Airbnb market data · 202612 months to April 2026
Town of Russell, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Russell brought in $27,906 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Russell run through April 2026.
The short answer
Town of Russell Airbnb Market at a Glance
Listings averaged $249 a night and were booked on 45% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.2 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Town of Russell is the 203rd-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Russell Airbnb market See Every Town of Russell ListingRevenue
How Much Do Airbnb Hosts Make in Town of Russell?
Gross bookings per Town of Russell listing averaged $27,906 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Russell listing brought in $5,920 in August, its best month, and $1,830 in February, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Russell's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,850+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $4,540 or more, roughly $2,000 a month above the median.
- Typical properties (median) earn about $2,530 a month.
- Entry-level properties (bottom 25%) earn $1,090 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.2 times what February did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Town of Russell Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $3,333 | 40.9% | $275 | $108 | 71 days | 3.6 nights |
| Jun 2025 | $3,093 | 41.8% | $288 | $103 | 67 days | 3 nights |
| Jul 2025 | $4,695 | 50.7% | $291 | $151 | 82 days | 2.5 nights |
| Aug 2025 | $5,923 | 65.5% | $286 | $191 | 75 days | 2.3 nights |
| Sep 2025 | $3,874 | 50.0% | $276 | $129 | 68 days | 2.3 nights |
| Oct 2025 | $3,906 | 48.8% | $278 | $126 | 65 days | 4 nights |
| Nov 2025 | $3,205 | 31.0% | $267 | $107 | 65 days | 6.4 nights |
| Dec 2025 | $3,083 | 43.0% | $235 | $99 | 46 days | 3.8 nights |
| Jan 2026 | $2,571 | 52.3% | $229 | $83 | 28 days | 3.3 nights |
| Feb 2026 | $1,830 | 34.2% | $228 | $65 | 48 days | 2 nights |
| Mar 2026 | $2,049 | 38.7% | $233 | $66 | 36 days | 2.8 nights |
| Apr 2026* | $1,139 | 23.3% | $233 | $38 | 42 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Town of Russell market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Russell Profitable?
Yes, when it's run well. The average Town of Russell Airbnb took in $27,906 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,590 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,890 a month.
Cleaning it yourself keeps the $2,240 a year guests pay in cleaning fees, for about $1,780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,380 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Russell Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,666 | $46,140 |
| Cleaning fees guests pay8% of Town of Russell bookings | $2,240 | $4,030 |
| Gross bookings | $27,906 | $50,170 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of Town of Russell listings on Simplified Pricing, 3% for the rest | −$3,360 | −$6,030 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,240 | −$4,030 |
| Utilities and internetAbout 5% of bookings | −$1,400 | −$2,510 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$1,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$840 | −$1,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$8,820 | −$15,490 |
| Left for housing costs, then profit | $19,086about $1,590 a month | $34,680about $2,890 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Russell Airbnb Profit
The estimate starts from Town of Russell's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Russell home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Russell's Top Earners Get There
- More nights booked. The busiest quarter of Town of Russell listings are booked on 62% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $225 adds about $2,250 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $310 a night or more, against a median of $225. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,570 a year.
- Open for the busy months. August brought the average listing about $5,920, against $1,830 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Russell listings average 4.90 stars, and 61% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,180 a month, against $2,330 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Russell?
Town of Russell listings were booked on 45% of the nights they were open over the past year, 7 percentage points above the Wisconsin average (38%) and 4 points above the U.S. average (41%). Occupancy swings from 31% in November to 65% in August.
Across Town of Russell's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
August was the busiest month in Town of Russell, November the quietest
Share of open nights booked, by month
Dashed: April data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Russell?
The average nightly rate in Town of Russell, known as ADR (average daily rate), was $249 over the past year, about 23% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in June and July at about $290 and bottom out in January and February at about $230.
Across Town of Russell's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $475+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $310 or more, about $85 above the median.
- Typical properties (median) charge about $225 a night.
- Entry-level properties (bottom 25%) charge $115 or less, about half of the median.
July rates ran 27% above February's
Average nightly rate (ADR), by month
Dashed: April data incomplete. The 12-month ADR of $249 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Town of Russell?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Russell it averaged $120 over the past year, from about $65 in February to about $191 in August.
Across Town of Russell's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $248+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $164 or more, about $65 a night above the median.
- Typical properties (median) earn about $100 per open night.
- Entry-level properties (bottom 25%) earn $47 or less, about half of the median.
August RevPAR was about three times February's
Revenue per open night (RevPAR), by month
Dashed: April data incomplete. The 12-month RevPAR of $120 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Russell
With only 18 active listings, the monthly pattern in Town of Russell is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Town of Russell?
Guests book Town of Russell stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 82 days ahead, and January stays closest to arrival, about 28 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete.
