Airbnb market data · 202612 months to April 2026
Town of Franklin, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Franklin brought in $21,946 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Franklin run through April 2026.
The short answer
Town of Franklin Airbnb Market at a Glance
Listings averaged $187 a night and were booked on 42% of available nights.
Timing matters: in July, the best month, the average listing earned about twice as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Town of Franklin is the 197th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Franklin Airbnb market See Every Town of Franklin ListingRevenue
How Much Do Airbnb Hosts Make in Town of Franklin?
Gross bookings per Town of Franklin listing averaged $21,946 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Franklin listing brought in $3,330 in July, its best month, and $1,750 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Franklin's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,820+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $3,480 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $2,060 a month.
- Entry-level properties (bottom 25%) earn $1,270 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about twice what January did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Town of Franklin Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $3,181 | 52.0% | $222 | $103 | 48 days | 5.2 nights |
| Jun 2025 | $3,166 | 53.7% | $210 | $106 | 64 days | 3.1 nights |
| Jul 2025 | $3,335 | 54.4% | $209 | $108 | 81 days | 6.3 nights |
| Aug 2025 | $3,073 | 50.1% | $207 | $99 | 45 days | 2.6 nights |
| Sep 2025 | $2,420 | 46.9% | $210 | $81 | 52 days | 3.9 nights |
| Oct 2025 | $2,874 | 48.1% | $210 | $93 | 84 days | 4 nights |
| Nov 2025 | $2,204 | 45.2% | $205 | $73 | 40 days | 2 nights |
| Dec 2025 | $2,427 | 39.4% | $197 | $78 | 51 days | 6.5 nights |
| Jan 2026 | $1,755 | 24.0% | $201 | $57 | 68 days | 2 nights |
| Feb 2026 | $1,921 | 38.9% | $202 | $69 | 31 days | 5.4 nights |
| Mar 2026 | $2,150 | 35.9% | $204 | $69 | 24 days | 3 nights |
| Apr 2026* | $1,570 | 30.0% | $206 | $52 | 45 days | 5.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
These are market-wide figures. To see what one particular Town of Franklin home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Town of Franklin Profitable?
Yes, when it's run well. The average Town of Franklin Airbnb took in $21,946 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,210 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,070 a month.
Cleaning it yourself keeps the $2,200 a year guests pay in cleaning fees, for about $1,400 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,050 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Franklin Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,746 | $33,390 |
| Cleaning fees guests pay10% of Town of Franklin bookings | $2,200 | $3,730 |
| Gross bookings | $21,946 | $37,120 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of Town of Franklin listings on Simplified Pricing, 3% for the rest | −$2,640 | −$4,460 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,200 | −$3,730 |
| Utilities and internetAbout 5% of bookings | −$1,100 | −$1,860 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$740 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$660 | −$1,110 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,370 | −$12,230 |
| Left for housing costs, then profit | $14,576about $1,210 a month | $24,890about $2,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Franklin Airbnb Profit
The estimate starts from Town of Franklin's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Franklin home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Franklin's Top Earners Get There
- More nights booked. The busiest quarter of Town of Franklin listings are booked on 59% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of $180 adds about $1,780 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $250 a night or more, against a median of $180. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,970 a year.
- Open for the busy months. July brought the average listing about $3,330, against $1,750 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Franklin listings average 4.92 stars, and 67% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,090 a month, against $1,830 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Franklin?
Town of Franklin listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. Occupancy swings from 24% in January to 54% in July.
Across Town of Franklin's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
July was the busiest month in Town of Franklin, January the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Franklin?
The average nightly rate in Town of Franklin, known as ADR (average daily rate), was $187 over the past year, about 42% below the Wisconsin and U.S. averages ($325 and $320). Averaged month by month, rates peak in May at about $220 and bottom out in January and December at about $195.
Across Town of Franklin's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $295+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $250 or more, about $70 above the median.
- Typical properties (median) charge about $180 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about 79% of the median.
May rates ran 13% above December's
Average nightly rate (ADR), by month
Dashed: April data incomplete. The 12-month ADR of $187 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Town of Franklin?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Franklin it averaged $81 over the past year, from about $57 in January to about $108 in July.
Across Town of Franklin's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $147+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $131 or more, about $60 a night above the median.
- Typical properties (median) earn about $69 per open night.
- Entry-level properties (bottom 25%) earn $48 or less, about two-thirds of the median.
July RevPAR was about twice January's
Revenue per open night (RevPAR), by month
Dashed: April data incomplete.
Seasonality
Best and Worst Months for Airbnb in Town of Franklin
With only 18 active listings, the monthly pattern in Town of Franklin is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Town of Franklin?
