Airbnb market data · 202612 months to September 2026
Salem Lakes, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Salem Lakes brought in $48,832 over the 12 months through September 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Salem Lakes Airbnb Market at a Glance
Bookings in Salem Lakes run ahead of the Wisconsin average, at prices about 7% higher. Listings averaged $349 a night and were booked on 43% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 3.4 times as much as in April, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Salem Lakes is the 114th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Salem Lakes Airbnb market See Every Salem Lakes ListingRevenue
How Much Do Airbnb Hosts Make in Salem Lakes?
Gross bookings per Salem Lakes listing averaged $48,832 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Salem Lakes listing brings in $10,100 in July, its best month, and $2,940 in April, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Salem Lakes's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $12,400+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $7,970 or more, roughly $3,600 a month above the median.
- Typical properties (median) earn about $4,410 a month.
- Entry-level properties (bottom 25%) earn $1,940 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.4 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Salem Lakes Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue and bookings; nightly rates peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $6,491 | 45.1% | $317 | $216 | 69 days | 3.2 nights |
| Oct 2025 | $4,950 | 42.3% | $304 | $160 | 44 days | 2.7 nights |
| Nov 2025 | $4,250 | 40.6% | $305 | $142 | 25 days | 3.9 nights |
| Dec 2025 | $4,893 | 41.8% | $303 | $158 | 34 days | 3.3 nights |
| Jan 2026 | $3,837 | 33.3% | $293 | $124 | 34 days | 4.4 nights |
| Feb 2026 | $3,585 | 39.8% | $288 | $128 | 21 days | 3.5 nights |
| Mar 2026 | $3,448 | 36.2% | $284 | $111 | 17 days | 2.8 nights |
| Apr 2026 | $3,196 | 34.5% | $293 | $107 | 31 days | 6.2 nights |
| May 2026 | $6,691 | 47.0% | $337 | $216 | 50 days | 4 nights |
| Jun 2026 | $9,589 | 67.0% | $372 | $320 | 69 days | 5.6 nights |
| Jul 2026 | $9,392 | 58.7% | $397 | $303 | 77 days | 3.3 nights |
| Aug 2026 | $7,593 | 51.6% | $379 | $245 | 92 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Salem Lakes listing earns about $4,410 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Salem Lakes Profitable?
Yes, when it's run well. The average Salem Lakes Airbnb took in $48,832 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,570 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,690 a month.
Cleaning it yourself keeps the $6,290 a year guests pay in cleaning fees, for about $3,090 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,220 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Salem Lakes Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $42,542 | $76,840 |
| Cleaning fees guests pay13% of Salem Lakes bookings | $6,290 | $11,370 |
| Gross bookings | $48,832 | $88,210 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 76% of Salem Lakes listings on Simplified Pricing, 3% for the rest | −$6,100 | −$11,010 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,290 | −$11,370 |
| Utilities and internetAbout 5% of bookings | −$2,440 | −$4,410 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$980 | −$1,760 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,460 | −$2,650 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$490 | −$490 |
| Permit and registrationWhere one is required | −$240 | −$240 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$18,000 | −$31,930 |
| Left for housing costs, then profit | $30,832about $2,570 a month | $56,280about $4,690 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Salem Lakes Airbnb Profit
The estimate starts from Salem Lakes's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salem Lakes home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Salem Lakes's Top Earners Get There
- More nights booked. The busiest quarter of Salem Lakes listings are booked on 62% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $255 adds about $2,570 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $405 a night or more, against a median of $255. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,250 a year.
- Open for the busy months. In a typical year, July brings the average listing about $10,100, against $2,940 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Salem Lakes listings average 4.90 stars, and 69% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,350 a month, against $4,070 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Salem Lakes?
Salem Lakes listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Wisconsin average (38%) and 2 points above the U.S. average (41%). In a typical year, occupancy swings from 33% in April to 68% in July.
Across Salem Lakes's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
July is usually the busiest month in Salem Lakes, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Salem Lakes?
The average nightly rate in Salem Lakes, known as ADR (average daily rate), was $349 over the past year, about 7% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $375 and bottom out in February and March at about $275.
Across Salem Lakes's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $645+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $405 or more, about $150 above the median.
- Typical properties (median) charge about $255 a night.
- Entry-level properties (bottom 25%) charge $185 or less, about three-quarters of the median.
July rates run 37% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $349 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Salem Lakes?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Salem Lakes it averaged $170 over the past year, from about $98 in a typical April to about $326 in a typical July.
Across Salem Lakes's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $326+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $262 or more, about $130 a night above the median.
- Typical properties (median) earn about $133 per open night.
- Entry-level properties (bottom 25%) earn $82 or less, about 62% of the median.
July RevPAR is about 3.3 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Salem Lakes
With only 29 active listings, the monthly pattern in Salem Lakes is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Salem Lakes
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Salem Lakes in numbers
| Month | Revenue per listing |
|---|---|
| January | $3,460 |
| February | $3,170 |
| March | $3,380 |
| April | $2,940 |
| May | $5,870 |
| June | $8,720 |
| July | $10,100 |
| August | $8,750 |
| September | $5,880 |
| October | $3,820 |
| November | $3,730 |
| December | $4,270 |
How Far in Advance Do Guests Book Airbnb in Salem Lakes?
