Airbnb market data · 202612 months to September 2026
Balsam Lake, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Balsam Lake brought in $20,780 over the 12 months through September 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Balsam Lake Airbnb Market at a Glance
Rates and bookings both trail the Wisconsin average. Listings averaged $270 a night and were booked on 27% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in June, usually the best month, the average listing earns about 4.7 times as much as in January, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Balsam Lake is the 111th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Balsam Lake Airbnb market See Every Balsam Lake ListingRevenue
How Much Do Airbnb Hosts Make in Balsam Lake?
Gross bookings per Balsam Lake listing averaged $20,780 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Balsam Lake listing brings in $5,200 in June, its best month, and $1,110 in January, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
Across Balsam Lake's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,990+ a month, about 5.7 times the typical property.
- Strong performers (top 25%) earn $3,130 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $1,570 a month.
- Entry-level properties (bottom 25%) earn $839 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 4.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Balsam Lake Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,768 | 22.8% | $280 | $59 | 77 days | 1.7 nights |
| Oct 2025 | $1,360 | 22.7% | $280 | $44 | 17 days | 2.5 nights |
| Nov 2025 | $1,696 | 35.0% | $273 | $57 | 11 days | 5.3 nights |
| Dec 2025 | $1,184 | 16.2% | $284 | $38 | 16 days | 2.8 nights |
| Jan 2026 | $1,008 | 19.7% | $277 | $33 | 16 days | 3 nights |
| Feb 2026 | $1,766 | 17.3% | $267 | $63 | 37 days | 2.9 nights |
| Mar 2026 | $1,794 | 16.1% | $265 | $58 | 10 days | 2.8 nights |
| Apr 2026 | $1,326 | 15.2% | $268 | $44 | 34 days | 2.8 nights |
| May 2026 | $4,913 | 37.6% | $287 | $158 | 91 days | 3 nights |
| Jun 2026 | $6,633 | 50.0% | $322 | $221 | 86 days | 3.5 nights |
| Jul 2026 | $5,353 | 35.7% | $344 | $173 | 151 days | 3.1 nights |
| Aug 2026 | $6,238 | 41.6% | $321 | $201 | 85 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Balsam Lake listing earns about $1,570 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Balsam Lake Profitable?
Yes, when it's run well. The average Balsam Lake Airbnb took in $20,780 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,230 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,480 a month.
Cleaning it yourself keeps the $1,500 a year guests pay in cleaning fees, for about $1,350 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,070 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Balsam Lake Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,280 | $38,440 |
| Cleaning fees guests pay7% of Balsam Lake bookings | $1,500 | $2,990 |
| Gross bookings | $20,780 | $41,430 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 59% of Balsam Lake listings on Simplified Pricing, 3% for the rest | −$2,150 | −$4,280 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,500 | −$2,990 |
| Utilities and internetAbout 5% of bookings | −$1,040 | −$2,070 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$420 | −$830 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$620 | −$1,240 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$6,040 | −$11,720 |
| Left for housing costs, then profit | $14,740about $1,230 a month | $29,710about $2,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Balsam Lake Airbnb Profit
The estimate starts from Balsam Lake's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Balsam Lake home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Balsam Lake's Top Earners Get There
- More nights booked. The busiest quarter of Balsam Lake listings are booked on 40% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of $175 adds about $1,760 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $290 a night or more, against a median of $175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,930 a year.
- Open for the busy months. In a typical year, June brings the average listing about $5,200, against $1,110 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Balsam Lake listings average 4.80 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,450 a month, against $1,730 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Balsam Lake?
Balsam Lake listings were booked on 27% of the nights they were open over the past year, 11 percentage points below the Wisconsin average (38%) and 14 points below the U.S. average (41%). In a typical year, occupancy swings from 16% in December to 42% in June.
Across Balsam Lake's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 53%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
June is usually the busiest month in Balsam Lake, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Balsam Lake?
The average nightly rate in Balsam Lake, known as ADR (average daily rate), was $270 over the past year, about 17% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $330 and bottom out in February and March at about $265.
Across Balsam Lake's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $605+ a night, about 3.5 times the median.
- Strong performers (top 25%) charge $290 or more, about $120 above the median.
- Typical properties (median) charge about $175 a night.
- Entry-level properties (bottom 25%) charge $155 or less, about 12% below the median.
July rates run 26% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $270 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Balsam Lake?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Balsam Lake it averaged $98 over the past year, from about $36 in a typical January to about $173 in a typical June.
Across Balsam Lake's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $256+ per open night, about 7.8 times the median.
- Strong performers (top 25%) earn $105 or more, about $70 a night above the median.
- Typical properties (median) earn about $33 per open night.
- Entry-level properties (bottom 25%) earn $21 or less, about two-thirds of the median.
June RevPAR is about 4.9 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $98 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Balsam Lake
With only 29 active listings, the monthly pattern in Balsam Lake is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in January.
Average revenue by month in Balsam Lake
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Balsam Lake in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,110 |
| February | $1,510 |
| March | $1,410 |
| April | $1,350 |
| May | $3,530 |
| June | $5,200 |
| July | $4,710 |
| August | $4,640 |
| September | $2,200 |
| October | $1,650 |
| November | $1,700 |
| December | $1,200 |
How Far in Advance Do Guests Book Airbnb in Balsam Lake?
