Oconto, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Oconto, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $39,646 per year — at a $340 nightly rate, 33.0% occupancy, and a $120 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Oconto is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 46.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Oconto?
In Oconto, the headline Airbnb metrics are $39,646 in average annual revenue,33.0% occupancy, $340 ADR, and $120 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Oconto?
Understanding the monthly revenue variations for Airbnb listings in Oconto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oconto is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oconto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,619+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,242 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,211 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,263, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oconto
What Is the Monthly Airbnb Occupancy Rate in Oconto?
Maximize your bookings by understanding the Oconto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oconto:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oconto
What Is the Average Airbnb Nightly Rate in Oconto?
Effective short term rental pricing strategy in Oconto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oconto typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $621+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $371 or more.
- Typical properties (Median) charge around $237 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Oconto
What Is the RevPAR for Airbnb in Oconto?
RevPAR in Oconto is currently $120. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $78 RevPAR.
- Strong performers (Top 25%) earn $201 RevPAR.
- Best-in-class (Top 10%) achieve $252 RevPAR.
Average Monthly RevPAR Trend in Oconto
RevPAR Insights for Oconto
- The average RevPAR in Oconto is $120. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($252) and bottom 25% ($46) is $207, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Oconto benchmarks. If your RevPAR falls below the median of $78, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $201+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Oconto?
Oconto's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $6,675 per month
- Occupancy rates average 47.7%
- Daily rates average $371
Shoulder Season
- Revenue averages $3,314 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $319
Low Season (January, February, March)
- Revenue drops to average $1,655 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $249
Seasonality Insights for Oconto
- Airbnb seasonality in Oconto is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Oconto's highest earning potential, with monthly revenues climbing to $8,079, occupancy reaching 57.5%, and ADRs peaking at $506.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,424, occupancy could drop to 16.1%, and ADRs may adjust to $246.
- Lower occupancy paired with meaningful seasonality means hosts in Oconto need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Oconto, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Oconto?
Low regulation and minimal registration activity in Oconto, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Oconto to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Oconto?
With a compact short-term rental market, Oconto gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oconto River | A scenic area known for fishing, boating, and natural beauty, making it a peaceful getaway for visitors looking to relax or engage in outdoor activities. | Oconto River, Kites on the Bay, Oconto County Historical Society, Copper Culture State Park, Oconto Lighthouse |
| Downtown Oconto | The heart of Oconto's local culture with charming shops, restaurants, and community events. Attractive to those interested in experiencing the local vibe. | Historical downtown architecture, Local cafes and restaurants, Oconto Area Chamber of Commerce, Farmers Market, Community events and festivals |
| NW Oconto | Close to nature reserves and parks, ideal for tourists who enjoy hiking, bird watching, and experiencing the outdoors, particularly the nearby forests and trails. | Oconto Marsh, Pine and Oak Forests, Nature walking trails, Birdwatching spots, Picnic areas |
| Oconto Beach | A lovely beach area providing recreational spots and family-friendly activities, making it ideal for summer visitors looking for a fun and relaxing day by the water. | Oconto Beach, Waterfront camping, Fishing and swimming activities, Beach volleyball courts, Picnic shelters |
| Pioneer Park | A historical site that hosts various events and activities throughout the year, attracting families and history enthusiasts.Pioneer Park features playgrounds and walking paths. | Pioneer Park Historical Society, Outdoor events, Nature trails, Playgrounds, Community building |
| Schminke Park | A well-maintained park featuring sports facilities and green spaces, appealing to families and visitors looking for recreational activities. | Baseball fields, Playground, Picnic areas, Open green spaces, Community gatherings |
| Oconto County Library | A hub for community learning and gatherings, attracting visitors interested in local culture, literature, and events. It's a spot for quiet reflection. | Library events, Local history resources, Study spaces, Cultural events |
| Camping Areas near Oconto | Popular for camping and outdoor adventures, attracting tourists looking to immerse themselves in nature and enjoy recreational activities. | Campgrounds, Fishing access points, Hiking trails, Wildlife viewing, Outdoor sports opportunities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Oconto offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Oconto?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oconto
- The Oconto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oconto, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
Oconto Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oconto
- The dominant room capacity in Oconto is 3 bedrooms listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 79.0% of the active Airbnb listings in Oconto, indicating a high concentration in these sizes.
