Airbnb market data · 202512 months to April 2025
Town of Cassian, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Cassian brought in $23,811 over the 12 months through April 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Cassian run through April 2025.
The short answer
Town of Cassian Airbnb Market at a Glance
Listings averaged $271 a night and were booked on 39% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.4 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Town of Cassian is the 196th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Cassian Airbnb market See Every Town of Cassian ListingRevenue
How Much Do Airbnb Hosts Make in Town of Cassian?
Gross bookings per Town of Cassian listing averaged $23,811 over the 12 months to April 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Cassian listing brought in $5,590 in July, its best month, and $1,270 in March, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Cassian's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,480+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,430 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,320 a month.
- Entry-level properties (bottom 25%) earn $1,680 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.4 times what March did
Average revenue per active listing, by month
Town of Cassian Airbnb Data by Month
Latest 12 months in the April 2025 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $1,850 | 33.5% | $270 | 96 days |
| Jun 2024 | $4,092 | 56.0% | $284 | 156 days |
| Jul 2024 | $5,592 | 65.8% | $291 | 107 days |
| Aug 2024 | $4,493 | 54.5% | $290 | 99 days |
| Sep 2024 | $3,628 | 54.8% | $278 | 133 days |
| Oct 2024 | $2,445 | 35.5% | $265 | 80 days |
| Nov 2024 | $1,824 | 28.3% | $260 | 71 days |
| Dec 2024 | $1,919 | 30.3% | $273 | 44 days |
| Jan 2025 | $1,667 | 25.6% | $276 | 70 days |
| Feb 2025 | $1,542 | 34.5% | $270 | 37 days |
| Mar 2025 | $1,273 | 24.7% | $265 | 39 days |
| Apr 2025 | $1,312 | 22.6% | $263 | 41 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Cassian address, run it through the short-term rental calculator.
Profit
Is an Airbnb in Town of Cassian Profitable?
Yes, when it's run well. The average Town of Cassian Airbnb took in $23,811 in the 12 months to April 2025, and run by its owner at everyday costs, about $1,450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,150 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Cassian Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $23,811 | $35,160 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,690 | −$5,450 |
| Utilities and internetAbout 5% of bookings | −$1,190 | −$1,760 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$480 | −$700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$710 | −$1,050 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,430 | −$9,320 |
| Left for housing costs, then profit | $17,381about $1,450 a month | $25,840about $2,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Cassian Airbnb Profit
The estimate starts from Town of Cassian's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Cassian home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Cassian's Top Earners Get There
- More nights booked. The busiest quarter of Town of Cassian listings are booked on 52% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $250 adds about $2,500 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $330 a night or more, against a median of $250. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,380 a year.
- Open for the busy months. July brought the average listing about $5,590, against $1,270 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,930 a month, against $1,980 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Cassian?
Town of Cassian listings were booked on 39% of the nights they were open over the past year, in line with the Wisconsin average and 2 percentage points below the U.S. average (41%). Occupancy swings from 23% in April to 66% in July.
Across Town of Cassian's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in Town of Cassian, April the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Cassian?
The average nightly rate in Town of Cassian, known as ADR (average daily rate), was $271 over the past year, about 17% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in July and August at about $290 and bottom out in April and November at about $260.
Across Town of Cassian's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $500+ a night, about twice the median.
- Strong performers (top 25%) charge $330 or more, about $80 above the median.
- Typical properties (median) charge about $250 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about two-thirds of the median.
July rates ran 12% above November's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Town of Cassian
With only 18 active listings, the monthly pattern in Town of Cassian is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Town of Cassian?
