Brookfield, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Brookfield, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,233 per year — at a $150 nightly rate, 30.9% occupancy, and a $45 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Brookfield is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 137.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Brookfield?
In Brookfield, the headline Airbnb metrics are $10,233 in average annual revenue,30.9% occupancy, $150 ADR, and $45 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brookfield?
Understanding the monthly revenue variations for Airbnb listings in Brookfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brookfield is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brookfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,820+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,013 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,031 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $520, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brookfield
What Is the Monthly Airbnb Occupancy Rate in Brookfield?
Maximize your bookings by understanding the Brookfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brookfield:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brookfield
What Is the Average Airbnb Nightly Rate in Brookfield?
Effective short term rental pricing strategy in Brookfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brookfield typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Brookfield
What Is the RevPAR for Airbnb in Brookfield?
RevPAR in Brookfield is currently $45. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $51 RevPAR.
- Best-in-class (Top 10%) achieve $119 RevPAR.
Average Monthly RevPAR Trend in Brookfield
RevPAR Insights for Brookfield
- The average RevPAR in Brookfield is $45. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($119) and bottom 25% ($16) is $103, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brookfield benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $51+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brookfield?
Brookfield's peak Airbnb season falls in December, September, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, September, August)
- Revenue averages $2,103 per month
- Occupancy rates average 40.2%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,557 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $140
Low Season (January, February, April)
- Revenue drops to average $947 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $141
Seasonality Insights for Brookfield
- Airbnb seasonality in Brookfield is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brookfield's highest earning potential, with monthly revenues climbing to $2,207, occupancy reaching 41.7%, and ADRs peaking at $155.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $905, occupancy could drop to 19.3%, and ADRs may adjust to $128.
- Lower occupancy paired with meaningful seasonality means hosts in Brookfield need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brookfield, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brookfield?
Low regulation and minimal registration activity in Brookfield, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brookfield to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Brookfield?
With a compact short-term rental market, Brookfield gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brookfield | The heart of Brookfield, rich with dining and shopping options. Close to public transportation and attractions, making it ideal for both business and leisure travelers. | Brookfield Square, Froemming Park, The Corners of Brookfield, The Brookfield Public Library, The New Berlin Recreation Department |
| Elmbrook School District | Renowned for its excellent schools, this area is appealing for families. Great for long-term stays and people relocating to the area. | Elmbrook Church, Merriam Park, Wangard Park, Brookfield Central High School, Brookfield East High School |
| Calhoun Park | A residential and tranquil neighborhood that is family-friendly and close to many recreational facilities. | Calhoun Park, Swanson Park, Springdale Park, Tosca's Italian Restaurant, Brookfield Public Library |
| Greenfield Park | A beloved recreational area featuring sprawling green spaces and picnic spots. Ideal for families and nature lovers. | Greenfield Park, Greenfield Park Golf Course, Restoration Park, Nature Trails, Fishing Opportunities |
| Whitnall Park | A well-known park area that attracts visitors for its outdoor activities and events. Suitable for those looking for a bit of nature. | Whitnall Park, The Boerner Botanical Gardens, Whitnall Park Zoo, Picnic Area, Nature Trails |
| Brookfield Park | A developed area with a mix of residential and commercial spaces. Close to various amenities and shopping areas. | Brookfield Park, Waterstone Bank, Starbucks, Panera Bread, Brookfield Farmers Market |
| Nearby Milwaukee | Close proximity to Milwaukee makes it ideal for guests looking for both city and suburban experiences. Great for weekend getaways. | Milwaukee Art Museum, Harley-Davidson Museum, Lakefront Park, Downtown Milwaukee Bars, Historic Third Ward |
| Airline and I-94 Corridor | Key interchange for those traveling to and from the city. Popular with transient guests and business travelers. | Nearby restaurants, Hotels, Ease of access to both Brookfield and Milwaukee, Brookfield Conference Center, Major highways |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brookfield offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brookfield?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brookfield
- The Brookfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Brookfield, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Brookfield Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brookfield
- The dominant room capacity in Brookfield is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.4% of the active Airbnb listings in Brookfield, indicating a high concentration in these sizes.
