Airbnb market data · 202512 months to June 2025
Town of Dunn, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Dunn brought in $22,649 over the 12 months through June 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Dunn run through June 2025.
The short answer
Town of Dunn Airbnb Market at a Glance
Listings averaged $212 a night and were booked on 41% of available nights.
Timing matters: in July, the best month, the average listing earned about three times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Town of Dunn is the 175th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Dunn Airbnb market See Every Town of Dunn ListingRevenue
How Much Do Airbnb Hosts Make in Town of Dunn?
Gross bookings per Town of Dunn listing averaged $22,649 over the 12 months to June 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Dunn listing brought in $4,450 in July, its best month, and $1,520 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Dunn's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,120+ a month, about three times the typical property.
- Strong performers (top 25%) earn $4,170 or more, roughly $2,100 a month above the median.
- Typical properties (median) earn about $2,100 a month.
- Entry-level properties (bottom 25%) earn $1,080 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about three times what February did
Average revenue per active listing, by month
Town of Dunn Airbnb Data by Month
Latest 12 months in the June 2025 data.
July led on revenue and nightly rate; bookings peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $4,452 | 48.8% | $263 | 28 days |
| Aug 2024 | $4,106 | 54.6% | $260 | 36 days |
| Sep 2024 | $2,999 | 46.4% | $252 | 49 days |
| Oct 2024 | $2,670 | 45.4% | $242 | 35 days |
| Nov 2024 | $2,085 | 41.5% | $231 | 23 days |
| Dec 2024 | $2,769 | 49.5% | $231 | 19 days |
| Jan 2025 | $2,589 | 48.0% | $232 | 13 days |
| Feb 2025 | $1,519 | 21.9% | $197 | 13 days |
| Mar 2025 | $1,960 | 34.9% | $204 | 32 days |
| Apr 2025 | $2,782 | 34.4% | $212 | 26 days |
| May 2025 | $2,941 | 41.7% | $231 | 60 days |
| Jun 2025 | $2,819 | 40.4% | $244 | 46 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Town of Dunn home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Town of Dunn Profitable?
Yes, when it's run well. The average Town of Dunn Airbnb took in $22,649 in the 12 months to June 2025, and run by its owner at everyday costs, about $1,380 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,760 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Dunn Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $22,649 | $44,950 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,510 | −$6,970 |
| Utilities and internetAbout 5% of bookings | −$1,130 | −$2,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$450 | −$900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$680 | −$1,350 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,110 | −$11,810 |
| Left for housing costs, then profit | $16,539about $1,380 a month | $33,140about $2,760 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Dunn Airbnb Profit
The estimate starts from Town of Dunn's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Dunn home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Dunn's Top Earners Get There
- More nights booked. The busiest quarter of Town of Dunn listings are booked on 58% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $165 adds about $1,660 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $270 a night or more, against a median of $165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,260 a year.
- Open for the busy months. July brought the average listing about $4,450, against $1,520 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,750 a month, against $1,890 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Dunn?
Town of Dunn listings were booked on 41% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (38%) and in line with the U.S. average. Occupancy swings from 22% in February to 55% in August.
Across Town of Dunn's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
August was the busiest month in Town of Dunn, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Dunn?
The average nightly rate in Town of Dunn, known as ADR (average daily rate), was $212 over the past year, about 35% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in July and August at about $265 and bottom out in February at about $195.
Across Town of Dunn's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $485+ a night, about three times the median.
- Strong performers (top 25%) charge $270 or more, about $110 above the median.
- Typical properties (median) charge about $165 a night.
- Entry-level properties (bottom 25%) charge $110 or less, about two-thirds of the median.
July rates ran 34% above February's
Average nightly rate (ADR), by month
The 12-month ADR of $212 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Town of Dunn
With only 19 active listings, the monthly pattern in Town of Dunn is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Town of Dunn?
