Lake 47 km | 30 | $25,916 | $273 | 35% |
| Cable 51 km | 30 | $22,703 | $224 | 38% |
| Danbury 52 km | 34 | $21,295 | $280 | 34% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Sand Lake:
FAQ
An active Town of Sand Lake Airbnb grossed $29,974 on average in the 12 months to September 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,160 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Sand Lake listings earn between $1,700 and $6,160 in a typical month, and the top tenth $8,660 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Sand Lake were booked on 32% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Sand Lake cost $334 before fees. Half of listings charge between $200 and $420, so bedroom count and location move the price more than the average suggests.
None of the active Town of Sand Lake listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Sand Lake Airbnb grossed $29,974 in the 12 months to September 2026, 9% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,954 a year (about $1,580 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,860 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $8,580 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Sand Lake listing was open to book earned $122 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $231 or more.
Town of Sand Lake stays were booked 105 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Sand Lake Airbnb stay lasted 4.2 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Town of Sand Lake Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
Sand Lake, Pine Lake and Phelps draw the most short-term rental interest in Town of Sand Lake. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Town of Sand Lake as of September 2026. The closest tracked market is Town of Bass Lake, 17 km away.
In Town of Sand Lake, nearly all listings add a cleaning fee, and the typical fee is about $200.
Method
Figures on this page cover 36 active Airbnb listings in Town of Sand Lake from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.