Mauston, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mauston, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,373 per year — at a $307 nightly rate, 28.0% occupancy, and a $91 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 29 active listings, Mauston is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 70.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mauston?
In Mauston, the headline Airbnb metrics are $22,373 in average annual revenue,28.0% occupancy, $307 ADR, and $91 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mauston?
Understanding the monthly revenue variations for Airbnb listings in Mauston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mauston is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mauston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,519+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,549 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $906, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mauston
What Is the Monthly Airbnb Occupancy Rate in Mauston?
Maximize your bookings by understanding the Mauston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mauston:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mauston
What Is the Average Airbnb Nightly Rate in Mauston?
Effective short term rental pricing strategy in Mauston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mauston typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $660+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $357 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in Mauston
What Is the RevPAR for Airbnb in Mauston?
RevPAR in Mauston is currently $91. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $43 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $207 RevPAR.
Average Monthly RevPAR Trend in Mauston
RevPAR Insights for Mauston
- The average RevPAR in Mauston is $91. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($207) and bottom 25% ($43) is $163, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mauston benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mauston?
Mauston's peak Airbnb season falls in December, July, August, while the softest stretch is April, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, August)
- Revenue averages $5,514 per month
- Occupancy rates average 38.6%
- Daily rates average $333
Shoulder Season
- Revenue averages $3,258 per month
- Occupancy maintains around 25.1%
- Daily rates hold near $339
Low Season (April, May, November)
- Revenue drops to average $1,757 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $283
Seasonality Insights for Mauston
- Airbnb seasonality in Mauston is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mauston's highest earning potential, with monthly revenues climbing to $7,108, occupancy reaching 44.7%, and ADRs peaking at $404.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,482, occupancy could drop to 16.9%, and ADRs may adjust to $269.
- Lower occupancy paired with meaningful seasonality means hosts in Mauston need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mauston, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mauston?
Low regulation and minimal registration activity in Mauston, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mauston to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mauston?
With a compact short-term rental market, Mauston gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castle Rock Lake | A popular recreational area located near Mauston, known for its outdoor activities and beautiful scenery, making it an ideal spot for vacation rentals. | Castle Rock Lake, Fishing and boating, Wildlife viewing, Hiking trails |
| Dells of the Wisconsin River | This natural scenic area offers stunning landscapes and outdoor opportunities, attracting tourists wanting to experience Wisconsin’s beauty. | Dells of the Wisconsin River, Nature trails, Kayaking and canoeing, Wildlife observation |
| Lemonweir River | A peaceful area perfect for nature lovers, offering river access and nearby trails for hiking and biking, attracting those seeking a quiet getaway. | Lemonweir River, Fishing and swimming, Hiking trails |
| Mauston Historic District | The historic downtown area of Mauston features charming architecture and local shops, appealing to visitors interested in history and local culture. | Historic buildings, Local shops, Restaurants, Antique stores |
| Necedah National Wildlife Refuge | A large refuge that attracts nature enthusiasts and bird watchers, ideal for those looking to immerse themselves in Wisconsin's wildlife. | Birdwatching, Hiking trails, Wildlife photography |
| Roche-A-Cri State Park | Known for its scenic views and hiking trails, this state park is popular among outdoor enthusiasts looking for adventure and nature. | Hiking trails, Scenic views, Rock formations, Camping |
| Snowmobile Trails | During winter, Mauston and its surroundings become popular for snowmobiling, drawing in adventurous travelers seeking winter sports activities. | Snowmobiling, Winter sports, Scenic routes |
| Nearby Wisconsin Dells | A short drive from Mauston, Wisconsin Dells is a major tourist destination known for its water parks and entertainment options, very appealing for families. | Water parks, Amusement parks, Riverboat tours, Shopping |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mauston offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mauston?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mauston
- The Mauston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mauston, House properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.3% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.4%) offer potential for unique stay experiences.
Mauston Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mauston
- The dominant room capacity in Mauston is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.1% of the active Airbnb listings in Mauston, indicating a high concentration in these sizes.
- A significant 58.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mauston.
Mauston Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mauston
- The most common guest capacity trend in Mauston vacation rentals is listings accommodating 6 guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mauston STR market, accounting for 62.1% of listings.
- 72.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mauston.
- On average, properties in Mauston are equipped to host 5.4 guests.
How Do Listings in Mauston Compare on Quality?
Listing quality in Mauston can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mauston
- At 31.4 photos per listing on average, Mauston hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mauston averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mauston?
Amenity Prevalence
Amenity Insights for Mauston
- Essential amenities in Mauston that guests expect include: Carbon monoxide alarm, Smoke alarm, Heating, Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Shampoo, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mauston: Carbon monoxide alarm, Smoke alarm, Heating, Wifi, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mauston to stay competitive.
Which Airbnb Amenities Boost Revenue in Mauston?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mauston, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tub | 17.2% | $75,274 | $11,352 | 563.1% |
Microwave | 82.8% | $25,980 | $5,059 | 413.5% |
Outdoor dining area | 44.8% | $39,838 | $8,183 | 386.8% |
Refrigerator | 72.4% | $28,543 | $6,178 | 362.0% |
Dishwasher | 31.0% | $48,290 | $10,710 | 350.9% |
Kitchen | 75.9% | $27,444 | $6,435 | 326.5% |
Coffee maker | 82.8% | $25,764 | $6,095 | 322.7% |
Cooking basics | 72.4% | $28,207 | $7,059 | 299.6% |
First aid kit | 55.2% | $33,085 | $9,189 | 260.1% |
Outdoor furniture | 58.6% | $31,381 | $9,612 | 226.5% |
Revenue Impact Insights for Mauston
- Hot tub tops the revenue impact list with a 563.1% uplift — listings with this amenity earn $75,274 vs. $11,352 without it.
