Airbnb market data · 202612 months to April 2026
Town of Wolf River, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Wolf River brought in $23,965 over the 12 months through April 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Wolf River run through April 2026.
The short answer
Town of Wolf River Airbnb Market at a Glance
Listings averaged $260 a night and were booked on 43% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.7 times as much as in November, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Town of Wolf River is the 169th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Wolf River Airbnb market See Every Town of Wolf River ListingRevenue
How Much Do Airbnb Hosts Make in Town of Wolf River?
Gross bookings per Town of Wolf River listing averaged $23,965 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Wolf River listing brought in $6,540 in July, its best month, and $1,380 in November, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Wolf River's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $7,400+ a month, about 3.9 times the typical property.
- Strong performers (top 25%) earn $3,720 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $1,910 a month.
- Entry-level properties (bottom 25%) earn $1,050 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.7 times what November did
Average revenue per active listing, by month
Town of Wolf River Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $3,644 | 45.6% | $254 | $118 | 112 days | 6.3 nights |
| Jun 2025 | $3,795 | 46.5% | $285 | $126 | 70 days | 3.3 nights |
| Jul 2025 | $6,545 | 65.0% | $307 | $211 | 91 days | 3.5 nights |
| Aug 2025 | $4,385 | 50.2% | $278 | $141 | 68 days | 2.9 nights |
| Sep 2025 | $2,118 | 34.0% | $266 | $71 | 68 days | 3.3 nights |
| Oct 2025 | $2,623 | 39.3% | $264 | $85 | 66 days | 2.8 nights |
| Nov 2025 | $1,380 | 26.7% | $249 | $46 | 99 days | 3.8 nights |
| Dec 2025 | $2,283 | 29.0% | $249 | $74 | 27 days | 2.6 nights |
| Jan 2026 | $3,379 | 46.3% | $248 | $109 | 23 days | 1.7 nights |
| Feb 2026 | $2,143 | 37.5% | $248 | $77 | 50 days | 2.5 nights |
| Mar 2026 | $1,964 | 28.0% | $243 | $63 | 34 days | 2.8 nights |
| Apr 2026 | $2,039 | 33.3% | $251 | $68 | 102 days | 8.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Town of Wolf River market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Wolf River Profitable?
Yes, when it's run well. The average Town of Wolf River Airbnb took in $23,965 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,350 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,650 a month.
Cleaning it yourself keeps the $2,980 a year guests pay in cleaning fees, for about $1,590 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,170 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Wolf River Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,985 | $40,850 |
| Cleaning fees guests pay12% of Town of Wolf River bookings | $2,980 | $5,790 |
| Gross bookings | $23,965 | $46,640 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 45% of Town of Wolf River listings on Simplified Pricing, 3% for the rest | −$2,070 | −$4,020 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,980 | −$5,790 |
| Utilities and internetAbout 5% of bookings | −$1,200 | −$2,330 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$480 | −$930 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$720 | −$1,400 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −$7,810 | −$14,830 |
| Left for housing costs, then profit | $16,155about $1,350 a month | $31,810about $2,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Wolf River Airbnb Profit
The estimate starts from Town of Wolf River's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Wolf River home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Wolf River's Top Earners Get There
- More nights booked. The busiest quarter of Town of Wolf River listings are booked on 57% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of $240 adds about $2,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $315 a night or more, against a median of $240. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,100 a year.
- Open for the busy months. July brought the average listing about $6,540, against $1,380 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Wolf River listings average 4.89 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,890 a month, against $2,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Wolf River?
Town of Wolf River listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Wisconsin average (38%) and 2 points above the U.S. average (41%). Occupancy swings from 27% in November to 65% in July.
Across Town of Wolf River's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 45 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July was the busiest month in Town of Wolf River, November the quietest
Share of open nights booked, by month
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Wolf River?
The average nightly rate in Town of Wolf River, known as ADR (average daily rate), was $260 over the past year, about 20% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in July at about $305 and bottom out in January and March at about $245.
Across Town of Wolf River's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $430+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $315 or more, about $75 above the median.
- Typical properties (median) charge about $240 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about 59% of the median.
July rates ran 26% above March's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Town of Wolf River?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Wolf River it averaged $123 over the past year, from about $46 in November to about $211 in July.
Across Town of Wolf River's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $282+ per open night, about 3.2 times the median.
- Strong performers (top 25%) earn $115 or more, about $30 a night above the median.
- Typical properties (median) earn about $87 per open night.
- Entry-level properties (bottom 25%) earn $45 or less, about half of the median.
July RevPAR was about 4.6 times November's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $123 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Wolf River
With only 20 active listings, the monthly pattern in Town of Wolf River is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Town of Wolf River?
