Airbnb market data · 202612 months to April 2026
Town of Preston, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Preston brought in $19,087 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Preston run through April 2026.
The short answer
Town of Preston Airbnb Market at a Glance
Listings averaged $254 a night and were booked on 25% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.5 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Town of Preston is the 183rd-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Preston Airbnb market See Every Town of Preston ListingRevenue
How Much Do Airbnb Hosts Make in Town of Preston?
Gross bookings per Town of Preston listing averaged $19,087 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Preston listing brought in $5,390 in July, its best month, and $1,530 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Preston's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,860+ a month, about 7.1 times the typical property.
- Strong performers (top 25%) earn $3,230 or more, roughly $2,000 a month above the median.
- Typical properties (median) earn about $1,250 a month.
- Entry-level properties (bottom 25%) earn $598 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.5 times what February did
Average revenue per active listing, by month
Town of Preston Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $1,591 | 17.6% | $202 | $51 | 47 days | 2.2 nights |
| Jun 2025 | $3,274 | 28.2% | $236 | $109 | 106 days | 3.6 nights |
| Jul 2025 | $5,394 | 39.9% | $240 | $174 | 67 days | 3.1 nights |
| Aug 2025 | $3,715 | 34.4% | $256 | $120 | 91 days | 2.8 nights |
| Sep 2025 | $2,271 | 23.6% | $233 | $76 | 42 days | 2 nights |
| Oct 2025 | $3,096 | 30.1% | $231 | $100 | 45 days | 2.2 nights |
| Nov 2025 | $2,774 | 32.5% | $235 | $92 | 55 days | 4.1 nights |
| Dec 2025 | $3,182 | 32.7% | $241 | $103 | 22 days | 4.1 nights |
| Jan 2026 | $2,375 | 19.4% | $235 | $77 | 26 days | 2.6 nights |
| Feb 2026 | $1,529 | 13.4% | $226 | $55 | 43 days | 9.5 nights |
| Mar 2026 | $3,105 | 22.6% | $225 | $100 | 95 days | 1.7 nights |
| Apr 2026 | $2,275 | 30.8% | $219 | $76 | 40 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Town of Preston home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Town of Preston Profitable?
Yes, when it's run well. The average Town of Preston Airbnb took in $19,087 in the 12 months to April 2026, and run by its owner at everyday costs, about $990 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,580 a month.
Cleaning it yourself keeps the $2,740 a year guests pay in cleaning fees, for about $1,210 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $850 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Preston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,347 | $42,190 |
| Cleaning fees guests pay14% of Town of Preston bookings | $2,740 | $7,080 |
| Gross bookings | $19,087 | $49,270 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Town of Preston listings on Simplified Pricing, 3% for the rest | −$2,330 | −$6,020 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,740 | −$7,080 |
| Utilities and internetAbout 5% of bookings | −$950 | −$2,460 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$990 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$570 | −$1,480 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,260 | −$18,320 |
| Left for housing costs, then profit | $11,827about $990 a month | $30,950about $2,580 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Preston Airbnb Profit
The estimate starts from Town of Preston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Preston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Preston's Top Earners Get There
- More nights booked. The busiest quarter of Town of Preston listings are booked on 38% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of $170 adds about $1,710 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $335 a night or more, against a median of $170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,630 a year.
- Open for the busy months. July brought the average listing about $5,390, against $1,530 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Preston listings average 4.87 stars, and 58% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,110 a month, against $1,590 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Preston?
Town of Preston listings were booked on 25% of the nights they were open over the past year, 13 percentage points below the Wisconsin average (38%) and 16 points below the U.S. average (41%). Occupancy swings from 13% in February to 40% in July.
Across Town of Preston's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
July was the busiest month in Town of Preston, February the quietest
Share of open nights booked, by month
The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Preston?
The average nightly rate in Town of Preston, known as ADR (average daily rate), was $254 over the past year, about 22% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in August at about $255 and bottom out in May at about $200.
Across Town of Preston's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $500+ a night, about three times the median.
- Strong performers (top 25%) charge $335 or more, about $170 above the median.
- Typical properties (median) charge about $170 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about 60% of the median.
August rates ran 27% above May's
Average nightly rate (ADR), by month
The 12-month ADR of $254 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Town of Preston?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Preston it averaged $78 over the past year, from about $51 in May to about $174 in July.
Across Town of Preston's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $241+ per open night, about 5.5 times the median.
- Strong performers (top 25%) earn $114 or more, about $70 a night above the median.
- Typical properties (median) earn about $44 per open night.
- Entry-level properties (bottom 25%) earn $14 or less, about a third of the median.
July RevPAR was about 3.4 times May's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $78 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Preston
With only 19 active listings, the monthly pattern in Town of Preston is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Town of Preston?
