Airbnb market data · 202512 months to November 2025
Town of Seneca, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Seneca brought in $20,113 over the 12 months through November 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Seneca run through November 2025.
The short answer
Town of Seneca Airbnb Market at a Glance
Listings averaged $196 a night and were booked on 35% of available nights.
Timing matters: in October, the best month, the average listing earned about 2.7 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Town of Seneca is the 185th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Seneca Airbnb market See Every Town of Seneca ListingRevenue
How Much Do Airbnb Hosts Make in Town of Seneca?
Gross bookings per Town of Seneca listing averaged $20,113 over the 12 months to November 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Seneca listing brought in $3,340 in October, its best month, and $1,250 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Seneca's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,080+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,160 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,030 a month.
- Entry-level properties (bottom 25%) earn $1,070 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 2.7 times what February did
Average revenue per active listing, by month
Town of Seneca Airbnb Data by Month
Latest 12 months in the November 2025 data.
October led on revenue. Nightly rates peaked in June and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | $1,432 | 27.4% | $215 | 50 days |
| Jan 2025 | $1,274 | 21.0% | $211 | 23 days |
| Feb 2025 | $1,250 | 23.4% | $207 | 31 days |
| Mar 2025 | $1,876 | 32.5% | $202 | 44 days |
| Apr 2025 | $1,914 | 29.2% | $207 | 36 days |
| May 2025 | $2,073 | 33.1% | $213 | 52 days |
| Jun 2025 | $2,479 | 35.7% | $227 | 48 days |
| Jul 2025 | $3,167 | 52.3% | $196 | 70 days |
| Aug 2025 | $2,898 | 46.4% | $195 | 53 days |
| Sep 2025 | $2,850 | 44.1% | $196 | 69 days |
| Oct 2025 | $3,337 | 48.9% | $198 | 75 days |
| Nov 2025 | $2,992 | 50.0% | $185 | 80 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Seneca address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Town of Seneca Profitable?
Yes, when it's run well. The average Town of Seneca Airbnb took in $20,113 in the 12 months to November 2025, and run by its owner at everyday costs, about $1,220 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,910 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Seneca Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $20,113 | $31,220 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,120 | −$4,840 |
| Utilities and internetAbout 5% of bookings | −$1,010 | −$1,560 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$400 | −$620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$600 | −$940 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$5,430 | −$8,260 |
| Left for housing costs, then profit | $14,683about $1,220 a month | $22,960about $1,910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Seneca Airbnb Profit
The estimate starts from Town of Seneca's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Seneca home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Seneca's Top Earners Get There
- More nights booked. The busiest quarter of Town of Seneca listings are booked on 50% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of $175 adds about $1,730 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $215 a night or more, against a median of $175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,010 a year.
- Open for the busy months. October brought the average listing about $3,340, against $1,250 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,600 a month, against $1,680 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Seneca?
Town of Seneca listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Wisconsin average (38%) and 6 points below the U.S. average (41%). Occupancy swings from 21% in January to 52% in July.
Across Town of Seneca's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
July was the busiest month in Town of Seneca, January the quietest
Share of open nights booked, by month
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Seneca?
The average nightly rate in Town of Seneca, known as ADR (average daily rate), was $196 over the past year, about 40% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in June at about $225 and bottom out in November at about $185.
Across Town of Seneca's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $355+ a night, about twice the median.
- Strong performers (top 25%) charge $215 or more, about $40 above the median.
- Typical properties (median) charge about $175 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about three-quarters of the median.
June rates ran 23% above November's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Town of Seneca
With only 19 active listings, the monthly pattern in Town of Seneca is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Town of Seneca?
