Airbnb market data · 202512 months to September 2025
Town of Pine Lake, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Pine Lake brought in $12,443 over the 12 months through September 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Pine Lake run through September 2025.
The short answer
Town of Pine Lake Airbnb Market at a Glance
Listings averaged $180 a night and were booked on 35% of available nights.
Timing matters: in July, the best month, the average listing earned about 12.6 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Town of Pine Lake is the 201st-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Pine Lake Airbnb market See Every Town of Pine Lake ListingRevenue
How Much Do Airbnb Hosts Make in Town of Pine Lake?
Gross bookings per Town of Pine Lake listing averaged $12,443 over the 12 months to September 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Pine Lake listing brought in $4,410 in July, its best month, and $350 in March, its slowest. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Pine Lake's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,320+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $2,350 or more, roughly $920 a month above the median.
- Typical properties (median) earn about $1,430 a month.
- Entry-level properties (bottom 25%) earn $927 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 12.6 times what March did
Average revenue per active listing, by month
Dashed: September left out, as the latest month's data looks incomplete.
Town of Pine Lake Airbnb Data by Month
Latest 12 months in the September 2025 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Oct 2024 | $1,603 | 36.7% | $172 | 78 days |
| Nov 2024 | $1,429 | 23.8% | $172 | 82 days |
| Dec 2024 | $1,455 | 34.1% | $172 | 84 days |
| Jan 2025 | $1,064 | 24.5% | $172 | 46 days |
| Feb 2025 | $1,048 | 30.4% | $168 | 35 days |
| Mar 2025 | $350 | 8.1% | $168 | 23 days |
| Apr 2025 | $1,056 | 21.1% | $168 | 76 days |
| May 2025 | $1,339 | 25.3% | $185 | 75 days |
| Jun 2025 | $2,677 | 48.8% | $205 | 121 days |
| Jul 2025 | $4,410 | 62.4% | $211 | 90 days |
| Aug 2025 | $3,257 | 45.9% | $207 | 120 days |
| Sep 2025* | $1,069 | 21.7% | $198 | 85 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Sep 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Town of Pine Lake market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Pine Lake Profitable?
Yes, when it's run well. The average Town of Pine Lake Airbnb took in $12,443 in the 12 months to September 2025, and run by its owner at everyday costs, about $760 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,260 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Pine Lake Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $12,443 | $20,490 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,930 | −$3,180 |
| Utilities and internetAbout 5% of bookings | −$620 | −$1,020 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$250 | −$410 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$370 | −$610 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$120 | −$120 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,350 | −$5,400 |
| Left for housing costs, then profit | $9,093about $760 a month | $15,090about $1,260 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Pine Lake Airbnb Profit
The estimate starts from Town of Pine Lake's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Pine Lake home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Pine Lake's Top Earners Get There
- More nights booked. The busiest quarter of Town of Pine Lake listings are booked on 43% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $160 adds about $1,600 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $205 a night or more, against a median of $160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,240 a year.
- Open for the busy months. July brought the average listing about $4,410, against $350 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,710 a month, against $1,040 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Pine Lake?
Town of Pine Lake listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Wisconsin average (38%) and 6 points below the U.S. average (41%). Occupancy swings from 8% in March to 62% in July.
Across Town of Pine Lake's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 58%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 43% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July was the busiest month in Town of Pine Lake, March the quietest
Share of open nights booked, by month
Dashed: September data incomplete. The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Pine Lake?
The average nightly rate in Town of Pine Lake, known as ADR (average daily rate), was $180 over the past year, about 45% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in July at about $210 and bottom out in March and April at about $170.
Across Town of Pine Lake's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $265+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $205 or more, about $45 above the median.
- Typical properties (median) charge about $160 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about 80% of the median.
July rates ran 26% above April's
Average nightly rate (ADR), by month
Dashed: September data incomplete.
Seasonality
Best and Worst Months for Airbnb in Town of Pine Lake
With only 18 active listings, the monthly pattern in Town of Pine Lake is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Town of Pine Lake?
