Rogers, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rogers, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $42,894 per year — at a $266 nightly rate, 45.0% occupancy, and a $129 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 112 active listings, Rogers is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 138.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rogers?
In Rogers, the headline Airbnb metrics are $42,894 in average annual revenue,45.0% occupancy, $266 ADR, and $129 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rogers?
Understanding the monthly revenue variations for Airbnb listings in Rogers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogers is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,378+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,718 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,878 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,235, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rogers
What Is the Monthly Airbnb Occupancy Rate in Rogers?
Maximize your bookings by understanding the Rogers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogers:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rogers
What Is the Average Airbnb Nightly Rate in Rogers?
Effective short term rental pricing strategy in Rogers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogers typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $248 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Rogers
What Is the RevPAR for Airbnb in Rogers?
RevPAR in Rogers is currently $129. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $80 RevPAR.
- Typical properties (Median) generate $129 RevPAR.
- Strong performers (Top 25%) earn $174 RevPAR.
- Best-in-class (Top 10%) achieve $227 RevPAR.
Average Monthly RevPAR Trend in Rogers
RevPAR Insights for Rogers
- The average RevPAR in Rogers is $129. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($227) and bottom 25% ($80) is $147, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rogers benchmarks. If your RevPAR falls below the median of $129, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $174+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rogers?
Rogers's peak Airbnb season falls in October, June, July, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, June, July)
- Revenue averages $5,590 per month
- Occupancy rates average 58.8%
- Daily rates average $278
Shoulder Season
- Revenue averages $4,121 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $258
Low Season (January, February, December)
- Revenue drops to average $2,507 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $238
Seasonality Insights for Rogers
- Airbnb seasonality in Rogers is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rogers's highest earning potential, with monthly revenues climbing to $5,938, occupancy reaching 61.6%, and ADRs peaking at $289.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,028, occupancy could drop to 24.4%, and ADRs may adjust to $225.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rogers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rogers, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rogers?
Low regulation and minimal registration activity in Rogers, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rogers to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rogers?
Rogers is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Daniel Boone National Forest | A beautiful natural area ideal for outdoor enthusiasts. Offers hiking, camping, and stunning views. Very appealing to travelers looking for nature and adventure. | Cumberland Falls State Resort Park, Red River Gorge, Natural Bridge State Resort Park, Rock Bridge Trail, Fishing at the Cumberland River, Hiking trails |
| Rogers Park | A peaceful residential area that offers a welcoming community vibe. Close to local shops and dining options, making it convenient for travelers looking for local experiences. | Local coffee shops, Historical landmarks, Parks and recreational areas, Community events, Local dining options |
| Lake Cumberland | One of the largest man-made lakes in the United States, attracting visitors for water sports, fishing, and recreational activities. Ideal for families and groups looking for a fun lakeside experience. | Lake Cumberland State Resort Park, Wolf Creek Dam, Marinas and boat rentals, Fishing spots, Picnic areas, Cabin rentals |
| Cumberland Falls | Known as the 'Niagara of the South', this area offers spectacular waterfalls and stunning landscapes. Great for tourists interested in photography and natural beauty. | Cumberland Falls, Moonbow viewing, Hiking trails, Camping sites, Picnic areas |
| Somerset | A nearby city offering shopping, dining, and entertainment options. Provides a more urban experience while being close to the mountains and lakes. | Somerset Community College, Local shops and restaurants, Somerset Mall, Cumberland River Blueways, Parks and recreation areas |
| Burnside | A charming small town near Lake Cumberland, ideal for a quiet getaway. Attracts visitors looking for relaxation by the water. | Burnside Island State Park, Local dining, Fishing opportunities, Water sports, Scenic views |
| London | A city known for its historical significance and proximity to various natural attractions. A growing destination for travelers seeking history and recreation. | Living Arts and Science Center, Local historical sites, Parks, Shopping areas, Outdoor activities |
| Monticello | A small town with a friendly atmosphere, close to scenic natural areas. Attracts visitors looking for peace and quiet away from the hustle and bustle. | Lake Cumberland, Local parks, Downtown area, Community events, Outdoor activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rogers offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rogers?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rogers
- The Rogers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 112 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rogers, Outdoor/Unique properties are the most common (89.3%), reflecting the local real estate landscape.
- Smaller segments like unique stays (combined 1.8%) offer potential for unique stay experiences.
Rogers Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rogers
- The dominant room capacity in Rogers is 3 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.7% of the active Airbnb listings in Rogers, indicating a high concentration in these sizes.
