Mount Horeb, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mount Horeb, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,784 per year — at a $160 nightly rate, 30.5% occupancy, and a $46 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 24 active listings, Mount Horeb is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 33.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Mount Horeb?
In Mount Horeb, the headline Airbnb metrics are $11,784 in average annual revenue,30.5% occupancy, $160 ADR, and $46 in RevPAR, and guests book about 168 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mount Horeb?
Understanding the monthly revenue variations for Airbnb listings in Mount Horeb is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Horeb is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Horeb across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,630+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,595 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $989 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $737, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Horeb
What Is the Monthly Airbnb Occupancy Rate in Mount Horeb?
Maximize your bookings by understanding the Mount Horeb STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Horeb:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Horeb
What Is the Average Airbnb Nightly Rate in Mount Horeb?
Effective short term rental pricing strategy in Mount Horeb involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Horeb typically peaks in December and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Mount Horeb
What Is the RevPAR for Airbnb in Mount Horeb?
RevPAR in Mount Horeb is currently $46. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $48 RevPAR.
- Best-in-class (Top 10%) achieve $75 RevPAR.
Average Monthly RevPAR Trend in Mount Horeb
RevPAR Insights for Mount Horeb
- The average RevPAR in Mount Horeb is $46. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($75) and bottom 25% ($30) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mount Horeb benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $48+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mount Horeb?
Mount Horeb's peak Airbnb season falls in July, October, December, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, December)
- Revenue averages $1,904 per month
- Occupancy rates average 32.1%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,389 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $166
Low Season (February, March, April)
- Revenue drops to average $819 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $179
Seasonality Insights for Mount Horeb
- Airbnb seasonality in Mount Horeb is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mount Horeb's highest earning potential, with monthly revenues climbing to $1,966, occupancy reaching 40.3%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $805, occupancy could drop to 21.4%, and ADRs may adjust to $158.
- Lower occupancy paired with meaningful seasonality means hosts in Mount Horeb need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mount Horeb, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mount Horeb?
Low regulation and minimal registration activity in Mount Horeb, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mount Horeb to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mount Horeb?
With a compact short-term rental market, Mount Horeb gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mount Horeb | The heart of Mount Horeb with charming local businesses and eateries. Ideal for visitors looking to experience the small-town vibe and local culture. | Mount Horeb Area Historical Society, Folk Art Center, Local breweries, Restaurants, Art galleries |
| Veterans Memorial Park | A lovely park area that draws visitors for outdoor activities and events. Great for families and nature lovers looking for a peaceful stay. | Picnic areas, Walking trails, Playgrounds, Lake access |
| Blue Mound State Park | A stunning state park located just outside of Mount Horeb, ideal for outdoor enthusiasts, hikers, and campers. Perfect for those seeking nature getaways. | Hiking trails, Camping areas, Scenic overlooks, Wildlife viewing |
| Cannonball Path | A popular biking and walking path that connects visitors to local attractions and nature. Ideal for individuals or families looking for outdoor activities. | Nature trails, Scenic views, Cycling routes |
| Clyde's Corner | A vibrant neighborhood known for its local shops and eateries. Great for urban visitors looking to explore and enjoy local cuisine. | Coffee shops, Local diners, Shopping boutiques, Artisan markets |
| Lake Kegonsa | A nearby lake for water activities, relaxing by the water, and enjoying the outdoors. Ideal for guests looking for a serene retreat. | Fishing, Boating, Picnic areas, Beach access |
| Mount Horeb Public Library | An important community hub, hosting events and activities. Ideal for families looking for educational opportunities during their stay. | Storytimes, Art exhibits, Community events |
| Culver's Restaurant | A popular dining spot known for its ice cream and comfort food. A family favorite and a must-visit for those who enjoy local dining experiences. | Fast food, Casual dining, Drive-thru service |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mount Horeb offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mount Horeb?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Horeb
- The Mount Horeb Airbnb market composition is heavily skewed towards Private Room listings, which make up 87.5% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Horeb, Hotel/Boutique properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 75% Hotel/Boutique listings indicates integration with traditional hospitality.
Mount Horeb Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Horeb
- The dominant room capacity in Mount Horeb is 1 bedroom listings, making up 54.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Mount Horeb, indicating a high concentration in these sizes.
