Cherry Street Retreat, 4BR 4BA Sleeps 14! Entire home · 4 bedrooms Rated 4.94 - Revenue
- $126,656
- Occupancy
- 35.5%
- Daily rate
- $771
Airbnb market data · 202612 months to September 2026
Williams Bay, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Williams Bay brought in $40,911 over the 12 months through September 2026, about 24% more than the Wisconsin average of $33,105.
The short answer
Williams Bay Airbnb Market at a Glance
Rates in Williams Bay run ahead of the Wisconsin average, with bookings close to it. Listings averaged $405 a night and were booked on 36% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.5 times as much as in February, usually the slowest.
With 62 active listings, Williams Bay is the 36th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings grew 35%.
Browse the live Williams Bay Airbnb market See Every Williams Bay ListingRevenue
How Much Do Airbnb Hosts Make in Williams Bay?
Gross bookings per Williams Bay listing averaged $40,911 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Williams Bay listing brings in $10,300 in July, its best month, and $2,290 in February, its slowest. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $9,060+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $6,750 or more, roughly $2,800 a month above the median.
- Typical properties (median) earn about $3,950 a month.
- Entry-level properties (bottom 25%) earn $2,030 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $4,540 $11,200 $1,830
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Williams Bay Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,863 | 41.2% | $401 | $162 | 73 days | 4.2 nights |
| Oct 2025 | $3,833 | 33.3% | $384 | $124 | 53 days | 2.9 nights |
| Nov 2025 | $3,613 | 33.2% | $368 | $120 | 36 days | 5.7 nights |
| Dec 2025 | $3,971 | 27.6% | $376 | $128 | 38 days | 3 nights |
| Jan 2026 | $2,565 | 23.1% | $359 | $83 | 24 days | 6.7 nights |
| Feb 2026 | $2,750 | 24.6% | $351 | $98 | 24 days | 2.7 nights |
| Mar 2026 | $2,659 | 26.3% | $349 | $86 | 41 days | 2.7 nights |
| Apr 2026 | $2,289 | 22.9% | $347 | $76 | 50 days | 3.8 nights |
| May 2026 | $4,403 | 32.3% | $404 | $142 | 66 days | 4.8 nights |
| Jun 2026 | $8,387 | 53.6% | $475 | $280 | 89 days | 4.4 nights |
| Jul 2026 | $11,230 | 59.8% | $526 | $362 | 108 days | 4 nights |
| Aug 2026 | $6,940 | 43.7% | $486 | $224 | 98 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Williams Bay address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Williams Bay Profitable?
Yes, when it's run well. The average Williams Bay Airbnb took in $40,911 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,160 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,730 a month.
Cleaning it yourself keeps the $4,890 a year guests pay in cleaning fees, for about $2,570 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,860 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Williams Bay Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $36,021 | $61,450 |
| Cleaning fees guests pay12% of Williams Bay bookings | $4,890 | $8,350 |
| Gross bookings | $40,911 | $69,800 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Williams Bay listings on Simplified Pricing, 3% for the rest | −$5,350 | −$9,130 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,890 | −$8,350 |
| Utilities and internetAbout 5% of bookings | −$2,050 | −$3,490 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$820 | −$1,400 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,230 | −$2,090 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$410 | −$410 |
| Permit and registrationWhere one is required | −$200 | −$200 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$14,950 | −$25,070 |
| Left for housing costs, then profit | $25,961about $2,160 a month | $44,730about $3,730 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Williams Bay Airbnb Profit
The estimate starts from Williams Bay's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Williams Bay home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Williams Bay's Top Earners Get There
- More nights booked. The busiest quarter of Williams Bay listings are booked on 49% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $380 adds about $3,810 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $485 a night or more, against a median of $380. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,600 a year.
- Open for the busy months. In a typical year, July brings the average listing about $10,300, against $2,290 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Williams Bay listings average 4.89 stars, and 58% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,820 a month, against $3,410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Williams Bay?
Williams Bay listings were booked on 36% of the nights they were open over the past year, 2 percentage points below the Wisconsin average (38%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 23% in January to 61% in July.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 62%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
July is usually the busiest month in Williams Bay, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 36% 63% 21%
Nightly rates
How Much Does an Airbnb Cost per Night in Williams Bay?
The average nightly rate in Williams Bay, known as ADR (average daily rate), was $405 over the past year, about 25% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $485 and bottom out in February and November at about $340.
The top 10% charge about 2.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $620+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $485 or more, about $110 above the median.
- Typical properties (median) charge about $380 a night.