Guests book Town of Seneca stays 52 days ahead on average (about seven weeks). November stays are booked furthest out, about 80 days ahead, and January stays closest to arrival, about 23 days. A typical November booking is made in late August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Town of Seneca
None of the 19 active listings in Town of Seneca display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Seneca.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Seneca
AirROI's area guide picks eight Town of Seneca neighborhoods that draw short-term rental guests, led by Lake Seneca, Downtown Seneca and Havenwood Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Seneca | A beautiful area with stunning views and access to a range of water activities. Ideal for families and outdoor enthusiasts looking for a relaxing getaway by the lake. | Lake Seneca, Seneca Point State Park, Fishing and boating opportunities, Scenic hiking trails, Local wineries |
| Downtown Seneca | The heart of the Town of Seneca, featuring a charming small-town atmosphere with local shops and eateries. Perfect for travelers looking for convenience and local culture. | Historic Main Street, Local cafes and restaurants, Seneca Historical Society, Artisan shops, Community events |
| Havenwood Park | A peaceful residential area known for its family-friendly environment and proximity to nature. Great for vacationers seeking tranquility and outdoor activities. | Havenwood Park trails, Picnic areas, Wildlife viewing, Playgrounds, Nature walks |
| Seneca Golf Course | A picturesque area ideal for golf enthusiasts. This location attracts visitors looking to enjoy a round of golf and the surrounding nature. | Seneca Golf Course, Golfing amenities, Scenic views, Clubhouse dining, Nearby nature trails |
| Seneca Marina | A hub for boating and fishing, attracting water sports lovers. This area provides easy access to the lake and outdoor adventure activities. | Marina access, Boat rentals, Fishing spots, Water sports facilities, Picnic areas on the shore |
| Seneca State Park | A stunning natural park known for its hiking, fishing, and camping opportunities. Perfect for nature lovers and adventurers seeking outdoor experiences. | Hiking trails, Camping spots, Fishing locations, Wildlife, Natural scenery |
| Waters Edge Retreat | A serene retreat area offering vacation homes and cabins by the water, attracting families and groups looking for a peaceful escape. | Waterfront homes, Relaxing getaways, Outdoor activities, Nature experiences, Community gatherings |
| Riverside Drive | A scenic residential area along the river, providing beautiful views and access to riverside activities. Ideal for those looking to immerse in nature while being close to amenities. | Riverside parks, Walking and biking paths, Fishing areas, Waterfront dining, Local events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Seneca vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 71 km, Town of Germantown (71 km away, 61 listings) earned the most per listing, about 3.3 times as much as Town of Seneca. Viroqua was the busiest, booked on 51% of nights against 35% in Town of Seneca.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Viroqua 16 km | 38 | $26,353 | $171 | 51% |
| De Soto 40 km | 32 | $32,870 | $240 | 45% |
| Lansing 46 km | 58 | $18,781 | $210 | 32% |
| La Crosse 56 km | 133 | $26,596 | $196 | 43% |
| Mauston 65 km | 30 | $48,511 | $447 | 32% |
| McGregor 66 km | 31 | $16,641 | $228 | 31% |
| Town of Dellona 68 km | 107 | $11,930 | $281 | 25% |
| Town of Germantown 71 km | 61 | $65,855 | $577 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Seneca
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Seneca:
- Fantasy Harbour Airbnb data SC · $200/night · 35.5%
- Danville Airbnb data VA · $200/night · 35.6%
- Salmon Airbnb data ID · $196/night · 36.3%
- Baton Rouge Airbnb data LA · $201/night · 35.7%
- Nacogdoches Airbnb data TX · $191/night · 35.7%
- Jacksonville Airbnb data OR · $202/night · 34.8%
FAQ
Town of Seneca Airbnb FAQ
How much do Airbnb hosts make in Town of Seneca?
An active Town of Seneca Airbnb grossed $20,113 on average in the 12 months to November 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,160 or more in a typical month.
How much can I make on Airbnb in Town of Seneca?
It depends most on the home's size, location and how it's run. The middle half of Town of Seneca listings earn between $1,070 and $3,160 in a typical month, and the top tenth $4,080 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Seneca?
Listings in Town of Seneca were booked on 35% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Seneca?
The average booked night in Town of Seneca cost $196 before fees. Half of listings charge between $130 and $215, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Seneca?
None of the active Town of Seneca listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Seneca?
Yes, when it's run well. The average Town of Seneca Airbnb grossed $20,113 in the 12 months to November 2025, 39% below the Wisconsin average of $33,105, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,683 a year (about $1,220 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,910 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Seneca?
October paid best over the past year, at $3,340 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Town of Seneca?
Town of Seneca stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Town of Seneca?
Lake Seneca, Downtown Seneca and Havenwood Park draw the most short-term rental interest in Town of Seneca. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Seneca?
AirROI counted 19 active Airbnb listings in Town of Seneca as of November 2025. The closest tracked market is Viroqua, 16 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Town of Seneca from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.