Brookfield Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brookfield
- The most common guest capacity trend in Brookfield vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Brookfield STR market, accounting for 42.1% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brookfield.
- On average, properties in Brookfield are equipped to host 3.1 guests.
How Do Listings in Brookfield Compare on Quality?
Listing quality in Brookfield can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Brookfield
- At 22.5 photos per listing on average, Brookfield hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 5.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Brookfield averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Brookfield?
Amenity Prevalence
Amenity Insights for Brookfield
- Essential amenities in Brookfield that guests expect include: Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brookfield: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brookfield to stay competitive.
Which Airbnb Amenities Boost Revenue in Brookfield?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Brookfield, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 52.6% | $15,959 | $3,870 | 312.4% |
Oven | 36.8% | $16,775 | $6,416 | 161.5% |
Wine glasses | 42.1% | $15,184 | $6,632 | 129.0% |
Dishwasher | 42.1% | $14,751 | $6,947 | 112.3% |
Baking sheet | 42.1% | $14,751 | $6,947 | 112.3% |
Indoor fireplace | 31.6% | $15,460 | $7,820 | 97.7% |
Washer | 57.9% | $12,918 | $6,541 | 97.5% |
Outdoor dining area | 42.1% | $14,321 | $7,259 | 97.3% |
Dining table | 47.4% | $13,211 | $7,552 | 74.9% |
Bathtub | 47.4% | $13,211 | $7,552 | 74.9% |
Revenue Impact Insights for Brookfield
- Kitchen tops the revenue impact list with a 312.4% uplift — listings with this amenity earn $15,959 vs. $3,870 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Brookfield STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brookfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrookfield Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brookfield
- The typical guest profile for Airbnb in Brookfield consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (2.2%).
- Top languages spoken are English (62.9%) followed by Spanish (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Brookfield?
Listings in Brookfield average 4.87 out of 5 overall, with about 69.1 reviews per active listing and 26.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Brookfield
- With an overall rating of 4.87, Brookfield listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Brookfield Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brookfield
- The most common availability pattern in Brookfield falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Brookfield (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brookfield?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brookfield
- The overall average booking lead time for vacation rentals in Brookfield is 48 days.
- Guests book furthest in advance for stays during September (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Brookfield.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Brookfield averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Brookfield?
Guests in Brookfield stay about 7.4 nights on average, generating roughly 221 reservations and 11.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Brookfield
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Brookfield
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 11.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (11 nights) and shorten in Oct (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Brookfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
4 listings
21.1% of total
3 Nights
1 listings
5.3% of total
7-29 Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brookfield is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.3%) of the Brookfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of Brookfield hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brookfield.
Brookfield Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
36.8% of total
Moderate
11 listings
57.9% of total
Firm
1 listings
5.3% of total
Cancellation Policy Insights for Brookfield
- The prevailing Airbnb cancellation policy trend in Brookfield is Moderate, used by 57.9% of listings.
- The market strongly favors guest-friendly terms, with 94.7% of listings offering Flexible or Moderate policies. This suggests guests in Brookfield may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.9% market standard in Brookfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Brookfield.
How Much Are Airbnb Cleaning Fees in Brookfield?
Cleaning fees in Brookfield are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Brookfield
- About 63.2% of Brookfield listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($84) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Brookfield median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Brookfield Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brookfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 4bdrm home
Entire Place • 4 bedrooms
In the Canopy (beautiful Brookfield/Milwaukee)
Entire Place • 3 bedrooms
Home Sweet Home
Entire Place • 3 bedrooms
Frank Lloyd Wright: Spring Green Room
Private Room • N/A
Frank Lloyd Wright: Prairie Suite
Private Room • N/A
Blissful Abode II
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brookfield?