Guests book Town of Preston stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 106 days ahead, and December stays closest to arrival, about 22 days. A typical June booking is made in early March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Preston
None of the 19 active listings in Town of Preston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Preston.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Preston
AirROI's area guide picks eight Town of Preston neighborhoods that draw short-term rental guests, led by Lake Wissota, Chippewa River and Downtown Preston. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Wissota | A beautiful lake area popular for fishing, boating, and outdoor activities. Ideal for guests looking to relax by the water and enjoy nature. | Lake Wissota State Park, Lake Wissota, Fishing and boating, Hiking trails, Picnic areas |
| Chippewa River | A scenic area that offers tubing, kayaking, and riverfront trails. Perfect for adventurous guests seeking outdoor recreation. | Chippewa River, Kayaking and tubing, Riverfront trails, Fishing spots, Parks along the river |
| Downtown Preston | The heart of Preston, featuring local shops, eateries, and a charming atmosphere. Great for visitors wanting to experience the local culture. | Local shops, Restaurants, Preston Historical Society, Art events, Community events |
| Mystic Falls | A natural attraction that draws visitors for its beautiful waterfalls and hiking opportunities. A must-visit for nature lovers. | Mystic Falls, Hiking trails, Scenic viewpoints, Picnic areas, Nature photography opportunities |
| Camping Areas | Preston has several excellent camping sites that attract outdoor enthusiasts. Ideal for guests looking to immerse themselves in nature. | Campgrounds, Nature walks, Outdoor activities, Wildlife viewing, Bonfire sites |
| Preston's Parks | The parks in Preston offer recreational activities, sports facilities, and green spaces for families and groups. Good for those wanting a family-friendly stay. | City parks, Playgrounds, Sports fields, Picnic areas, Walking paths |
| Historical Sites | Preston has several historical landmarks that provide insight into the local heritage. Ideal for history buffs and cultural travelers. | Historical buildings, Museums, Heritage tours, Local history, Landmarks |
| Nearby Attractions | Preston is conveniently located near larger cities and other attractions, making it easy for guests to explore beyond the town. | State parks, Nearby cities, Cultural attractions, Attractions in Chippewa Falls, Outdoor festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Preston vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 55 km, Town of Germantown (47 km away, 61 listings) earned the most per listing, about 3.5 times as much as Town of Preston. Nekoosa was the busiest, booked on 40% of nights against 25% in Town of Preston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Warrens 6 km | 54 | $16,395 | $252 | 30% |
| Town of Germantown 47 km | 61 | $65,855 | $577 | 35% |
| Town of Strongs Prairie 49 km | 30 | $31,313 | $371 | 32% |
| Mauston 53 km | 30 | $48,511 | $447 | 32% |
| Nekoosa 54 km | 45 | $49,842 | $428 | 40% |
| Town of Jackson 54 km | 35 | $30,139 | $296 | 33% |
| Town of Rome 54 km | 54 | $41,936 | $430 | 34% |
| Town of Quincy 55 km | 31 | $43,848 | $354 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Preston
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Preston:
- Pottsboro Airbnb data TX · $255/night · 25.7%
- Williamsburg Airbnb data VA · $236/night · 25.5%
- Mount Ida Airbnb data AR · $239/night · 25.8%
- Johnson City Airbnb data TX · $254/night · 28.1%
- Kingston Airbnb data OK · $277/night · 26.6%
- Heber Springs Airbnb data AR · $244/night · 27.8%
FAQ
Town of Preston Airbnb FAQ
How much do Airbnb hosts make in Town of Preston?
An active Town of Preston Airbnb grossed $19,087 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,230 or more in a typical month.
How much can I make on Airbnb in Town of Preston?
It depends most on the home's size, location and how it's run. The middle half of Town of Preston listings earn between $598 and $3,230 in a typical month, and the top tenth $8,860 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Preston?
Listings in Town of Preston were booked on 25% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Preston?
The average booked night in Town of Preston cost $254 before fees. Half of listings charge between $100 and $335, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Preston?
None of the active Town of Preston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Preston?
Yes, when it's run well. The average Town of Preston Airbnb grossed $19,087 in the 12 months to April 2026, 42% below the Wisconsin average of $33,105, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,827 a year (about $990 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,580 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Preston?
July paid best over the past year, at $5,390 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Preston?
Each night a Town of Preston listing was open to book earned $78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $241 or more.
How far in advance do guests book Airbnbs in Town of Preston?
Town of Preston stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Preston?
The average Town of Preston Airbnb stay lasted 3.1 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Town of Preston rated?
Guests rate Town of Preston Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Preston?
Lake Wissota, Chippewa River and Downtown Preston draw the most short-term rental interest in Town of Preston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Preston?
AirROI counted 19 active Airbnb listings in Town of Preston as of April 2026. The closest tracked market is Warrens, 6 km away.
How much are Airbnb cleaning fees in Town of Preston?
In Town of Preston, nearly six in ten listings add a cleaning fee, and the typical fee is about $150.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Town of Preston from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.