Ashland, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ashland, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,565 per year — at a $165 nightly rate, 38.0% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Ashland is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 25.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ashland?
In Ashland, the headline Airbnb metrics are $21,565 in average annual revenue,38.0% occupancy, $165 ADR, and $70 in RevPAR, and guests book about 65 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ashland?
Understanding the monthly revenue variations for Airbnb listings in Ashland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashland is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,372+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,396 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,217 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $789, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashland
What Is the Monthly Airbnb Occupancy Rate in Ashland?
Maximize your bookings by understanding the Ashland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashland:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashland
What Is the Average Airbnb Nightly Rate in Ashland?
Effective short term rental pricing strategy in Ashland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashland typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Ashland
What Is the RevPAR for Airbnb in Ashland?
RevPAR in Ashland is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $82 RevPAR.
- Strong performers (Top 25%) earn $98 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Ashland
RevPAR Insights for Ashland
- The average RevPAR in Ashland is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($50) is $73, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ashland benchmarks. If your RevPAR falls below the median of $82, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $98+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ashland?
Ashland's peak Airbnb season falls in August, July, September, while the softest stretch is January, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,283 per month
- Occupancy rates average 55.3%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,183 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $178
Low Season (January, April, November)
- Revenue drops to average $1,676 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $168
Seasonality Insights for Ashland
- Airbnb seasonality in Ashland is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ashland's highest earning potential, with monthly revenues climbing to $3,493, occupancy reaching 59.1%, and ADRs peaking at $192.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,548, occupancy could drop to 27.1%, and ADRs may adjust to $152.
- Lower occupancy paired with meaningful seasonality means hosts in Ashland need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ashland, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ashland?
Low regulation and minimal registration activity in Ashland, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ashland to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ashland?
With a compact short-term rental market, Ashland gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Superior Shoreline | This area offers stunning views of Lake Superior and a variety of water-related activities. It attracts tourists who want to experience the beauty of nature and engage in outdoor activities. | Apostle Islands National Lakeshore, Great Lakes Aquarium, Bayfield Apple Festival, Chequamegon National Forest, Madeline Island |
| Ashland Historical District | Known for its rich history and charming architecture, this district attracts visitors interested in culture, history, and local heritage. | Ashland Historical Museum, Chequamegon Bay, Historic Downtown Ashland, Ashland Opera House |
| Copper Falls State Park | A natural wonder with breathtaking waterfalls and scenic trails, perfect for nature enthusiasts and families looking for outdoor adventures. | Copper Falls, Ladysmith River, Hiking and biking trails, Wildlife viewing, Picnicking areas |
| City Beach | A beautiful sandy beach area great for families and relaxation, popular during summer months for sunbathing, swimming, and picnicking. | City Beach Park, Swimming areas, Kayaking rentals, Fishing spots, Scenic views of the bay |
| Apostle Islands | Famous for its natural beauty and unique geography, this area is popular among tourists for activities like kayaking and exploring sea caves. | Apostle Islands Sea Caves, Kayaking tours, Island camping, Historic lighthouses |
| Chequamegon National Forest | This vast forest attracts outdoor lovers for hiking, camping, and wildlife viewing, ideal for those looking to escape into nature. | Hiking trails, Camping sites, Wildlife observation, Scenic drives |
| Northland College | A small college town environment that attracts students and families, offering cultural activities and events year-round. | College events, Nature trails on campus, Student art exhibits |
| Downtown Ashland | The vibrant heart of the city with shopping, dining, and entertainment, appealing to both locals and visitors for a dynamic urban experience. | Local shops and boutiques, Restaurants, Art galleries, Live music venues |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ashland offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ashland?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashland
- The Ashland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashland, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Ashland Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashland
- The dominant room capacity in Ashland is 2 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.0% of the active Airbnb listings in Ashland, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashland.
Ashland Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashland
- The most common guest capacity trend in Ashland vacation rentals is listings accommodating 2 guests (32%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ashland STR market, accounting for 52.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashland.
- On average, properties in Ashland are equipped to host 4.6 guests.
How Do Listings in Ashland Compare on Quality?
Listing quality in Ashland can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ashland
- At 20.6 photos per listing on average, Ashland hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ashland averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ashland?
Amenity Prevalence
Amenity Insights for Ashland
- Essential amenities in Ashland that guests expect include: TV, Free parking on premises, Heating, Wifi, Carbon monoxide alarm, Smoke alarm, Kitchen, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashland: TV, Free parking on premises, Heating, Wifi, Carbon monoxide alarm, Smoke alarm, Kitchen, Fire extinguisher.
- Prioritize adding missing essentials: TV, Free parking on premises, Heating, Kitchen, Fire extinguisher.
- Consider adding popular differentiators like Air conditioning or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashland to stay competitive.
Which Airbnb Amenities Boost Revenue in Ashland?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ashland, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 76.0% | $28,250 | $397 | 7015.9% |
Refrigerator | 72.0% | $28,645 | $3,361 | 752.3% |
Stove | 68.0% | $28,986 | $5,796 | 400.2% |
Coffee maker | 76.0% | $26,596 | $5,633 | 372.1% |
Dishes and silverware | 76.0% | $26,596 | $5,633 | 372.1% |
Freezer | 64.0% | $29,947 | $6,664 | 349.4% |
Baking sheet | 60.0% | $29,974 | $8,953 | 234.8% |
Toaster | 64.0% | $28,802 | $8,700 | 231.1% |
Oven | 64.0% | $28,802 | $8,700 | 231.1% |
Cooking basics | 64.0% | $28,802 | $8,700 | 231.1% |
Revenue Impact Insights for Ashland
- Bed linens tops the revenue impact list with a 7015.9% uplift — listings with this amenity earn $28,250 vs. $397 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ashland STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshland Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ashland
- The typical guest profile for Airbnb in Ashland consists of primarily domestic travelers (99%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and Canada (0.8%).