- Microwave, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mauston STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mauston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMauston Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mauston
- The typical guest profile for Airbnb in Mauston consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and DC (0.8%).
- Top languages spoken are English (63.6%) followed by Spanish (21.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mauston?
Listings in Mauston average 4.75 out of 5 overall, with about 45 reviews per active listing and 27.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mauston
- An average rating of 4.75 places Mauston in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.92), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mauston Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mauston
- The most common availability pattern in Mauston falls within the 271-366 days range, representing 75.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mauston (51.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mauston?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mauston
- The overall average booking lead time for vacation rentals in Mauston is 48 days.
- Guests book furthest in advance for stays during November (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Mauston.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Mauston averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mauston?
Guests in Mauston stay about 3.6 nights on average, generating roughly 452 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mauston
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mauston
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (6.3 nights) and shorten in Mar (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mauston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
48.3% of total
2 Nights
9 listings
31% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
5 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mauston is 1 Night, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Mauston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Mauston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.3% of Mauston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mauston.
Mauston Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
24.1% of total
Moderate
12 listings
41.4% of total
Firm
7 listings
24.1% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Mauston
- The prevailing Airbnb cancellation policy trend in Mauston is Moderate, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.5%) and stricter (34.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.4% market standard in Mauston.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mauston.
How Much Are Airbnb Cleaning Fees in Mauston?
Cleaning fees in Mauston are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mauston
- 75.9% of listings charge a cleaning fee, making it standard practice in Mauston. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $144 is close to the median ($132), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mauston median of $132. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mauston Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maustonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge Cabin near Castle Rock Lake!!!
Entire Place • 6 bedrooms
Lighthouse at Castle Rock Lake
Entire Place • 8 bedrooms
Castle Rock Log Cabin
Entire Place • 5 bedrooms
Hot Tub! Secluded A-Frame! Fire Pit! Near Dells!
Entire Place • 3 bedrooms
Mauston Church Mansion. Close to the Dells!
Entire Place • 4 bedrooms
Tranquil lake house. Near Castle Rock Lake/WIDells
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mauston?
Learn from the best! This table showcases top-performing Airbnb hosts in Mauston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katie | 2 | $172,363 | 204 | 4.92/5.0 |
| Kathryn | 1 | $99,816 | 7 | 5.00/5.0 |
| Lily | 7 | $69,885 | 123 | 4.61/5.0 |
| Charlie | 1 | $69,158 | 57 | 4.95/5.0 |
| Daniel | 1 | $42,263 | 78 | 4.92/5.0 |
| Nicolette | 2 | $41,668 | 188 | 4.93/5.0 |
| Kristin | 1 | $35,032 | 148 | 4.86/5.0 |
| Dawn | 2 | $25,409 | 227 | 4.83/5.0 |
| Vicki | 5 | $25,297 | 164 | 4.96/5.0 |
| Bo | 1 | $19,896 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mauston.
Who Are the Airbnb Hosts in Mauston?
Mauston is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mauston
- With 72.4% Superhosts, Mauston has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 48.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mauston averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mauston
These are the highest-grossing professional property management operations in Mauston, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Katie | 2 | $172,363 | $740 | 34.1% | 4.92/5 |
Management Company Insights for Mauston
- The leading management company, Katie, operates 2 listings with $172,363 in gross revenue — a useful benchmark for what scale looks like in Mauston.
- Top managers average 2 properties each, suggesting professional management in Mauston still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mauston's Airbnb Market Compare to Nearby Cities?
How does the Mauston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Monona, Mauston has 21 percentage points lower occupancy and about $356 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 29 | $6,340 | $662.99 | 49% |
| Town of Baraboo | 10 | $6,038 | $416.12 | 49% |
| Town of Osceola | 10 | $5,495 | $447.78 | 42% |
| Town of Germantown | 65 | $5,325 | $550.23 | 37% |
| Town of Marion | 47 | $4,988 | $383.22 | 42% |
| Town of Greenfield | 14 | $4,763 | $371.12 | 42% |
| Town of Fulton | 16 | $4,490 | $370.62 | 47% |
| East Galena Township | 43 | $4,227 | $354.72 | 39% |
| Town of Trenton | 11 | $3,992 | $338.64 | 47% |
| Guilford Township | 287 | $3,870 | $378.30 | 35% |
Frequently Asked Questions About Airbnb in Mauston
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mauston.
How much do Airbnb hosts make in Mauston?
Mauston hosts earn about $22,373 per year on average, with an average nightly rate of $307 and RevPAR of $91. Those figures describe the typical revenue environment for active listings in Mauston, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Mauston market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mauston?
The average Airbnb occupancy rate in Mauston is 28.0%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mauston?
Listings in Mauston average $307 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mauston?
Mauston currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mauston?
AirROI currently classifies the short-term rental regulation level in Mauston as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mauston?
RevPAR in Mauston is about $91. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mauston?
Occupancy of 28.0% means Mauston is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,373, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mauston?
The average booking lead time in Mauston is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mauston?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mauston include Castle Rock Lake, Dells of the Wisconsin River, Lemonweir River. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mauston?
entire_home listings make up 82.8% of the active supply in Mauston. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mauston compare to nearby Airbnb markets?
Among neighboring markets, Monona posts $76,075 in average annual revenue with 49.0% occupancy, compared to Mauston's $22,373 and 28.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mauston?
The average Airbnb stay length in Mauston is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mauston?
Airbnb listings in Mauston average 4.75 out of 5 overall. About 27.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mauston?
Hot tub and Microwave are among the strongest revenue-linked amenities in Mauston. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mauston?
Yes. About 75.9% of active Airbnb listings in Mauston charge a cleaning fee, and the average fee is $144. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mauston?
A 72.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.