Lighthouse Lookout Entire home · 3 bedrooms Rated 5.00 - Revenue
- $59,228
- Occupancy
- 44.5%
- Daily rate
- $494
Airbnb market data · 202612 months to September 2026
Ashland, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ashland brought in $25,301 over the 12 months through September 2026, about 24% less than the Wisconsin average of $33,105.
The short answer
Ashland Airbnb Market at a Glance
Ashland is cheaper but busier than the Wisconsin average. Listings averaged $192 a night and were booked on 41% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in December, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Ashland is the 95th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Ashland Airbnb market See Every Ashland ListingRevenue
How Much Do Airbnb Hosts Make in Ashland?
Gross bookings per Ashland listing averaged $25,301 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Ashland listing brings in $4,180 in July, its best month, and $1,630 in December, its slowest. Both ends are close calls: July leads August by 4%, and December sits just 3% below April, so either pair can swap places in a given year. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,980+ a month, about 1.9 times the typical property.
- Strong performers (top 25%) earn $3,870 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,640 a month.
- Entry-level properties (bottom 25%) earn $1,330 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what December does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,490 $5,040 $1,550
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Ashland Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,989 | 52.3% | $185 | $100 | 76 days | 3 nights |
| Oct 2025 | $2,719 | 47.5% | $187 | $88 | 88 days | 3.3 nights |
| Nov 2025 | $1,615 | 31.0% | $180 | $54 | 59 days | 3.6 nights |
| Dec 2025 | $1,655 | 26.1% | $177 | $53 | 32 days | 4.4 nights |
| Jan 2026 | $1,615 | 27.1% | $178 | $52 | 22 days | 5.8 nights |
| Feb 2026 | $1,878 | 37.8% | $181 | $67 | 44 days | 5.6 nights |
| Mar 2026 | $2,160 | 34.3% | $181 | $70 | 36 days | 4.1 nights |
| Apr 2026 | $1,617 | 29.2% | $184 | $54 | 62 days | 3.7 nights |
| May 2026 | $3,374 | 45.8% | $197 | $109 | 49 days | 8.2 nights |
| Jun 2026 | $3,891 | 52.1% | $227 | $130 | 55 days | 3.5 nights |
| Jul 2026 | $5,041 | 61.5% | $234 | $163 | 89 days | 2.9 nights |
| Aug 2026 | $4,594 | 61.3% | $230 | $148 | 89 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Ashland market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Ashland Profitable?
Yes, when it's run well. The average Ashland Airbnb took in $25,301 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,430 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,110 a month.
Cleaning it yourself keeps the $1,980 a year guests pay in cleaning fees, for about $1,600 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,240 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Ashland Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $23,321 | $34,150 |
| Cleaning fees guests pay8% of Ashland bookings | $1,980 | $2,890 |
| Gross bookings | $25,301 | $37,040 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Ashland listings on Simplified Pricing, 3% for the rest | −$3,230 | −$4,730 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,980 | −$2,890 |
| Utilities and internetAbout 5% of bookings | −$1,270 | −$1,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$510 | −$740 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$760 | −$1,110 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$8,130 | −$11,700 |
| Left for housing costs, then profit | $17,171about $1,430 a month | $25,340about $2,110 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Ashland Airbnb Profit
The estimate starts from Ashland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ashland home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ashland's Top Earners Get There
- More nights booked. The busiest quarter of Ashland listings are booked on 61% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $190 adds about $1,890 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $230 a night or more, against a median of $190. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,330 a year.
- Open for the busy months. In a typical year, July brings the average listing about $4,180, against $1,630 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Ashland listings average 4.90 stars, and 56% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,090 a month, against $2,110 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ashland?
Ashland listings were booked on 41% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 29% in December to 60% in August.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
August is usually the busiest month in Ashland, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 42% 62% 26%
Nightly rates
How Much Does an Airbnb Cost per Night in Ashland?
The average nightly rate in Ashland, known as ADR (average daily rate), was $192 over the past year, about 41% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $210 and bottom out in November and December at about $160.
The top 10% charge about twice the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $270+ a night, about 44% above the median.
- Strong performers (top 25%) charge $230 or more, about $40 above the median.
- Typical properties (median) charge about $190 a night.