- With over half the market (54.2%) consisting of studios or 1-bedroom units, Mount Horeb is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mount Horeb.
Mount Horeb Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Horeb
- The most common guest capacity trend in Mount Horeb vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mount Horeb STR market, accounting for 58.3% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.2%), potentially indicating an opportunity for hosts targeting this segment in Mount Horeb.
- On average, properties in Mount Horeb are equipped to host 2.1 guests.
How Do Listings in Mount Horeb Compare on Quality?
Listing quality in Mount Horeb can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mount Horeb
- The average of 17.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 8.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mount Horeb averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mount Horeb?
Amenity Prevalence
Amenity Insights for Mount Horeb
- Essential amenities in Mount Horeb that guests expect include: Air conditioning, Heating, Smoke alarm, TV, Fire extinguisher, Wifi, Hair dryer, Essentials, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Horeb: Air conditioning, Heating, Smoke alarm, TV, Fire extinguisher, Wifi, Hair dryer, Essentials, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, Hair dryer, Essentials, Free parking on premises.
- Consider adding popular differentiators like Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Horeb to stay competitive.
Which Airbnb Amenities Boost Revenue in Mount Horeb?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mount Horeb, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Room-darkening shades | 20.8% | $19,475 | $9,761 | 99.5% |
Private entrance | 25.0% | $18,264 | $9,625 | 89.8% |
Board games | 20.8% | $18,110 | $10,120 | 79.0% |
Freezer | 25.0% | $15,788 | $10,450 | 51.1% |
Cleaning products | 25.0% | $15,788 | $10,450 | 51.1% |
Hangers | 50.0% | $14,024 | $9,545 | 46.9% |
First aid kit | 50.0% | $13,961 | $9,608 | 45.3% |
Dining table | 29.2% | $15,083 | $10,426 | 44.7% |
Dishes and silverware | 29.2% | $15,083 | $10,426 | 44.7% |
Oven | 29.2% | $15,083 | $10,426 | 44.7% |
Revenue Impact Insights for Mount Horeb
- Room-darkening shades tops the revenue impact list with a 99.5% uplift — listings with this amenity earn $19,475 vs. $9,761 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mount Horeb STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Horeb. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Horeb Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mount Horeb
- The typical guest profile for Airbnb in Mount Horeb consists of primarily domestic travelers (100%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (75%) followed by Dutch (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Appleton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mount Horeb?
Listings in Mount Horeb average 4.83 out of 5 overall, with about 29.5 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mount Horeb
- With an overall rating of 4.83, Mount Horeb listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.94), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mount Horeb Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Horeb
- The most common availability pattern in Mount Horeb falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mount Horeb (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mount Horeb?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Horeb
- The overall average booking lead time for vacation rentals in Mount Horeb is 168 days.
- Guests book furthest in advance for stays during November (average 274 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 120 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (240 days avg.) sees the longest lead times, while Summer (154 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (168 days) as a baseline for your pricing and availability strategy in Mount Horeb.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 274 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 240 days) to capture early planners.
- Monitor your own booking lead times against these Mount Horeb averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mount Horeb?
Guests in Mount Horeb stay about 4 nights on average, generating roughly 666 reservations and 27.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mount Horeb
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mount Horeb
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (5.4 nights) and shorten in May (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mount Horeb Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
87.5% of total
2 Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Horeb is 1 Night, adopted by 87.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Mount Horeb Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.5% of Mount Horeb hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Horeb.
Mount Horeb Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
25% of total
Moderate
2 listings
8.3% of total
Firm
16 listings
66.7% of total
Cancellation Policy Insights for Mount Horeb
- The prevailing Airbnb cancellation policy trend in Mount Horeb is Firm, used by 66.7% of listings.
- A majority (66.7%) of hosts in Mount Horeb utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 66.7% market standard in Mount Horeb.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Horeb.
How Much Are Airbnb Cleaning Fees in Mount Horeb?
Cleaning fees in Mount Horeb are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mount Horeb
- Only 29.2% of listings charge a cleaning fee, suggesting that most hosts in Mount Horeb bundle cleaning costs into the nightly rate.
- The average cleaning fee of $56 is close to the median ($45), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mount Horeb median of $45. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mount Horeb Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Horebbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Legacy Guest House Mt.Horeb WI sleeps up to 10 ppl
Entire Place • 3 bedrooms