Guests book Town of Pine Lake stays 82 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 121 days ahead, and March stays closest to arrival, about 23 days. A typical June booking is made in mid-February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: September data incomplete. The 12-month figure of 82 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Pine Lake
None of the 18 active listings in Town of Pine Lake display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Pine Lake.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Pine Lake
AirROI's area guide picks eight Town of Pine Lake neighborhoods that draw short-term rental guests, led by Lakefront Park, Pine Vista Lodge and Pine Lake Campground. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lakefront Park | A serene area with beautiful lake views, ideal for families and vacationers seeking relaxation and outdoor activities. Close proximity to the water makes it perfect for recreational activities. | Pine Lake, Lakefront Park, Fishing, Kayaking, Picnic Areas |
| Pine Vista Lodge | A popular destination for groups and gatherings, the Lodge offers scenic views and easy access to hiking trails, making it a great choice for nature enthusiasts. | Pine Vista Lodge, Hiking Trails, Scenic Overlooks, Wildlife Watching |
| Pine Lake Campground | Perfect for campers and nature lovers looking to enjoy the great outdoors. The campground provides a rustic experience with lots of activities for kids and families. | Camping, Fishing, Hiking, Bike Trails |
| Pinewood Estates | A residential community known for its quiet charm and proximity to Pine Lake, attracting visitors looking for a peaceful retreat away from the hustle. | Pine Lake, Nature Trails, Quiet Neighborhood |
| Pine Lake Golf Course | Ideal for golf enthusiasts and those seeking a relaxing getaway. The golf course is well-maintained and offers beautiful scenery during play. | Golfing, Clubhouse, Scenic Views |
| Pine Lake Marina | A vibrant spot for lake activities, attracting visitors looking to rent boats or enjoy water sports. Perfect for those seeking a more active vacation. | Boat Rentals, Water Sports, Fishing, Picnic Areas |
| Downtown Pine Lake | A charming downtown area with local shops and restaurants. Great for visitors looking to experience the local culture and community. | Local Cafés, Shops, Community Events |
| Scenic Overlook Point | A breathtaking viewpoint attracting sightseers and photographers. Ideal for visitors who appreciate nature and scenic landscapes. | Scenic Views, Photography Opportunities, Nature Walks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Pine Lake vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 39 km, Town of Lincoln (26 km away, 61 listings) earned the most per listing, about 3.6 times as much as Town of Pine Lake.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rhinelander 1 km | 36 | $18,280 | $214 | 37% |
| Town of Lincoln 26 km | 61 | $44,971 | $409 | 40% |
| Town of Three Lakes 26 km | 33 | $31,999 | $358 | 32% |
| Eagle River 31 km | 86 | $30,945 | $378 | 36% |
| Town of Saint Germain 31 km | 88 | $28,499 | $418 | 30% |
| Tomahawk 33 km | 57 | $22,540 | $287 | 31% |
| Minocqua 35 km | 61 | $25,405 | $347 | 34% |
| Town of Washington 39 km | 133 | $30,065 | $396 | 36% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Pine Lake
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Pine Lake:
- Vicksburg Airbnb data MS · $180/night · 35.7%
- Mableton Airbnb data GA · $183/night · 35.5%
- Springfield Airbnb data MA · $187/night · 34.9%
- Aransas Pass Airbnb data TX · $176/night · 34.1%
- Odessa Airbnb data TX · $169/night · 35.1%
- Fontana Airbnb data CA · $167/night · 35.1%
FAQ
Town of Pine Lake Airbnb FAQ
How much do Airbnb hosts make in Town of Pine Lake?
An active Town of Pine Lake Airbnb grossed $12,443 on average in the 12 months to September 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,350 or more in a typical month.
How much can I make on Airbnb in Town of Pine Lake?
It depends most on the home's size, location and how it's run. The middle half of Town of Pine Lake listings earn between $927 and $2,350 in a typical month, and the top tenth $3,320 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Pine Lake?
Listings in Town of Pine Lake were booked on 35% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Pine Lake?
The average booked night in Town of Pine Lake cost $180 before fees. Half of listings charge between $130 and $205, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Pine Lake?
None of the active Town of Pine Lake listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Pine Lake?
Yes, when it's run well. The average Town of Pine Lake Airbnb grossed $12,443 in the 12 months to September 2025, 62% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,093 a year (about $760 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,260 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Pine Lake?
July paid best over the past year, at $4,410 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Town of Pine Lake?
Town of Pine Lake stays were booked 82 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Town of Pine Lake?
Lakefront Park, Pine Vista Lodge and Pine Lake Campground draw the most short-term rental interest in Town of Pine Lake. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Pine Lake?
AirROI counted 18 active Airbnb listings in Town of Pine Lake as of September 2025. The closest tracked market is Rhinelander, 1 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Town of Pine Lake from October 2024 to September 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.