Guests book Town of Cassian stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 156 days ahead, and February stays closest to arrival, about 37 days. A typical June booking is made in early January.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 70 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Cassian
None of the 18 active listings in Town of Cassian display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Cassian.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Cassian
AirROI's area guide picks eight Town of Cassian neighborhoods that draw short-term rental guests, led by Sandy Beach, Little Bearskin Lake and Camp Brown Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sandy Beach | A popular local spot for swimming and boating, attracting families and tourists during the summer. | Sandy Beach Park, Cassian Chain of Lakes, Fishing opportunities, Picnic areas, Swimming spots |
| Little Bearskin Lake | A tranquil area ideal for those looking for relaxation and fishing, making it perfect for nature lovers and vacationers. | Little Bearskin Lake, Nature trails, Kayaking, Wildlife watching |
| Camp Brown Lake | Known for its picturesque views and camping sites, making it a favorite among outdoor enthusiasts and families. | Camp Brown, Fishing spots, Hiking trails, Campfire sites |
| Bearskin Lake Park | This park provides various outdoor activities including swimming and hiking, appealing to both tourists and locals. | Bearskin Lake, Picnic areas, Campgrounds, Nature trails |
| Cassian Town Hall Area | A central location near local amenities, catering to those looking for convenience and access to local events. | Local events, Community gatherings, Craft fairs |
| Norrie Park | A scenic area with forested trails and recreational areas, perfect for those who enjoy hiking and nature walks. | Hiking trails, Picnic spots, Wildlife observation |
| Musky Park | A great fishing and boating location with access to beautiful lakes, attracting angling enthusiasts and tourists. | Musky fishing, Boating access, Picnic areas, Nature walks |
| Northwoods Conservancy Land | A conservation area offering beautiful landscapes and hiking trails, great for those looking to experience nature. | Hiking trails, Nature photography, Wildlife observations |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Cassian vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Town of Lincoln (9 km away, 61 listings) earned the most per listing, about 89% more than Town of Cassian.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Lincoln 9 km | 61 | $44,971 | $409 | 40% |
| Tomahawk 21 km | 57 | $22,540 | $287 | 31% |
| Minocqua 22 km | 61 | $25,405 | $347 | 34% |
| Rhinelander 22 km | 36 | $18,280 | $214 | 37% |
| Town of Arbor Vitae 30 km | 50 | $25,650 | $271 | 33% |
| Town of Saint Germain 32 km | 88 | $28,499 | $418 | 30% |
| Town of Lac du Flambeau 34 km | 40 | $25,590 | $381 | 32% |
| Eagle River 43 km | 86 | $30,945 | $378 | 36% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Cassian
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Cassian:
- Beaufort Airbnb data NC · $273/night · 38.7%
- Bryson City Airbnb data NC · $268/night · 38.5%
- Marfa Airbnb data TX · $265/night · 38.5%
- Buford Airbnb data GA · $268/night · 38.2%
- Hampton Airbnb data VA · $266/night · 39.0%
- Hill City Airbnb data SD · $264/night · 38.5%
FAQ
Town of Cassian Airbnb FAQ
How much do Airbnb hosts make in Town of Cassian?
An active Town of Cassian Airbnb grossed $23,811 on average in the 12 months to April 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,430 or more in a typical month.
How much can I make on Airbnb in Town of Cassian?
It depends most on the home's size, location and how it's run. The middle half of Town of Cassian listings earn between $1,680 and $3,430 in a typical month, and the top tenth $4,480 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Cassian?
Listings in Town of Cassian were booked on 39% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Cassian?
The average booked night in Town of Cassian cost $271 before fees. Half of listings charge between $175 and $330, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Cassian?
None of the active Town of Cassian listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Cassian?
Yes, when it's run well. The average Town of Cassian Airbnb grossed $23,811 in the 12 months to April 2025, 28% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,381 a year (about $1,450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,150 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Cassian?
July paid best over the past year, at $5,590 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Town of Cassian?
Town of Cassian stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Town of Cassian?
Sandy Beach, Little Bearskin Lake and Camp Brown Lake draw the most short-term rental interest in Town of Cassian. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Cassian?
AirROI counted 18 active Airbnb listings in Town of Cassian as of April 2025. The closest tracked market is Town of Lincoln, 9 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Town of Cassian from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.