Airbnb market data · 202612 months to September 2026
Town of Winchester, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Winchester brought in $28,130 over the 12 months through September 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Town of Winchester Airbnb Market at a Glance
Rates are in line with the Wisconsin average, but bookings trail it. Listings averaged $320 a night and were booked on 35% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 7.2 times as much as in March, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Town of Winchester is the 118th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Winchester Airbnb market See Every Town of Winchester ListingRevenue
How Much Do Airbnb Hosts Make in Town of Winchester?
Gross bookings per Town of Winchester listing averaged $28,130 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Winchester listing brings in $8,530 in July, its best month, and $1,190 in March, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Winchester's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $7,590+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $4,670 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $2,840 a month.
- Entry-level properties (bottom 25%) earn $1,400 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.2 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Town of Winchester Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,729 | 29.1% | $393 | $91 | 79 days | 4.8 nights |
| Oct 2025 | $2,242 | 25.1% | $390 | $72 | 43 days | 3.8 nights |
| Nov 2025 | $1,817 | 19.3% | $376 | $61 | 8 days | 4.4 nights |
| Dec 2025 | $2,681 | 25.6% | $391 | $86 | 62 days | 5.8 nights |
| Jan 2026 | $1,992 | 20.2% | $395 | $64 | 36 days | 3 nights |
| Feb 2026 | $1,992 | 21.7% | $402 | $71 | 25 days | 3.1 nights |
| Mar 2026 | $1,592 | 14.7% | $381 | $51 | 6 days | 3.9 nights |
| Apr 2026 | $1,275 | 14.0% | $379 | $42 | 3 days | 10.6 nights |
| May 2026 | $3,446 | 31.7% | $381 | $111 | 42 days | 4.1 nights |
| Jun 2026 | $5,197 | 43.9% | $428 | $173 | 101 days | 5.6 nights |
| Jul 2026 | $9,215 | 62.1% | $455 | $297 | 135 days | 6 nights |
| Aug 2026 | $6,853 | 55.1% | $425 | $221 | 130 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Town of Winchester market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Winchester Profitable?
Yes, when it's run well. The average Town of Winchester Airbnb took in $28,130 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,430 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,370 a month.
Cleaning it yourself keeps the $3,740 a year guests pay in cleaning fees, for about $1,740 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,230 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Winchester Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $24,390 | $40,090 |
| Cleaning fees guests pay13% of Town of Winchester bookings | $3,740 | $6,150 |
| Gross bookings | $28,130 | $46,240 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Town of Winchester listings on Simplified Pricing, 3% for the rest | −$4,000 | −$6,570 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,740 | −$6,150 |
| Utilities and internetAbout 5% of bookings | −$1,410 | −$2,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$920 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$840 | −$1,390 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$10,970 | −$17,760 |
| Left for housing costs, then profit | $17,160about $1,430 a month | $28,480about $2,370 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Winchester Airbnb Profit
The estimate starts from Town of Winchester's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Winchester home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Winchester's Top Earners Get There
- More nights booked. The busiest quarter of Town of Winchester listings are booked on 41% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of $290 adds about $2,900 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $450 a night or more, against a median of $290. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,440 a year.
- Open for the busy months. In a typical year, July brings the average listing about $8,530, against $1,190 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Winchester listings average 4.88 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,850 a month, against $2,340 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Winchester?
Town of Winchester listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Wisconsin average (38%) and 6 points below the U.S. average (41%). In a typical year, occupancy swings from 11% in March to 62% in July.
Across Town of Winchester's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 60%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 41% or more, roughly three nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July is usually the busiest month in Town of Winchester, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Winchester?
The average nightly rate in Town of Winchester, known as ADR (average daily rate), was $320 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). Averaged month by month over the past two years, rates peak in July at about $450 and bottom out in November at about $355.
Across Town of Winchester's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $655+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $450 or more, about $160 above the median.
- Typical properties (median) charge about $290 a night.
- Entry-level properties (bottom 25%) charge $230 or less, about three-quarters of the median.
July rates run 26% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $320 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Town of Winchester?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Winchester it averaged $128 over the past year, from about $38 in a typical March to about $275 in a typical July.
Across Town of Winchester's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $226+ per open night, about twice the median.
- Strong performers (top 25%) earn $196 or more, about $85 a night above the median.
- Typical properties (median) earn about $109 per open night.
- Entry-level properties (bottom 25%) earn $62 or less, about 57% of the median.
July RevPAR is about 7.2 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $128 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Winchester
With only 29 active listings, the monthly pattern in Town of Winchester is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Town of Winchester
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Town of Winchester in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,670 |
| February | $2,270 |
| March | $1,190 |
| April | $1,520 |
| May | $3,100 |
| June | $4,990 |
| July | $8,530 |
| August | $7,170 |
| September | $2,970 |
| October | $2,120 |
| November | $1,940 |
| December | $2,410 |
How Far in Advance Do Guests Book Airbnb in Town of Winchester?
