Town of Sturgeon Bay, Wisconsin Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Town of Sturgeon Bay, Wisconsin? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $43,424 per year — at a $391 nightly rate, 45.5% occupancy, and a N/A RevPAR.
With just 17 active listings, Town of Sturgeon Bay is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 41.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Town of Sturgeon Bay?
In Town of Sturgeon Bay, the headline Airbnb metrics are $43,424 in average annual revenue,45.5% occupancy, $391 ADR, and $0 in RevPAR, and guests book about 71 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Town of Sturgeon Bay?
Understanding the monthly revenue variations for Airbnb listings in Town of Sturgeon Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Sturgeon Bay is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Sturgeon Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,504+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,040 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,784, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Sturgeon Bay
What Is the Monthly Airbnb Occupancy Rate in Town of Sturgeon Bay?
Maximize your bookings by understanding the Town of Sturgeon Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Sturgeon Bay:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Sturgeon Bay
What Is the Average Airbnb Nightly Rate in Town of Sturgeon Bay?
Effective short term rental pricing strategy in Town of Sturgeon Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Sturgeon Bay typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $633+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $479 or more.
- Typical properties (Median) charge around $363 per night.
- Entry-level properties (Bottom 25%) earn around $259 per night.
Average Daily Rate (ADR) Trend by Month in Town of Sturgeon Bay
What Is the RevPAR for Airbnb in Town of Sturgeon Bay?
RevPAR in Town of Sturgeon Bay is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Town of Sturgeon Bay
RevPAR Insights for Town of Sturgeon Bay
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Town of Sturgeon Bay benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Town of Sturgeon Bay?
Town of Sturgeon Bay's peak Airbnb season falls in July, August, June, while the softest stretch is March, April, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $8,827 per month
- Occupancy rates average 64.9%
- Daily rates average $421
Shoulder Season
- Revenue averages $3,663 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $369
Low Season (March, April, December)
- Revenue drops to average $2,283 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $388
Seasonality Insights for Town of Sturgeon Bay
- Airbnb seasonality in Town of Sturgeon Bay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Town of Sturgeon Bay's highest earning potential, with monthly revenues climbing to $9,509, occupancy reaching 70.1%, and ADRs peaking at $435.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,874, occupancy could drop to 23.4%, and ADRs may adjust to $336.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Sturgeon Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Town of Sturgeon Bay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Town of Sturgeon Bay?
Low regulation and minimal registration activity in Town of Sturgeon Bay, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Sturgeon Bay to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Town of Sturgeon Bay?
With a compact short-term rental market, Town of Sturgeon Bay gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sturgeon Bay | The vibrant heart of Sturgeon Bay, featuring local shops, restaurants, and cultural attractions. Ideal for travelers looking to explore the town's charm and waterfront access. | Door County Maritime Museum, Historic Downtown Sturgeon Bay, Local Art Galleries, Waterfront Parks, Restaurants and Cafes |
| Sturgeon Bay Waterfront | A scenic area along the bay offering stunning views and recreational activities. Perfect for guests wanting waterfront accommodations close to nature and outdoor fun. | Sturgeon Bay Canal, Bayview Park, Waterfront Trail, Fishing and Boating, Scenic Cruises |
| Potawatomi State Park | An inviting natural area perfect for outdoor enthusiasts. Attracts guests seeking hiking, camping, and wildlife experiences in a serene environment. | Hiking Trails, Fishing Spots, Scenic Overlooks, Camping Areas, Wildlife Watching |
| Egg Harbor | Close to Sturgeon Bay, this charming village offers scenic views, quaint shops, and a relaxed atmosphere. Great for those looking for a cozy getaway. | Egg Harbor Beach, Shopping Village, Wine Tasting Rooms, Art Galleries, Local Festivals |
| Fish Creek | Known for its quaint shops and beautiful parks, Fish Creek is a popular destination in Door County. Ideal for visitors wanting local culture and nature. | Peninsula State Park, Cultural Events, Restaurants and Shops, Water Activities, Art Galleries |
| Sister Bay | A bustling village that features waterfront dining and shopping, well-known for summer activities and events. Suitable for visitors of all ages. | Sister Bay Beach, Waterfront Park, Local Festivals, Restaurants, Shopping Centers |
| Washington Island | A unique destination that offers a getaway feel with natural beauty and local culture. It attracts guests looking for adventure and relaxation in a less commercial area. | Washington Island Ferry, Native American History, Beaches and Nature, Local Farms, Biking Trails |
| Baileys Harbor | A small town with a fantastic harbor and lovely spots for relaxation and exploration. Perfect for travelers wanting a quiet retreat with scenic views. | Baileys Harbor Range Lights, Cannon Island, Local Breweries, Kayaking Tours, Nature Preserves |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Sturgeon Bay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Town of Sturgeon Bay?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Sturgeon Bay
- The Town of Sturgeon Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Sturgeon Bay, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Town of Sturgeon Bay Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Sturgeon Bay
- The dominant room capacity in Town of Sturgeon Bay is 3 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 76.5% of the active Airbnb listings in Town of Sturgeon Bay, indicating a high concentration in these sizes.
