Airbnb market data · 202612 months to September 2026
Mount Horeb, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Mount Horeb brought in $16,914 over the 12 months through September 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Mount Horeb Airbnb Market at a Glance
Rates and bookings both trail the Wisconsin average. Listings averaged $201 a night and were booked on 32% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 3.2 times as much as in March, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Mount Horeb is the 137th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Mount Horeb Airbnb market See Every Mount Horeb ListingRevenue
How Much Do Airbnb Hosts Make in Mount Horeb?
Gross bookings per Mount Horeb listing averaged $16,914 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Mount Horeb listing brings in $2,890 in July, its best month, and $899 in March, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Mount Horeb's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,590+ a month, about 4.2 times the typical property.
- Strong performers (top 25%) earn $2,450 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,080 a month.
- Entry-level properties (bottom 25%) earn $803 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.2 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Mount Horeb Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,516 | 34.6% | $200 | $51 | 218 days | 3.2 nights |
| Oct 2025 | $1,965 | 35.5% | $201 | $63 | 227 days | 2.6 nights |
| Nov 2025 | $1,243 | 35.0% | $196 | $41 | 275 days | 1.9 nights |
| Dec 2025 | $1,692 | 24.7% | $193 | $55 | 150 days | 3.4 nights |
| Jan 2026 | $1,419 | 29.8% | $192 | $46 | 153 days | 4.7 nights |
| Feb 2026 | $1,090 | 24.3% | $184 | $39 | 152 days | 5.1 nights |
| Mar 2026 | $1,098 | 28.3% | $187 | $35 | 155 days | 3.9 nights |
| Apr 2026 | $1,102 | 28.0% | $205 | $37 | 203 days | 2.8 nights |
| May 2026 | $2,222 | 40.2% | $201 | $72 | 217 days | 2.5 nights |
| Jun 2026 | $3,346 | 32.9% | $248 | $112 | 150 days | 2.8 nights |
| Jul 2026 | $3,749 | 37.8% | $251 | $121 | 183 days | 2.1 nights |
| Aug 2026 | $3,593 | 38.7% | $247 | $116 | 177 days | 2.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Mount Horeb address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Mount Horeb Profitable?
Yes, when it's run well. The average Mount Horeb Airbnb took in $16,914 in the 12 months to September 2026, and run by its owner at everyday costs, about $900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,060 a month.
Cleaning it yourself keeps the $1,600 a year guests pay in cleaning fees, for about $1,030 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Mount Horeb Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,314 | $34,680 |
| Cleaning fees guests pay9% of Mount Horeb bookings | $1,600 | $3,620 |
| Gross bookings | $16,914 | $38,300 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Mount Horeb listings on Simplified Pricing, 3% for the rest | −$2,620 | −$5,940 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,600 | −$3,620 |
| Utilities and internetAbout 5% of bookings | −$850 | −$1,910 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$340 | −$770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$510 | −$1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$6,170 | −$13,640 |
| Left for housing costs, then profit | $10,744about $900 a month | $24,660about $2,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Mount Horeb Airbnb Profit
The estimate starts from Mount Horeb's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Mount Horeb home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Mount Horeb's Top Earners Get There
- More nights booked. The busiest quarter of Mount Horeb listings are booked on 39% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $115 adds about $1,170 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $200 a night or more, against a median of $115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,530 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,890, against $899 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Mount Horeb listings average 4.84 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,190 a month, against $1,410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Mount Horeb?
Mount Horeb listings were booked on 32% of the nights they were open over the past year, 6 percentage points below the Wisconsin average (38%) and 9 points below the U.S. average (41%). In a typical year, occupancy climbs to 39% in August and falls to 23% in March.
Across Mount Horeb's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 54%+ of open nights, 26 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August is usually the busiest month in Mount Horeb, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Mount Horeb?
The average nightly rate in Mount Horeb, known as ADR (average daily rate), was $201 over the past year, about 38% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in June and July at about $225 and bottom out in September and December at about $170.
Across Mount Horeb's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $400+ a night, about 3.4 times the median.
- Strong performers (top 25%) charge $200 or more, about $85 above the median.
- Typical properties (median) charge about $115 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about 13% below the median.
July rates run 31% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Mount Horeb?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Mount Horeb it averaged $68 over the past year, from about $29 in a typical March to about $93 in a typical July.
Across Mount Horeb's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $113+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn $63 or more, about $20 a night above the median.
- Typical properties (median) earn about $43 per open night.
- Entry-level properties (bottom 25%) earn $30 or less, about two-thirds of the median.
July RevPAR is about 3.2 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $68 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Mount Horeb
With only 25 active listings, the monthly pattern in Mount Horeb is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Mount Horeb
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Mount Horeb in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,290 |
| February | $1,120 |
| March | $899 |
| April | $960 |
| May | $1,740 |
| June | $2,340 |
| July | $2,890 |
| August | $2,620 |
| September | $1,380 |
| October | $1,560 |
| November | $1,350 |
| December | $1,420 |
How Far in Advance Do Guests Book Airbnb in Mount Horeb?
Guests book Mount Horeb stays 178 days ahead on average (about six months), so guests here plan well ahead. August stays are booked furthest out, about 184 days ahead, and December stays closest to arrival, about 89 days. A typical August booking is made in mid-February.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 178 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Mount Horeb
None of the 25 active listings in Mount Horeb display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Mount Horeb.