Guests book Town of Winchester stays 80 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 139 days ahead, and April stays closest to arrival, about 3 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 80 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Winchester
None of the 29 active listings in Town of Winchester display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Winchester.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Winchester
AirROI's area guide picks eight Town of Winchester neighborhoods that draw short-term rental guests, led by Lake Nokomis, Winchester Town Park and Northwoods Trails. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Nokomis | A popular destination for nature lovers and outdoor enthusiasts, Lake Nokomis offers scenic views and recreational activities such as fishing, kayaking, and hiking. Ideal for hosts looking to attract families and adventure seekers. | Lake Nokomis Beach, Nokomis Park, Fishing and boating opportunities, Walking trails, Picnic areas |
| Winchester Town Park | A central hub for community events and gatherings, Winchester Town Park is perfect for attracting visitors during local festivals and activities. Great for hosts targeting families and groups attending events. | Winchester Town Park, Local festivals and community gatherings, Playground, Walking paths |
| Northwoods Trails | Known for its extensive hiking and biking trails, the Northwoods area attracts outdoor enthusiasts and nature lovers. Ideal for hosts seeking to cater to adventure tourists and nature retreats. | Hiking and biking trails, Wildlife viewing, Scenic nature spots |
| Cranberry Lake | A beautiful natural lake that offers fishing, swimming, and tranquil scenery. Perfect for hosts who want to provide a peaceful lakeside retreat for their guests. | Cranberry Lake, Boating and fishing, Campsites, Nature photography opportunities |
| Winchester Historical Society | Rich in local history, this area attracts history buffs and tourists interested in the cultural heritage of the region. Great for hosts providing educational experiences. | Historical exhibits, Community events, Local history tours |
| Camp 2 Lake | A serene camping and recreational area, Camp 2 Lake is popular among families and groups looking for a rustic experience. Ideal for hosts targeting outdoor camping enthusiasts. | Campground, Fishing and swimming, Nature trails |
| Boulder Junction | Just a short drive away, this charming town is known for its outdoor activities and friendly community. Ideal for hosts looking to attract tourists seeking a small-town experience with close access to nature. | Shopping and dining, Nearby lakes and forests, Outdoor activities |
| Sandy Beach | A scenic beach area that draws visitors in the summer for swimming and relaxation. Perfect for potential hosts seeking to attract summer vacationers. | Sandy Beach, Swimming, Picnic areas, Family-friendly activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Winchester vs. Nearby Airbnb Markets
Town of Winchester earns about as much per listing as Town of Saint Germain, the top earner of the eight nearby markets in the table, all within 44 km. Town of Mercer was the busiest, booked on 41% of nights against 35% in Town of Winchester.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Presque Isle 11 km | 34 | $25,400 | $302 | 33% |
| Town of Mercer 21 km | 50 | $24,733 | $267 | 41% |
| Town of Lac du Flambeau 31 km | 40 | $25,590 | $381 | 32% |
| Bessemer Township 33 km | 44 | $17,511 | $340 | 24% |
| Town of Arbor Vitae 34 km | 50 | $25,650 | $271 | 33% |
| Ironwood Township 38 km | 102 | $23,145 | $254 | 34% |
| Minocqua 41 km | 61 | $25,405 | $347 | 34% |
| Town of Saint Germain 44 km | 88 | $28,499 | $418 | 30% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Winchester
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Winchester:
- Gaylord Airbnb data MI · $318/night · 34.4%
- Opelika Airbnb data AL · $318/night · 34.7%
- Vernon Township Airbnb data NJ · $316/night · 34.4%
- Leakey Airbnb data TX · $321/night · 35.0%
- Duck Creek Village Airbnb data UT · $314/night · 34.4%
- Cullowhee Airbnb data NC · $311/night · 34.4%
FAQ
Town of Winchester Airbnb FAQ
How much do Airbnb hosts make in Town of Winchester?
An active Town of Winchester Airbnb grossed $28,130 on average in the 12 months to September 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,670 or more in a typical month.
How much can I make on Airbnb in Town of Winchester?
It depends most on the home's size, location and how it's run. The middle half of Town of Winchester listings earn between $1,400 and $4,670 in a typical month, and the top tenth $7,590 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Winchester?
Listings in Town of Winchester were booked on 35% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Town of Winchester?
The average booked night in Town of Winchester cost $320 before fees. Half of listings charge between $230 and $450, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Winchester?
None of the active Town of Winchester listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Winchester?
Yes, when it's run well. The average Town of Winchester Airbnb grossed $28,130 in the 12 months to September 2026, 15% below the Wisconsin average of $33,105, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,160 a year (about $1,430 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,370 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Winchester?
July usually pays best, averaging $8,530 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Town of Winchester?
Each night a Town of Winchester listing was open to book earned $128 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $226 or more.
How far in advance do guests book Airbnbs in Town of Winchester?
Town of Winchester stays were booked 80 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Winchester?
The average Town of Winchester Airbnb stay lasted 5.2 nights over the past year. A listing took 15 reservations over the year on average.
How are Airbnbs in Town of Winchester rated?
Guests rate Town of Winchester Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Winchester?
Lake Nokomis, Winchester Town Park and Northwoods Trails draw the most short-term rental interest in Town of Winchester. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Winchester?
AirROI counted 29 active Airbnb listings in Town of Winchester as of September 2026. The closest tracked market is Town of Presque Isle, 11 km away.
How much are Airbnb cleaning fees in Town of Winchester?
In Town of Winchester, more than nine in ten listings add a cleaning fee, and the typical fee is about $260.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Town of Winchester from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.