Verona, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Verona, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,543 per year — at a $353 nightly rate, 42.1% occupancy, and a $114 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Verona is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 46.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Verona?
In Verona, the headline Airbnb metrics are $24,543 in average annual revenue,42.1% occupancy, $353 ADR, and $114 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Verona?
Understanding the monthly revenue variations for Airbnb listings in Verona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Verona is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Verona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,945+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,648 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,494 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,381, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Verona
What Is the Monthly Airbnb Occupancy Rate in Verona?
Maximize your bookings by understanding the Verona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Verona:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Verona
What Is the Average Airbnb Nightly Rate in Verona?
Effective short term rental pricing strategy in Verona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Verona typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $974+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $370 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Verona
What Is the RevPAR for Airbnb in Verona?
RevPAR in Verona is currently $114. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $98 RevPAR.
- Strong performers (Top 25%) earn $147 RevPAR.
- Best-in-class (Top 10%) achieve $260 RevPAR.
Average Monthly RevPAR Trend in Verona
RevPAR Insights for Verona
- The average RevPAR in Verona is $114. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($260) and bottom 25% ($48) is $212, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Verona benchmarks. If your RevPAR falls below the median of $98, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $147+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Verona Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Verona?
Verona's peak Airbnb season falls in June, November, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, November, August)
- Revenue averages $3,927 per month
- Occupancy rates average 53.3%
- Daily rates average $328
Shoulder Season
- Revenue averages $3,203 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $323
Low Season (January, February, March)
- Revenue drops to average $1,435 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $346
Seasonality Insights for Verona
- Airbnb seasonality in Verona is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Verona's highest earning potential, with monthly revenues climbing to $4,136, occupancy reaching 60.6%, and ADRs peaking at $348.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,220, occupancy could drop to 28.0%, and ADRs may adjust to $306.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Verona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Verona, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Verona?
While Verona, Wisconsin, United States currently shows low STR regulations, 5% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Verona to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 5% licensed listings)
What Are the Best Neighborhoods for Airbnb in Verona?
With a compact short-term rental market, Verona gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Verona | Central location with plenty of shops, restaurants, and entertainment. Great for visitors interested in local cuisine and culture. | Btoccia's Pizzeria, Verona Area Community Theater, Verona Public Library, Riverside Park, Verona Farmers Market |
| Lake Verona | Scenic waterfront location that is perfect for those looking to relax by the water or engage in outdoor activities. | Lake Verona, Verona Parks and Trails, Fishing and boating opportunities, Picnic areas, Nature trails |
| Boulder Ridge | Family-friendly neighborhood with a suburban feel. Close to schools and parks, appealing to families and long-term guests. | Boulder Ridge Park, Nearby schools, Community events, Family-oriented restaurants |
| Verona Commons | A shopping and dining hub that attracts both locals and visitors, ideal for guests looking for convenience during their stay. | Verona Commons Shopping Center, Variety of dining options, Coffee shops, Fitness centers, Theaters |
| Stoner Prairie | A quiet, residential area known for its peacefulness and proximity to nature, perfect for visitors wanting a tranquil stay. | Stoner Prairie Park, Nature trails, Bird watching areas, Peaceful residential atmosphere |
| The High Point | Growing area with new developments, attracts visitors looking for modern amenities and access to the city while enjoying suburban life. | High Point Park, New shopping centers, Dining options, Community activities |
| Old Verona | Historic part of town that offers a glimpse into the area's history, attracting guests interested in local landmarks and history. | Verona Historical Museum, Old Town Park, Historical architecture, Community festivals |
| Pioneer Park | A nature-focused area with parks and trails, popular among those who love outdoor activities and exploring nature. | Pioneer Park, Walking and biking trails, Picnic areas, Wildlife observation |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Verona offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Verona?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Verona
- The Verona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Verona, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
Verona Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Verona
- The dominant room capacity in Verona is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.7% of the active Airbnb listings in Verona, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Verona.
Verona Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Verona
- The most common guest capacity trend in Verona vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Verona STR market, accounting for 47.4% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Verona.
- On average, properties in Verona are equipped to host 4.6 guests.
How Do Listings in Verona Compare on Quality?
Listing quality in Verona can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Verona
- At 22.1 photos per listing on average, Verona hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Verona averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Verona?
Amenity Prevalence
Amenity Insights for Verona
- Essential amenities in Verona that guests expect include: Air conditioning, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Verona: Air conditioning, Wifi, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Verona to stay competitive.
Which Airbnb Amenities Boost Revenue in Verona?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Verona, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Stove | 68.4% | $30,028 | $12,660 | 137.2% |
Iron | 73.7% | $28,104 | $14,573 | 92.8% |
Barbecue utensils | 36.8% | $34,874 | $18,517 | 88.3% |
Oven | 73.7% | $27,898 | $15,151 | 84.1% |
First aid kit | 63.2% | $29,404 | $16,211 | 81.4% |
Clothing storage | 52.6% | $31,053 | $17,310 | 79.4% |
Dishwasher | 57.9% | $29,990 | $17,055 | 75.8% |
Bathtub | 63.2% | $29,153 | $16,642 | 75.2% |
Body soap | 47.4% | $31,576 | $18,215 | 73.4% |
Board games | 47.4% | $31,208 | $18,545 | 68.3% |
Revenue Impact Insights for Verona
- Stove tops the revenue impact list with a 137.2% uplift — listings with this amenity earn $30,028 vs. $12,660 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Verona STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Verona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVerona Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Verona
- The typical guest profile for Airbnb in Verona consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and Canada (1.6%).
