Airbnb market data · 202512 months to April 2025
Village of Plover, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Village of Plover brought in $6,891 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Village of Plover run through April 2025.
The short answer
Village of Plover Airbnb Market at a Glance
Listings averaged $107 a night and were booked on 47% of available nights.
Timing matters: in May, the best month, the average listing earned about 3.2 times as much as in July, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Village of Plover is the 215th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Village of Plover Airbnb market See Every Village of Plover ListingRevenue
How Much Do Airbnb Hosts Make in Village of Plover?
Gross bookings per Village of Plover listing averaged $6,891 over the 12 months to April 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Village of Plover listing brought in $4,240 in May, its best month, and $1,310 in July, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
Across Village of Plover's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,430+ a month, about 4.2 times the typical property.
- Strong performers (top 25%) earn $3,240 or more, roughly $2,200 a month above the median.
- Typical properties (median) earn about $1,070 a month.
- Entry-level properties (bottom 25%) earn $752 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 3.2 times what July did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Village of Plover Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $4,242 | 93.5% | $122 | 51 days |
| Jun 2024 | $1,654 | 6.7% | $123 | 19 days |
| Jul 2024 | $1,308 | 39.7% | $123 | 11 days |
| Aug 2024 | $2,551 | 71.0% | $122 | 31 days |
| Sep 2024 | $2,103 | 70.9% | $121 | 40 days |
| Oct 2024 | $1,706 | 43.9% | $121 | 49 days |
| Nov 2024 | $1,494 | 54.4% | $120 | 49 days |
| Dec 2024 | $1,837 | 46.0% | $101 | 41 days |
| Jan 2025 | $2,161 | 57.3% | $104 | 36 days |
| Feb 2025 | $1,471 | 47.8% | $105 | 47 days |
| Mar 2025 | $2,989 | 93.5% | $105 | 43 days |
| Apr 2025* | $1,891 | 39.3% | $107 | 21 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Village of Plover market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Village of Plover Profitable?
Yes, when it's run well. The average Village of Plover Airbnb took in $6,891 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about $20,920, and run by its owner at everyday costs, about $1,290 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Village of Plover Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $6,891 | $20,920 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,070 | −$3,240 |
| Utilities and internetAbout 5% of bookings | −$340 | −$1,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$140 | −$420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$210 | −$630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$70 | −$70 |
| Permit and registrationWhere one is required | −$30 | −$30 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$1,860 | −$5,440 |
| Left for housing costs, then profit | $5,031about $420 a month | $15,480about $1,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Village of Plover Airbnb Profit
The estimate starts from Village of Plover's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Village of Plover home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Village of Plover's Top Earners Get There
- More nights booked. The busiest quarter of Village of Plover listings are booked on 68% or more of their nights, against 53% for the median listing. Ten more booked nights a year at the median rate of $35 adds about $345 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $100 a night or more, against a median of $35. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $690 a year.
- Open for the busy months. May brought the average listing about $4,240, against $1,310 in July, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,740 a month, against $570 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Village of Plover?
Village of Plover listings were booked on 47% of the nights they were open over the past year, 9 percentage points above the Wisconsin average (38%) and 6 points above the U.S. average (41%). Occupancy swings from 7% in June to 94% in March.
Across Village of Plover's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 53% of open nights.
- Entry-level properties (bottom 25%) fill 35% or less, under three nights a week.
March was the busiest month in Village of Plover, June the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 47% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Village of Plover?
The average nightly rate in Village of Plover, known as ADR (average daily rate), was $107 over the past year, about 67% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in June and July at about $125 and bottom out in December at about $100.
Across Village of Plover's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $185+ a night, about 5.3 times the median.
- Strong performers (top 25%) charge $100 or more, about $65 above the median.
- Typical properties (median) charge about $35 a night.
- Entry-level properties (bottom 25%) charge $31 or less, about 11% below the median.
July rates ran 22% above December's
Average nightly rate (ADR), by month
Dashed: April data incomplete. The 12-month ADR of $107 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Village of Plover
With only 17 active listings, the monthly pattern in Village of Plover is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in July.
How Far in Advance Do Guests Book Airbnb in Village of Plover?
Guests book Village of Plover stays 20 days ahead on average (about three weeks), so many trips are booked close to arrival. May stays are booked furthest out, about 51 days ahead, and July stays closest to arrival, about 11 days. A typical May booking is made in late March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 20 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Village of Plover
None of the 17 active listings in Village of Plover display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Village of Plover.
