Airbnb market data · 202612 months to September 2026
Whitefish Bay, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Whitefish Bay brought in $37,833 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Whitefish Bay Airbnb Market at a Glance
Both rates and bookings run ahead of the Wisconsin average. Listings averaged $401 a night and were booked on 48% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 4.3 times as much as in November, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Whitefish Bay is the 160th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Whitefish Bay Airbnb market See Every Whitefish Bay ListingRevenue
How Much Do Airbnb Hosts Make in Whitefish Bay?
Gross bookings per Whitefish Bay listing averaged $37,833 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Whitefish Bay listing brings in $10,500 in July, its best month, and $2,450 in November, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Whitefish Bay's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $11,400+ a month, about three times the typical property.
- Strong performers (top 25%) earn $6,390 or more, roughly $2,600 a month above the median.
- Typical properties (median) earn about $3,830 a month.
- Entry-level properties (bottom 25%) earn $2,250 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.3 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Whitefish Bay Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,819 | 36.9% | $420 | $94 | 63 days | 5.1 nights |
| Oct 2025 | $3,692 | 43.9% | $419 | $119 | 85 days | 3.9 nights |
| Nov 2025 | $3,246 | 43.7% | $397 | $108 | 49 days | 6.4 nights |
| Dec 2025 | $3,546 | 37.3% | $406 | $114 | 23 days | 4.7 nights |
| Jan 2026 | $3,155 | 38.7% | $412 | $102 | 16 days | 5.8 nights |
| Feb 2026 | $2,496 | 22.9% | $401 | $89 | 25 days | 9.9 nights |
| Mar 2026 | $3,490 | 48.0% | $405 | $113 | 24 days | 4 nights |
| Apr 2026 | $3,612 | 51.1% | $405 | $120 | 75 days | 4.9 nights |
| May 2026 | $5,949 | 52.2% | $424 | $192 | 69 days | 9.2 nights |
| Jun 2026 | $7,994 | 62.1% | $449 | $266 | 63 days | 6 nights |
| Jul 2026 | $12,132 | 82.8% | $456 | $391 | 101 days | 7.9 nights |
| Aug 2026 | $8,875 | 60.5% | $430 | $286 | 79 days | 5.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Whitefish Bay listing earns about $3,830 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Whitefish Bay Profitable?
Yes, when it's run well. The average Whitefish Bay Airbnb took in $37,833 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,490 a month.
Cleaning it yourself keeps the $3,640 a year guests pay in cleaning fees, for about $2,370 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,790 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Whitefish Bay Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $34,193 | $57,070 |
| Cleaning fees guests pay10% of Whitefish Bay bookings | $3,640 | $6,080 |
| Gross bookings | $37,833 | $63,150 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Whitefish Bay listings on Simplified Pricing, 3% for the rest | −$5,000 | −$8,350 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,640 | −$6,080 |
| Utilities and internetAbout 5% of bookings | −$1,890 | −$3,160 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$760 | −$1,260 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,130 | −$1,890 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$380 | −$380 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$12,990 | −$21,310 |
| Left for housing costs, then profit | $24,843about $2,070 a month | $41,840about $3,490 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Whitefish Bay Airbnb Profit
The estimate starts from Whitefish Bay's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Whitefish Bay home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Whitefish Bay's Top Earners Get There
- More nights booked. The busiest quarter of Whitefish Bay listings are booked on 66% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of $325 adds about $3,240 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $550 a night or more, against a median of $325. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,420 a year.
- Open for the busy months. In a typical year, July brings the average listing about $10,500, against $2,450 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Whitefish Bay listings average 4.82 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,260 a month, against $3,150 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Whitefish Bay?
Whitefish Bay listings were booked on 48% of the nights they were open over the past year, 10 percentage points above the Wisconsin average (38%) and 7 points above the U.S. average (41%). In a typical year, occupancy swings from 28% in February to 75% in July.
Across Whitefish Bay's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 66% or more, roughly five nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 30% or less, under three nights a week.
July is usually the busiest month in Whitefish Bay, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Whitefish Bay?
The average nightly rate in Whitefish Bay, known as ADR (average daily rate), was $401 over the past year, about 23% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $460 and bottom out in November at about $375.
Across Whitefish Bay's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $810+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $550 or more, about $230 above the median.
- Typical properties (median) charge about $325 a night.
- Entry-level properties (bottom 25%) charge $205 or less, about two-thirds of the median.
July rates run 21% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Whitefish Bay?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Whitefish Bay it averaged $200 over the past year, from about $82 in a typical November to about $338 in a typical July.
Across Whitefish Bay's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $436+ per open night, about three times the median.
- Strong performers (top 25%) earn $266 or more, about $120 a night above the median.
- Typical properties (median) earn about $142 per open night.
- Entry-level properties (bottom 25%) earn $94 or less, about two-thirds of the median.
July RevPAR is about 4.1 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $200 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Whitefish Bay
With only 22 active listings, the monthly pattern in Whitefish Bay is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
Average revenue by month in Whitefish Bay
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Whitefish Bay in numbers
| Month | Revenue per listing |
|---|---|
| January | $3,610 |
| February | $3,490 |
| March | $5,060 |
| April | $4,650 |
| May | $4,320 |
| June | $6,350 |
| July | $10,500 |
| August | $7,830 |
| September | $3,080 |
| October | $3,890 |
| November | $2,450 |
| December | $3,430 |
How Far in Advance Do Guests Book Airbnb in Whitefish Bay?