- Top languages spoken are English (77.3%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ashland?
Listings in Ashland average 4.91 out of 5 overall, with about 72.4 reviews per active listing and 56.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ashland
- With an overall rating of 4.91, Ashland listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ashland Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashland
- The most common availability pattern in Ashland falls within the 181-270 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ashland (48%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ashland?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashland
- The overall average booking lead time for vacation rentals in Ashland is 65 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Ashland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Ashland averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ashland?
Guests in Ashland stay about 3.5 nights on average, generating roughly 627 reservations and 33 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ashland
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ashland
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (7.2 nights) and shorten in Jun (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ashland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
20% of total
2 Nights
8 listings
32% of total
30+ Nights
12 listings
48% of total
Key Insights
- The most prevalent minimum stay requirement in Ashland is 30+ Nights, adopted by 48% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48%) caters to monthly stays (30+ nights) in Ashland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48% of Ashland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashland.
Ashland Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
32% of total
Moderate
7 listings
28% of total
Firm
9 listings
36% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Ashland
- The prevailing Airbnb cancellation policy trend in Ashland is Firm, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36% market standard in Ashland.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashland.
How Much Are Airbnb Cleaning Fees in Ashland?
Cleaning fees in Ashland are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ashland
- About 64.0% of Ashland listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $88 is close to the median ($80), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ashland median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ashland Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
South Superior Escape
Entire Place • 4 bedrooms
Cozy remodeled cottage in heart of Ashland
Entire Place • 2 bedrooms
Historic 3-Bedroom Home with Indoor Fireplace
Entire Place • 3 bedrooms
1 bedroom apartment with Lake Superior views!
Entire Place • 1 bedroom
Cozy Farm Retreat - minutes to Ashland
Entire Place • 3 bedrooms
Cheerful three-bedroom home with free parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ashland?
Learn from the best! This table showcases top-performing Airbnb hosts in Ashland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 2 | $67,307 | 248 | 4.88/5.0 |
| Simon | 1 | $46,462 | 127 | 4.86/5.0 |
| Jeanne | 1 | $45,029 | 113 | 4.96/5.0 |
| Brooks | 1 | $38,803 | 41 | 4.93/5.0 |
| Dan | 1 | $34,548 | 66 | 4.97/5.0 |
| Kendall | 1 | $33,534 | 62 | 4.85/5.0 |
| Eric | 1 | $31,934 | 19 | 5.00/5.0 |
| Stacey | 1 | $31,312 | 47 | 4.96/5.0 |
| Cindy | 1 | $31,274 | 71 | 4.85/5.0 |
| Tim | 1 | $26,318 | 215 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashland.
Who Are the Airbnb Hosts in Ashland?
Ashland is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ashland
- With 88.0% Superhosts, Ashland has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ashland averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Ashland's Airbnb Market Compare to Nearby Cities?
How does the Ashland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Clover, Ashland has 16 percentage points lower occupancy and about $159 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Minong | 21 | $5,828 | $606.28 | 41% |
| Lake No. 2 | 24 | $5,766 | $382.99 | 51% |
| Town of Clover | 13 | $5,633 | $324.19 | 54% |
| Schroeder Township | 10 | $5,266 | $420.14 | 40% |
| Lutsen | 22 | $5,131 | $441.97 | 45% |
| Schroeder | 10 | $5,005 | $487.50 | 46% |
| Silver Creek Township | 16 | $4,989 | $375.39 | 52% |
| Morse Township | 11 | $4,948 | $348.14 | 52% |
| Tofte Township | 44 | $4,650 | $311.61 | 48% |
| West Cook | 123 | $4,371 | $374.67 | 46% |
Frequently Asked Questions About Airbnb in Ashland
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ashland.
How much do Airbnb hosts make in Ashland?
Ashland hosts earn about $21,565 per year on average, with an average nightly rate of $165 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Ashland, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Ashland market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ashland?
The average Airbnb occupancy rate in Ashland is 38.0%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ashland?
Listings in Ashland average $165 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ashland?
Ashland currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ashland?
AirROI currently classifies the short-term rental regulation level in Ashland as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ashland?
RevPAR in Ashland is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ashland?
Occupancy of 38.0% means Ashland is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,565, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ashland?
The average booking lead time in Ashland is about 65 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ashland?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ashland include Lake Superior Shoreline, Ashland Historical District, Copper Falls State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ashland?
entire_home listings make up 76.0% of the active supply in Ashland. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ashland compare to nearby Airbnb markets?
Among neighboring markets, Town of Minong posts $69,933 in average annual revenue with 41.3% occupancy, compared to Ashland's $21,565 and 38.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ashland?
The average Airbnb stay length in Ashland is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ashland?
Airbnb listings in Ashland average 4.91 out of 5 overall. About 56.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ashland?
Bed linens and Refrigerator are among the strongest revenue-linked amenities in Ashland. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ashland?
Yes. About 64.0% of active Airbnb listings in Ashland charge a cleaning fee, and the average fee is $88. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ashland?
A 88.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.