Airbnb market data · 202612 months to September 2026
Town of La Pointe, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of La Pointe brought in $34,522 over the 12 months through September 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Town of La Pointe Airbnb Market at a Glance
Both rates and bookings run ahead of the Wisconsin average. Listings averaged $495 a night and were booked on 42% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 10.6 times as much as in February, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Town of La Pointe is the 116th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of La Pointe Airbnb market See Every Town of La Pointe ListingRevenue
How Much Do Airbnb Hosts Make in Town of La Pointe?
Gross bookings per Town of La Pointe listing averaged $34,522 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of La Pointe listing brings in $11,900 in July, its best month, and $1,120 in February, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of La Pointe's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,110+ a month, about twice the typical property.
- Strong performers (top 25%) earn $6,390 or more, roughly $2,200 a month above the median.
- Typical properties (median) earn about $4,240 a month.
- Entry-level properties (bottom 25%) earn $2,630 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 10.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Town of La Pointe Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,747 | 33.1% | $484 | $158 | 99 days | 3.8 nights |
| Oct 2025 | $4,880 | 34.7% | $488 | $157 | 100 days | 4.5 nights |
| Nov 2025 | $4,898 | 46.7% | $483 | $163 | 11 days | 5.3 nights |
| Dec 2025 | $1,139 | 6.5% | $479 | $37 | 1 day | 2 nights |
| Jan 2026 | $1,279 | 6.5% | $478 | $41 | 1 day | 2 nights |
| Feb 2026 | $1,123 | 12.5% | $479 | $40 | 2 days | 3.5 nights |
| Mar 2026 | $4,401 | 14.6% | $481 | $142 | 3 days | 2.5 nights |
| Apr 2026 | $1,318 | 10.7% | $471 | $44 | 34 days | 8.4 nights |
| May 2026 | $4,038 | 27.3% | $485 | $130 | 101 days | 3.3 nights |
| Jun 2026 | $6,731 | 44.2% | $499 | $224 | 106 days | 4.4 nights |
| Jul 2026 | $12,300 | 73.4% | $512 | $397 | 150 days | 6.7 nights |
| Aug 2026 | $10,470 | 64.0% | $510 | $338 | 114 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of La Pointe address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Town of La Pointe Profitable?
Yes, when it's run well. The average Town of La Pointe Airbnb took in $34,522 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,810 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,750 a month.
Cleaning it yourself keeps the $3,950 a year guests pay in cleaning fees, for about $2,140 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of La Pointe Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $30,572 | $46,060 |
| Cleaning fees guests pay11% of Town of La Pointe bookings | $3,950 | $5,950 |
| Gross bookings | $34,522 | $52,010 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Town of La Pointe listings on Simplified Pricing, 3% for the rest | −$4,900 | −$7,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,950 | −$5,950 |
| Utilities and internetAbout 5% of bookings | −$1,730 | −$2,600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$690 | −$1,040 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,040 | −$1,560 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$350 | −$350 |
| Permit and registrationWhere one is required | −$170 | −$170 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$12,830 | −$19,060 |
| Left for housing costs, then profit | $21,692about $1,810 a month | $32,950about $2,750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of La Pointe Airbnb Profit
The estimate starts from Town of La Pointe's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of La Pointe home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of La Pointe's Top Earners Get There
- More nights booked. The busiest quarter of Town of La Pointe listings are booked on 40% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $440 adds about $4,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $630 a night or more, against a median of $440. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,060 a year.
- Open for the busy months. In a typical year, July brings the average listing about $11,900, against $1,120 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of La Pointe listings average 4.83 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,330 a month, against $2,880 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of La Pointe?
Town of La Pointe listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 7% in January to 74% in July.
Across Town of La Pointe's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 51%+ of open nights, 23 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
July is usually the busiest month in Town of La Pointe, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of La Pointe?
The average nightly rate in Town of La Pointe, known as ADR (average daily rate), was $495 over the past year, about 52% above the Wisconsin and U.S. averages ($325 and $320). Averaged month by month over the past two years, rates peak in July and August at about $495 and bottom out in November and December at about $450.
Across Town of La Pointe's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $730+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $630 or more, about $190 above the median.
- Typical properties (median) charge about $440 a night.
- Entry-level properties (bottom 25%) charge $325 or less, about three-quarters of the median.
July rates run 10% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Town of La Pointe?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of La Pointe it averaged $214 over the past year, from about $40 in a typical February to about $383 in a typical July.
Across Town of La Pointe's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $433+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $274 or more, about $90 a night above the median.
- Typical properties (median) earn about $183 per open night.
- Entry-level properties (bottom 25%) earn $157 or less, about 14% below the median.
July RevPAR is about 9.6 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $214 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of La Pointe
With only 29 active listings, the monthly pattern in Town of La Pointe is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Town of La Pointe
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Town of La Pointe in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,280 |
| February | $1,120 |
| March | $4,400 |
| April | $6,330 |
| May | $6,870 |
| June | $6,220 |
| July | $11,900 |
| August | $9,870 |
| September | $5,160 |
| October | $5,290 |
| November | $4,090 |
| December | $1,560 |
How Far in Advance Do Guests Book Airbnb in Town of La Pointe?
Guests book Town of La Pointe stays 107 days ahead on average (about three and a half months), so guests here plan well ahead. July stays are booked furthest out, about 137 days ahead, and January stays closest to arrival, about 1 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 107 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of La Pointe
None of the 29 active listings in Town of La Pointe display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of La Pointe.