Guests book Whitefish Bay stays 66 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 96 days ahead, and January stays closest to arrival, about 14 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Whitefish Bay
None of the 22 active listings in Whitefish Bay display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Whitefish Bay.
Neighborhoods
Best Neighborhoods for Airbnb in Whitefish Bay
AirROI's area guide picks eight Whitefish Bay neighborhoods that draw short-term rental guests, led by Downtown Whitefish Bay, Lake Drive and Whitefish Bay Schools District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Whitefish Bay | The heart of Whitefish Bay with a mix of local shops, restaurants, and a charming atmosphere. Popular with visitors looking to enjoy small-town charm while being close to Milwaukee. | Whitefish Bay Park, Nicolet High School, The Village Inn, Local Shops and Cafes, Lake Michigan Shoreline |
| Lake Drive | Scenic street along Lake Michigan that offers beautiful views and access to the waterfront. Perfect for guests who love nature and scenic walks. | Lake Michigan, Coney Island, Public Beaches, Kayaking and Paddleboarding, Lakeside Parks |
| Whitefish Bay Schools District | Families often look for short-term rentals near good schools, making this a desirable area for educational tourists and families on vacation. | Schools and Educational Centers, Community Parks, Local Events, Family-friendly restaurants |
| Silver Spring Drive | This area is known for its commercial offerings, providing easy access to restaurants, cafes, and local amenities. Attractive for both short-term and long-term stays. | Restaurants, Shopping Centers, Cafes, Local Art |
| Cedar Street | A quieter, residential area that offers a peaceful environment just a short distance from the action of the downtown area. | Parks and Green Spaces, Family Residential Neighborhoods, Community Events |
| S Bay Shore Dr | This waterfront location offers stunning views and recreational opportunities, making it appealing for those looking to enjoy the outdoors. | Public Beaches, Fishing Spots, Boating Activities, Nature Trails |
| East Side Whitefish Bay | Close to the beach and local parks, this area offers a relaxing atmosphere for guests looking for a getaway near the water. | Whitefish Bay Beach, Hiking Trails, Picnic Areas, Water Activities |
| Bayside | Just north of Whitefish Bay, this area attracts visitors due to its lush greenery and leisure activities available nearby, ideal for nature lovers. | Parks, Nature Trails, Local Wildlife, Community Centers |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Whitefish Bay vs. Nearby Airbnb Markets
Whitefish Bay earns about as much per listing as Plymouth, the top earner of the eight nearby markets in the table, all within 69 km. None of them fills more nights than Whitefish Bay (48%); the busiest, Port Washington, reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Manitowoc 20 km | 47 | $21,885 | $208 | 40% |
| Sheboygan 21 km | 218 | $33,571 | $284 | 43% |
| Two Rivers 26 km | 42 | $35,803 | $263 | 44% |
| Elkhart Lake 35 km | 75 | $25,798 | $351 | 30% |
| Plymouth 36 km | 37 | $38,347 | $496 | 42% |
| Kewaunee 61 km | 33 | $24,804 | $254 | 38% |
| Port Washington 63 km | 43 | $28,869 | $203 | 45% |
| Fond du Lac 69 km | 34 | $20,231 | $305 | 39% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Whitefish Bay
Markets elsewhere in the United States with a similar nightly rate and occupancy to Whitefish Bay:
- Scottsdale Airbnb data AZ · $404/night · 47.1%
- Tetonia Airbnb data ID · $381/night · 47.7%
- South Kingstown Airbnb data RI · $416/night · 47.3%
- San Clemente Airbnb data CA · $410/night · 46.8%
- Menlo Park Airbnb data CA · $405/night · 48.9%
- Delray Beach Airbnb data FL · $415/night · 48.4%
FAQ
Whitefish Bay Airbnb FAQ
How much do Airbnb hosts make in Whitefish Bay?
An active Whitefish Bay Airbnb grossed $37,833 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,390 or more in a typical month.
How much can I make on Airbnb in Whitefish Bay?
It depends most on the home's size, location and how it's run. The middle half of Whitefish Bay listings earn between $2,250 and $6,390 in a typical month, and the top tenth $11,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Whitefish Bay?
Listings in Whitefish Bay were booked on 48% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Whitefish Bay?
The average booked night in Whitefish Bay cost $401 before fees. Half of listings charge between $205 and $550, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Whitefish Bay?
None of the active Whitefish Bay listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Whitefish Bay?
Yes, when it's run well. The average Whitefish Bay Airbnb grossed $37,833 in the 12 months to September 2026, 14% above the Wisconsin average of $33,105, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $24,843 a year (about $2,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,490 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Whitefish Bay?
July usually pays best, averaging $10,500 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Whitefish Bay?
Each night a Whitefish Bay listing was open to book earned $200 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $436 or more.
How far in advance do guests book Airbnbs in Whitefish Bay?
Whitefish Bay stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Whitefish Bay?
The average Whitefish Bay Airbnb stay lasted 6.5 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Whitefish Bay rated?
Guests rate Whitefish Bay Airbnbs 4.82 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Whitefish Bay?
Downtown Whitefish Bay, Lake Drive and Whitefish Bay Schools District draw the most short-term rental interest in Whitefish Bay. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Whitefish Bay?
AirROI counted 22 active Airbnb listings in Whitefish Bay as of September 2026. The closest tracked market is Manitowoc, 20 km away.
How much are Airbnb cleaning fees in Whitefish Bay?
In Whitefish Bay, more than eight in ten listings add a cleaning fee, and the typical fee is about $172.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Whitefish Bay from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.