Town of Franklin, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Town of Franklin, Wisconsin? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $21,946 per year — at a $187 nightly rate, 42.5% occupancy, and a $81 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 18 active listings, Town of Franklin is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 28.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Town of Franklin?
In Town of Franklin, the headline Airbnb metrics are $21,946 in average annual revenue,42.5% occupancy, $187 ADR, and $81 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Town of Franklin?
Understanding the monthly revenue variations for Airbnb listings in Town of Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Franklin is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,821+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,477 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,056 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,269, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Franklin
What Is the Monthly Airbnb Occupancy Rate in Town of Franklin?
Maximize your bookings by understanding the Town of Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Franklin:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Franklin
What Is the Average Airbnb Nightly Rate in Town of Franklin?
Effective short term rental pricing strategy in Town of Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Franklin typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Town of Franklin
What Is the RevPAR for Airbnb in Town of Franklin?
RevPAR in Town of Franklin is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $131 RevPAR.
- Best-in-class (Top 10%) achieve $147 RevPAR.
Average Monthly RevPAR Trend in Town of Franklin
RevPAR Insights for Town of Franklin
- The average RevPAR in Town of Franklin is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($147) and bottom 25% ($48) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Town of Franklin benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $131+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Town of Franklin?
Town of Franklin's peak Airbnb season falls in July, May, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, May, June)
- Revenue averages $3,227 per month
- Occupancy rates average 53.4%
- Daily rates average $214
Shoulder Season
- Revenue averages $2,525 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $206
Low Season (January, February, April)
- Revenue drops to average $1,749 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $203
Seasonality Insights for Town of Franklin
- Airbnb seasonality in Town of Franklin is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Town of Franklin's highest earning potential, with monthly revenues climbing to $3,335, occupancy reaching 54.4%, and ADRs peaking at $222.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,570, occupancy could drop to 24.0%, and ADRs may adjust to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Franklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Town of Franklin, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Town of Franklin?
Low regulation and minimal registration activity in Town of Franklin, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Town of Franklin?
With a compact short-term rental market, Town of Franklin gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Franklin Woods | A picturesque suburban neighborhood known for its spacious lots and family-friendly atmosphere. Attracts families and nature enthusiasts with beautiful parks and recreational areas. | Franklin Woods Nature Center, Harriet D. Smith Nature Park, Deerwood Park, Civic Center Park, Root River Greenway |
| Historic Downtown Franklin | A charming area with a mix of historic buildings, local shops, and restaurants. Ideal for visitors looking for a quaint small-town experience with a sense of community. | Franklin Historical Museum, Old Settlers Park, local boutiques and cafes, Franklin Farmers Market, Franklin Public Library |
| Lake Drive | A scenic road along the shores of several lakes, popular for its natural beauty and tranquility. Appeals to those seeking a serene getaway with water activities. | Lake Theresa, Katherine K. O'Brien Park, walking and biking trails, fishing spots, picnic areas |
| Civic Center Area | The center of Franklin featuring a blend of government facilities and recreational areas. Attracts visitors for community events and outdoor activities. | Franklin City Hall, Community Park, local events and festivals, sports fields, picnic areas |
| Whitnall Park | A large regional park offering vast green spaces, trails, and recreational opportunities. Great for families and outdoor enthusiasts looking for nature activities. | Whitnall Park Golf Course, Sachsenburg Park, Kinnickinnic River, nature trails, sports facilities |
| Pioneer Park | A recreational area with sports facilities and playgrounds, suitable for families. The park provides a community vibe and encourages outdoor activities. | soccer fields, playgrounds, picnic areas, community events, walking paths |
| South Branch | A quiet neighborhood adjacent to Franklin's parks and green spaces. Appeals to visitors looking for a peaceful retreat close to nature. | Greenway Trails, nature reserves, community parks, local wildlife, scenic views |
| West Franklin | A suburban area known for its residential charm and proximity to shopping and dining. Attracts visitors desiring convenience and comfort. | local shopping centers, restaurants, parks, family-friendly activities, easy access to major roads |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Franklin offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Town of Franklin?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Franklin
- The Town of Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Franklin, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Town of Franklin Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Franklin
- The dominant room capacity in Town of Franklin is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Town of Franklin, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Franklin.
Town of Franklin Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Franklin
- The most common guest capacity trend in Town of Franklin vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Town of Franklin STR market, accounting for 61.1% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Franklin.
- On average, properties in Town of Franklin are equipped to host 5.4 guests.
How Do Listings in Town of Franklin Compare on Quality?
Listing quality in Town of Franklin can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Town of Franklin
- At 27.1 photos per listing on average, Town of Franklin hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Town of Franklin averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Town of Franklin?
Amenity Prevalence
Amenity Insights for Town of Franklin
- Essential amenities in Town of Franklin that guests expect include: Hot water, Free parking on premises, Kitchen, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Air conditioning, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Franklin: Hot water, Free parking on premises, Kitchen, Smoke alarm, Heating.
- Consider adding popular differentiators like Cooking basics or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Franklin to stay competitive.