Neighborhoods
Best Neighborhoods for Airbnb in Mount Horeb
AirROI's area guide picks eight Mount Horeb neighborhoods that draw short-term rental guests, led by Downtown Mount Horeb, Veterans Memorial Park and Blue Mound State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Mount Horeb | The heart of Mount Horeb with charming local businesses and eateries. Ideal for visitors looking to experience the small-town vibe and local culture. | Mount Horeb Area Historical Society, Folk Art Center, Local breweries, Restaurants, Art galleries |
| Veterans Memorial Park | A lovely park area that draws visitors for outdoor activities and events. Great for families and nature lovers looking for a peaceful stay. | Picnic areas, Walking trails, Playgrounds, Lake access |
| Blue Mound State Park | A stunning state park located just outside of Mount Horeb, ideal for outdoor enthusiasts, hikers, and campers. Perfect for those seeking nature getaways. | Hiking trails, Camping areas, Scenic overlooks, Wildlife viewing |
| Cannonball Path | A popular biking and walking path that connects visitors to local attractions and nature. Ideal for individuals or families looking for outdoor activities. | Nature trails, Scenic views, Cycling routes |
| Clyde's Corner | A vibrant neighborhood known for its local shops and eateries. Great for urban visitors looking to explore and enjoy local cuisine. | Coffee shops, Local diners, Shopping boutiques, Artisan markets |
| Lake Kegonsa | A nearby lake for water activities, relaxing by the water, and enjoying the outdoors. Ideal for guests looking for a serene retreat. | Fishing, Boating, Picnic areas, Beach access |
| Mount Horeb Public Library | An important community hub, hosting events and activities. Ideal for families looking for educational opportunities during their stay. | Storytimes, Art exhibits, Community events |
| Culver's Restaurant | A popular dining spot known for its ice cream and comfort food. A family favorite and a must-visit for those who enjoy local dining experiences. | Fast food, Casual dining, Drive-thru service |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Mount Horeb vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 71 km, Lake Delton (66 km away) earned the most per listing, about 2.3 times as much as Mount Horeb. Madison was the busiest, booked on 47% of nights against 32% in Mount Horeb.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Madison 29 km | 304 | $28,766 | $231 | 47% |
| Mineral Point 39 km | 34 | $20,294 | $207 | 37% |
| Baraboo 54 km | 127 | $24,894 | $252 | 37% |
| Town of Caledonia 60 km | 33 | $37,711 | $307 | 33% |
| Lake Delton 66 km | 322 | $38,536 | $391 | 33% |
| Town of Dellona 68 km | 107 | $11,930 | $281 | 25% |
| Janesville 68 km | 39 | $24,406 | $190 | 44% |
| Wisconsin Dells 71 km | 293 | $35,779 | $332 | 33% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
- Appleton Airbnb data 167 listings
- Bayfield Airbnb data 148 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Mount Horeb
Markets elsewhere in the United States with a similar nightly rate and occupancy to Mount Horeb:
- Damascus Airbnb data VA · $203/night · 32.2%
- Cabo Rojo Airbnb data PR · $201/night · 32.5%
- Irvington Airbnb data NJ · $197/night · 31.6%
- Tellico Plains Airbnb data TN · $208/night · 32.5%
- Dunsmuir Airbnb data CA · $203/night · 33.4%
- East Point Airbnb data GA · $199/night · 33.4%
FAQ
Mount Horeb Airbnb FAQ
How much do Airbnb hosts make in Mount Horeb?
An active Mount Horeb Airbnb grossed $16,914 on average in the 12 months to September 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,450 or more in a typical month.
How much can I make on Airbnb in Mount Horeb?
It depends most on the home's size, location and how it's run. The middle half of Mount Horeb listings earn between $803 and $2,450 in a typical month, and the top tenth $4,590 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Mount Horeb?
Listings in Mount Horeb were booked on 32% of available nights over the past year. That compares with 38% for the Wisconsin average. August is usually the busiest month.
How much does an Airbnb cost per night in Mount Horeb?
The average booked night in Mount Horeb cost $201 before fees. Half of listings charge between $105 and $200, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Mount Horeb?
None of the active Mount Horeb listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Mount Horeb?
Yes, when it's run well. The average Mount Horeb Airbnb grossed $16,914 in the 12 months to September 2026, 49% below the Wisconsin average of $33,105, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,744 a year (about $900 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,060 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Mount Horeb?
July usually pays best, averaging $2,890 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Mount Horeb?
Each night a Mount Horeb listing was open to book earned $68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $113 or more.
How far in advance do guests book Airbnbs in Mount Horeb?
Mount Horeb stays were booked 178 days (about six months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Mount Horeb?
The average Mount Horeb Airbnb stay lasted 3.3 nights over the past year. A listing took 30 reservations over the year on average.
How are Airbnbs in Mount Horeb rated?
Guests rate Mount Horeb Airbnbs 4.84 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Mount Horeb?
Downtown Mount Horeb, Veterans Memorial Park and Blue Mound State Park draw the most short-term rental interest in Mount Horeb. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Mount Horeb?
AirROI counted 25 active Airbnb listings in Mount Horeb as of September 2026. The closest tracked market is Madison, 29 km away.
How much are Airbnb cleaning fees in Mount Horeb?
In Mount Horeb, 44% of listings add a cleaning fee, and the typical fee is about $68.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Mount Horeb from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.