Learn from the best! This table showcases top-performing Airbnb hosts in Brookfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 1 | $40,693 | 2 | Not Rated |
| Craig & Joann | 1 | $39,528 | 264 | 5.00/5.0 |
| Rose | 3 | $29,098 | 212 | 5.00/5.0 |
| Ranjit | 1 | $25,396 | 6 | 4.50/5.0 |
| Pamela | 2 | $22,970 | 223 | 4.92/5.0 |
| RoomPicks | 5 | $18,999 | 7 | Not Rated |
| Sheraton Milwaukee Brookfield | 2 | $7,897 | 543 | 4.67/5.0 |
| Mb | 1 | $4,046 | 10 | 5.00/5.0 |
| Rachel | 1 | $3,886 | 21 | 4.86/5.0 |
| Robert | 1 | $1,015 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brookfield.
Who Are the Airbnb Hosts in Brookfield?
Brookfield has a relatively balanced host base.
Host Profile Insights for Brookfield
- A 36.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 31.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 42.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Brookfield averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Brookfield
These are the highest-grossing professional property management operations in Brookfield, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sheraton Milwaukee Brookfield | 2 | $7,897 | $113 | 12.1% | 4.67/5 |
Management Company Insights for Brookfield
- The leading management company, Sheraton Milwaukee Brookfield, operates 2 listings with $7,897 in gross revenue — a useful benchmark for what scale looks like in Brookfield.
- Top managers average 2 properties each, suggesting professional management in Brookfield still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Brookfield's Airbnb Market Compare to Nearby Cities?
How does the Brookfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Sugar Creek, Brookfield has 19 percentage points lower occupancy and about $482 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 16 | $8,513 | $632.49 | 50% |
| Town of Newton | 11 | $6,988 | $808.21 | 42% |
| Town of Wilson | 16 | $6,510 | $636.24 | 43% |
| Monona | 29 | $6,340 | $662.99 | 49% |
| Town of Baraboo | 10 | $6,038 | $416.12 | 49% |
| Twin Lakes | 36 | $5,981 | $548.11 | 44% |
| Town of Osceola | 10 | $5,495 | $447.78 | 42% |
| Town of Jacksonport | 13 | $5,313 | $523.44 | 41% |
| Town of Geneva | 62 | $5,308 | $475.88 | 44% |
| Lake Geneva | 206 | $5,180 | $486.34 | 41% |
Frequently Asked Questions About Airbnb in Brookfield
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brookfield.
How much do Airbnb hosts make in Brookfield?
Brookfield hosts earn about $10,233 per year on average, with an average nightly rate of $150 and RevPAR of $45. Those figures describe the typical revenue environment for active listings in Brookfield, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Brookfield market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Brookfield?
The average Airbnb occupancy rate in Brookfield is 30.9%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brookfield?
Listings in Brookfield average $150 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brookfield?
Brookfield currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brookfield?
AirROI currently classifies the short-term rental regulation level in Brookfield as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brookfield?
RevPAR in Brookfield is about $45. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brookfield?
Occupancy of 30.9% means Brookfield is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,233, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brookfield?
The average booking lead time in Brookfield is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brookfield?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brookfield include Downtown Brookfield, Elmbrook School District, Calhoun Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brookfield?
entire_home listings make up 52.6% of the active supply in Brookfield. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brookfield compare to nearby Airbnb markets?
Among neighboring markets, Town of Sugar Creek posts $102,154 in average annual revenue with 49.7% occupancy, compared to Brookfield's $10,233 and 30.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Brookfield?
The average Airbnb stay length in Brookfield is about 7.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Brookfield?
Airbnb listings in Brookfield average 4.87 out of 5 overall. About 26.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Brookfield?
Kitchen and Oven are among the strongest revenue-linked amenities in Brookfield. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Brookfield?
Yes. About 63.2% of active Airbnb listings in Brookfield charge a cleaning fee, and the average fee is $84. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Brookfield?
At 36.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.