- Entry-level properties (bottom 25%) charge $270 or less, about three-quarters of the median.
July rates run 42% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $384 $526 $314
The 12-month ADR of $405 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Williams Bay?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Williams Bay it averaged $160 over the past year, from about $80 in a typical January to about $333 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $282+ per open night, about twice the median.
- Strong performers (top 25%) earn $200 or more, about $60 a night above the median.
- Typical properties (median) earn about $138 per open night.
- Entry-level properties (bottom 25%) earn $100 or less, about three-quarters of the median.
July RevPAR is about 4.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $149 $362 $65
The 12-month RevPAR of $160 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Williams Bay
Williams Bay has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about three times as much a month in June through August as in December through February.
Average revenue by month in Williams Bay
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $4,540 $10,300 $2,290
Revenue by month in Williams Bay in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,480 |
| February | Low season | $2,290 |
| March | Low season | $2,770 |
| April | Low season | $2,440 |
| May | Shoulder season | $4,320 |
| June | High season | $7,510 |
| July | High season | $10,300 |
| August | High season | $7,130 |
| September | Shoulder season | $4,560 |
| October | Low season | $3,660 |
| November | Low season | $3,470 |
| December | Low season | $3,550 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $8,320 | 53% | $470 |
| Shoulder seasonMay, September | $4,440 | 38% | $383 |
| Low seasonOctober–April | $2,950 | 28% | $347 |
How Far in Advance Do Guests Book Airbnb in Williams Bay?
Guests book Williams Bay stays 67 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 108 days ahead, and January stays closest to arrival, about 27 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 57 days 109 days 24 days
The 12-month figure of 67 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Williams Bay
None of the 62 active listings in Williams Bay display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Williams Bay.
Neighborhoods
Best Neighborhoods for Airbnb in Williams Bay
AirROI's area guide picks six Williams Bay neighborhoods that draw short-term rental guests, led by Bristol Lake, Williams Bay and East Troy. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Bristol Lake | A serene area for nature lovers and families seeking a peaceful retreat. Great for outdoor activities such as fishing and hiking. | Bristol Lake, Kettle Moraine State Forest, Nearby hiking trails, Bird watching spots |
| Williams Bay | A small, picturesque village offering a quaint atmosphere and proximity to artisan shops and nature trails, appealing to vacationers. | Yerkes Observatory, Williams Bay Beach, Kettle Moraine State Forest, Local wineries |
| East Troy | Offers a unique blend of history and outdoor activities. Great for families and those interested in local culture. | East Troy Electric Railroad, Alpine Valley Music Theatre, Local parks and trails |
| Delavan Lake | Known for its scenic beauty and recreational activities. A great investment for swim and boating enthusiasts. | Delavan Lake, White River County Park, Delavan Lake Festival, Fishing spots |
| Perkins Park | A neighborhood with family-friendly attractions, parks, and quiet streets, making it ideal for long-term rentals and families. | Local parks, Community events, Nearby nature trails |
| Lake Como | A hidden gem known for its peaceful atmosphere and outdoor activities, perfect for those looking to escape the hustle and bustle. | Lake Como Beach, Outdoor recreational areas, Hiking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Williams Bay Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Williams Bay are entire homes (94%), with private rooms at 6%. Houses account for 84% of the stock; apartments and condos come next at 6%.
Nearly all listings rent the whole place
Williams Bay Airbnb listings by room type
- Entire home 94%
- Private room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.5% | 58 |
| Private room | 6.5% | 4 |
Houses dominate the property mix
Williams Bay Airbnb listings by property type
- House 84%
- Apartment/Condo 6%
- Cabin/Outdoor 5%
- Hotel/Boutique 3%
- Others 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 83.9% | 52 |
| Apartment/Condo | 6.5% | 4 |
| Cabin/Outdoor | 4.8% | 3 |
| Hotel/Boutique | 3.2% | 2 |
| Others | 1.6% | 1 |
How Many Bedrooms Do Airbnb Listings in Williams Bay Have?
Most Williams Bay homes are built for groups: 74% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (45%). Shares are of the 58 entire homes that give a bedroom count; rented rooms are left out.
Williams Bay entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
7%
19%
45%
24%
5%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 6.9% | 4 |
| 2 bedrooms | 19.0% | 11 |
| 3 bedrooms | 44.8% | 26 |
| 4 bedrooms | 24.1% | 14 |
| 5+ bedrooms | 5.2% | 3 |
What Each Home Size Earns in Williams Bay
A typical two-bedroom home in Williams Bay earned $41,200 over the past year, against $42,500 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 11 | $41,200 | $45,500 | $355 | 40% |
| 3 bedrooms | 26 | $27,900 | $37,700 | $432 | 34% |
| 4 bedrooms | 14 | $42,500 | $51,800 | $466 | 38% |
How Many Guests Do Airbnbs in Williams Bay Sleep?
