Airbnb market data · 202512 months to April 2025
Tomah, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Tomah brought in $10,579 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Tomah run through April 2025.
The short answer
Tomah Airbnb Market at a Glance
Listings averaged $83 a night and were booked on 42% of available nights.
Timing matters: in August, the best month, the average listing earned about twice as much as in December, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Tomah is the 209th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Tomah Airbnb market See Every Tomah ListingRevenue
How Much Do Airbnb Hosts Make in Tomah?
Gross bookings per Tomah listing averaged $10,579 over the 12 months to April 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Tomah listing brought in $1,730 in August, its best month, and $836 in December, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Tomah's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $2,260+ a month, about 2.9 times the typical property.
- Strong performers (top 25%) earn $1,540 or more, roughly $750 a month above the median.
- Typical properties (median) earn about $788 a month.
- Entry-level properties (bottom 25%) earn $427 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about twice what December did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Tomah Airbnb Data by Month
Latest 12 months in the April 2025 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $1,222 | 46.0% | $96 | 43 days |
| Jun 2024 | $1,027 | 34.4% | $97 | 80 days |
| Jul 2024 | $1,482 | 46.4% | $99 | 43 days |
| Aug 2024 | $1,727 | 60.9% | $99 | 33 days |
| Sep 2024 | $1,103 | 42.0% | $95 | 108 days |
| Oct 2024 | $1,213 | 38.9% | $97 | 57 days |
| Nov 2024 | $881 | 30.0% | $98 | 65 days |
| Dec 2024 | $836 | 35.5% | $90 | 32 days |
| Jan 2025 | $1,156 | 47.2% | $89 | 34 days |
| Feb 2025 | $984 | 43.6% | $90 | 12 days |
| Mar 2025 | $1,327 | 52.4% | $90 | 18 days |
| Apr 2025* | $760 | 29.7% | $90 | 15 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Tomah market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Tomah Profitable?
Yes, when it's run well. The average Tomah Airbnb took in $10,579 in the 12 months to April 2025, and run by its owner at everyday costs, about $640 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,270 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Tomah Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $10,579 | $20,700 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,640 | −$3,210 |
| Utilities and internetAbout 5% of bookings | −$530 | −$1,030 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$210 | −$410 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$320 | −$620 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$50 | −$50 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$2,860 | −$5,430 |
| Left for housing costs, then profit | $7,719about $640 a month | $15,270about $1,270 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Tomah Airbnb Profit
The estimate starts from Tomah's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tomah home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Tomah's Top Earners Get There
- More nights booked. The busiest quarter of Tomah listings are booked on 59% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $80 adds about $796 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $97 a night or more, against a median of $80. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,060 a year.
- Open for the busy months. August brought the average listing about $1,730, against $836 in December, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,730 a month, against $880 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Tomah?
Tomah listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. Occupancy swings from 30% in November to 61% in August.
Across Tomah's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August was the busiest month in Tomah, November the quietest
Share of open nights booked, by month
Dashed: April data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Tomah?
The average nightly rate in Tomah, known as ADR (average daily rate), was $83 over the past year, about 74% below the Wisconsin and U.S. averages ($325 and $320). Averaged month by month, rates peak in July and August at about $99 and bottom out in January and December at about $89.
Across Tomah's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $170+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $97 or more, about $17 above the median.
- Typical properties (median) charge about $80 a night.
- Entry-level properties (bottom 25%) charge $63 or less, about 79% of the median.
August rates ran 11% above January's
Average nightly rate (ADR), by month
Dashed: April data incomplete. The 12-month ADR of $83 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Tomah
With only 17 active listings, the monthly pattern in Tomah is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in December.
How Far in Advance Do Guests Book Airbnb in Tomah?
Guests book Tomah stays 45 days ahead on average (about six weeks). September stays are booked furthest out, about 108 days ahead, and February stays closest to arrival, about 12 days. A typical September booking is made in late May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Tomah
None of the 17 active listings in Tomah display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Tomah.
