Rowleys Bay, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rowleys Bay, Wisconsin? Based on AirROI's 2026 dataset (March 2025 – February 2026), the short answer is $62,372 per year — at a $428 nightly rate, 48.4% occupancy, and a N/A RevPAR.
With just 19 active listings, Rowleys Bay is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 72.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Rowleys Bay?
In Rowleys Bay, the headline Airbnb metrics are $62,372 in average annual revenue,48.4% occupancy, $428 ADR, and $0 in RevPAR, and guests book about 110 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rowleys Bay?
Understanding the monthly revenue variations for Airbnb listings in Rowleys Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rowleys Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rowleys Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,400+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,035 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,244 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rowleys Bay
What Is the Monthly Airbnb Occupancy Rate in Rowleys Bay?
Maximize your bookings by understanding the Rowleys Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rowleys Bay:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rowleys Bay
What Is the Average Airbnb Nightly Rate in Rowleys Bay?
Effective short term rental pricing strategy in Rowleys Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rowleys Bay typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $713+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $484 or more.
- Typical properties (Median) charge around $399 per night.
- Entry-level properties (Bottom 25%) earn around $308 per night.
Average Daily Rate (ADR) Trend by Month in Rowleys Bay
What Is the RevPAR for Airbnb in Rowleys Bay?
RevPAR in Rowleys Bay is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Rowleys Bay
RevPAR Insights for Rowleys Bay
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rowleys Bay benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Rowleys Bay Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Rowleys Bay?
Rowleys Bay's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $11,582 per month
- Occupancy rates average 72.1%
- Daily rates average $491
Shoulder Season
- Revenue averages $5,592 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $408
Low Season (January, February, December)
- Revenue drops to average $2,636 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $405
Seasonality Insights for Rowleys Bay
- Airbnb seasonality in Rowleys Bay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rowleys Bay's highest earning potential, with monthly revenues climbing to $13,213, occupancy reaching 83.2%, and ADRs peaking at $500.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,934, occupancy could drop to 16.1%, and ADRs may adjust to $346.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rowleys Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rowleys Bay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rowleys Bay?
Low regulation and minimal registration activity in Rowleys Bay, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rowleys Bay to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rowleys Bay?
With a compact short-term rental market, Rowleys Bay gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rowleys Bay | A serene bay area known for its natural beauty and outdoor activities. Great for families and nature lovers seeking a peaceful getaway with access to water sports, hiking, and wildlife watching. | Rowleys Bay Marina, Gills Rock, Door County Fish Creek, Cave Point County Park, Newport State Park, Ellison Bay Swinton |
| Ellison Bay | Charming small community with a relaxed vibe. Popular for its local art scene and proximity to parks. Ideal for visitors looking to escape the crowds and enjoy nature. | Anderson Dock, Ellison Bay Boat Ramp, Door County Artisan Center, The Clearing Folk School, Gills Rock, Northern Sky Theater |
| Sister Bay | Vibrant village with shops, restaurants, and waterfront activities. Perfect for tourists looking for a more lively atmosphere while still enjoying scenic views and local culture. | Sister Bay Marina, Sister Bay Beach, Waterfront Park, Local shops and restaurants, Sister Bay Scenic Overlook, The Sister Bay Historical Society |
| Fish Creek | A popular tourist destination featuring boutique shopping, dining, and lake access. Good option for hosting due to its variety of attractions and activities. | Fish Creek Park, Peninsula State Park, Island Orchard Cider, Local art galleries, Fish Creek Beach, Northern Door Children's Center |
| Baileys Harbor | Known for its natural harbor and tranquil environment, making it ideal for outdoor enthusiasts. Offers unique lodging opportunities for visitors wanting to explore nature. | Baileys Harbor Ridges Park, Cana Island Lighthouse, Baileys Harbor Beach, Kahler's Water Sports, Off the Wheel Bike Rentals, Baileys Harbor Community Center |
| Ahnapee State Trail | A scenic trail pathway connecting Door County's communities, attracting hikers and cyclists. Perfect for vacationers looking to explore the area actively. | Ahnapee State Trail, Peninsula State Park, Emmaus Lutheran Church, Coastal Byway, Door County Library, Biking and hiking experiences |
| Egg Harbor | A popular spot with an artsy vibe and plenty of outdoor recreation opportunities. Great for tourists interested in exploring local crafts and cuisine. | Egg Harbor Beach, The Kress Pavilion, Local wineries and breweries, Alpine Resort, Egg Harbor Historical Society, Art galleries and shops |
| Sister Bay Beach | Family-friendly beach area for those looking to enjoy sun and water activities. Highly attractive for families vacationing in Door County. | Sister Bay Beach, Sister Bay Marina, Waterfront dining, Local parks, Fishing and swimming opportunities, Great views of the sunset |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rowleys Bay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rowleys Bay?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rowleys Bay
- The Rowleys Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rowleys Bay, House properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 78.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Rowleys Bay Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rowleys Bay
- The dominant room capacity in Rowleys Bay is 4 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Rowleys Bay, indicating a high concentration in these sizes.
- A significant 68.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rowleys Bay.
Rowleys Bay Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rowleys Bay
- The most common guest capacity trend in Rowleys Bay vacation rentals is listings accommodating 8+ guests (52.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rowleys Bay STR market, accounting for 78.9% of listings.
- 73.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rowleys Bay.
- On average, properties in Rowleys Bay are equipped to host 6.6 guests.
What Amenities Do Airbnb Guests Expect in Rowleys Bay?
Amenity Prevalence
Amenity Insights for Rowleys Bay
- Essential amenities in Rowleys Bay that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Carbon monoxide alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rowleys Bay: Wifi, Smoke alarm, Free parking on premises, Heating, TV.