Guests book Town of Franklin stays 60 days ahead on average (about nine weeks). October stays are booked furthest out, about 84 days ahead, and March stays closest to arrival, about 24 days. A typical October booking is made in late July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 60 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Franklin
None of the 18 active listings in Town of Franklin display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Franklin.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Franklin
AirROI's area guide picks eight Town of Franklin neighborhoods that draw short-term rental guests, led by Franklin Woods, Historic Downtown Franklin and Lake Drive. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Franklin Woods | A picturesque suburban neighborhood known for its spacious lots and family-friendly atmosphere. Attracts families and nature enthusiasts with beautiful parks and recreational areas. | Franklin Woods Nature Center, Harriet D. Smith Nature Park, Deerwood Park, Civic Center Park, Root River Greenway |
| Historic Downtown Franklin | A charming area with a mix of historic buildings, local shops, and restaurants. Ideal for visitors looking for a quaint small-town experience with a sense of community. | Franklin Historical Museum, Old Settlers Park, local boutiques and cafes, Franklin Farmers Market, Franklin Public Library |
| Lake Drive | A scenic road along the shores of several lakes, popular for its natural beauty and tranquility. Appeals to those seeking a serene getaway with water activities. | Lake Theresa, Katherine K. O'Brien Park, walking and biking trails, fishing spots, picnic areas |
| Civic Center Area | The center of Franklin featuring a blend of government facilities and recreational areas. Attracts visitors for community events and outdoor activities. | Franklin City Hall, Community Park, local events and festivals, sports fields, picnic areas |
| Whitnall Park | A large regional park offering vast green spaces, trails, and recreational opportunities. Great for families and outdoor enthusiasts looking for nature activities. | Whitnall Park Golf Course, Sachsenburg Park, Kinnickinnic River, nature trails, sports facilities |
| Pioneer Park | A recreational area with sports facilities and playgrounds, suitable for families. The park provides a community vibe and encourages outdoor activities. | soccer fields, playgrounds, picnic areas, community events, walking paths |
| South Branch | A quiet neighborhood adjacent to Franklin's parks and green spaces. Appeals to visitors looking for a peaceful retreat close to nature. | Greenway Trails, nature reserves, community parks, local wildlife, scenic views |
| West Franklin | A suburban area known for its residential charm and proximity to shopping and dining. Attracts visitors desiring convenience and comfort. | local shopping centers, restaurants, parks, family-friendly activities, easy access to major roads |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Franklin vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Town of Germantown (23 km away, 61 listings) earned the most per listing, about three times as much as Town of Franklin. None of them fills more nights than Town of Franklin (42%); the busiest, Town of Germantown and Town of Quincy, each reached 35%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mauston 17 km | 30 | $48,511 | $447 | 32% |
| Town of Germantown 23 km | 61 | $65,855 | $577 | 35% |
| Town of Quincy 29 km | 31 | $43,848 | $354 | 35% |
| Town of Dellona 33 km | 107 | $11,930 | $281 | 25% |
| Town of Strongs Prairie 34 km | 30 | $31,313 | $371 | 32% |
| Town of Dell Prairie 35 km | 69 | $42,353 | $401 | 32% |
| Wisconsin Dells 37 km | 293 | $35,779 | $332 | 33% |
| Lake Delton 38 km | 322 | $38,536 | $391 | 33% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Madison Airbnb data 304 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
- Appleton Airbnb data 167 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Franklin
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Franklin:
- Fuquay-Varina Airbnb data NC · $187/night · 42.4%
- San Gabriel Airbnb data CA · $185/night · 42.5%
- Lincoln Airbnb data NE · $187/night · 42.7%
- Medford Airbnb data OR · $187/night · 42.8%
- Madison Airbnb data IN · $190/night · 42.5%
- Durham Airbnb data NC · $185/night · 42.7%
FAQ
Town of Franklin Airbnb FAQ
How much do Airbnb hosts make in Town of Franklin?
An active Town of Franklin Airbnb grossed $21,946 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,480 or more in a typical month.
How much can I make on Airbnb in Town of Franklin?
It depends most on the home's size, location and how it's run. The middle half of Town of Franklin listings earn between $1,270 and $3,480 in a typical month, and the top tenth $4,820 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Franklin?
Listings in Town of Franklin were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Franklin?
The average booked night in Town of Franklin cost $187 before fees. Half of listings charge between $140 and $250, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Franklin?
None of the active Town of Franklin listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Franklin?
Yes, when it's run well. The average Town of Franklin Airbnb grossed $21,946 in the 12 months to April 2026, 34% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,576 a year (about $1,210 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,070 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Franklin?
July paid best over the past year, at $3,330 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Franklin?
Each night a Town of Franklin listing was open to book earned $81 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $147 or more.
How far in advance do guests book Airbnbs in Town of Franklin?
Town of Franklin stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Town of Franklin?
The average Town of Franklin Airbnb stay lasted 4.5 nights over the past year. A listing took 32 reservations over the year on average.
How are Airbnbs in Town of Franklin rated?
Guests rate Town of Franklin Airbnbs 4.92 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Franklin?
Franklin Woods, Historic Downtown Franklin and Lake Drive draw the most short-term rental interest in Town of Franklin. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Franklin?
AirROI counted 18 active Airbnb listings in Town of Franklin as of April 2026. The closest tracked market is Mauston, 17 km away.
How much are Airbnb cleaning fees in Town of Franklin?
In Town of Franklin, about half of listings add a cleaning fee, and the typical fee is about $73.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Town of Franklin from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.