Guests book Town of Dunn stays 34 days ahead on average (about five weeks). May stays are booked furthest out, about 60 days ahead, and January stays closest to arrival, about 13 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 34 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Dunn
None of the 19 active listings in Town of Dunn display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Dunn.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Dunn
AirROI's area guide picks eight Town of Dunn neighborhoods that draw short-term rental guests, led by Lake Kegonsa, Dunn Town Park and Cottage Grove. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Kegonsa | Popular for its serene lakeside views and recreational activities such as boating and fishing. Ideal for families and nature lovers seeking a peaceful getaway. | Lake Kegonsa State Park, Fishing and boating activities, Picnic areas, Hiking trails, Wildlife viewing |
| Dunn Town Park | A charming local park that provides a great space for outdoor activities, picnics, and family gatherings. Great for travelers looking for a slice of local life. | Picnicking, Walking trails, Playground, Community events, Scenic views |
| Cottage Grove | A quaint community situated near the vibrant Madison area, offering a small-town feel with easy access to urban amenities. Attracts those seeking a quieter yet connected stay. | Local shops, Cottage Grove Historical Society, Community parks, Access to Madison’s attractions, Lake access |
| Mueller Family Farm | A family-owned farm that offers unique agritourism, making it perfect for guests looking to experience rural Wisconsin life and farm activities. | Farm tours, Local produce, Seasonal events, Petting zoo, Scenic farmland |
| Stoughton | A friendly, historic town known for its Norwegian heritage and cultural festivals. Appeals to culture enthusiasts and history buffs. | Stoughton Opera House, Norwegian Heritage Center, Historic downtown, Annual festivals, Local shops and eateries |
| Rural Dunn | Offers a true escape with its beautiful landscapes and agricultural setting. Perfect for those looking to unwind and enjoy nature. | Scenic views, Cycling routes, Local farms, Wildflower hiking, Photography opportunities |
| Pine Lake | A hidden gem for outdoor enthusiasts with its picturesque lake and surrounding greenery. Attracts those looking to engage in water sports and relaxation. | Swimming, Kayaking, Camping, Wildlife watching, Nature trails |
| Dunn School | A local hub with schools providing educational tourism opportunities for families. Ideal for guests visiting for school events or local gatherings. | Local school events, Community sports, Family-friendly activities, Access to local businesses, Historical significance |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Dunn vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 44 km, Town of Germantown (36 km away, 61 listings) earned the most per listing, about three times as much as Town of Dunn. None of them fills more nights than Town of Dunn (41%); the busiest, Baraboo, reached 37%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mauston 28 km | 30 | $48,511 | $447 | 32% |
| Town of Dellona 33 km | 107 | $11,930 | $281 | 25% |
| Town of Germantown 36 km | 61 | $65,855 | $577 | 35% |
| Lake Delton 38 km | 322 | $38,536 | $391 | 33% |
| Wisconsin Dells 39 km | 293 | $35,779 | $332 | 33% |
| Town of Dell Prairie 39 km | 69 | $42,353 | $401 | 32% |
| Town of Quincy 41 km | 31 | $43,848 | $354 | 35% |
| Baraboo 44 km | 127 | $24,894 | $252 | 37% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Madison Airbnb data 304 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
- Appleton Airbnb data 167 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Dunn
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Dunn:
- Lake of the Woods Airbnb data AZ · $213/night · 41.4%
- Hacienda Heights Airbnb data CA · $210/night · 41.3%
- Easley Airbnb data SC · $216/night · 41.5%
- Columbia Airbnb data MO · $215/night · 40.9%
- Dolores Airbnb data CO · $215/night · 40.9%
- South Bradenton Airbnb data FL · $215/night · 40.9%
FAQ
Town of Dunn Airbnb FAQ
How much do Airbnb hosts make in Town of Dunn?
An active Town of Dunn Airbnb grossed $22,649 on average in the 12 months to June 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,170 or more in a typical month.
How much can I make on Airbnb in Town of Dunn?
It depends most on the home's size, location and how it's run. The middle half of Town of Dunn listings earn between $1,080 and $4,170 in a typical month, and the top tenth $6,120 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Dunn?
Listings in Town of Dunn were booked on 41% of available nights over the past year. That compares with 38% for the Wisconsin average. August was the busiest month.
How much does an Airbnb cost per night in Town of Dunn?
The average booked night in Town of Dunn cost $212 before fees. Half of listings charge between $110 and $270, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Dunn?
None of the active Town of Dunn listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Dunn?
Yes, when it's run well. The average Town of Dunn Airbnb grossed $22,649 in the 12 months to June 2025, 32% below the Wisconsin average of $33,105, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,539 a year (about $1,380 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,760 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Dunn?
July paid best over the past year, at $4,450 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Town of Dunn?
Town of Dunn stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Town of Dunn?
Lake Kegonsa, Dunn Town Park and Cottage Grove draw the most short-term rental interest in Town of Dunn. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Dunn?
AirROI counted 19 active Airbnb listings in Town of Dunn as of June 2025. The closest tracked market is Mauston, 28 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Town of Dunn from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.