Guests book Balsam Lake stays 69 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 106 days ahead, and March stays closest to arrival, about 11 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 69 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Balsam Lake
None of the 29 active listings in Balsam Lake display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Balsam Lake.
Neighborhoods
Best Neighborhoods for Airbnb in Balsam Lake
AirROI's area guide picks eight Balsam Lake neighborhoods that draw short-term rental guests, led by Balsam Lake Village, Milltown and Lancaster. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Balsam Lake Village | Charming small town atmosphere near beautiful lakes, perfect for families and individuals looking for a peaceful getaway. | Balsam Lake, Wild River State Park, Balsam Lake Park, Local shops and restaurants |
| Milltown | A quaint village surrounded by nature, appealing to those looking for a rustic retreat with outdoor activities available nearby. | Milltown Park, Fishing spots, Hiking trails, Local festivals |
| Lancaster | Rich in history and surrounded by natural beauty, it offers a great backdrop for outdoor and historical tourism. | Historical society museums, Bird watching spots, Lakes and fishing |
| Luck | Known for its friendly community and events, ideal for travelers seeking local culture and scenic views. | Luck Golf Course, Local artisan shops, Annual festivals and fairs |
| Trade Lake | A secluded area with stunning lake views, attracting those looking for peace and tranquility. | Trade Lake, Fishing, Kayaking opportunities |
| Shell Lake | A beautiful lakeside town popular for summer vacations, ideal for water activities and relaxation. | Shell Lake, Water sports, Local dining, Art galleries |
| Star Prairie | A small village with a close-knit community, appealing to visitors looking for downtime and natural surroundings. | Local parks, River hiking, Community events |
| Route 8 Recreation Area | A popular spot for outdoor enthusiasts with multiple recreational activities available year-round, perfect for active travelers. | Hiking trails, Biking paths, Fishing spots, Camping areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Balsam Lake vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 78 km, Forest Lake (45 km away, 31 listings) earned the most per listing, about 2.5 times as much as Balsam Lake. Forest Lake and Saint Paul were the busiest, each booked on 46% of nights against 27% in Balsam Lake.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Forest Lake 45 km | 31 | $52,806 | $408 | 46% |
| Stillwater 53 km | 63 | $50,832 | $382 | 41% |
| Danbury 61 km | 34 | $21,295 | $280 | 34% |
| Blaine 68 km | 39 | $34,733 | $305 | 41% |
| Birchwood 74 km | 35 | $28,828 | $369 | 33% |
| Roseville 74 km | 30 | $17,982 | $228 | 41% |
| Town of Sand Lake 77 km | 36 | $29,974 | $334 | 32% |
| Saint Paul 78 km | 643 | $25,783 | $185 | 46% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Balsam Lake
Markets elsewhere in the United States with a similar nightly rate and occupancy to Balsam Lake:
- Midway Airbnb data UT · $276/night · 27.4%
- Kingston Airbnb data OK · $277/night · 26.6%
- Pine Mountain Club Airbnb data CA · $270/night · 28.9%
- Steinhatchee Airbnb data FL · $288/night · 27.6%
- Pottsboro Airbnb data TX · $255/night · 25.7%
- Johnson City Airbnb data TX · $254/night · 28.1%
FAQ
Balsam Lake Airbnb FAQ
How much do Airbnb hosts make in Balsam Lake?
An active Balsam Lake Airbnb grossed $20,780 on average in the 12 months to September 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,130 or more in a typical month.
How much can I make on Airbnb in Balsam Lake?
It depends most on the home's size, location and how it's run. The middle half of Balsam Lake listings earn between $839 and $3,130 in a typical month, and the top tenth $8,990 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Balsam Lake?
Listings in Balsam Lake were booked on 27% of available nights over the past year. That compares with 38% for the Wisconsin average. June is usually the busiest month.
How much does an Airbnb cost per night in Balsam Lake?
The average booked night in Balsam Lake cost $270 before fees. Half of listings charge between $155 and $290, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Balsam Lake?
None of the active Balsam Lake listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Balsam Lake?
Yes, when it's run well. The average Balsam Lake Airbnb grossed $20,780 in the 12 months to September 2026, 37% below the Wisconsin average of $33,105, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,740 a year (about $1,230 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,480 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Balsam Lake?
June usually pays best, averaging $5,200 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Balsam Lake?
Each night a Balsam Lake listing was open to book earned $98 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $256 or more.
How far in advance do guests book Airbnbs in Balsam Lake?
Balsam Lake stays were booked 69 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Balsam Lake?
The average Balsam Lake Airbnb stay lasted 3 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Balsam Lake rated?
Guests rate Balsam Lake Airbnbs 4.80 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Balsam Lake?
Balsam Lake Village, Milltown and Lancaster draw the most short-term rental interest in Balsam Lake. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Balsam Lake?
AirROI counted 29 active Airbnb listings in Balsam Lake as of September 2026. The closest tracked market is Forest Lake, 45 km away.
How much are Airbnb cleaning fees in Balsam Lake?
In Balsam Lake, nearly all listings add a cleaning fee. The median fee is $20; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Balsam Lake from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.