Rowleys Bay, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rowleys Bay, Wisconsin? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $58,482 per year — at a $418 nightly rate, 49.9% occupancy, and a $225 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 18 active listings, Rowleys Bay is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 63.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rowleys Bay?
In Rowleys Bay, the headline Airbnb metrics are $58,482 in average annual revenue,49.9% occupancy, $418 ADR, and $225 in RevPAR, and guests book about 104 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rowleys Bay?
Understanding the monthly revenue variations for Airbnb listings in Rowleys Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rowleys Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rowleys Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,355+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,123 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,687 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,981, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rowleys Bay
What Is the Monthly Airbnb Occupancy Rate in Rowleys Bay?
Maximize your bookings by understanding the Rowleys Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rowleys Bay:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rowleys Bay
What Is the Average Airbnb Nightly Rate in Rowleys Bay?
Effective short term rental pricing strategy in Rowleys Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rowleys Bay typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $706+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $483 or more.
- Typical properties (Median) charge around $378 per night.
- Entry-level properties (Bottom 25%) earn around $304 per night.
Average Daily Rate (ADR) Trend by Month in Rowleys Bay
What Is the RevPAR for Airbnb in Rowleys Bay?
RevPAR in Rowleys Bay is currently $225. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $126 RevPAR.
- Typical properties (Median) generate $183 RevPAR.
- Strong performers (Top 25%) earn $306 RevPAR.
- Best-in-class (Top 10%) achieve $413 RevPAR.
Average Monthly RevPAR Trend in Rowleys Bay
RevPAR Insights for Rowleys Bay
- The average RevPAR in Rowleys Bay is $225. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($413) and bottom 25% ($126) is $287, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rowleys Bay benchmarks. If your RevPAR falls below the median of $183, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $306+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rowleys Bay?
Rowleys Bay's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $11,769 per month
- Occupancy rates average 72.0%
- Daily rates average $495
Shoulder Season
- Revenue averages $4,873 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $403
Low Season (February, March, November)
- Revenue drops to average $2,473 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $383
Seasonality Insights for Rowleys Bay
- Airbnb seasonality in Rowleys Bay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rowleys Bay's highest earning potential, with monthly revenues climbing to $13,443, occupancy reaching 83.2%, and ADRs peaking at $509.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,952, occupancy could drop to 16.1%, and ADRs may adjust to $366.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rowleys Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rowleys Bay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rowleys Bay?
Low regulation and minimal registration activity in Rowleys Bay, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rowleys Bay to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rowleys Bay?
With a compact short-term rental market, Rowleys Bay gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rowleys Bay | A serene bay area known for its natural beauty and outdoor activities. Great for families and nature lovers seeking a peaceful getaway with access to water sports, hiking, and wildlife watching. | Rowleys Bay Marina, Gills Rock, Door County Fish Creek, Cave Point County Park, Newport State Park, Ellison Bay Swinton |
| Ellison Bay | Charming small community with a relaxed vibe. Popular for its local art scene and proximity to parks. Ideal for visitors looking to escape the crowds and enjoy nature. | Anderson Dock, Ellison Bay Boat Ramp, Door County Artisan Center, The Clearing Folk School, Gills Rock, Northern Sky Theater |
| Sister Bay | Vibrant village with shops, restaurants, and waterfront activities. Perfect for tourists looking for a more lively atmosphere while still enjoying scenic views and local culture. | Sister Bay Marina, Sister Bay Beach, Waterfront Park, Local shops and restaurants, Sister Bay Scenic Overlook, The Sister Bay Historical Society |
| Fish Creek | A popular tourist destination featuring boutique shopping, dining, and lake access. Good option for hosting due to its variety of attractions and activities. | Fish Creek Park, Peninsula State Park, Island Orchard Cider, Local art galleries, Fish Creek Beach, Northern Door Children's Center |
| Baileys Harbor | Known for its natural harbor and tranquil environment, making it ideal for outdoor enthusiasts. Offers unique lodging opportunities for visitors wanting to explore nature. | Baileys Harbor Ridges Park, Cana Island Lighthouse, Baileys Harbor Beach, Kahler's Water Sports, Off the Wheel Bike Rentals, Baileys Harbor Community Center |
| Ahnapee State Trail | A scenic trail pathway connecting Door County's communities, attracting hikers and cyclists. Perfect for vacationers looking to explore the area actively. | Ahnapee State Trail, Peninsula State Park, Emmaus Lutheran Church, Coastal Byway, Door County Library, Biking and hiking experiences |
| Egg Harbor | A popular spot with an artsy vibe and plenty of outdoor recreation opportunities. Great for tourists interested in exploring local crafts and cuisine. | Egg Harbor Beach, The Kress Pavilion, Local wineries and breweries, Alpine Resort, Egg Harbor Historical Society, Art galleries and shops |
| Sister Bay Beach | Family-friendly beach area for those looking to enjoy sun and water activities. Highly attractive for families vacationing in Door County. | Sister Bay Beach, Sister Bay Marina, Waterfront dining, Local parks, Fishing and swimming opportunities, Great views of the sunset |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rowleys Bay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rowleys Bay?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rowleys Bay
- The Rowleys Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rowleys Bay, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Rowleys Bay Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rowleys Bay
- The dominant room capacity in Rowleys Bay is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Rowleys Bay, indicating a high concentration in these sizes.