Bo and Aero's Retreat
Private Room • 2 bedrooms

The EarthHouse
Entire Place • 1 bedroom

Sunniva Inn Bed & Breakfast - Entire house
Private Room • 4 bedrooms

Garden Room - Sunniva Inn
Private Room • N/A

Queen Bed 102 - Sleeps 2
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mount Horeb?
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Horeb based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan | 12 | $115,297 | 427 | 4.73/5.0 |
| Robert | 5 | $62,710 | 42 | 5.00/5.0 |
| Melissa | 1 | $30,099 | 40 | 4.88/5.0 |
| John | 1 | $27,631 | 111 | 4.84/5.0 |
| Pamela | 1 | $24,609 | 46 | 4.98/5.0 |
| K | 3 | $18,300 | 26 | 4.93/5.0 |
| Erica | 1 | $4,180 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Horeb.
Who Are the Airbnb Hosts in Mount Horeb?
Mount Horeb leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Mount Horeb
- Only 16.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 50.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 20.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 58.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Mount Horeb averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mount Horeb
These are the highest-grossing professional property management operations in Mount Horeb, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nathan | 12 | $115,297 | $112 | 30.6% | 4.73/5 |
Management Company Insights for Mount Horeb
- The leading management company, Nathan, operates 12 listings with $115,297 in gross revenue — a useful benchmark for what scale looks like in Mount Horeb.
- Top managers average 12 properties each, suggesting professional management in Mount Horeb still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.73/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mount Horeb's Airbnb Market Compare to Nearby Cities?
How does the Mount Horeb Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Sugar Creek, Mount Horeb has 19 percentage points lower occupancy and about $473 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 16 | $8,513 | $632.49 | 50% |
| Town of Newton | 11 | $6,988 | $808.21 | 42% |
| Town of Wilson | 16 | $6,510 | $636.24 | 43% |
| Monona | 29 | $6,340 | $662.99 | 49% |
| Town of Baraboo | 10 | $6,038 | $416.12 | 49% |
| Twin Lakes | 36 | $5,981 | $548.11 | 44% |
| Town of Osceola | 10 | $5,495 | $447.78 | 42% |
| Town of Germantown | 65 | $5,325 | $550.23 | 37% |
| Town of Geneva | 62 | $5,308 | $475.88 | 44% |
| Lake Geneva | 206 | $5,180 | $486.34 | 41% |
Frequently Asked Questions About Airbnb in Mount Horeb
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mount Horeb.
How much do Airbnb hosts make in Mount Horeb?
Mount Horeb hosts earn about $11,784 per year on average, with an average nightly rate of $160 and RevPAR of $46. Those figures describe the typical revenue environment for active listings in Mount Horeb, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Mount Horeb market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mount Horeb?
The average Airbnb occupancy rate in Mount Horeb is 30.5%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mount Horeb?
Listings in Mount Horeb average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mount Horeb?
Mount Horeb currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mount Horeb?
AirROI currently classifies the short-term rental regulation level in Mount Horeb as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mount Horeb?
RevPAR in Mount Horeb is about $46. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mount Horeb?
Occupancy of 30.5% means Mount Horeb is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,784, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mount Horeb?
The average booking lead time in Mount Horeb is about 168 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mount Horeb?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mount Horeb include Downtown Mount Horeb, Veterans Memorial Park, Blue Mound State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mount Horeb?
private_room listings make up 87.5% of the active supply in Mount Horeb. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mount Horeb compare to nearby Airbnb markets?
Among neighboring markets, Town of Sugar Creek posts $102,154 in average annual revenue with 49.7% occupancy, compared to Mount Horeb's $11,784 and 30.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mount Horeb?
The average Airbnb stay length in Mount Horeb is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mount Horeb?
Airbnb listings in Mount Horeb average 4.83 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mount Horeb?
Room-darkening shades and Private entrance are among the strongest revenue-linked amenities in Mount Horeb. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mount Horeb?
Yes. About 29.2% of active Airbnb listings in Mount Horeb charge a cleaning fee, and the average fee is $56. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mount Horeb?
Only 16.7% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.