Prescott, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Prescott, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,565 per year — at a $290 nightly rate, 32.6% occupancy, and a $109 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Prescott is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 55.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Prescott?
In Prescott, the headline Airbnb metrics are $35,565 in average annual revenue,32.6% occupancy, $290 ADR, and $109 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Prescott?
Understanding the monthly revenue variations for Airbnb listings in Prescott is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prescott is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prescott across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,940+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,156 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,134, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prescott
What Is the Monthly Airbnb Occupancy Rate in Prescott?
Maximize your bookings by understanding the Prescott STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prescott:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prescott
What Is the Average Airbnb Nightly Rate in Prescott?
Effective short term rental pricing strategy in Prescott involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prescott typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $425+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in Prescott
What Is the RevPAR for Airbnb in Prescott?
RevPAR in Prescott is currently $109. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $61 RevPAR.
- Strong performers (Top 25%) earn $118 RevPAR.
- Best-in-class (Top 10%) achieve $171 RevPAR.
Average Monthly RevPAR Trend in Prescott
RevPAR Insights for Prescott
- The average RevPAR in Prescott is $109. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($171) and bottom 25% ($49) is $122, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Prescott benchmarks. If your RevPAR falls below the median of $61, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $118+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Prescott?
Prescott's peak Airbnb season falls in August, July, October, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $5,239 per month
- Occupancy rates average 49.2%
- Daily rates average $273
Shoulder Season
- Revenue averages $3,535 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $277
Low Season (February, March, November)
- Revenue drops to average $2,334 per month
- Occupancy decreases to average 22.4%
- Daily rates adjust to average $280
Seasonality Insights for Prescott
- Airbnb seasonality in Prescott is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Prescott's highest earning potential, with monthly revenues climbing to $5,801, occupancy reaching 53.6%, and ADRs peaking at $296.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,995, occupancy could drop to 18.3%, and ADRs may adjust to $263.
- Lower occupancy paired with meaningful seasonality means hosts in Prescott need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Prescott, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Prescott?
Low regulation and minimal registration activity in Prescott, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Prescott to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Prescott?
With a compact short-term rental market, Prescott gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Prescott | The heart of Prescott with charming streets, historic buildings, and a vibrant atmosphere. It's an ideal spot for guests who want to explore local shops, restaurants, and cultural events. | Whiskey Row, Prescott Courthouse Square, Sharlot Hall Museum, Prescott Arts and Humanities Council, The Palace Restaurant and Saloon |
| Peavine Trail | A scenic and popular trail area for hiking and biking, appealing to outdoor enthusiasts. This location offers access to the beautiful landscapes surrounding Prescott. | Peavine Trail, Watson Lake, Willow Lake, Granite Basin Lake, Biking and hiking activities |
| Thumb Butte | Famous for its beautiful hiking trails and panoramic views of the Prescott area. This location attracts those looking to immerse themselves in nature and enjoy outdoor activities. | Thumb Butte Trail, Granite Dells, Sierra Prieta Mountain, Nature trails, Wildlife viewing |
| Lynx Lake | A popular recreational area known for fishing, kayaking, and picnicking. Ideal for families and nature lovers looking for a peaceful getaway. | Lynx Lake, Lynx Lake Loop Trail, Fishing spots, Picnic areas, Boating opportunities |
| Antelope Hills | A residential area with close proximity to golf courses and outdoor spaces, appealing to guests wanting relaxation and recreational activities. | Antelope Hills Golf Course, Scenic views, Walking paths, Community parks, Proximity to amenities |
| Prescott Valley | A nearby growing community with shopping, dining, and family-friendly activities. This area is popular with visitors due to its proximity to Prescott itself. | Findlay Toyota Center, Prescott Valley Civic Center, Shopping centers, Restaurants, Nearby outdoor activities |
| Granite Dells | A stunning area of unique rock formations and natural beauty, perfect for guests looking for adventure and photography opportunities. | Granite Dells, Watson Lake, Hiking trails, Scenic views, Rock climbing |
| Dells Ranch | A more rural area that offers peace and tranquility, ideal for those looking to escape the hustle and bustle and enjoy nature. | Rural landscapes, Quiet atmosphere, Nature trails, Wildlife viewing, Farms and local produce |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Prescott offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Prescott?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prescott
- The Prescott Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Prescott, Others properties are the most common (67.7%), reflecting the local real estate landscape.