Guests book Town of Wolf River stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 112 days ahead, and January stays closest to arrival, about 23 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 74 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Wolf River
None of the 20 active listings in Town of Wolf River display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Wolf River.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Wolf River
AirROI's area guide picks seven Town of Wolf River neighborhoods that draw short-term rental guests, led by Chain O' Lakes, Wolf River and Shawano Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Chain O' Lakes | A picturesque area known for its interconnected lakes, perfect for water activities and peaceful getaways. Popular among families and nature lovers looking for outdoor recreational opportunities. | Lake Butte des Morts, Lake Winnebago, Boating and fishing, Hiking trails, Wildlife watching |
| Wolf River | Renowned for its scenic beauty, the Wolf River attracts guests interested in fishing, canoeing, and relaxing by the water. Perfect for those who want a secluded and tranquil retreat. | Wolf River State Trail, Fishing spots, Canoeing excursions, Scenic picnic areas |
| Shawano Lake | A large lake offering various water sports and activities. Ideal for family vacations and retreats, with many vacation rentals and cabins available. | Shawano County Park, Water skiing, Fishing, Swimming beaches, Campgrounds |
| Lena | A small, charming town near larger recreational areas. Offers a peaceful countryside experience while being close to nature activities. | Local markets, Biking trails, Nature photography, Scenic drives |
| New London | A quaint town with access to rivers and lakes, ideal for visitors seeking culture and relaxation in a small community atmosphere. | Parks and recreational areas, Local dining, City festivals, The New London Historical Society |
| Clintonville | Offers a blend of nature and small-town charm, perfect for visitors looking for a quiet escape with nearby outdoor activities. | Outdoor parks, Local trails, Cultural events, Historic sites |
| Wild Rose | A scenic destination with lakes and woods, Wild Rose is ideal for campers and those who enjoy rustic cabin retreats amidst nature. | Lakes and forest areas, Wild Rose State Park, Outdoor camping, Fishing spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Wolf River vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 58 km, Ashwaubenon (58 km away) earned the most per listing, about 53% more than Town of Wolf River.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Wescott 30 km | 45 | $21,212 | $265 | 29% |
| Fremont 39 km | 35 | $17,806 | $222 | 29% |
| Waupaca 41 km | 30 | $31,794 | $310 | 35% |
| Appleton 48 km | 167 | $22,750 | $196 | 44% |
| Fox Crossing 49 km | 31 | $17,480 | $220 | 40% |
| Neenah 53 km | 56 | $15,313 | $318 | 35% |
| Town of Farmington 56 km | 30 | $24,622 | $336 | 36% |
| Ashwaubenon 58 km | 105 | $36,762 | $547 | 30% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Wolf River
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Wolf River:
- Rogers Airbnb data KY · $263/night · 42.8%
- Newton Airbnb data MA · $258/night · 42.6%
- Frisco Airbnb data TX · $263/night · 43.0%
- Bellevue Airbnb data WA · $260/night · 43.3%
- Jeffersonville Airbnb data IN · $257/night · 43.1%
- Roswell Airbnb data GA · $260/night · 42.1%
FAQ
Town of Wolf River Airbnb FAQ
How much do Airbnb hosts make in Town of Wolf River?
An active Town of Wolf River Airbnb grossed $23,965 on average in the 12 months to April 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,720 or more in a typical month.
How much can I make on Airbnb in Town of Wolf River?
It depends most on the home's size, location and how it's run. The middle half of Town of Wolf River listings earn between $1,050 and $3,720 in a typical month, and the top tenth $7,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Wolf River?
Listings in Town of Wolf River were booked on 43% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Wolf River?
The average booked night in Town of Wolf River cost $260 before fees. Half of listings charge between $140 and $315, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Wolf River?
None of the active Town of Wolf River listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Wolf River?
Yes, when it's run well. The average Town of Wolf River Airbnb grossed $23,965 in the 12 months to April 2026, 28% below the Wisconsin average of $33,105, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,155 a year (about $1,350 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,650 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Wolf River?
July paid best over the past year, at $6,540 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Wolf River?
Each night a Town of Wolf River listing was open to book earned $123 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $282 or more.
How far in advance do guests book Airbnbs in Town of Wolf River?
Town of Wolf River stays were booked 74 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Wolf River?
The average Town of Wolf River Airbnb stay lasted 3.6 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Town of Wolf River rated?
Guests rate Town of Wolf River Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Wolf River?
Chain O' Lakes, Wolf River and Shawano Lake draw the most short-term rental interest in Town of Wolf River. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Wolf River?
AirROI counted 20 active Airbnb listings in Town of Wolf River as of April 2026. The closest tracked market is Town of Wescott, 30 km away.
How much are Airbnb cleaning fees in Town of Wolf River?
In Town of Wolf River, about eight in ten listings add a cleaning fee, and the typical fee is about $155.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Town of Wolf River from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.