- A significant 66.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rowleys Bay.
Rowleys Bay Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rowleys Bay
- The most common guest capacity trend in Rowleys Bay vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rowleys Bay STR market, accounting for 77.8% of listings.
- 72.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rowleys Bay.
- On average, properties in Rowleys Bay are equipped to host 6.5 guests.
How Do Listings in Rowleys Bay Compare on Quality?
Listing quality in Rowleys Bay can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rowleys Bay
- At 37.3 photos per listing on average, Rowleys Bay hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rowleys Bay averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rowleys Bay?
Amenity Prevalence
Amenity Insights for Rowleys Bay
- Essential amenities in Rowleys Bay that guests expect include: Free parking on premises, TV, Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rowleys Bay: Free parking on premises, TV, Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rowleys Bay to stay competitive.
Which Airbnb Amenities Boost Revenue in Rowleys Bay?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rowleys Bay, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Board games | 61.1% | $80,367 | $24,090 | 233.6% |
Blender | 33.3% | $103,105 | $36,170 | 185.1% |
Books and reading material | 61.1% | $76,719 | $29,823 | 157.2% |
Cleaning products | 72.2% | $70,196 | $28,025 | 150.5% |
Hot water kettle | 44.4% | $86,535 | $36,039 | 140.1% |
Hangers | 72.2% | $69,472 | $29,907 | 132.3% |
Wine glasses | 72.2% | $69,212 | $30,582 | 126.3% |
Room-darkening shades | 50.0% | $79,165 | $37,798 | 109.4% |
Shower gel | 50.0% | $77,498 | $39,466 | 96.4% |
Barbecue utensils | 72.2% | $67,520 | $34,982 | 93.0% |
Revenue Impact Insights for Rowleys Bay
- Board games tops the revenue impact list with a 233.6% uplift — listings with this amenity earn $80,367 vs. $24,090 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rowleys Bay STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rowleys Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRowleys Bay Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rowleys Bay
- The typical guest profile for Airbnb in Rowleys Bay consists of primarily domestic travelers (97%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and DC (2%).
- Top languages spoken are English (66.7%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rowleys Bay?
Listings in Rowleys Bay average 4.88 out of 5 overall, with about 52.8 reviews per active listing and 66.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rowleys Bay
- With an overall rating of 4.88, Rowleys Bay listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 66.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rowleys Bay Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rowleys Bay
- The most common availability pattern in Rowleys Bay falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rowleys Bay (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rowleys Bay?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rowleys Bay
- The overall average booking lead time for vacation rentals in Rowleys Bay is 104 days.
- Guests book furthest in advance for stays during July (average 160 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (136 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (104 days) as a baseline for your pricing and availability strategy in Rowleys Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 136 days) to capture early planners.
- Monitor your own booking lead times against these Rowleys Bay averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rowleys Bay?
Guests in Rowleys Bay stay about 3.8 nights on average, generating roughly 563 reservations and 31.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rowleys Bay
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rowleys Bay
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (8.5 nights) and shorten in Jan (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rowleys Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.6% of total
2 Nights
6 listings
33.3% of total
3 Nights
1 listings
5.6% of total
30+ Nights
10 listings
55.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rowleys Bay is 30+ Nights, adopted by 55.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.6%) caters to monthly stays (30+ nights) in Rowleys Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.6% of Rowleys Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 55.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rowleys Bay.
Rowleys Bay Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5.6% of total
Limited
4 listings
22.2% of total
Flexible
1 listings
5.6% of total
Moderate
2 listings
11.1% of total
Firm
8 listings
44.4% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Rowleys Bay
- The prevailing Airbnb cancellation policy trend in Rowleys Bay is Firm, used by 44.4% of listings.
- A majority (55.5%) of hosts in Rowleys Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Rowleys Bay.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rowleys Bay.
How Much Are Airbnb Cleaning Fees in Rowleys Bay?
Cleaning fees in Rowleys Bay are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rowleys Bay
- 94.4% of listings charge a cleaning fee, making it standard practice in Rowleys Bay. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $268 is close to the median ($260), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 14.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rowleys Bay median of $260. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rowleys Bay Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rowleys Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A Classic Waterfront A-Frame on Rowley’s Bay
Entire Place • 4 bedrooms
w/ Hot tub - Luxury home in Sister Bay +Groups!