Williams Bay is a group-trip market: 58% of listings sleep eight or more guests, about five times the share of the next most common size, seven guests (12%).
Williams Bay listings by guest capacity
Share of listings by the number of guests they sleep
2%
10%
8%
10%
12%
58%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 1.7% | 1 |
| 4 guests | 10.0% | 6 |
| 5 guests | 8.3% | 5 |
| 6 guests | 10.0% | 6 |
| 7 guests | 11.7% | 7 |
| 8+ guests | 58.3% | 35 |
How Williams Bay Airbnb Listings Are Set Up
Williams Bay hosts set up an average of 5 beds per listing, roughly two for every bedroom. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 12
- Beds per listing
- 5
- Show exact location
- 27%
What Amenities Do Airbnb Listings in Williams Bay Offer?
Beach access is common in Williams Bay: 45% of listings offer it, and 79% have a barbecue grill.
Share of Williams Bay listings with each common amenity
Guests
Who Books Airbnbs in Williams Bay?
Williams Bay draws mostly domestic guests: 97% of those who left reviews live in the United States. Chicago alone accounts for 21% of reviews. English is spoken by 72% of guests, and Spanish by 15%.
97% of Williams Bay guests are domestic
Where guests who left reviews live
- Domestic 97%
- International 3%
Where Williams Bay guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Chicago | 20.5% |
| Milwaukee | 3.5% |
| Madison | 1.9% |
| Miami | 1.6% |
| San Francisco | 1.6% |
Where Williams Bay guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 96.9% |
| Germany | 1.3% |
| Norway | 0.6% |
| United Kingdom | 0.3% |
Languages spoken by Williams Bay guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 71.8% |
| Spanish | 14.5% |
| French | 3.8% |
| German | 3.1% |
| Italian | 1.5% |
What Are Airbnb Guest Ratings in Williams Bay?
Williams Bay Airbnbs average 4.89 stars, and 58% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.73, against 4.95 for check-in.
Check-in scores highest in Williams Bay; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.85 |
| Communication | 4.92 |
| Location | 4.90 |
| Check-in | 4.95 |
| Value | 4.73 |
Booking patterns
How Guests Book in Williams Bay: Stays, Rules and Fees
94% of Williams Bay listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Williams Bay listings are open to guests
Share of listings by days a year
- 271-366 days 55%
- 181-270 days 39%
- 91-180 days 6%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 54.8% | 34 |
| 181-270 days | 38.7% | 24 |
| 91-180 days | 6.5% | 4 |
Days a year Williams Bay listings are booked or blocked
Share of listings by days a year
- 181-270 days 6%
- 91-180 days 40%
- 31-90 days 37%
- 1-30 days 16%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 6.5% | 4 |
| 91-180 days | 40.3% | 25 |
| 31-90 days | 37.1% | 23 |
| 1-30 days | 16.1% | 10 |
What Is the Average Length of Stay for Airbnb in Williams Bay?
The average Williams Bay booking lasts 4.5 nights, longest in May and shortest in April. Listings took about 23 bookings each over the year, some 1,380 in all. 54% of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Williams Bay
Average nights per booking, by month of stay
Average 4 nights 5.1 nights 3.3 nights
Two-year average by calendar month.
Williams Bay Airbnb Minimum Stay Requirements
More than six in ten listings in Williams Bay accept stays of one or two nights.
Minimum stay set by Williams Bay listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Williams Bay?
Firm is the most common cancellation policy in Williams Bay, used by 63% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about seven in ten listings use Firm or stricter terms, against 26% on Flexible or Moderate.
Cancellation policies of Williams Bay listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Williams Bay?
Nearly nine in ten Williams Bay listings charge a cleaning fee. The typical fee is $191, and some higher fees lift the average to $273. Spread over the average stay of 4.5 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
- Median cleaning fee
- $191
- Average cleaning fee
- $273
- Listings charging a fee
- 87.1%
- Share of gross revenue
- 12.0%
Top earners
Top-Earning Airbnbs and Hosts in Williams Bay
The top-grossing Airbnb in Williams Bay, a four-bedroom home, took in $127,000 over the past year, about three times the city's average of $40,900.
