Airbnb market data · 202612 months to September 2026
Sun Prairie, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sun Prairie brought in $48,863 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Sun Prairie Airbnb Market at a Glance
Bookings in Sun Prairie run ahead of the Wisconsin average at similar prices. Listings averaged $321 a night and were booked on 44% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in January, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Sun Prairie is the 155th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Sun Prairie Airbnb market See Every Sun Prairie ListingRevenue
How Much Do Airbnb Hosts Make in Sun Prairie?
Gross bookings per Sun Prairie listing averaged $48,863 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Sun Prairie listing brings in $6,920 in July, its best month, and $2,380 in January, its slowest. June runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sun Prairie's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $10,400+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $6,340 or more, roughly $2,500 a month above the median.
- Typical properties (median) earn about $3,870 a month.
- Entry-level properties (bottom 25%) earn $2,110 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Sun Prairie Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,201 | 47.7% | $283 | $173 | 76 days | 2.9 nights |
| Oct 2025 | $4,087 | 42.8% | $274 | $132 | 66 days | 2.3 nights |
| Nov 2025 | $3,545 | 36.7% | $271 | $118 | 49 days | 3.1 nights |
| Dec 2025 | $5,070 | 46.3% | $272 | $164 | 39 days | 4.1 nights |
| Jan 2026 | $3,199 | 32.1% | $260 | $103 | 31 days | 4.4 nights |
| Feb 2026 | $3,398 | 41.2% | $253 | $121 | 26 days | 8.6 nights |
| Mar 2026 | $3,656 | 39.3% | $253 | $118 | 48 days | 6.3 nights |
| Apr 2026 | $3,534 | 44.6% | $254 | $118 | 47 days | 4.5 nights |
| May 2026 | $5,016 | 45.7% | $341 | $162 | 83 days | 3.1 nights |
| Jun 2026 | $7,604 | 55.4% | $367 | $253 | 73 days | 5.4 nights |
| Jul 2026 | $8,422 | 59.7% | $376 | $272 | 99 days | 6.7 nights |
| Aug 2026 | $7,397 | 58.6% | $366 | $239 | 52 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Sun Prairie home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Sun Prairie Profitable?
Yes, when it's run well. The average Sun Prairie Airbnb took in $48,863 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,460 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,070 a month.
Cleaning it yourself keeps the $6,410 a year guests pay in cleaning fees, for about $3,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,110 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Sun Prairie Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $42,453 | $69,550 |
| Cleaning fees guests pay13% of Sun Prairie bookings | $6,410 | $10,500 |
| Gross bookings | $48,863 | $80,050 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Sun Prairie listings on Simplified Pricing, 3% for the rest | −$7,300 | −$11,950 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,410 | −$10,500 |
| Utilities and internetAbout 5% of bookings | −$2,440 | −$4,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$980 | −$1,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,470 | −$2,400 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$490 | −$490 |
| Permit and registrationWhere one is required | −$240 | −$240 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$19,330 | −$31,180 |
| Left for housing costs, then profit | $29,533about $2,460 a month | $48,870about $4,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Sun Prairie Airbnb Profit
The estimate starts from Sun Prairie's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sun Prairie home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sun Prairie's Top Earners Get There
- More nights booked. The busiest quarter of Sun Prairie listings are booked on 60% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of $235 adds about $2,360 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $400 a night or more, against a median of $235. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,250 a year.
- Open for the busy months. In a typical year, July brings the average listing about $6,920, against $2,380 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sun Prairie listings average 4.91 stars, and 82% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,670 a month, against $4,070 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sun Prairie?
Sun Prairie listings were booked on 44% of the nights they were open over the past year, 6 percentage points above the Wisconsin average (38%) and 3 points above the U.S. average (41%). In a typical year, occupancy climbs to 54% in July and falls to 32% in January.
Across Sun Prairie's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
July is usually the busiest month in Sun Prairie, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Sun Prairie?
The average nightly rate in Sun Prairie, known as ADR (average daily rate), was $321 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $330 and bottom out in October and November at about $235.
Across Sun Prairie's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $545+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $400 or more, about $170 above the median.
- Typical properties (median) charge about $235 a night.
- Entry-level properties (bottom 25%) charge $150 or less, about 63% of the median.
July rates run 41% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $321 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sun Prairie?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sun Prairie it averaged $158 over the past year, from about $77 in a typical January to about $223 in a typical July.
Across Sun Prairie's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $285+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $169 or more, about $35 a night above the median.
- Typical properties (median) earn about $135 per open night.
- Entry-level properties (bottom 25%) earn $98 or less, about three-quarters of the median.
July RevPAR is about three times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $158 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Sun Prairie
With only 22 active listings, the monthly pattern in Sun Prairie is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Sun Prairie
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Sun Prairie in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,380 |
| February | $2,730 |
| March | $2,800 |
| April | $2,950 |
| May | $3,980 |
| June | $6,630 |
| July | $6,920 |
| August | $6,500 |
| September | $3,900 |
| October | $3,340 |
| November | $2,950 |
| December | $3,830 |
How Far in Advance Do Guests Book Airbnb in Sun Prairie?
Guests book Sun Prairie stays 57 days ahead on average (about eight weeks). May stays are booked furthest out, about 92 days ahead, and January stays closest to arrival, about 20 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sun Prairie
None of the 22 active listings in Sun Prairie display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sun Prairie.