- A significant 89.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oconto.
Oconto Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oconto
- The most common guest capacity trend in Oconto vacation rentals is listings accommodating 8+ guests (84.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Oconto STR market, accounting for 94.7% of listings.
- 94.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oconto.
- On average, properties in Oconto are equipped to host 7.6 guests.
How Do Listings in Oconto Compare on Quality?
Listing quality in Oconto can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Oconto
- At 47.7 photos per listing on average, Oconto hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Oconto averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Oconto?
Amenity Prevalence
Amenity Insights for Oconto
- Essential amenities in Oconto that guests expect include: TV, Heating, Air conditioning, Carbon monoxide alarm, Fire extinguisher, Wifi, Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oconto: TV, Heating, Air conditioning, Carbon monoxide alarm, Fire extinguisher, Wifi, Free parking on premises, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: TV, Heating, Air conditioning.
- Consider adding popular differentiators like Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oconto to stay competitive.
Which Airbnb Amenities Boost Revenue in Oconto?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Oconto, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Conditioner | 47.4% | $67,138 | $14,902 | 350.5% |
Board games | 63.2% | $55,406 | $12,629 | 338.7% |
Exterior security cameras on property | 52.6% | $61,998 | $14,810 | 318.6% |
Coffee | 73.7% | $49,396 | $12,344 | 300.2% |
Body soap | 63.2% | $54,769 | $13,720 | 299.2% |
Shower gel | 63.2% | $54,769 | $13,720 | 299.2% |
Shampoo | 68.4% | $51,872 | $13,156 | 294.3% |
Wine glasses | 73.7% | $48,910 | $13,705 | 256.9% |
Fire pit | 73.7% | $48,834 | $13,917 | 250.9% |
Lake access | 63.2% | $53,389 | $16,086 | 231.9% |
Revenue Impact Insights for Oconto
- Conditioner tops the revenue impact list with a 350.5% uplift — listings with this amenity earn $67,138 vs. $14,902 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Oconto STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oconto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOconto Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Oconto
- The typical guest profile for Airbnb in Oconto consists of primarily domestic travelers (99%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Mexico (0.7%).
- Top languages spoken are English (87.5%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Oconto?
Listings in Oconto average 4.8 out of 5 overall, with about 56.2 reviews per active listing and 42.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Oconto
- An average rating of 4.8 places Oconto in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Oconto Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oconto
- The most common availability pattern in Oconto falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Oconto (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Oconto?
Average Booking Lead Time by Month
Booking Lead Time Insights for Oconto
- The overall average booking lead time for vacation rentals in Oconto is 52 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Oconto.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Oconto averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Oconto?
Guests in Oconto stay about 3.4 nights on average, generating roughly 544 reservations and 28.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Oconto
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Oconto
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (6.5 nights) and shorten in Jan (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Oconto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10.5% of total
2 Nights
9 listings
47.4% of total
30+ Nights
8 listings
42.1% of total
Key Insights
- The most prevalent minimum stay requirement in Oconto is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (42.1%) caters to monthly stays (30+ nights) in Oconto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Oconto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- A 2-night minimum appears standard (47.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 42.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oconto.
Oconto Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5.3% of total
Flexible
1 listings
5.3% of total
Moderate
9 listings
47.4% of total
Firm
8 listings
42.1% of total
Cancellation Policy Insights for Oconto
- The prevailing Airbnb cancellation policy trend in Oconto is Moderate, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Oconto.
- Regularly review your cancellation policy against competitors and market demand shifts in Oconto.
How Much Are Airbnb Cleaning Fees in Oconto?
Cleaning fees in Oconto are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Oconto
- 100.0% of listings charge a cleaning fee, making it standard practice in Oconto. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $138 is close to the median ($135), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Oconto median of $135. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Oconto Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocontobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Lakefront Home with Pool and Fire Pit
Entire Place • 4 bedrooms
Private Beach | 2 Docks | Waterfront | Bay Access
Entire Place • 3 bedrooms
The Waterfront-Game Room!Movie Theatre!Bunk Room!
Entire Place • 6 bedrooms
Heaven on The Bay
Entire Place • 3 bedrooms
Lazy River Villa - Hottub! Fenced Yard! Fire Pit!