Neighborhoods
Best Neighborhoods for Airbnb in Village of Plover
AirROI's area guide picks eight Village of Plover neighborhoods that draw short-term rental guests, led by Plover Park, South Plover and Lake Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Plover Park | Family-friendly area with playgrounds and sports facilities. Great for hosting families visiting for events or reunions. | Plover Park, Plover River, local sports complexes, restaurants and cafes nearby |
| South Plover | Quiet residential area with easy access to local amenities. Ideal for longer-term stays and relocations. | shopping centers, local dining, nature trails, golf courses |
| Lake Park | Scenic area around the nearby lakes offering opportunities for fishing, boating, and outdoor activities. A perfect retreat for nature lovers. | Lake Dubay, park trails, fishing spots, scenic views |
| Town Center | Central business district with shops, restaurants, and an active community. Attractive for business travelers and weekend visitors. | local boutiques, restaurants, events and festivals, community gatherings |
| Wildwood Park | Serene environment with walking trails and wildlife; ideal for those looking to escape urban life for a bit. | Wildwood Zoo, nature trails, picnic areas, local wildlife |
| River View | Charming neighborhood along the river, offering beautiful views and recreation opportunities. Popular for romantic getaways. | Plover River Trails, scenic kayak spots, picnicking by the river, fishing |
| Historical Downtown Plover | Historical charm with heritage buildings; a great spot for guests interested in the town's history and culture. | historic sites, local galleries, restaurants with local cuisine, craft fairs |
| Woodland Hills | Residential area with proximity to nature, perfect for guests looking for peace and tranquility while being close to urban conveniences. | wooded trails, local parks, community events, small shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Village of Plover vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 61 km, Nekoosa (36 km away, 45 listings) earned the most per listing, about 7.2 times as much as Village of Plover. None of them fills more nights than Village of Plover (47%); the busiest, Wausau, reached 43%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Farmington 35 km | 30 | $24,622 | $336 | 36% |
| Waupaca 35 km | 30 | $31,794 | $310 | 35% |
| Nekoosa 36 km | 45 | $49,842 | $428 | 40% |
| Town of Rome 36 km | 54 | $41,936 | $430 | 34% |
| Town of Mount Morris 47 km | 31 | $36,900 | $498 | 32% |
| Wausau 57 km | 97 | $18,225 | $154 | 43% |
| Fremont 58 km | 35 | $17,806 | $222 | 29% |
| Town of Strongs Prairie 61 km | 30 | $31,313 | $371 | 32% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Village of Plover
Markets elsewhere in the United States with a similar nightly rate and occupancy to Village of Plover:
- Green Valley Airbnb data AZ · $124/night · 45.0%
- Silver City Airbnb data NM · $128/night · 45.8%
- Peoria Airbnb data IL · $115/night · 42.0%
- Wichita Falls Airbnb data TX · $128/night · 42.6%
- El Paso Airbnb data TX · $127/night · 42.2%
FAQ
Village of Plover Airbnb FAQ
How much do Airbnb hosts make in Village of Plover?
An active Village of Plover Airbnb grossed $6,891 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,240 or more in a typical month.
How much can I make on Airbnb in Village of Plover?
It depends most on the home's size, location and how it's run. The middle half of Village of Plover listings earn between $752 and $3,240 in a typical month, and the top tenth $4,430 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Village of Plover?
Listings in Village of Plover were booked on 47% of available nights over the past year. That compares with 38% for the Wisconsin average. March was the busiest month.
How much does an Airbnb cost per night in Village of Plover?
The average booked night in Village of Plover cost $107 before fees. Half of listings charge between $31 and $100; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Village of Plover?
None of the active Village of Plover listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Village of Plover?
Yes, when it's run well. The average Village of Plover Airbnb grossed $6,891 in the 12 months to April 2025, 79% below the Wisconsin average of $33,105, though with only 17 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about $1,290 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Village of Plover?
May paid best over the past year, at $4,240 per active listing, and July paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Village of Plover?
Village of Plover stays were booked 20 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Village of Plover?
Plover Park, South Plover and Lake Park draw the most short-term rental interest in Village of Plover. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Village of Plover?
AirROI counted 17 active Airbnb listings in Village of Plover as of April 2025. The closest tracked market is Town of Farmington, 35 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Village of Plover from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.