Lakeshore Retreat on Lake Superior, Bayfield Entire home · 4 bedrooms Rated 4.94 - Revenue
- $113,985
- Occupancy
- 48.1%
- Daily rate
- $589
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Bayfield brought in $36,966 over the 12 months through September 2026, about 12% more than the Wisconsin average of $33,105.
The short answer
Bookings in Town of Bayfield run ahead of the Wisconsin average, at prices about 9% lower. Listings averaged $295 a night and were booked on 46% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 5.9 times as much as in February, usually the slowest. With only 48 active listings, a few bookings can reorder the months.
With 48 active listings, Town of Bayfield is the 53rd-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 9% while the number of active listings shrank 9%.
Browse the live Town of Bayfield Airbnb market
See Every Town of Bayfield Listing
Revenue
Gross bookings per Town of Bayfield listing averaged $36,966 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Bayfield listing brings in $8,260 in July, its best month, and $1,390 in February, its slowest. Both ends are close calls: July leads August by 1%, and February sits just 3% below January, so either pair can swap places in a given year. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.9 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,691 | 56.5% | $289 | $156 | 87 days | 2.7 nights |
| Oct 2025 | $4,229 | 48.9% | $285 | $136 | 72 days | 2.5 nights |
| Nov 2025 | $1,775 | 26.7% | $262 | $59 | 57 days | 3.8 nights |
| Dec 2025 | $1,654 | 20.8% | $263 | $53 | 61 days | 3.3 nights |
| Jan 2026 | $1,474 | 20.0% | $260 | $48 | 70 days | 2.7 nights |
| Feb 2026 | $1,287 | 19.0% | $261 | $46 | 63 days | 2.3 nights |
| Mar 2026 | $1,420 | 19.4% | $261 | $46 | 20 days | 3.6 nights |
| Apr 2026 | $2,038 | 28.7% | $266 | $68 | 84 days | 7.5 nights |
| May 2026 | $3,922 | 42.8% | $314 | $127 | 50 days | 4.5 nights |
| Jun 2026 | $6,312 | 56.3% | $353 | $210 | 84 days | 2.7 nights |
| Jul 2026 | $8,701 | 68.0% | $370 | $281 | 134 days | 3.8 nights |
| Aug 2026 | $8,723 | 75.4% | $367 | $281 | 115 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Town of Bayfield listing earns about $3,270 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Town of Bayfield Airbnb took in $36,966 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,990 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,250 a month.
Cleaning it yourself keeps the $3,640 a year guests pay in cleaning fees, for about $2,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,720 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $33,326 | $53,810 |
| Cleaning fees guests pay10% of Town of Bayfield bookings | $3,640 | $5,880 |
| Gross bookings | $36,966 | $59,690 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Town of Bayfield listings on Simplified Pricing, 3% for the rest | −$5,150 | −$8,320 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,640 | −$5,880 |
| Utilities and internetAbout 5% of bookings | −$1,850 | −$2,980 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$740 | −$1,190 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,110 | −$1,790 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$370 | −$370 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$13,040 | −$20,710 |
| Left for housing costs, then profit | $23,926about $1,990 a month | $38,980about $3,250 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Bayfield's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Bayfield home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,970 a month, against $3,080 for the average one.
Occupancy
Town of Bayfield listings were booked on 46% of the nights they were open over the past year, 8 percentage points above the Wisconsin average (38%) and 5 points above the U.S. average (41%). In a typical year, occupancy swings from 21% in January to 75% in August.
The busiest tenth of listings are booked about 2.5 times as often as the bottom quarter.
August is usually the busiest month in Town of Bayfield, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Town of Bayfield, known as ADR (average daily rate), was $295 over the past year, about 9% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $340 and bottom out in December at about $245.
The top 10% charge about 2.8 times the rate of the bottom quarter.
July rates run 39% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $295 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Bayfield it averaged $149 over the past year, from about $46 in a typical January to about $266 in a typical July.
Per open night, by tier:
July RevPAR is about 5.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $149 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 48 active listings, the monthly pattern in Town of Bayfield is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Town of Bayfield
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,440 |
| February | $1,390 |
| March | $1,480 |
| April | $2,220 |
| May | $3,450 |
| June | $5,930 |
| July | $8,260 |
| August | $8,180 |
| September | $4,560 |
| October | $4,120 |
| November | $1,910 |
| December | $1,630 |
Guests book Town of Bayfield stays 80 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 117 days ahead, and March stays closest to arrival, about 28 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 80 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 48 active listings in Town of Bayfield display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Bayfield.