Neighborhoods
Best Neighborhoods for Airbnb in Town of La Pointe
AirROI's area guide picks eight Town of La Pointe neighborhoods that draw short-term rental guests, led by Little Sand Bay, Madeline Island Ferry Line and Big Bay State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Little Sand Bay | A serene and scenic area in La Pointe, ideal for those seeking a peaceful retreat. Close to nature trails and beautiful beaches, it's perfect for families and couples looking for outdoor activities. | Little Sand Bay Beach, Hiking trails, Kayaking opportunities, Wildlife watching, Picnic areas |
| Madeline Island Ferry Line | The main access point for visitors to Madeline Island. A hub for tourists arriving for island adventures, it offers easy access to various sightseeing spots and experiences. | Madeline Island Ferry, Scenic boat rides, Gift shops, Restaurants |
| Big Bay State Park | A beautiful state park known for its stunning natural landscapes, hiking trails, and beaches. Attracts nature lovers and outdoor enthusiasts year-round. | Big Bay Beach, Hiking trails, Wildlife viewing, Fishing spots, Picnic areas |
| La Pointe Center | The central area of La Pointe providing local shops and dining options, great for visitors wanting to explore local culture and community. | Local shops, Restaurants, Community events, Art galleries |
| Big Bay Town Park | An expansive park that offers recreational activities and beautiful views, ideal for families and gatherings. A favorite spot for summer picnics and events. | Picnic areas, Playgrounds, Walking trails, Beach access |
| Raspberry Island | A charming small island accessible by boat, known for its picturesque views and tranquility. Attracts visitors looking for a unique getaway experience. | Scenic views, Beach areas, Bird watching, Nature trails |
| Apostle Islands National Lakeshore | Famous for its stunning natural beauty, spectacular caves, and outdoor activities such as kayaking and hiking. A major draw for adventure seekers and nature lovers. | Sea caves, Kayaking tours, Hiking trails, Scenic boat tours, Wildlife viewing |
| Historic La Pointe Village | A quaint village highlighting the history and culture of the area, offering a glimpse into the early days of settlement. Great for history buffs and tourists interested in local heritage. | Historical landmarks, Museums, Local heritage sites, Art exhibits |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of La Pointe vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: La Pointe (39 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 79 km, Beaver Bay (68 km away, 30 listings) earned the most per listing, about 30% more than Town of La Pointe. Two Harbors was the busiest, booked on 47% of nights against 42% in Town of La Pointe.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bayfield 10 km | 148 | $28,187 | $273 | 40% |
| Ashland 29 km | 32 | $25,301 | $192 | 41% |
| Ironwood Township 55 km | 102 | $23,145 | $254 | 34% |
| Bessemer Township 60 km | 44 | $17,511 | $340 | 24% |
| Beaver Bay 68 km | 30 | $45,042 | $307 | 42% |
| Town of Namakagon 72 km | 36 | $26,924 | $329 | 33% |
| Two Harbors 78 km | 110 | $41,309 | $260 | 47% |
| Cable 79 km | 30 | $22,703 | $224 | 38% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of La Pointe
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of La Pointe:
- Harwich Airbnb data MA · $511/night · 42.0%
- Sea Ranch Airbnb data CA · $507/night · 41.5%
- Whitefish Airbnb data MT · $493/night · 40.9%
- Oxnard Airbnb data CA · $498/night · 40.9%
- Barnstable Airbnb data MA · $497/night · 40.9%
- Carpinteria Airbnb data CA · $496/night · 43.2%
FAQ
Town of La Pointe Airbnb FAQ
How much do Airbnb hosts make in Town of La Pointe?
An active Town of La Pointe Airbnb grossed $34,522 on average in the 12 months to September 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,390 or more in a typical month.
How much can I make on Airbnb in Town of La Pointe?
It depends most on the home's size, location and how it's run. The middle half of Town of La Pointe listings earn between $2,630 and $6,390 in a typical month, and the top tenth $8,110 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of La Pointe?
Listings in Town of La Pointe were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Town of La Pointe?
The average booked night in Town of La Pointe cost $495 before fees. Half of listings charge between $325 and $630, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of La Pointe?
None of the active Town of La Pointe listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of La Pointe?
Yes, when it's run well. The average Town of La Pointe Airbnb grossed $34,522 in the 12 months to September 2026, in line with the Wisconsin average, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $21,692 a year (about $1,810 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,750 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of La Pointe?
July usually pays best, averaging $11,900 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Town of La Pointe?
Each night a Town of La Pointe listing was open to book earned $214 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $433 or more.
How far in advance do guests book Airbnbs in Town of La Pointe?
Town of La Pointe stays were booked 107 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of La Pointe?
The average Town of La Pointe Airbnb stay lasted 4.6 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Town of La Pointe rated?
Guests rate Town of La Pointe Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of La Pointe?
Little Sand Bay, Madeline Island Ferry Line and Big Bay State Park draw the most short-term rental interest in Town of La Pointe. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of La Pointe?
AirROI counted 29 active Airbnb listings in Town of La Pointe as of September 2026. The closest tracked market is Bayfield, 10 km away.
How much are Airbnb cleaning fees in Town of La Pointe?
In Town of La Pointe, nearly all listings add a cleaning fee, and the typical fee is about $297.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Town of La Pointe from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.