Airbnb market data · 202612 months to April 2026
Town of Lake, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Lake brought in $15,524 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Lake run through April 2026.
The short answer
Town of Lake Airbnb Market at a Glance
Listings averaged $237 a night and were booked on 28% of available nights.
Timing matters: in August, the best month, the average listing earned about 5.2 times as much as in March, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Town of Lake is the 180th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Lake Airbnb market See Every Town of Lake ListingRevenue
How Much Do Airbnb Hosts Make in Town of Lake?
Gross bookings per Town of Lake listing averaged $15,524 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Lake listing brought in $4,040 in August, its best month, and $780 in March, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Lake's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,920+ a month, about twice the typical property.
- Strong performers (top 25%) earn $2,800 or more, roughly $840 a month above the median.
- Typical properties (median) earn about $1,960 a month.
- Entry-level properties (bottom 25%) earn $907 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 5.2 times what March did
Average revenue per active listing, by month
Town of Lake Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue. Nightly rates peaked in December and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $2,120 | 29.3% | $222 | $68 | 76 days | 3.5 nights |
| Jun 2025 | $1,885 | 27.6% | $241 | $63 | 103 days | 3.5 nights |
| Jul 2025 | $3,998 | 54.8% | $239 | $129 | 121 days | 5.4 nights |
| Aug 2025 | $4,041 | 50.7% | $244 | $130 | 103 days | 4.4 nights |
| Sep 2025 | $1,941 | 31.5% | $231 | $65 | 125 days | 3.6 nights |
| Oct 2025 | $3,262 | 35.8% | $239 | $105 | 92 days | 5 nights |
| Nov 2025 | $1,646 | 24.0% | $227 | $55 | 108 days | 2.8 nights |
| Dec 2025 | $1,375 | 22.6% | $250 | $44 | 90 days | 5.4 nights |
| Jan 2026 | $999 | 14.0% | $246 | $32 | 81 days | 2.4 nights |
| Feb 2026 | $1,118 | 14.7% | $241 | $40 | 54 days | 2.4 nights |
| Mar 2026 | $780 | 11.6% | $241 | $25 | 51 days | 4.3 nights |
| Apr 2026 | $1,681 | 20.7% | $240 | $56 | 35 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Lake address, run it through the Airbnb revenue calculator.
Profit
Is an Airbnb in Town of Lake Profitable?
Yes, when it's run well. The average Town of Lake Airbnb took in $15,524 in the 12 months to April 2026, and run by its owner at everyday costs, about $830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,190 a month.
Cleaning it yourself keeps the $2,430 a year guests pay in cleaning fees, for about $1,030 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $720 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Lake Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $13,094 | $18,700 |
| Cleaning fees guests pay16% of Town of Lake bookings | $2,430 | $3,480 |
| Gross bookings | $15,524 | $22,180 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 47% of Town of Lake listings on Simplified Pricing, 3% for the rest | −$1,380 | −$1,980 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,430 | −$3,480 |
| Utilities and internetAbout 5% of bookings | −$780 | −$1,110 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$310 | −$440 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$470 | −$670 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$160 | −$160 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −$5,610 | −$7,920 |
| Left for housing costs, then profit | $9,914about $830 a month | $14,260about $1,190 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Lake Airbnb Profit
The estimate starts from Town of Lake's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Lake home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Lake's Top Earners Get There
- More nights booked. The busiest quarter of Town of Lake listings are booked on 38% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of $230 adds about $2,280 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $260 a night or more, against a median of $230. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,310 a year.
- Open for the busy months. August brought the average listing about $4,040, against $780 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Lake listings average 4.81 stars, and 21% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,850 a month, against $1,290 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Lake?
Town of Lake listings were booked on 28% of the nights they were open over the past year, 10 percentage points below the Wisconsin average (38%) and 13 points below the U.S. average (41%). Occupancy swings from 12% in March to 55% in July.
Across Town of Lake's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 54%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
July was the busiest month in Town of Lake, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Lake?
The average nightly rate in Town of Lake, known as ADR (average daily rate), was $237 over the past year, about 27% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in January and December at about $250 and bottom out in May and November at about $220.
Across Town of Lake's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $295+ a night, about 29% above the median.
- Strong performers (top 25%) charge $260 or more, about $30 above the median.
- Typical properties (median) charge about $230 a night.
- Entry-level properties (bottom 25%) charge $185 or less, about 18% below the median.
December rates ran 12% above May's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Town of Lake?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Lake it averaged $70 over the past year, from about $25 in March to about $130 in August.
Across Town of Lake's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $140+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $100 or more, about $20 a night above the median.
- Typical properties (median) earn about $80 per open night.
- Entry-level properties (bottom 25%) earn $30 or less, about 38% of the median.
August RevPAR was about 5.2 times March's
Revenue per open night (RevPAR), by month
Seasonality
Best and Worst Months for Airbnb in Town of Lake
With only 19 active listings, the monthly pattern in Town of Lake is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Town of Lake?