- Top languages spoken are English (74.4%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Verona?
Listings in Verona average 4.9 out of 5 overall, with about 70.1 reviews per active listing and 57.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Verona
- With an overall rating of 4.9, Verona listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.96), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 57.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Verona Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Verona
- The most common availability pattern in Verona falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Verona (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Verona?
Average Booking Lead Time by Month
Booking Lead Time Insights for Verona
- The overall average booking lead time for vacation rentals in Verona is 61 days.
- Guests book furthest in advance for stays during September (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (76 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Verona.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Verona averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Verona?
Guests in Verona stay about 5 nights on average, generating roughly 528 reservations and 27.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Verona
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Verona
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.2 nights) and shorten in Feb (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Verona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
10 listings
52.6% of total
3 Nights
1 listings
5.3% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Verona is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Verona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Verona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of Verona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (52.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Verona.
Verona Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
36.8% of total
Moderate
5 listings
26.3% of total
Firm
6 listings
31.6% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Verona
- The prevailing Airbnb cancellation policy trend in Verona is Flexible, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (36.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Verona.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Verona.
How Much Are Airbnb Cleaning Fees in Verona?
Cleaning fees in Verona are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Verona
- 84.2% of listings charge a cleaning fee, making it standard practice in Verona. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $85 is close to the median ($70), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Verona median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Verona Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Veronabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home for Visitors & Athletes
Entire Place • 5 bedrooms
Spacious 5 bedroom home with patio and firepit
Entire Place • 5 bedrooms
Paoli Place
Entire Place • 3 bedrooms
Downtown Verona: Cozy Hideaway
Entire Place • 2 bedrooms
Downtown Verona Hideaway
Entire Place • 2 bedrooms
Paoli Nest
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Verona?
Learn from the best! This table showcases top-performing Airbnb hosts in Verona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 3 | $109,164 | 186 | 4.95/5.0 |
| Angela | 1 | $61,761 | 11 | 4.82/5.0 |
| Amy | 1 | $55,581 | 1 | Not Rated |
| Alex | 1 | $41,137 | 57 | 4.95/5.0 |
| Jenny And Luke | 1 | $39,818 | 122 | 4.98/5.0 |
| Raj | 2 | $38,572 | 256 | 4.96/5.0 |
| Maureen | 2 | $38,361 | 174 | 4.67/5.0 |
| Barbara Joanne | 1 | $17,452 | 74 | 4.99/5.0 |
| Jennifer | 1 | $17,415 | 68 | 4.91/5.0 |
| Brenda | 1 | $14,218 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Verona.
Who Are the Airbnb Hosts in Verona?
Verona is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Verona
- With 68.4% Superhosts, Verona has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Verona averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Verona's Airbnb Market Compare to Nearby Cities?
How does the Verona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Sugar Creek, Verona has 8 percentage points lower occupancy and about $279 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 16 | $8,513 | $632.49 | 50% |
| Monona | 29 | $6,340 | $662.99 | 49% |
| Town of Baraboo | 10 | $6,038 | $416.12 | 49% |
| Twin Lakes | 36 | $5,981 | $548.11 | 44% |
| Town of Germantown | 65 | $5,325 | $550.23 | 37% |
| Town of Geneva | 62 | $5,308 | $475.88 | 44% |
| Lake Geneva | 206 | $5,180 | $486.34 | 41% |
| McHenry | 33 | $5,000 | $461.72 | 44% |
| Town of Marion | 47 | $4,988 | $383.22 | 42% |
| Town of Greenfield | 14 | $4,763 | $371.12 | 42% |
Frequently Asked Questions About Airbnb in Verona
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Verona.
How much do Airbnb hosts make in Verona?
Verona hosts earn about $24,543 per year on average, with an average nightly rate of $353 and RevPAR of $114. Those figures describe the typical revenue environment for active listings in Verona, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Verona market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Verona?
The average Airbnb occupancy rate in Verona is 42.1%. June is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Verona?
Listings in Verona average $353 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Verona?
Verona currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Verona?
AirROI currently classifies the short-term rental regulation level in Verona as Low. The dataset also shows about 5.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Verona?
RevPAR in Verona is about $114. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Verona?
At 42.1% occupancy, Verona can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,543, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Verona?
The average booking lead time in Verona is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Verona?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Verona include Downtown Verona, Lake Verona, Boulder Ridge. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Verona?
entire_home listings make up 78.9% of the active supply in Verona. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Verona compare to nearby Airbnb markets?
Among neighboring markets, Town of Sugar Creek posts $102,154 in average annual revenue with 49.7% occupancy, compared to Verona's $24,543 and 42.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Verona?
The average Airbnb stay length in Verona is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Verona?
Airbnb listings in Verona average 4.9 out of 5 overall. About 57.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Verona?
Stove and Iron are among the strongest revenue-linked amenities in Verona. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Verona?
Yes. About 84.2% of active Airbnb listings in Verona charge a cleaning fee, and the average fee is $85. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Verona?
A 68.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.