Guests book Salem Lakes stays 53 days ahead on average (about eight weeks). August stays are booked furthest out, about 91 days ahead, and March stays closest to arrival, about 19 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Salem Lakes
None of the 29 active listings in Salem Lakes display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Salem Lakes.
Neighborhoods
Best Neighborhoods for Airbnb in Salem Lakes
AirROI's area guide picks seven Salem Lakes neighborhoods that draw short-term rental guests, led by Lake Elizabeth, Salem Lakes Park and Paddock Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Elizabeth | A beautiful destination known for its scenic views and recreational activities. It's perfect for guests who enjoy nature, boating, and outdoor sports. | Lake Elizabeth State Park, Fishing spots, Hiking trails, Picnic areas, Campgrounds |
| Salem Lakes Park | This park offers a variety of family-friendly activities and is a preferred site for events. It attracts visitors who appreciate outdoor leisure and community events. | Salem Lakes Park, Playgrounds, Sports fields, Walking trails, Picnic areas |
| Paddock Lake | A quiet suburban area with a charming lake, ideal for families and those looking for a peaceful getaway. Guests enjoy fishing, swimming, and relaxing by the lakeside. | Paddock Lake, Fishing docks, Public beach, Playgrounds |
| Bishop's Bay | A scenic waterfront area great for summer activities. It draws visitors for its beaches and water sports, making it a desirable location for Airbnb hosts. | Bishop's Bay, Boating opportunities, Beaches, Picnic spots |
| Silver Lake | Famous for its clear waters and recreational opportunities, it's a hotspot for tourists looking for water activities and relaxation by the lake. | Silver Lake, Swimming areas, Camping spots, Fishing access |
| Lakeside Park | This community park offers organized events and recreational facilities. It's popular among families and visitors who enjoy community-driven activities. | Lakeside Park, Community center, Sport facilities, Picnic areas |
| Fox River | A picturesque area that offers river activities and natural beauty. Attracts guests who enjoy outdoor adventures and scenic views. | Fox River, Kayaking opportunities, Fishing areas, Walking paths |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Salem Lakes vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 30 km, Lake Geneva (29 km away) earned the most per listing, about 37% more than Salem Lakes. Kenosha was the busiest, booked on 48% of nights against 43% in Salem Lakes.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Antioch 9 km | 54 | $34,939 | $383 | 34% |
| Twin Lakes 12 km | 44 | $66,000 | $568 | 40% |
| Fox Lake 15 km | 80 | $35,348 | $317 | 37% |
| Kenosha 23 km | 54 | $27,106 | $183 | 48% |
| McHenry 24 km | 39 | $56,621 | $425 | 44% |
| Waukegan 28 km | 116 | $34,503 | $247 | 46% |
| Lake Geneva 29 km | 242 | $66,721 | $498 | 41% |
| Libertyville 30 km | 79 | $25,797 | $286 | 38% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Sheboygan Airbnb data 218 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Salem Lakes
Markets elsewhere in the United States with a similar nightly rate and occupancy to Salem Lakes:
- Clinton Airbnb data WA · $351/night · 42.5%
- Monte Rio Airbnb data CA · $353/night · 42.4%
- Wears Valley Airbnb data TN · $355/night · 42.5%
- Post Falls Airbnb data ID · $354/night · 42.4%
- Gainesville Airbnb data GA · $355/night · 42.8%
- Pigeon Forge Airbnb data TN · $356/night · 42.7%
FAQ
Salem Lakes Airbnb FAQ
How much do Airbnb hosts make in Salem Lakes?
An active Salem Lakes Airbnb grossed $48,832 on average in the 12 months to September 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,970 or more in a typical month.
How much can I make on Airbnb in Salem Lakes?
It depends most on the home's size, location and how it's run. The middle half of Salem Lakes listings earn between $1,940 and $7,970 in a typical month, and the top tenth $12,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Salem Lakes?
Listings in Salem Lakes were booked on 43% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Salem Lakes?
The average booked night in Salem Lakes cost $349 before fees. Half of listings charge between $185 and $405, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Salem Lakes?
None of the active Salem Lakes listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Salem Lakes?
Yes, when it's run well. The average Salem Lakes Airbnb grossed $48,832 in the 12 months to September 2026, 48% above the Wisconsin average of $33,105, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $30,832 a year (about $2,570 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,690 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Salem Lakes?
July usually pays best, averaging $10,100 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Salem Lakes?
Each night a Salem Lakes listing was open to book earned $170 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $326 or more.
How far in advance do guests book Airbnbs in Salem Lakes?
Salem Lakes stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Salem Lakes?
The average Salem Lakes Airbnb stay lasted 4.3 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Salem Lakes rated?
Guests rate Salem Lakes Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Salem Lakes?
Lake Elizabeth, Salem Lakes Park and Paddock Lake draw the most short-term rental interest in Salem Lakes. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Salem Lakes?
AirROI counted 29 active Airbnb listings in Salem Lakes as of September 2026. The closest tracked market is Antioch, 9 km away.
How much are Airbnb cleaning fees in Salem Lakes?
In Salem Lakes, about nine in ten listings add a cleaning fee. The median fee is $172, and some higher fees lift the average to $336.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Salem Lakes from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.