Guests book Town of Lake stays 97 days ahead on average (about three months), so guests here plan well ahead. September stays are booked furthest out, about 125 days ahead, and April stays closest to arrival, about 35 days. A typical September booking is made in mid-May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 97 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Lake
None of the 19 active listings in Town of Lake display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Lake.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Lake
AirROI's area guide picks seven Town of Lake neighborhoods that draw short-term rental guests, led by Narrative Heights, Delavan Lake and Williams Bay. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Narrative Heights | This growing area features beautiful houses and is close to outdoor recreation spots, making it appealing for families and groups. The serene environment attracts those looking to escape city life. | Big Foot Beach State Park, Lake Como, Kettle Moraine State Forest, Virmond Park, Geneva National Golf Club, Honey Lake |
| Delavan Lake | People are drawn to this picturesque lake community for its recreational activities and family-friendly atmosphere. It's great for summer vacations and weekend getaways. | Delavan Lake, Lakeside Park, The Dancing Horses Theatre, Delavan Historical Society, Delavan Lake Golf Club, The Village of Delavan |
| Williams Bay | Tiny, charming village on the shores of Lake Geneva, perfect for summer getaways. Offers a quieter, quaint atmosphere with easy access to water activities. | Yerkes Observatory, Williams Bay Village Park, Geneva Lake, Kettle Moraine State Forest, Lakeside Park, Harold G. Smith museum |
| Elkhorn | A larger town that serves as a gateway to the nearby lakes and outdoor recreation. Attracts tourists looking for a base to explore the scenic Wisconsin countryside. | Elkhorn Antique Flea Market, Geneva Lake, Old World Wisconsin, Elkhorn Area Historical Society, Lauderdale Lakes, Kettle Moraine State Forest |
| Fontana | Known for its beach and family-friendly activities, this area is great for summer visitors who enjoy outdoor events, water sports, and relaxation. | Fontana Beach, Fontana Village Hall & Garden, Lake Geneva, Parkside Inn, Fontana Park, The Abbey Resort |
| Powers Lake | A residential area that’s popular during the summer for its lake activities. It’s a great spot for families looking for lakefront accommodations. | Powers Lake, Kustom Kulture, Park memberships for boating, Local parks and fishing spots, Racine County Fairgrounds, Local dining and shopping |
| Aspen Hills | A calm and beautiful area, attracting those who love nature and tranquility, ideal for Airbnb to host guests looking for serenity and scenic views. | Aspen Hills Meadow, Tranquil nature trails, Wildlife watching, Cross-country skiing, Fishing spots nearby, Community events and gatherings |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Lake vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Town of Lincoln (12 km away, 61 listings) earned the most per listing, about 2.9 times as much as Town of Lake.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Lincoln 12 km | 61 | $44,971 | $409 | 40% |
| Rhinelander 14 km | 36 | $18,280 | $214 | 37% |
| Minocqua 24 km | 61 | $25,405 | $347 | 34% |
| Tomahawk 25 km | 57 | $22,540 | $287 | 31% |
| Town of Saint Germain 28 km | 88 | $28,499 | $418 | 30% |
| Town of Arbor Vitae 30 km | 50 | $25,650 | $271 | 33% |
| Eagle River 36 km | 86 | $30,945 | $378 | 36% |
| Town of Three Lakes 37 km | 33 | $31,999 | $358 | 32% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Lake
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Lake:
- Navajo County Airbnb data AZ · $246/night · 28.4%
- Heber Springs Airbnb data AR · $244/night · 27.8%
- Johnson City Airbnb data TX · $254/night · 28.1%
- Fulton Airbnb data TX · $226/night · 29.8%
- Mount Ida Airbnb data AR · $239/night · 25.8%
- Mountain Home Airbnb data AR · $221/night · 29.7%
FAQ
Town of Lake Airbnb FAQ
How much do Airbnb hosts make in Town of Lake?
An active Town of Lake Airbnb grossed $15,524 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,800 or more in a typical month.
How much can I make on Airbnb in Town of Lake?
It depends most on the home's size, location and how it's run. The middle half of Town of Lake listings earn between $907 and $2,800 in a typical month, and the top tenth $3,920 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Lake?
Listings in Town of Lake were booked on 28% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Lake?
The average booked night in Town of Lake cost $237 before fees. Half of listings charge between $185 and $260, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Lake?
None of the active Town of Lake listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Lake?
Yes, when it's run well. The average Town of Lake Airbnb grossed $15,524 in the 12 months to April 2026, 53% below the Wisconsin average of $33,105, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,914 a year (about $830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,190 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Lake?
August paid best over the past year, at $4,040 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Lake?
Each night a Town of Lake listing was open to book earned $70 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $140 or more.
How far in advance do guests book Airbnbs in Town of Lake?
Town of Lake stays were booked 97 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Lake?
The average Town of Lake Airbnb stay lasted 4 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Town of Lake rated?
Guests rate Town of Lake Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Lake?
Narrative Heights, Delavan Lake and Williams Bay draw the most short-term rental interest in Town of Lake. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Lake?
AirROI counted 19 active Airbnb listings in Town of Lake as of April 2026. The closest tracked market is Town of Lincoln, 12 km away.
How much are Airbnb cleaning fees in Town of Lake?
In Town of Lake, 95% of listings add a cleaning fee, and the typical fee is about $150.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Town of Lake from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.