Neighborhoods
AirROI's area guide picks eight Town of Bayfield neighborhoods that draw short-term rental guests, led by Bayfield Waterfront, Pike's Creek and Historic Bayfield. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Bayfield Waterfront | Stunning views over Lake Superior and close access to various water activities. A prime spot for visitors looking to enjoy boating, fishing, and beautiful sunsets. | Bayfield Marina, Apostle Islands National Lakeshore, Madeline Island Ferry, Bayfield Apple Orchard, Fish Creek Falls |
| Pike's Creek | Known for its beautiful hiking trails and proximity to nature. A great spot for outdoor enthusiasts who want to explore the scenic beauty of the area. | Pike's Creek, Mount Ashwabay, Hiking Trails, Nature Reserves, Stargazing Areas |
| Historic Bayfield | Rich in history and charm, with quaint shops and local dining options. A desirable location for tourists interested in the cultural aspects of Bayfield. | Bayfield Historical Museum, Local Art Galleries, Shops on Rittenhouse Avenue, Bayfield Heritage Association, Outdoor Art Installations |
| Apostle Islands National Lakeshore | A beautiful natural area with unique rock formations and national park activities. Attracts adventure seekers and families looking for memorable experiences. | Kayaking in Sea Caves, Hiking Trails, Lighthouse Tours, Wildlife Watching, Camping Areas |
| Lake Shore Drive | Scenic drive with stunning lake views and close access to the beach. Ideal for relaxing stays and enjoying the natural beauty of Lake Superior. | Quiet Beaches, Scenic Overlooks, Picnic Areas, Adjacent Parks, Fishing Spots |
| Thompson Island | A hidden gem providing a more secluded getaway experience. Perfect for guests looking for privacy and tranquility away from the more touristy areas. | Private Beaches, Secluded Cabins, Nature Trails, Wildflower Viewing, Bird Watching |
| Nearby Chequamegon National Forest | Fantastic for nature lovers, offering camping, hiking, and a chance to experience Wisconsin's natural beauty. A great choice for those who enjoy the outdoors. | Trail Systems, Wildlife Viewing, Camping Sites, Fishing in the Forest, Year-round Recreation |
| Apple Orchard Areas | Famous for its local apple orchards and seasonal activities. A fun place for families and those wanting to experience local agriculture and festivals. | Apple Picking, Farmers Markets, Orchard Tours, Apple Fest Events, Local Produce |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Town of Bayfield are entire homes (92%), with private rooms at 8%. Houses are the most common property type at 50%, about 2.2 times the share of apartments and condos (23%).
Nearly all listings rent the whole place
Town of Bayfield Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.7% | 44 |
| Private room | 8.3% | 4 |
Listings by property type
Town of Bayfield Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 50.0% | 24 |
| Apartment/Condo | 22.9% | 11 |
| Cabin/Outdoor | 18.8% | 9 |
| Hotel/Boutique | 8.3% | 4 |
Town of Bayfield's homes run small: studios and one-bedrooms make up 51% of entire homes, and only 19% of homes have three or more bedrooms. Shares are of the 43 entire homes that give a bedroom count; rented rooms are left out.
Town of Bayfield entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 51.2% | 22 |
| 2 bedrooms | 30.2% | 13 |
| 3 bedrooms | 14.0% | 6 |
| 4 bedrooms | 2.3% | 1 |
| 5+ bedrooms | 2.3% | 1 |
A typical one-bedroom home in Town of Bayfield earned $25,300 over the past year, against $46,500 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 22 | $25,300 | $28,200 | $221 | 48% |
| 2 bedrooms | 13 | $46,500 | $41,100 | $315 | 50% |
Most Town of Bayfield listings are sized for couples and small families: 65% sleep four guests or fewer, and just 13% take eight or more.
Town of Bayfield listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 25.0% | 12 |
| 4 guests | 39.6% | 19 |
| 5 guests | 14.6% | 7 |
| 6 guests | 8.3% | 4 |
| 8+ guests | 12.5% | 6 |
Town of Bayfield hosts set up an average of 2.4 beds per listing. Only 15% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Town of Bayfield: 60% of listings have one, and 54% have a fire pit.
Share of Town of Bayfield listings with each common amenity
Guests
Town of Bayfield draws mostly domestic guests: 99% of those who left reviews live in the United States. Minneapolis alone accounts for 12% of reviews. English is spoken by 74% of guests, and Spanish by 12%.