Entire Place • 4 bedrooms
Hot Tub, Family Friendly + 2 King Beds, Secluded
Entire Place • 4 bedrooms
Sister Bay - 4 BR/3BA Barrel Sauna, Screened porch
Entire Place • 4 bedrooms
Waterfront cottage on Rowleys Bay!
Entire Place • 2 bedrooms
Rowley's Bay Lakefront
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rowleys Bay?
Learn from the best! This table showcases top-performing Airbnb hosts in Rowleys Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 3 | $240,091 | 93 | 4.83/5.0 |
| Jeremy And Caitlyn | 1 | $151,815 | 35 | 4.97/5.0 |
| Nate And Laura | 1 | $131,609 | 74 | 4.93/5.0 |
| Tiffany | 1 | $95,113 | 65 | 4.95/5.0 |
| RentDoorCounty | 3 | $90,415 | 55 | 4.79/5.0 |
| Joe | 1 | $65,570 | 61 | 4.97/5.0 |
| Larry And Beckie | 2 | $58,148 | 96 | 4.80/5.0 |
| Tim | 1 | $51,303 | 114 | 4.88/5.0 |
| Tanya | 1 | $50,258 | 174 | 4.95/5.0 |
| Kelley | 1 | $37,475 | 72 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rowleys Bay.
Who Are the Airbnb Hosts in Rowleys Bay?
Rowleys Bay is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rowleys Bay
- With 61.1% Superhosts, Rowleys Bay has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 33.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 94.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rowleys Bay averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rowleys Bay
These are the highest-grossing professional property management operations in Rowleys Bay, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Simple Life Rentals | 3 | $240,091 | $603 | 42.5% | 4.83/5 |
| Jeremy And Caitlyn | 1 | $151,815 | $688 | 41.5% | 4.97/5 |
| Tanya | 1 | $50,258 | $383 | 60.1% | 4.95/5 |
| Northern Door Vacations | 1 | $34,942 | $512 | 59.9% | 5.00/5 |
Management Company Insights for Rowleys Bay
- The leading management company, Simple Life Rentals, operates 3 listings with $240,091 in gross revenue — a useful benchmark for what scale looks like in Rowleys Bay.
- Top managers average 2 properties each, suggesting professional management in Rowleys Bay still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rowleys Bay's Airbnb Market Compare to Nearby Cities?
How does the Rowleys Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Liberty Grove, Rowleys Bay has 0 percentage points higher occupancy and about $16 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,759 | $779.31 | 42% |
| Town of Wilson | 16 | $6,354 | $627.78 | 43% |
| Town of Jacksonport | 13 | $5,106 | $510.57 | 41% |
| Suamico | 13 | $5,035 | $460.13 | 45% |
| Town of Nasewaupee | 32 | $5,032 | $421.86 | 46% |
| Sister Bay | 95 | $4,822 | $444.39 | 44% |
| Town of Sturgeon Bay | 17 | $4,748 | $445.08 | 49% |
| Town of Liberty Grove | 53 | $4,493 | $402.04 | 50% |
| Marquette Township | 17 | $4,486 | $327.70 | 49% |
| Egg Harbor | 82 | $4,401 | $440.60 | 45% |
Frequently Asked Questions About Airbnb in Rowleys Bay
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rowleys Bay.
How much do Airbnb hosts make in Rowleys Bay?
Rowleys Bay hosts earn about $58,482 per year on average, with an average nightly rate of $418 and RevPAR of $225. Those figures describe the typical revenue environment for active listings in Rowleys Bay, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Rowleys Bay market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Rowleys Bay?
The average Airbnb occupancy rate in Rowleys Bay is 49.9%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rowleys Bay?
Listings in Rowleys Bay average $418 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rowleys Bay?
Rowleys Bay currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rowleys Bay?
AirROI currently classifies the short-term rental regulation level in Rowleys Bay as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rowleys Bay?
RevPAR in Rowleys Bay is about $225. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rowleys Bay?
At 49.9% occupancy, Rowleys Bay can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $58,482, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rowleys Bay?
The average booking lead time in Rowleys Bay is about 104 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rowleys Bay?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rowleys Bay include Rowleys Bay, Ellison Bay, Sister Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rowleys Bay?
entire_home listings make up 94.4% of the active supply in Rowleys Bay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rowleys Bay compare to nearby Airbnb markets?
Among neighboring markets, Town of Newton posts $81,106 in average annual revenue with 42.4% occupancy, compared to Rowleys Bay's $58,482 and 49.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rowleys Bay?
The average Airbnb stay length in Rowleys Bay is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rowleys Bay?
Airbnb listings in Rowleys Bay average 4.88 out of 5 overall. About 66.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rowleys Bay?
Board games and Blender are among the strongest revenue-linked amenities in Rowleys Bay. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rowleys Bay?
Yes. About 94.4% of active Airbnb listings in Rowleys Bay charge a cleaning fee, and the average fee is $268. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rowleys Bay?
A 61.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.