- Entry-level properties (bottom 25%) charge $135 or less, about 71% of the median.
July rates run 32% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $181 $234 $142
The 12-month ADR of $192 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Ashland?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ashland it averaged $92 over the past year, from about $53 in a typical December to about $135 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $163+ per open night, about 1.5 times the median.
- Strong performers (top 25%) earn $116 or more, about $9 a night above the median.
- Typical properties (median) earn about $107 per open night.
- Entry-level properties (bottom 25%) earn $56 or less, about half of the median.
July RevPAR is about 2.6 times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $82 $163 $52
The 12-month RevPAR of $92 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Ashland
With only 32 active listings, the monthly pattern in Ashland is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in December.
Average revenue by month in Ashland
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,490 $4,180 $1,630
Revenue by month in Ashland in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,780 |
| February | $1,710 |
| March | $1,960 |
| April | $1,680 |
| May | $2,700 |
| June | $3,130 |
| July | $4,180 |
| August | $4,030 |
| September | $2,780 |
| October | $2,590 |
| November | $1,750 |
| December | $1,630 |
How Far in Advance Do Guests Book Airbnb in Ashland?
Guests book Ashland stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 94 days ahead, and January stays closest to arrival, about 25 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 55 days 100 days 22 days
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ashland
None of the 32 active listings in Ashland display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Ashland.
Neighborhoods
Best Neighborhoods for Airbnb in Ashland
AirROI's area guide picks eight Ashland neighborhoods that draw short-term rental guests, led by Lake Superior Shoreline, Ashland Historical District and Copper Falls State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Superior Shoreline | This area offers stunning views of Lake Superior and a variety of water-related activities. It attracts tourists who want to experience the beauty of nature and engage in outdoor activities. | Apostle Islands National Lakeshore, Great Lakes Aquarium, Bayfield Apple Festival, Chequamegon National Forest, Madeline Island |
| Ashland Historical District | Known for its rich history and charming architecture, this district attracts visitors interested in culture, history, and local heritage. | Ashland Historical Museum, Chequamegon Bay, Historic Downtown Ashland, Ashland Opera House |
| Copper Falls State Park | A natural wonder with breathtaking waterfalls and scenic trails, perfect for nature enthusiasts and families looking for outdoor adventures. | Copper Falls, Ladysmith River, Hiking and biking trails, Wildlife viewing, Picnicking areas |
| City Beach | A beautiful sandy beach area great for families and relaxation, popular during summer months for sunbathing, swimming, and picnicking. | City Beach Park, Swimming areas, Kayaking rentals, Fishing spots, Scenic views of the bay |
| Apostle Islands | Famous for its natural beauty and unique geography, this area is popular among tourists for activities like kayaking and exploring sea caves. | Apostle Islands Sea Caves, Kayaking tours, Island camping, Historic lighthouses |
| Chequamegon National Forest | This vast forest attracts outdoor lovers for hiking, camping, and wildlife viewing, ideal for those looking to escape into nature. | Hiking trails, Camping sites, Wildlife observation, Scenic drives |
| Northland College | A small college town environment that attracts students and families, offering cultural activities and events year-round. | College events, Nature trails on campus, Student art exhibits |
| Downtown Ashland | The vibrant heart of the city with shopping, dining, and entertainment, appealing to both locals and visitors for a dynamic urban experience. | Local shops and boutiques, Restaurants, Art galleries, Live music venues |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Ashland Airbnb Listings by Type and Size
Entire homes make up 81% of listings in Ashland, alongside 6 private-room listings (19%). Houses are the most common property type at 53%, about 1.5 times the share of apartments and condos (34%).
Mostly entire homes, with a private-room segment
Ashland Airbnb listings by room type
- Entire home 81%
- Private room 19%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.3% | 26 |
| Private room | 18.8% | 6 |
Listings by property type
Ashland Airbnb listings by property type
- House 53%
- Apartment/Condo 34%
- Cabin/Outdoor 9%
- Hotel/Boutique 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 53.1% | 17 |
| Apartment/Condo | 34.4% | 11 |
| Cabin/Outdoor | 9.4% | 3 |
| Hotel/Boutique | 3.1% | 1 |
How Many Bedrooms Do Airbnb Listings in Ashland Have?