99% of Town of Bayfield guests are domestic
Where guests who left reviews live
Where Town of Bayfield guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Minneapolis | 12.1% |
| Madison | 4.8% |
| Saint Paul | 4.2% |
| Milwaukee | 3.4% |
| Chicago | 2.8% |
Where Town of Bayfield guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.2% |
| Netherlands | 0.3% |
| Germany | 0.3% |
| Argentina | 0.3% |
Languages spoken by Town of Bayfield guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 73.6% |
| Spanish | 12.4% |
| French | 3.3% |
| Chinese | 2.5% |
| Hindi | 1.7% |
Town of Bayfield Airbnbs average 4.89 stars, and 71% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.94 for check-in. Listings here carry long review histories, about 97 reviews each on average.
Check-in scores highest in Town of Bayfield; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.91 |
| Communication | 4.92 |
| Location | 4.93 |
| Check-in | 4.94 |
| Value | 4.74 |
Booking patterns
More than nine in ten Town of Bayfield listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 60% of listings; blocked nights include any the host closes off.
Days a year Town of Bayfield listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 33.3% | 16 |
| 181-270 days | 58.3% | 28 |
| 91-180 days | 8.3% | 4 |
Days a year Town of Bayfield listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 8.3% | 4 |
| 91-180 days | 60.4% | 29 |
| 31-90 days | 29.2% | 14 |
| 1-30 days | 2.1% | 1 |
The average Town of Bayfield booking lasts 3.6 nights, longest in April and shortest in September. Listings took about 31 bookings each over the year, some 1,460 in all. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Bayfield
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Town of Bayfield accept stays of one or two nights.
Minimum stay set by Town of Bayfield listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Bayfield, used by 67% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 13% on Flexible or Moderate.
Cancellation policies of Town of Bayfield listings, from most to least flexible
Share of listings by the policy they use
More than three-quarters of Town of Bayfield listings charge a cleaning fee. The typical fee is about $125. Spread over the average stay of 3.6 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Bayfield, a four-bedroom home, took in $114,000 over the past year, about three times the city's average of $37,000.
Lakeshore Retreat on Lake Superior, Bayfield Entire home · 4 bedrooms Rated 4.94
The Wright House Entire home · 7 bedrooms Rated 5.00
Bay Top Lake House Spacious Lakeshore Home Entire home · 3 bedrooms Rated 4.99
Superior Sanctuary: Refined Rustic in the Woods Entire home · 2 bedrooms Rated 4.88
Great Views above Bayfield, Modern, private home! Entire home · 3 bedrooms Rated 4.97
Brickyard Lakeside Retreat Entire home · 3 bedrooms Rated 4.98 Professional management companies run 31% of Town of Bayfield listings and owners run the rest. 85% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Bayfield (148 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 74 km, Beaver Bay (61 km away, 30 listings) earned the most per listing, about 22% more than Town of Bayfield.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Pointe 6 km | 39 | $23,696 | $344 | 39% |
| Ashland 26 km | 32 | $25,301 | $192 | 41% |
| Beaver Bay 61 km | 30 | $45,042 | $307 | 42% |
| Ironwood Township 64 km | 102 | $23,145 | $254 | 34% |
| Two Harbors 67 km | 110 | $41,309 | $260 | 47% |
| Bessemer Township 69 km | 44 | $17,511 | $340 | 24% |
| Town of Namakagon 69 km | 36 | $26,924 | $329 | 33% |
| Cable 74 km | 30 | $22,703 | $224 | 38% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Bayfield:
FAQ
An active Town of Bayfield Airbnb grossed $36,966 on average in the 12 months to September 2026, according to AirROI's tracking of 48 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,290 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Bayfield listings earn between $1,740 and $5,290 in a typical month, and the top tenth $7,500 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Town of Bayfield were booked on 46% of available nights over the past year. That compares with 38% for the Wisconsin average. August is usually the busiest month.
The average booked night in Town of Bayfield cost $295 before fees. Half of listings charge between $165 and $345, so bedroom count and location move the price more than the average suggests.
None of the active Town of Bayfield listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Bayfield Airbnb grossed $36,966 in the 12 months to September 2026, 12% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $23,926 a year (about $1,990 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,250 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $8,260 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Bayfield listing was open to book earned $149 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $322 or more.
Town of Bayfield stays were booked 80 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Bayfield Airbnb stay lasted 3.6 nights over the past year. A listing took 31 reservations over the year on average.
Guests rate Town of Bayfield Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
Bayfield Waterfront, Pike's Creek and Historic Bayfield draw the most short-term rental interest in Town of Bayfield. The neighborhood guide explains what brings guests to each.
AirROI counted 48 active Airbnb listings in Town of Bayfield as of September 2026. The closest tracked market is La Pointe, 6 km away.
In Town of Bayfield, more than three-quarters of listings add a cleaning fee, and the typical fee is about $125.
Method
Figures on this page cover 48 active Airbnb listings in Town of Bayfield from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.