Cherry Street Retreat, 4BR 4BA Sleeps 14! Entire home · 4 bedrooms Rated 4.94 
Luxury Lake Geneva retreat (hot tub, Sauna) 2-Acre Entire home · 4 bedrooms Rated 4.89 - Revenue
- $118,156
- Occupancy
- 44.2%
- Daily rate
- $613
Geneva Lake Guest House with Private Pier Fire Pit Entire home · 3 bedrooms Rated 5.00 - Revenue
- $117,806
- Occupancy
- 23.0%
- Daily rate
- $1,234
The Bay Constellation |Yerkes |Firepit |Pool Table Entire home · 5 bedrooms Rated 5.00 - Revenue
- $103,163
- Occupancy
- 39.3%
- Daily rate
- $642
The perfect getaway! (Unit #1) Entire home · 3 bedrooms Rated 4.99 - Revenue
- $102,960
- Occupancy
- 51.3%
- Daily rate
- $492
Book for a Lake getaway! (Unit #4) Entire home · 2 bedrooms Rated 4.98 - Revenue
- $90,733
- Occupancy
- 48.6%
- Daily rate
- $417
Who Are the Airbnb Hosts in Williams Bay?
Professional management companies run 31% of Williams Bay listings and owners run the rest, though 31% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
- Superhosts
- 66.1%
- Professional management
- 30.6%
- Cohosted listings
- 30.6%
- Instant Book enabled
- 50.0%
- Simplified Pricing
- 80.6%
Nearby markets
Williams Bay vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 36 km, Lake Geneva (8 km away) earned the most per listing, about 63% more than Williams Bay. McHenry was the busiest, booked on 44% of nights against 36% in Williams Bay.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Geneva 4 km | 57 | $63,548 | $499 | 41% |
| Fontana-on-Geneva Lake 4 km | 73 | $47,682 | $609 | 30% |
| Town of Delavan 5 km | 96 | $33,867 | $376 | 27% |
| Como 5 km | 50 | $55,108 | $433 | 40% |
| Lake Geneva 8 km | 242 | $66,721 | $498 | 41% |
| Twin Lakes 24 km | 44 | $66,000 | $568 | 40% |
| McHenry 36 km | 39 | $56,621 | $425 | 44% |
| Fox Lake 36 km | 80 | $35,348 | $317 | 37% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Sheboygan Airbnb data 218 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Williams Bay
Markets elsewhere in the United States with a similar nightly rate and occupancy to Williams Bay:
- Mount Crested Butte Airbnb data CO · $411/night · 35.4%
- Winchester Airbnb data TN · $409/night · 35.1%
- Warren Airbnb data VT · $407/night · 34.9%
- Pawleys Island Airbnb data SC · $392/night · 35.7%
- Gravois Mills Airbnb data MO · $415/night · 36.0%
- Grovetown Airbnb data GA · $389/night · 35.7%
FAQ
Williams Bay Airbnb FAQ
How much do Airbnb hosts make in Williams Bay?
An active Williams Bay Airbnb grossed $40,911 on average in the 12 months to September 2026, according to AirROI's tracking of 62 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,750 or more in a typical month.
How much can I make on Airbnb in Williams Bay?
It depends most on the home's size, location and how it's run. The middle half of Williams Bay listings earn between $2,030 and $6,750 in a typical month, and the top tenth $9,060 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Williams Bay?
Listings in Williams Bay were booked on 36% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Williams Bay?
The average booked night in Williams Bay cost $405 before fees. Half of listings charge between $270 and $485, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Williams Bay?
None of the active Williams Bay listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Williams Bay?
Yes, when it's run well. The average Williams Bay Airbnb grossed $40,911 in the 12 months to September 2026, 24% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $25,961 a year (about $2,160 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,730 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Williams Bay?
July usually pays best, averaging $10,300 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Williams Bay?
Each night a Williams Bay listing was open to book earned $160 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $282 or more.
How far in advance do guests book Airbnbs in Williams Bay?
Williams Bay stays were booked 67 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Williams Bay?
The average Williams Bay Airbnb stay lasted 4.5 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Williams Bay rated?
Guests rate Williams Bay Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Williams Bay?
Bristol Lake, Williams Bay and East Troy draw the most short-term rental interest in Williams Bay. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Williams Bay?
AirROI counted 62 active Airbnb listings in Williams Bay as of September 2026. The closest tracked market is Town of Geneva, 4 km away.
How much are Airbnb cleaning fees in Williams Bay?
In Williams Bay, nearly nine in ten listings add a cleaning fee. The median fee is $191, and some higher fees lift the average to $273.
Method
About This Data
Figures on this page cover 62 active Airbnb listings in Williams Bay from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.