- Consider adding popular differentiators like Dishes and silverware or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rowleys Bay to stay competitive.
Dive Deeper: Advanced Rowleys Bay STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rowleys Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRowleys Bay Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rowleys Bay
- The typical guest profile for Airbnb in Rowleys Bay consists of primarily domestic travelers (97%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and DC (2%).
- Top languages spoken are English (67.3%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Rowleys Bay Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rowleys Bay
- The most common availability pattern in Rowleys Bay falls within the 181-270 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rowleys Bay (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rowleys Bay?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rowleys Bay
- The overall average booking lead time for vacation rentals in Rowleys Bay is 110 days.
- Guests book furthest in advance for stays during July (average 160 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (136 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (110 days) as a baseline for your pricing and availability strategy in Rowleys Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 136 days) to capture early planners.
- Monitor your own booking lead times against these Rowleys Bay averages to identify opportunities for dynamic pricing adjustments.
Rowleys Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
6 listings
31.6% of total
3 Nights
2 listings
10.5% of total
30+ Nights
10 listings
52.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rowleys Bay is 30+ Nights, adopted by 52.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.6%) caters to monthly stays (30+ nights) in Rowleys Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.6% of Rowleys Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- A 2-night minimum appears standard (31.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 52.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rowleys Bay.
Rowleys Bay Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
15.8% of total
Super Strict 60 Days
1 listings
5.3% of total
Flexible
1 listings
5.3% of total
Moderate
2 listings
10.5% of total
Firm
9 listings
47.4% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Rowleys Bay
- The prevailing Airbnb cancellation policy trend in Rowleys Bay is Firm, used by 47.4% of listings.
- A majority (63.2%) of hosts in Rowleys Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.4% market standard in Rowleys Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Rowleys Bay.
What Do the Top Airbnb Listings in Rowleys Bay Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rowleys Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
w/ Hot tub - Luxury home in Sister Bay +Groups!
Entire Place • 4 bedrooms
A Classic Waterfront A-Frame on Rowley’s Bay
Entire Place • 4 bedrooms
Hot Tub, Family Friendly + 2 King Beds, Secluded
Entire Place • 4 bedrooms
Sister Bay - 4 BR/3BA - Sauna, Screened porch
Entire Place • 4 bedrooms
5 Bedroom Home with Private Beach on Sand Bay
Entire Place • 5 bedrooms
Waterfront cottage on Rowleys Bay!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rowleys Bay?
Learn from the best! This table showcases top-performing Airbnb hosts in Rowleys Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 3 | $254,794 | 93 | 4.83/5.0 |
| Jeremy And Caitlyn | 1 | $135,174 | 34 | 4.97/5.0 |
| Nate And Laura | 1 | $122,213 | 68 | 4.93/5.0 |
| RentDoorCounty | 4 | $107,230 | 64 | 4.79/5.0 |
| Tiffany | 1 | $97,653 | 65 | 4.95/5.0 |
| Northern Door Vacations | 1 | $94,612 | 17 | 5.00/5.0 |
| Joe | 1 | $72,673 | 61 | 4.97/5.0 |
| Larry And Beckie | 2 | $71,287 | 96 | 4.80/5.0 |
| Tanya | 1 | $67,331 | 174 | 4.95/5.0 |
| Tim | 1 | $53,023 | 112 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rowleys Bay.
How Does Rowleys Bay's Airbnb Market Compare to Nearby Cities?
How does the Rowleys Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Liberty Grove, Rowleys Bay has 2 percentage points lower occupancy and about $19 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,758 | $793.13 | 43% |
| Town of Wilson | 16 | $6,581 | $633.09 | 43% |
| Town of Jacksonport | 13 | $5,594 | $520.06 | 44% |
| Town of Nasewaupee | 34 | $4,992 | $418.14 | 46% |
| Suamico | 13 | $4,959 | $485.06 | 44% |
| Town of Liberty Grove | 54 | $4,865 | $409.55 | 50% |
| Town of Sturgeon Bay | 17 | $4,792 | $440.36 | 49% |
| Sister Bay | 97 | $4,735 | $435.06 | 45% |
| Town of Egg Harbor | 41 | $4,596 | $366.59 | 45% |
| Marquette Township | 17 | $4,490 | $329.26 | 49% |
Frequently Asked Questions About Airbnb in Rowleys Bay
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rowleys Bay.
How much do Airbnb hosts make in Rowleys Bay?
Rowleys Bay hosts earn about $62,372 per year on average, with an average nightly rate of $428 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Rowleys Bay, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Rowleys Bay market, March 2025 to February 2026.
What is the average Airbnb occupancy rate in Rowleys Bay?
The average Airbnb occupancy rate in Rowleys Bay is 48.4%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rowleys Bay?
Listings in Rowleys Bay average $428 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rowleys Bay?
Rowleys Bay currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rowleys Bay?
AirROI currently classifies the short-term rental regulation level in Rowleys Bay as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rowleys Bay?
RevPAR in Rowleys Bay is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rowleys Bay?
At 48.4% occupancy, Rowleys Bay can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $62,372, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rowleys Bay?
The average booking lead time in Rowleys Bay is about 110 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rowleys Bay?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rowleys Bay include Rowleys Bay, Ellison Bay, Sister Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rowleys Bay?
entire_home listings make up 94.7% of the active supply in Rowleys Bay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rowleys Bay compare to nearby Airbnb markets?
Among neighboring markets, Town of Newton posts $81,091 in average annual revenue with 42.7% occupancy, compared to Rowleys Bay's $62,372 and 48.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Rowleys Bay?
July is the highest-revenue month in Rowleys Bay, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.