Entire Place • 4 bedrooms
Dock & Drift: Kayaks&SUP|Lake Michigan|Hottub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Oconto?
Learn from the best! This table showcases top-performing Airbnb hosts in Oconto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Place To Be Rentals | 4 | $244,010 | 248 | 4.85/5.0 |
| Danny | 1 | $119,973 | 135 | 4.97/5.0 |
| Big Blue Lake House | 1 | $92,456 | 33 | 4.97/5.0 |
| Kaitlin | 1 | $77,954 | 27 | 4.85/5.0 |
| Tranquil Shores | 1 | $41,511 | 21 | 4.95/5.0 |
| Eric | 3 | $35,909 | 115 | 4.59/5.0 |
| Trent | 1 | $28,338 | 71 | 4.89/5.0 |
| Elijah | 2 | $26,978 | 96 | 4.36/5.0 |
| Scott | 1 | $24,035 | 46 | 4.80/5.0 |
| Lynn | 1 | $20,853 | 61 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oconto.
Who Are the Airbnb Hosts in Oconto?
Oconto is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Oconto
- With 57.9% Superhosts, Oconto has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 36.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 47.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Oconto averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Oconto
These are the highest-grossing professional property management operations in Oconto, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Place To Be Rentals | 4 | $244,010 | $603 | 27.5% | 4.85/5 |
| Big Blue Lake House | 1 | $92,456 | $596 | 36.6% | 4.97/5 |
| Eric | 3 | $35,909 | $208 | 25.0% | 4.59/5 |
| Elijah | 2 | $26,978 | $149 | 28.0% | 4.36/5 |
Management Company Insights for Oconto
- The leading management company, Place To Be Rentals, operates 4 listings with $244,010 in gross revenue — a useful benchmark for what scale looks like in Oconto.
- Top managers average 3 properties each, suggesting professional management in Oconto still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Oconto's Airbnb Market Compare to Nearby Cities?
How does the Oconto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Liberty Grove, Oconto has 18 percentage points lower occupancy and about $69 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,988 | $808.21 | 42% |
| Town of Wilson | 16 | $6,510 | $636.24 | 43% |
| Town of Jacksonport | 13 | $5,313 | $523.44 | 41% |
| Suamico | 13 | $5,115 | $494.76 | 44% |
| Town of Nasewaupee | 32 | $5,065 | $433.42 | 45% |
| Rowleys Bay | 18 | $5,011 | $429.16 | 49% |
| Town of Sturgeon Bay | 17 | $4,901 | $447.75 | 49% |
| Sister Bay | 97 | $4,757 | $446.30 | 44% |
| Norton Shores | 55 | $4,751 | $455.80 | 45% |
| Town of Liberty Grove | 53 | $4,688 | $408.99 | 51% |
Frequently Asked Questions About Airbnb in Oconto
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Oconto.
How much do Airbnb hosts make in Oconto?
Oconto hosts earn about $39,646 per year on average, with an average nightly rate of $340 and RevPAR of $120. Those figures describe the typical revenue environment for active listings in Oconto, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Oconto market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Oconto?
The average Airbnb occupancy rate in Oconto is 33.0%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Oconto?
Listings in Oconto average $340 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Oconto?
Oconto currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Oconto?
AirROI currently classifies the short-term rental regulation level in Oconto as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Oconto?
RevPAR in Oconto is about $120. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Oconto?
Occupancy of 33.0% means Oconto is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $39,646, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Oconto?
The average booking lead time in Oconto is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Oconto?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Oconto include Oconto River, Downtown Oconto, NW Oconto. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Oconto?
entire_home listings make up 100.0% of the active supply in Oconto. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Oconto compare to nearby Airbnb markets?
Among neighboring markets, Town of Newton posts $83,857 in average annual revenue with 42.1% occupancy, compared to Oconto's $39,646 and 33.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Oconto?
The average Airbnb stay length in Oconto is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Oconto?
Airbnb listings in Oconto average 4.8 out of 5 overall. About 42.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Oconto?
Conditioner and Board games are among the strongest revenue-linked amenities in Oconto. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Oconto?
Yes. About 100.0% of active Airbnb listings in Oconto charge a cleaning fee, and the average fee is $138. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Oconto?
A 57.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.