Neighborhoods
Best Neighborhoods for Airbnb in Sun Prairie
AirROI's area guide picks eight Sun Prairie neighborhoods that draw short-term rental guests, led by Downtown Sun Prairie, Cannery Square and Northside Sun Prairie. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Sun Prairie | The heart of Sun Prairie with easy access to local shops, restaurants, and community events. Attractive for visitors looking to experience the local culture and dining options. | Sun Prairie Historical Museum, Liberty Square, local cafes and restaurants, Sun Prairie Farmers Market |
| Cannery Square | A vibrant area with parks, theaters, and modern amenities. Ideal for families and tourists wanting a leisurely stay with plenty of activities nearby. | Sun Prairie Civic Theatre, Parks and playgrounds, Nearby shopping and dining options, Annual events and festivals |
| Northside Sun Prairie | A residential area known for its family-friendly atmosphere and proximity to schools. Great for families visiting the area or those attending local events. | Sun Prairie Parks, Schools and community centers, Family-friendly restaurants, Close to outdoor spaces |
| South Sun Prairie | A quieter suburb with a close-knit community feel. Suitable for visitors seeking a peaceful retreat while still being close to Sun Prairie's amenities. | Parks and outdoor activities, Local dining options, Residential charm, Community events |
| West Sun Prairie | This area offers a balance of suburban life with access to urban conveniences. Ideal for travelers looking for a mix of relaxation and activity. | Shopping centers, Restaurants, Parks, Community events throughout the year |
| East Sun Prairie | Residential neighborhood known for its parks and recreational opportunities. Attracts visitors looking for outdoor activities and family-friendly attractions. | Parks for hiking and biking, Local shops, Community events, Sports fields and facilities |
| Sun Prairie Business Park | Commercial hub that attracts business travelers and those visiting for meetings or events. Focused on convenience and access to local businesses. | Modern office spaces, Meeting venues, Dining options, Close to main highways |
| Historic Sun Prairie | The older part of town with unique charm and history. It's great for visitors wanting to explore local heritage and traditional architecture. | Historic buildings, Local museums, Traditional shops and restaurants, Cultural events and festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sun Prairie vs. Nearby Airbnb Markets
Sun Prairie earns about as much per listing as Town of Lyndon, the top earner of the eight nearby markets in the table, all within 70 km. Madison was the busiest, booked on 47% of nights against 44% in Sun Prairie.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Madison 17 km | 304 | $28,766 | $231 | 47% |
| Town of Caledonia 46 km | 33 | $37,711 | $307 | 33% |
| Town of Lyndon 55 km | 37 | $47,677 | $545 | 33% |
| Baraboo 55 km | 127 | $24,894 | $252 | 37% |
| Janesville 57 km | 39 | $24,406 | $190 | 44% |
| Lake Delton 65 km | 322 | $38,536 | $391 | 33% |
| Wisconsin Dells 68 km | 293 | $35,779 | $332 | 33% |
| Town of Dellona 70 km | 107 | $11,930 | $281 | 25% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
- Appleton Airbnb data 167 listings
- Bayfield Airbnb data 148 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Sun Prairie
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sun Prairie:
- Boca Raton Airbnb data FL · $322/night · 44.6%
- Waterbury Airbnb data VT · $324/night · 44.5%
- Bayonne Airbnb data NJ · $322/night · 44.0%
- Bend Airbnb data OR · $319/night · 43.8%
- Four Corners Airbnb data FL · $322/night · 43.7%
- Waldport Airbnb data OR · $323/night · 43.7%
FAQ
Sun Prairie Airbnb FAQ
How much do Airbnb hosts make in Sun Prairie?
An active Sun Prairie Airbnb grossed $48,863 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,340 or more in a typical month.
How much can I make on Airbnb in Sun Prairie?
It depends most on the home's size, location and how it's run. The middle half of Sun Prairie listings earn between $2,110 and $6,340 in a typical month, and the top tenth $10,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sun Prairie?
Listings in Sun Prairie were booked on 44% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Sun Prairie?
The average booked night in Sun Prairie cost $321 before fees. Half of listings charge between $150 and $400, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sun Prairie?
None of the active Sun Prairie listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Sun Prairie?
Yes, when it's run well. The average Sun Prairie Airbnb grossed $48,863 in the 12 months to September 2026, 48% above the Wisconsin average of $33,105, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $29,533 a year (about $2,460 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,070 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sun Prairie?
July usually pays best, averaging $6,920 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Sun Prairie?
Each night a Sun Prairie listing was open to book earned $158 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $285 or more.
How far in advance do guests book Airbnbs in Sun Prairie?
Sun Prairie stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Sun Prairie?
The average Sun Prairie Airbnb stay lasted 4.6 nights over the past year. A listing took 32 reservations over the year on average.
How are Airbnbs in Sun Prairie rated?
Guests rate Sun Prairie Airbnbs 4.91 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Sun Prairie?
Downtown Sun Prairie, Cannery Square and Northside Sun Prairie draw the most short-term rental interest in Sun Prairie. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sun Prairie?
AirROI counted 22 active Airbnb listings in Sun Prairie as of September 2026. The closest tracked market is Madison, 17 km away.
How much are Airbnb cleaning fees in Sun Prairie?
In Sun Prairie, all listings add a cleaning fee, and the typical fee is about $172.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Sun Prairie from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.