Neighborhoods
Best Neighborhoods for Airbnb in Tomah
AirROI's area guide picks seven Tomah neighborhoods that draw short-term rental guests, led by Tomah City Center, Castle Rock Park and Area around the Tomah VA Medical Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tomah City Center | The heart of Tomah with access to local shops, eateries, and community events. Ideal for visitors seeking convenience and local culture. | Tomah Historical Society Museum, Tomah Area Farmers Market, Local dining options, Nearby parks, The Tomah Golf Club |
| Castle Rock Park | A beautiful park area perfect for outdoor enthusiasts. Attracts families and nature lovers looking for adventure and relaxation. | Castle Rock Lake, Hiking trails, Fishing opportunities, Picnic areas, Wildlife observing |
| Area around the Tomah VA Medical Center | A significant location for families visiting patients or attending events, providing needed accommodations in a thoughtful location. | Tomah VA Medical Center, Nearby dining options, Parks, Community events |
| Delton Lake | A serene lake area that attracts vacationers in the warm months, great for those looking to enjoy lakeside activities. | Boat rentals, Swimming areas, Fishing, Picnic spots, Scenic views |
| La Crosse, WI | A vibrant city nearby, perfect for urban travelers who want access to nightlife, dining, and cultural events. | Riverside Park, Great River State Trail, Museum of Illustration, Local breweries, Historic downtown |
| Black River Falls | Known for its natural beauty and recreational activities, a great option for nature-seeking guests during all seasons. | Black River State Forest, Hiking and biking trails, Scenic views, Pine View Park, Wildlife observing |
| Elroy-Sparta State Trail | A well-known trail connecting nearby towns, attracting cyclists and outdoor enthusiasts looking for adventure and exploration. | Biking trails, Scenic views, Wildlife, Access to local towns, Historic sites along the trail |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Tomah vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 59 km, Town of Germantown (38 km away, 61 listings) earned the most per listing, about 6.2 times as much as Tomah. Viroqua was the busiest, booked on 51% of nights against 42% in Tomah.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Warrens 16 km | 54 | $16,395 | $252 | 30% |
| Town of Germantown 38 km | 61 | $65,855 | $577 | 35% |
| Mauston 41 km | 30 | $48,511 | $447 | 32% |
| Town of Strongs Prairie 45 km | 30 | $31,313 | $371 | 32% |
| Town of Quincy 47 km | 31 | $43,848 | $354 | 35% |
| Viroqua 57 km | 38 | $26,353 | $171 | 51% |
| Nekoosa 58 km | 45 | $49,842 | $428 | 40% |
| Town of Rome 59 km | 54 | $41,936 | $430 | 34% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
FAQ
Tomah Airbnb FAQ
How much do Airbnb hosts make in Tomah?
An active Tomah Airbnb grossed $10,579 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $1,540 or more in a typical month.
How much can I make on Airbnb in Tomah?
It depends most on the home's size, location and how it's run. The middle half of Tomah listings earn between $427 and $1,540 in a typical month, and the top tenth $2,260 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Tomah?
Listings in Tomah were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. August was the busiest month.
How much does an Airbnb cost per night in Tomah?
The average booked night in Tomah cost $83 before fees. Half of listings charge between $63 and $97, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Tomah?
None of the active Tomah listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Tomah?
Yes, when it's run well. The average Tomah Airbnb grossed $10,579 in the 12 months to April 2025, 68% below the Wisconsin average of $33,105, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $7,719 a year (about $640 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,270 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Tomah?
August paid best over the past year, at $1,730 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Tomah?
Tomah stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Tomah?
Tomah City Center, Castle Rock Park and Area around the Tomah VA Medical Center draw the most short-term rental interest in Tomah. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Tomah?
AirROI counted 17 active Airbnb listings in Tomah as of April 2025. The closest tracked market is Warrens, 16 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Tomah from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.