- A significant 50.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rogers.
Rogers Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rogers
- The most common guest capacity trend in Rogers vacation rentals is listings accommodating 8+ guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rogers STR market, accounting for 63.4% of listings.
- 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogers.
- On average, properties in Rogers are equipped to host 5.7 guests.
How Do Listings in Rogers Compare on Quality?
Listing quality in Rogers can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rogers
- At 32.7 photos per listing on average, Rogers hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rogers averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rogers?
Amenity Prevalence
Amenity Insights for Rogers
- Essential amenities in Rogers that guests expect include: Heating, Air conditioning, Coffee maker, Refrigerator, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Smoke alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rogers: Heating, Air conditioning, Coffee maker, Refrigerator, Wifi, Kitchen.
- Prioritize adding missing essentials: Heating, Air conditioning, Coffee maker, Refrigerator, Wifi, Kitchen.
- Consider adding popular differentiators like Microwave or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rogers to stay competitive.
Which Airbnb Amenities Boost Revenue in Rogers?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rogers, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 90.2% | $46,279 | $11,813 | 291.8% |
Bed linens | 92.9% | $45,117 | $13,997 | 222.3% |
Kitchen | 95.5% | $44,256 | $13,744 | 222.0% |
Hot water | 92.9% | $44,911 | $16,672 | 169.4% |
Smoke alarm | 93.8% | $44,551 | $18,038 | 147.0% |
Fire pit | 83.0% | $47,614 | $19,791 | 140.6% |
BBQ grill | 83.0% | $47,539 | $20,161 | 135.8% |
Freezer | 76.8% | $49,380 | $21,441 | 130.3% |
Outdoor furniture | 81.3% | $47,968 | $20,906 | 129.4% |
Hot tub | 83.0% | $47,298 | $21,340 | 121.6% |
Revenue Impact Insights for Rogers
- TV tops the revenue impact list with a 291.8% uplift — listings with this amenity earn $46,279 vs. $11,813 without it.
- TV, Bed linens, Kitchen, Hot water, Smoke alarm, Fire pit, BBQ grill, Outdoor furniture, Hot tub — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rogers STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRogers Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rogers
- The typical guest profile for Airbnb in Rogers consists of primarily domestic travelers (99%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (0.4%).
- Top languages spoken are English (84.2%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rogers?
Listings in Rogers average 4.83 out of 5 overall, with about 64.9 reviews per active listing and 48.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rogers
- With an overall rating of 4.83, Rogers listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 48.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rogers Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rogers
- The most common availability pattern in Rogers falls within the 181-270 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rogers (48.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rogers?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rogers
- The overall average booking lead time for vacation rentals in Rogers is 55 days.
- Guests book furthest in advance for stays during October (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (70 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Rogers.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Rogers averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rogers?
Guests in Rogers stay about 2.8 nights on average, generating roughly 4,989 reservations and 44.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rogers
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rogers
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 44.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.3 nights) and shorten in Jan (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rogers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
13.4% of total
2 Nights
58 listings
51.8% of total
3 Nights
1 listings
0.9% of total
30+ Nights
38 listings
33.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rogers is 2 Nights, adopted by 51.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the Rogers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.9%) caters to monthly stays (30+ nights) in Rogers, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.8% of Rogers hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- A 2-night minimum appears standard (51.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogers.
Rogers Airbnb Cancellation Policy Trends Analysis (2026)
Limited
15 listings
13.4% of total
Super Strict 30 Days
7 listings
6.3% of total
Flexible
3 listings
2.7% of total
Moderate
13 listings
11.6% of total
Firm
67 listings
59.8% of total
Strict
7 listings
6.3% of total
Cancellation Policy Insights for Rogers
- The prevailing Airbnb cancellation policy trend in Rogers is Firm, used by 59.8% of listings.
- A majority (66.1%) of hosts in Rogers utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.8% market standard in Rogers.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rogers.
How Much Are Airbnb Cleaning Fees in Rogers?
Cleaning fees in Rogers are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rogers
- 91.1% of listings charge a cleaning fee, making it standard practice in Rogers. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $92 is close to the median ($89), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rogers median of $89. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rogers Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Architect-Designed 6-Acre Retreat
Entire Place • 2 bedrooms
Two Pines Hollow | Private A-Frame | Hot Tub
Entire Place • 3 bedrooms
Red Route One | Mega LUX Cabin | Hot Tub | Central
Entire Place • 5 bedrooms
Anne's Great View
Entire Place • 6 bedrooms
Honeydew Cabin - Romantic, Sauna, Views, Hot Tub
Entire Place • 1 bedroom
Trailer Parking/King Beds/Hot Tub/Fire Pit
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rogers?