- A significant 88.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Sturgeon Bay.
Town of Sturgeon Bay Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Sturgeon Bay
- The most common guest capacity trend in Town of Sturgeon Bay vacation rentals is listings accommodating 8+ guests (64.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Sturgeon Bay STR market, accounting for 88.2% of listings.
- 94.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Sturgeon Bay.
- On average, properties in Town of Sturgeon Bay are equipped to host 7.3 guests.
What Amenities Do Airbnb Guests Expect in Town of Sturgeon Bay?
Amenity Prevalence
Amenity Insights for Town of Sturgeon Bay
- Essential amenities in Town of Sturgeon Bay that guests expect include: TV, Carbon monoxide alarm, Coffee maker, Dishes and silverware, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Oven, Cooking basics, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Sturgeon Bay: TV, Carbon monoxide alarm, Coffee maker, Dishes and silverware, Smoke alarm.
- Consider adding popular differentiators like Oven or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Sturgeon Bay to stay competitive.
Dive Deeper: Advanced Town of Sturgeon Bay STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Sturgeon Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Sturgeon Bay Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Town of Sturgeon Bay
- The typical guest profile for Airbnb in Town of Sturgeon Bay consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Canada (0.6%).
- Top languages spoken are English (76.3%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Town of Sturgeon Bay Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Sturgeon Bay
- The most common availability pattern in Town of Sturgeon Bay falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Sturgeon Bay (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Town of Sturgeon Bay?
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Sturgeon Bay
- The overall average booking lead time for vacation rentals in Town of Sturgeon Bay is 71 days.
- Guests book furthest in advance for stays during June (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Town of Sturgeon Bay.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Town of Sturgeon Bay averages to identify opportunities for dynamic pricing adjustments.
Town of Sturgeon Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
8 listings
47.1% of total
3 Nights
3 listings
17.6% of total
4-6 Nights
2 listings
11.8% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Sturgeon Bay is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Town of Sturgeon Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Town of Sturgeon Bay hosts use this setting.
- A 2-night minimum appears standard (47.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Sturgeon Bay.
Town of Sturgeon Bay Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
5.9% of total
Moderate
5 listings
29.4% of total
Firm
5 listings
29.4% of total
Strict
6 listings
35.3% of total
Cancellation Policy Insights for Town of Sturgeon Bay
- The prevailing Airbnb cancellation policy trend in Town of Sturgeon Bay is Strict, used by 35.3% of listings.
- A majority (64.7%) of hosts in Town of Sturgeon Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Town of Sturgeon Bay.
- With 35.3% using Strict terms, this is a viable option in Town of Sturgeon Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Sturgeon Bay.