Prescott Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prescott
- The dominant room capacity in Prescott is 1 bedroom listings, making up 64.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.4% of the active Airbnb listings in Prescott, indicating a high concentration in these sizes.
- With over half the market (64.5%) consisting of studios or 1-bedroom units, Prescott is particularly well-suited for individuals or couples.
Prescott Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prescott
- The most common guest capacity trend in Prescott vacation rentals is listings accommodating 2 guests (54.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Prescott STR market, accounting for 67.7% of listings.
- A significant 54.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Prescott.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prescott.
- On average, properties in Prescott are equipped to host 3.7 guests.
How Do Listings in Prescott Compare on Quality?
Listing quality in Prescott can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Prescott
- At 21.3 photos per listing on average, Prescott hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 74.2% of listings show their exact location. High transparency here builds guest trust and reduces inquiry-to-booking friction.
Recommendations for Hosts
- Use these quality indicators as a self-audit checklist. Listings that exceed the Prescott averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Prescott?
Amenity Prevalence
Amenity Insights for Prescott
- Essential amenities in Prescott that guests expect include: Wifi, Heating, Bed linens, Carbon monoxide alarm, Microwave, Smoke alarm, Hot water, Air conditioning, Iron, TV. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prescott: Wifi, Heating, Bed linens, Carbon monoxide alarm, Microwave, Smoke alarm, Hot water, Air conditioning, Iron, TV.
- Prioritize adding missing essentials: Wifi, Heating, Iron, TV.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prescott to stay competitive.
Which Airbnb Amenities Boost Revenue in Prescott?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Prescott, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Barbecue utensils | 25.8% | $86,343 | $17,904 | 382.3% |
Books and reading material | 29.0% | $81,169 | $16,910 | 380.0% |
Baking sheet | 25.8% | $84,131 | $18,673 | 350.5% |
Fire pit | 16.1% | $100,183 | $23,139 | 333.0% |
Blender | 16.1% | $100,170 | $23,142 | 332.9% |
Ping pong table | 16.1% | $99,852 | $23,203 | 330.3% |
Arcade games | 16.1% | $99,852 | $23,203 | 330.3% |
Indoor fireplace | 41.9% | $63,959 | $15,059 | 324.7% |
Board games | 29.0% | $77,118 | $18,567 | 315.3% |
BBQ grill | 29.0% | $77,118 | $18,567 | 315.3% |
Revenue Impact Insights for Prescott
- Barbecue utensils tops the revenue impact list with a 382.3% uplift — listings with this amenity earn $86,343 vs. $17,904 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Prescott STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prescott. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrescott Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Prescott
- The typical guest profile for Airbnb in Prescott consists of primarily domestic travelers (99%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Australia (0.6%).
- Top languages spoken are English (77.3%) followed by Spanish (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Prescott?
Listings in Prescott average 4.92 out of 5 overall, with about 41.9 reviews per active listing and 64.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Prescott
- With an overall rating of 4.92, Prescott listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 64.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Prescott Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prescott
- The most common availability pattern in Prescott falls within the 181-270 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Prescott (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Prescott?
Average Booking Lead Time by Month
Booking Lead Time Insights for Prescott
- The overall average booking lead time for vacation rentals in Prescott is 38 days.
- Guests book furthest in advance for stays during September (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Prescott.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Prescott averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Prescott?
Guests in Prescott stay about 2.9 nights on average, generating roughly 709 reservations and 22.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Prescott
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Prescott
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 22.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (4 nights) and shorten in Aug (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Prescott Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
67.7% of total
2 Nights
3 listings
9.7% of total
4-6 Nights
1 listings
3.2% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
5 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Prescott is 1 Night, adopted by 67.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.4%) of the Prescott Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Prescott, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.7% of Prescott hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prescott.
Prescott Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3.2% of total
Limited
10 listings
32.3% of total
Super Strict 30 Days
1 listings
3.2% of total
Moderate
15 listings
48.4% of total
Firm
3 listings
9.7% of total
Strict
1 listings
3.2% of total
Cancellation Policy Insights for Prescott
- The prevailing Airbnb cancellation policy trend in Prescott is Moderate, used by 48.4% of listings.