The most common size among Ashland's 25 entire homes with a bedroom count is two bedrooms (11 homes).
Ashland entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
12%
44%
24%
16%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 12.0% | 3 |
| 2 bedrooms | 44.0% | 11 |
| 3 bedrooms | 24.0% | 6 |
| 4 bedrooms | 16.0% | 4 |
| 5+ bedrooms | 4.0% | 1 |
How Many Guests Do Airbnbs in Ashland Sleep?
The most common capacity in Ashland is two guests (25% of listings), and 47% of listings sleep six or more.
Ashland listings by guest capacity
Share of listings by the number of guests they sleep
25%
16%
13%
19%
9%
19%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 25.0% | 8 |
| 4 guests | 15.6% | 5 |
| 5 guests | 12.5% | 4 |
| 6 guests | 18.8% | 6 |
| 7 guests | 9.4% | 3 |
| 8+ guests | 18.8% | 6 |
How Ashland Airbnb Listings Are Set Up
Ashland hosts set up an average of 3.2 beds per listing. Only 22% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 5
- Beds per listing
- 3.2
- Show exact location
- 22%
What Amenities Do Airbnb Listings in Ashland Offer?
Self check-in is common in Ashland: 72% of listings offer it, and 53% have a backyard.
Share of Ashland listings with each common amenity
Guests
Who Books Airbnbs in Ashland?
Ashland draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Minneapolis is the largest source, at about 7% of reviews.
99% of Ashland guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Ashland guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Minneapolis | 7.3% |
| Madison | 4.0% |
| Saint Paul | 3.0% |
| Milwaukee | 2.7% |
| Chicago | 2.4% |
Where Ashland guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.8% |
| Canada | 0.6% |
| Mexico | 0.3% |
| Philippines | 0.3% |
Languages spoken by Ashland guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 81.6% |
| Spanish | 5.6% |
| German | 4.0% |
| French | 1.6% |
| Swedish | 1.6% |
What Are Airbnb Guest Ratings in Ashland?
Ashland Airbnbs average 4.90 stars, and 56% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.79, against 4.96 for check-in.
Check-in scores highest in Ashland; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.91 |
| Communication | 4.94 |
| Location | 4.85 |
| Check-in | 4.96 |
| Value | 4.79 |
Booking patterns
How Guests Book in Ashland: Stays, Rules and Fees
Nearly eight in ten Ashland listings are open to guests more than 180 days a year, but only 22% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Ashland listings are open to guests
Share of listings by days a year
- 271-366 days 38%
- 181-270 days 41%
- 91-180 days 22%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 37.5% | 12 |
| 181-270 days | 40.6% | 13 |
| 91-180 days | 21.9% | 7 |
Days a year Ashland listings are booked or blocked
Share of listings by days a year
- 181-270 days 22%
- 91-180 days 44%
- 31-90 days 13%
- 1-30 days 22%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 21.9% | 7 |
| 91-180 days | 43.8% | 14 |
| 31-90 days | 12.5% | 4 |
| 1-30 days | 21.9% | 7 |
What Is the Average Length of Stay for Airbnb in Ashland?
The average Ashland booking lasts 4.2 nights, longest in April and shortest in October. Listings took about 32 bookings each over the year. More than six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Ashland
Average nights per booking, by month of stay
Average 4 nights 5.5 nights 2.6 nights
Two-year average by calendar month.
Ashland Airbnb Minimum Stay Requirements
About three-quarters of listings in Ashland accept stays of one or two nights. A smaller group, 19%, takes only stays of 30 nights or more.
Minimum stay set by Ashland listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Ashland?
Moderate is the most common cancellation policy in Ashland, used by 34% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 34% on Firm or stricter ones.
Cancellation policies of Ashland listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Ashland?