Permits
Airbnb Permits and Registration in Town of Russell
None of the 18 active listings in Town of Russell display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Russell.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Russell
AirROI's area guide picks eight Town of Russell neighborhoods that draw short-term rental guests, led by Crawford Lake, Lake Desair and Russell Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Crawford Lake | A serene spot known for its natural beauty and outdoor activities. Attracts families and nature lovers looking to enjoy fishing, hiking, and relaxing by the water. | Crawford Lake, Russell Wildlife Area, hiking trails, fishing spots |
| Lake Desair | A picturesque, tranquil lake ideal for water enthusiasts. Perfect for those wanting a peaceful retreat or adventure activities such as kayaking and paddleboarding. | Lake Desair, boating, water sports, nature trails |
| Russell Park | A local park offering recreational activities and family-friendly events. Great for families staying in the area looking for outdoor fun and picnics. | Russell Park, playgrounds, sports fields, walking paths |
| Kettle Moraine State Forest | A beautiful forest that offers hiking, camping, and nature trails. An excellent choice for nature lovers and those seeking a getaway in a wild setting. | hiking trails, camping areas, scenic overlooks, wildlife viewing |
| Northwoods Region | Known for its abundant lakes and outdoor activities, this region attracts tourists looking for cabin rentals and nature experiences throughout the year. | numerous lakes, cabin experiences, hiking, fishing |
| Eau Claire River | A scenic area perfect for tubing and kayaking in the summer, while also being a beautiful spot for a fall getaway with stunning foliage views. | Eau Claire River, tubing, kayaking, scenic trails |
| Medford Area | A rural area with charm, featuring local breweries and farms, ideal for visitors wanting a rustic experience and local culture. | local farms, breweries, outdoor markets |
| Tomahawk | A nearby town with a quaint downtown area known for local shops and restaurants. A good alternative for guests looking for a small-town feel close to the wilderness. | Tomahawk River, local shops, restaurants, community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Russell vs. Nearby Airbnb Markets
Town of Russell earns about as much per listing as Bayfield, the top earner of the eight nearby markets in the table, all within 69 km. None of them fills more nights than Town of Russell (45%); the busiest, Ashland and Town of Mercer, each reached 41%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Pointe 18 km | 39 | $23,696 | $344 | 39% |
| Ashland 21 km | 32 | $25,301 | $192 | 41% |
| Bayfield 23 km | 148 | $28,187 | $273 | 40% |
| Ironwood Township 43 km | 102 | $23,145 | $254 | 34% |
| Bessemer Township 47 km | 44 | $17,511 | $340 | 24% |
| Town of Namakagon 59 km | 36 | $26,924 | $329 | 33% |
| Cable 68 km | 30 | $22,703 | $224 | 38% |
| Town of Mercer 69 km | 50 | $24,733 | $267 | 41% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Russell
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Russell:
- Swannanoa Airbnb data NC · $251/night · 45.0%
- Loíza Airbnb data PR · $249/night · 45.6%
- Medford Airbnb data MA · $255/night · 45.0%
- Lexington Airbnb data KY · $248/night · 44.3%
- Pembroke Pines Airbnb data FL · $247/night · 44.4%
- Mount Shasta Airbnb data CA · $257/night · 45.0%
FAQ
Town of Russell Airbnb FAQ
How much do Airbnb hosts make in Town of Russell?
An active Town of Russell Airbnb grossed $27,906 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,540 or more in a typical month.
How much can I make on Airbnb in Town of Russell?
It depends most on the home's size, location and how it's run. The middle half of Town of Russell listings earn between $1,090 and $4,540 in a typical month, and the top tenth $6,850 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Russell?
Listings in Town of Russell were booked on 45% of available nights over the past year. That compares with 38% for the Wisconsin average. August was the busiest month.
How much does an Airbnb cost per night in Town of Russell?
The average booked night in Town of Russell cost $249 before fees. Half of listings charge between $115 and $310, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Russell?
None of the active Town of Russell listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Russell?
Yes, when it's run well. The average Town of Russell Airbnb grossed $27,906 in the 12 months to April 2026, 16% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,086 a year (about $1,590 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,890 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Russell?
August paid best over the past year, at $5,920 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Russell?
Each night a Town of Russell listing was open to book earned $120 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $248 or more.
How far in advance do guests book Airbnbs in Town of Russell?
Town of Russell stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Russell?
The average Town of Russell Airbnb stay lasted 3.2 nights over the past year. A listing took 30 reservations over the year on average.
How are Airbnbs in Town of Russell rated?
Guests rate Town of Russell Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Russell?
Crawford Lake, Lake Desair and Russell Park draw the most short-term rental interest in Town of Russell. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Russell?
AirROI counted 18 active Airbnb listings in Town of Russell as of April 2026. The closest tracked market is La Pointe, 18 km away.
How much are Airbnb cleaning fees in Town of Russell?
In Town of Russell, more than seven in ten listings add a cleaning fee, and the typical fee is about $79.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Town of Russell from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.