- There's a relatively balanced mix between guest-friendly (48.4%) and stricter (12.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.4% market standard in Prescott.
- Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Prescott.
How Much Are Airbnb Cleaning Fees in Prescott?
Cleaning fees in Prescott are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Prescott
- Only 19.4% of listings charge a cleaning fee, suggesting that most hosts in Prescott bundle cleaning costs into the nightly rate.
- The gap between the average ($140) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Prescott median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Prescott Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prescottbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Celebrate Downtown | Rooftop Patio | Arcade
Entire Place • 8 bedrooms
The Chapel House
Entire Place • 6 bedrooms
Group Getaway | Downtown | Riverfront Stay
Entire Place • 6 bedrooms
Walk Downtown | Rooftop Patio | Game Room
Entire Place • 3 bedrooms
Bridal Party | Glam Room | Rooftop Patio & Arcade
Entire Place • 2 bedrooms
Gather Together | Rooftop Patio Retreat | Downtown
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Prescott?
Learn from the best! This table showcases top-performing Airbnb hosts in Prescott based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Megan | 25 | $867,396 | 713 | 4.93/5.0 |
| Ann & John | 1 | $120,771 | 11 | 5.00/5.0 |
| Sherri | 1 | $39,838 | 44 | 5.00/5.0 |
| Jessica | 1 | $39,771 | 345 | 4.98/5.0 |
| Wendy | 1 | $30,878 | 99 | 4.92/5.0 |
| Jill | 1 | $3,312 | 46 | 4.50/5.0 |
| Chad | 1 | $564 | 42 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prescott.
Who Are the Airbnb Hosts in Prescott?
Prescott is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Prescott
- With 96.8% Superhosts, Prescott has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 80.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 90.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Prescott averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Prescott
These are the highest-grossing professional property management operations in Prescott, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Megan | 25 | $867,396 | $280 | 32.2% | 4.93/5 |
Management Company Insights for Prescott
- The leading management company, Megan, operates 25 listings with $867,396 in gross revenue — a useful benchmark for what scale looks like in Prescott.
- Top managers average 25 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Prescott's Airbnb Market Compare to Nearby Cities?
How does the Prescott Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shoreview, Prescott has 20 percentage points lower occupancy and about $193 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 14 | $6,506 | $504.44 | 45% |
| Shoreview | 12 | $5,549 | $483.36 | 53% |
| Wayzata | 20 | $4,854 | $442.08 | 50% |
| Forest Lake | 25 | $4,776 | $412.22 | 46% |
| Andover | 15 | $4,460 | $320.27 | 48% |
| Mound | 15 | $4,358 | $470.25 | 50% |
| Town of Georgetown | 18 | $4,345 | $620.77 | 34% |
| Scandia | 12 | $4,268 | $453.49 | 37% |
| Stillwater | 54 | $4,202 | $376.44 | 40% |
| Fridley | 25 | $4,202 | $307.66 | 51% |
Frequently Asked Questions About Airbnb in Prescott
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Prescott.
How much do Airbnb hosts make in Prescott?
Prescott hosts earn about $35,565 per year on average, with an average nightly rate of $290 and RevPAR of $109. Those figures describe the typical revenue environment for active listings in Prescott, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Prescott market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Prescott?
The average Airbnb occupancy rate in Prescott is 32.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Prescott?
Listings in Prescott average $290 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Prescott?
Prescott currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Prescott?
AirROI currently classifies the short-term rental regulation level in Prescott as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Prescott?
RevPAR in Prescott is about $109. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Prescott?
Occupancy of 32.6% means Prescott is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $35,565, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Prescott?
The average booking lead time in Prescott is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Prescott?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Prescott include Downtown Prescott, Peavine Trail, Thumb Butte. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Prescott?
entire_home listings make up 100.0% of the active supply in Prescott. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Prescott compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $78,078 in average annual revenue with 45.2% occupancy, compared to Prescott's $35,565 and 32.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Prescott?
The average Airbnb stay length in Prescott is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Prescott?
Airbnb listings in Prescott average 4.92 out of 5 overall. About 64.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Prescott?
Barbecue utensils and Books and reading material are among the strongest revenue-linked amenities in Prescott. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Prescott?
Yes. About 19.4% of active Airbnb listings in Prescott charge a cleaning fee, and the average fee is $140. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Prescott?
A 96.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.