Learn from the best! This table showcases top-performing Airbnb hosts in Rogers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nancy | 26 | $1,059,401 | 1314 | 4.61/5.0 |
| RRG Getaways | 14 | $1,052,015 | 1103 | 4.90/5.0 |
| StayOver Cabin Rentals | 10 | $274,875 | 296 | 4.74/5.0 |
| Ian | 10 | $249,166 | 128 | 4.83/5.0 |
| Samuel | 4 | $176,910 | 336 | 4.88/5.0 |
| Mike | 3 | $162,244 | 225 | 4.97/5.0 |
| Evolve | 2 | $125,761 | 127 | 4.80/5.0 |
| Mike | 2 | $123,751 | 89 | 4.99/5.0 |
| G.P. | 2 | $123,426 | 219 | 4.96/5.0 |
| Allen | 3 | $118,739 | 332 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogers.
Who Are the Airbnb Hosts in Rogers?
Rogers is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rogers
- With 52.7% Superhosts, Rogers has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 34.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rogers averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rogers
These are the highest-grossing professional property management operations in Rogers, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nancy | 26 | $1,059,401 | $264 | 40.0% | 4.61/5 |
| RRG Getaways | 14 | $1,052,015 | $339 | 61.3% | 4.90/5 |
| StayOver Cabin Rentals | 10 | $274,875 | $254 | 35.6% | 4.74/5 |
| Mike | 3 | $162,244 | $350 | 46.2% | 4.97/5 |
| Evolve | 2 | $125,761 | $319 | 53.8% | 4.80/5 |
| Dylan | 1 | $82,970 | $251 | 84.4% | 4.97/5 |
| Amy | 1 | $64,310 | $303 | 55.2% | 4.86/5 |
| John | 1 | $56,786 | $325 | 45.2% | 4.97/5 |
| Deborah | 3 | $51,970 | $249 | 25.1% | 4.80/5 |
| Mary | 1 | $37,078 | $245 | 36.6% | 4.74/5 |
Management Company Insights for Rogers
- The leading management company, Nancy, operates 26 listings with $1,059,401 in gross revenue — a useful benchmark for what scale looks like in Rogers.
- Top managers average 6 properties each, suggesting professional management in Rogers still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rogers's Airbnb Market Compare to Nearby Cities?
How does the Rogers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Rogers has 11 percentage points lower occupancy and about $18 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 65 | $4,481 | $367.19 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Crittenden | 17 | $3,963 | $269.52 | 48% |
| Walton | 22 | $3,773 | $243.49 | 54% |
| Williamstown | 204 | $3,733 | $276.74 | 48% |
| Rising Sun | 11 | $3,673 | $333.70 | 37% |
| Lancaster | 25 | $3,441 | $321.43 | 34% |
| Corinth | 17 | $3,430 | $277.86 | 45% |
| Versailles | 61 | $3,416 | $362.79 | 44% |
| Caryville | 18 | $3,369 | $412.02 | 35% |
Frequently Asked Questions About Airbnb in Rogers
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rogers.
How much do Airbnb hosts make in Rogers?
Rogers hosts earn about $42,894 per year on average, with an average nightly rate of $266 and RevPAR of $129. Those figures describe the typical revenue environment for active listings in Rogers, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Rogers market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rogers?
The average Airbnb occupancy rate in Rogers is 45.0%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rogers?
Listings in Rogers average $266 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rogers?
Rogers currently has about 112 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rogers?
AirROI currently classifies the short-term rental regulation level in Rogers as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rogers?
RevPAR in Rogers is about $129. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rogers?
At 45.0% occupancy, Rogers can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $42,894, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rogers?
The average booking lead time in Rogers is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rogers?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rogers include Daniel Boone National Forest, Rogers Park, Lake Cumberland. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rogers?
entire_home listings make up 94.6% of the active supply in Rogers. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rogers compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $53,773 in average annual revenue with 44.3% occupancy, compared to Rogers's $42,894 and 45.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rogers?
The average Airbnb stay length in Rogers is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rogers?
Airbnb listings in Rogers average 4.83 out of 5 overall. About 48.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rogers?
TV and Bed linens are among the strongest revenue-linked amenities in Rogers. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rogers?
Yes. About 91.1% of active Airbnb listings in Rogers charge a cleaning fee, and the average fee is $92. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rogers?
A 52.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.