84% of Ashland listings charge a cleaning fee. The typical fee is $115; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 4.2 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- $115
- Listings charging a fee
- 84.4%
- Share of gross revenue
- 7.8%
Top earners
Top-Earning Airbnbs and Hosts in Ashland
The top-grossing Airbnb in Ashland, a three-bedroom home, took in $59,200 over the past year, about 2.3 times the city's average of $25,300. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Lighthouse Lookout Entire home · 3 bedrooms Rated 5.00 
South Superior Escape Entire home · 4 bedrooms Rated 4.85 - Revenue
- $51,654
- Occupancy
- 71.5%
- Daily rate
- $191
The I Love Lake Superior House Entire home · 3 bedrooms Rated 4.98 - Revenue
- $45,185
- Occupancy
- 79.6%
- Daily rate
- $194
Water Street Retreat by The Lake Entire home · 2 bedrooms Rated 4.93 - Revenue
- $42,404
- Occupancy
- 58.7%
- Daily rate
- $163
A Cozy Getaway in Ashland Entire home · 2 bedrooms Rated 4.96 - Revenue
- $40,753
- Occupancy
- 61.4%
- Daily rate
- $168
1 bedroom apartment with Lake Superior views! Entire home · 1 bedroom Rated 4.87 - Revenue
- $40,081
- Occupancy
- 63.0%
- Daily rate
- $169
Who Are the Airbnb Hosts in Ashland?
Fewer than 1% of Ashland listings are classed as professionally managed, though 41% of listings have a co-host. 72% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
- Superhosts
- 71.9%
- Professional management
- 0.0%
- Cohosted listings
- 40.6%
- Instant Book enabled
- 31.3%
- Simplified Pricing
- 78.1%
Nearby markets
Ashland vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 67 km, Town of Round Lake (67 km away, 34 listings) earned the most per listing, about 28% more than Ashland.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Pointe 23 km | 39 | $23,696 | $344 | 39% |
| Bayfield 26 km | 148 | $28,187 | $273 | 40% |
| Town of Namakagon 43 km | 36 | $26,924 | $329 | 33% |
| Cable 49 km | 30 | $22,703 | $224 | 38% |
| Town of Spider Lake 58 km | 30 | $25,916 | $273 | 35% |
| Ironwood Township 61 km | 102 | $23,145 | $254 | 34% |
| Bessemer Township 65 km | 44 | $17,511 | $340 | 24% |
| Town of Round Lake 67 km | 34 | $32,469 | $332 | 37% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Ashland
Markets elsewhere in the United States with a similar nightly rate and occupancy to Ashland:
- Ocala Airbnb data FL · $191/night · 41.2%
- Greeley Airbnb data CO · $190/night · 41.2%
- Buffalo Airbnb data NY · $189/night · 41.3%
- Wesley Chapel Airbnb data FL · $189/night · 41.3%
- Elmont Airbnb data NY · $193/night · 41.8%
- Simpsonville Airbnb data SC · $191/night · 42.0%
FAQ
Ashland Airbnb FAQ
How much do Airbnb hosts make in Ashland?
An active Ashland Airbnb grossed $25,301 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,870 or more in a typical month.
How much can I make on Airbnb in Ashland?
It depends most on the home's size, location and how it's run. The middle half of Ashland listings earn between $1,330 and $3,870 in a typical month, and the top tenth $4,980 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ashland?
Listings in Ashland were booked on 41% of available nights over the past year. That compares with 38% for the Wisconsin average. August is usually the busiest month.
How much does an Airbnb cost per night in Ashland?
The average booked night in Ashland cost $192 before fees. Half of listings charge between $135 and $230, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ashland?
None of the active Ashland listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Ashland?
Yes, when it's run well. The average Ashland Airbnb grossed $25,301 in the 12 months to September 2026, 24% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,171 a year (about $1,430 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,110 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ashland?
July usually pays best, averaging $4,180 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Ashland?
Each night a Ashland listing was open to book earned $92 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $163 or more.
How far in advance do guests book Airbnbs in Ashland?
Ashland stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Ashland?
The average Ashland Airbnb stay lasted 4.2 nights over the past year. A listing took 32 reservations over the year on average.
How are Airbnbs in Ashland rated?
Guests rate Ashland Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Ashland?
Lake Superior Shoreline, Ashland Historical District and Copper Falls State Park draw the most short-term rental interest in Ashland. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ashland?
AirROI counted 32 active Airbnb listings in Ashland as of September 2026. The closest tracked market is La Pointe, 23 km away.
How much are Airbnb cleaning fees in Ashland?
In Ashland, 84% of listings add a cleaning fee. The median fee is $115; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 32 active Airbnb listings in Ashland from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.