What Do the Top Airbnb Listings in Town of Sturgeon Bay Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Sturgeon Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Door County Waterfront House + Hot Tub
Entire Place • 3 bedrooms
Peace of Beach, 4 season waterfront cottage
Entire Place • 2 bedrooms
Waterfront, Sand Beach on 2 Acres, Lily Bay Lodge
Entire Place • 3 bedrooms
Waterfront - Bee's Lake House
Entire Place • 3 bedrooms
The Cedars on Lilly Bay
Entire Place • 3 bedrooms
Flagship | Lakefront + High Speed Internet
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Town of Sturgeon Bay?
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Sturgeon Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 4 | $170,510 | 195 | 4.87/5.0 |
| Simple Life Rentals | 2 | $108,618 | 25 | 4.75/5.0 |
| Ray And Leslie | 1 | $107,929 | 111 | 4.99/5.0 |
| Shawn | 1 | $72,965 | 172 | 4.91/5.0 |
| RentDoorCounty | 1 | $47,331 | 18 | 4.83/5.0 |
| Rob & Suzie | 1 | $41,108 | 77 | 4.96/5.0 |
| Donna | 2 | $38,319 | 32 | 4.86/5.0 |
| Christopher | 1 | $33,197 | 78 | 4.83/5.0 |
| Ann | 1 | $32,833 | 54 | 4.78/5.0 |
| Tom And Carl | 1 | $31,344 | 65 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Sturgeon Bay.
How Does Town of Sturgeon Bay's Airbnb Market Compare to Nearby Cities?
How does the Town of Sturgeon Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ellison Bay, Town of Sturgeon Bay has 14 percentage points lower occupancy and about $31 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Wilson | 13 | $5,180 | $585.29 | 38% |
| Town of Nasewaupee | 33 | $5,021 | $364.48 | 51% |
| Town of Holland | 15 | $4,708 | $419.20 | 50% |
| Ellison Bay | 15 | $4,325 | $360.57 | 59% |
| Summit | 10 | $4,293 | $466.23 | 39% |
| Rowleys Bay | 17 | $4,128 | $400.31 | 47% |
| Sister Bay | 77 | $4,008 | $389.64 | 48% |
| Town of Sevastopol | 13 | $3,953 | $494.34 | 42% |
| Egg Harbor | 75 | $3,840 | $373.18 | 47% |
| Lake Ripley | 10 | $3,775 | $336.14 | 55% |
Frequently Asked Questions About Airbnb in Town of Sturgeon Bay
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Sturgeon Bay.
How much do Airbnb hosts make in Town of Sturgeon Bay?
Town of Sturgeon Bay hosts earn about $43,424 per year on average, with an average nightly rate of $391 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Town of Sturgeon Bay, Wisconsin, not the ceiling for the best operators. Source: AirROI 2025 data, Town of Sturgeon Bay market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Town of Sturgeon Bay?
The average Airbnb occupancy rate in Town of Sturgeon Bay is 45.5%. July is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Town of Sturgeon Bay?
Listings in Town of Sturgeon Bay average $391 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Town of Sturgeon Bay?
Town of Sturgeon Bay currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Town of Sturgeon Bay?
AirROI currently classifies the short-term rental regulation level in Town of Sturgeon Bay as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Town of Sturgeon Bay?
RevPAR in Town of Sturgeon Bay is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Town of Sturgeon Bay?
At 45.5% occupancy, Town of Sturgeon Bay can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $43,424, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Town of Sturgeon Bay?
The average booking lead time in Town of Sturgeon Bay is about 71 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Town of Sturgeon Bay?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Sturgeon Bay include Downtown Sturgeon Bay, Sturgeon Bay Waterfront, Potawatomi State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Town of Sturgeon Bay?
entire_home listings make up 100.0% of the active supply in Town of Sturgeon Bay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Town of Sturgeon Bay compare to nearby Airbnb markets?
Among neighboring markets, Town of Wilson posts $62,164 in average annual revenue with 37.6% occupancy, compared to Town of Sturgeon Bay's $43,424 and 45.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Town of Sturgeon Bay?
July is the highest-revenue month in Town of Sturgeon Bay, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.