Which Airbnb Amenities Boost Revenue in Town of Franklin?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Town of Franklin, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Barbecue utensils | 55.6% | $31,421 | $10,103 | 211.0% |
BBQ grill | 61.1% | $29,799 | $9,605 | 210.2% |
Conditioner | 50.0% | $31,875 | $12,017 | 165.2% |
Wine glasses | 66.7% | $27,507 | $10,825 | 154.1% |
Coffee | 38.9% | $34,340 | $14,059 | 144.3% |
Fire pit | 50.0% | $31,123 | $12,769 | 143.7% |
First aid kit | 44.4% | $32,581 | $13,438 | 142.5% |
Books and reading material | 38.9% | $33,630 | $14,510 | 131.8% |
Outdoor dining area | 50.0% | $30,245 | $13,647 | 121.6% |
Toaster | 61.1% | $27,718 | $12,876 | 115.3% |
Revenue Impact Insights for Town of Franklin
- Barbecue utensils tops the revenue impact list with a 211.0% uplift — listings with this amenity earn $31,421 vs. $10,103 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Town of Franklin STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Franklin Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Town of Franklin
- The typical guest profile for Airbnb in Town of Franklin consists of primarily domestic travelers (99%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Bosnia and Herzegovina (0.5%).
- Top languages spoken are English (79.7%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Town of Franklin?
Listings in Town of Franklin average 4.92 out of 5 overall, with about 111.9 reviews per active listing and 66.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Town of Franklin
- With an overall rating of 4.92, Town of Franklin listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 66.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Town of Franklin Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Franklin
- The most common availability pattern in Town of Franklin falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Franklin (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Town of Franklin?
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Franklin
- The overall average booking lead time for vacation rentals in Town of Franklin is 60 days.
- Guests book furthest in advance for stays during October (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Town of Franklin.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Town of Franklin averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Town of Franklin?
Guests in Town of Franklin stay about 4.5 nights on average, generating roughly 548 reservations and 32.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Town of Franklin
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Town of Franklin
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (6.5 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Town of Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
8 listings
44.4% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Franklin is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Town of Franklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.4% of Town of Franklin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (44.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Franklin.
Town of Franklin Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
16.7% of total
Moderate
2 listings
11.1% of total
Firm
10 listings
55.6% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Town of Franklin
- The prevailing Airbnb cancellation policy trend in Town of Franklin is Firm, used by 55.6% of listings.
- A majority (72.3%) of hosts in Town of Franklin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55.6% market standard in Town of Franklin.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Franklin.
How Much Are Airbnb Cleaning Fees in Town of Franklin?
Cleaning fees in Town of Franklin are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Town of Franklin
- About 50.0% of Town of Franklin listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $89 is close to the median ($73), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Town of Franklin median of $73. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Town of Franklin Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tanager cabin at Driftless Creek
Entire Place • 1 bedroom
Vireo Cabin at Driftless Creek
Entire Place • 2 bedrooms
Towhee cabin at Driftless Creek
Entire Place • 1 bedroom
Squirrel Ridge Log Cabin
Entire Place • 1 bedroom
The Granary at Sittin Pretty Farm
Entire Place • 2 bedrooms
Tin Terra Cabin in Amish Paradise with Steam Sauna
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Town of Franklin?
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rodney | 3 | $157,229 | 611 | 4.98/5.0 |
| Steve | 4 | $93,426 | 614 | 4.96/5.0 |
| Thomas | 1 | $28,956 | 162 | 4.97/5.0 |
| Tami | 1 | $21,022 | 54 | 5.00/5.0 |
| Susan | 1 | $20,759 | 18 | 4.94/5.0 |
| Josh | 1 | $18,550 | 41 | 4.98/5.0 |
| Ying | 1 | $14,260 | 156 | 4.83/5.0 |
| Tracey | 1 | $13,586 | 28 | 4.93/5.0 |
| Karen | 1 | $8,857 | 254 | 4.88/5.0 |
| Adam | 1 | $8,601 | 54 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Franklin.
Who Are the Airbnb Hosts in Town of Franklin?
Town of Franklin is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Town of Franklin
- With 88.9% Superhosts, Town of Franklin has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Town of Franklin averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Town of Franklin's Airbnb Market Compare to Nearby Cities?
How does the Town of Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Trenton, Town of Franklin has 6 percentage points lower occupancy and about $148 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 28 | $6,239 | $660.14 | 47% |
| Town of Osceola | 10 | $5,268 | $439.54 | 42% |
| Town of Germantown | 65 | $5,249 | $546.26 | 37% |
| Town of Marion | 47 | $4,904 | $377.67 | 42% |
| Town of Greenfield | 14 | $4,744 | $370.50 | 42% |
| Town of Fulton | 16 | $4,423 | $367.21 | 46% |
| East Galena Township | 43 | $4,224 | $354.00 | 39% |
| Town of Trenton | 11 | $3,896 | $335.16 | 48% |
| Guilford Township | 286 | $3,846 | $377.18 | 36% |
| Sun Prairie | 19 | $3,811 | $293.32 | 41% |
Frequently Asked Questions About Airbnb in Town of Franklin
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Franklin.
How much do Airbnb hosts make in Town of Franklin?
Town of Franklin hosts earn about $21,946 per year on average, with an average nightly rate of $187 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Town of Franklin, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Town of Franklin market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Town of Franklin?
The average Airbnb occupancy rate in Town of Franklin is 42.5%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Town of Franklin?
Listings in Town of Franklin average $187 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Town of Franklin?
Town of Franklin currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Town of Franklin?
AirROI currently classifies the short-term rental regulation level in Town of Franklin as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Town of Franklin?
RevPAR in Town of Franklin is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Town of Franklin?
At 42.5% occupancy, Town of Franklin can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,946, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Town of Franklin?
The average booking lead time in Town of Franklin is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Town of Franklin?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Franklin include Franklin Woods, Historic Downtown Franklin, Lake Drive. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Town of Franklin?
entire_home listings make up 88.9% of the active supply in Town of Franklin. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Town of Franklin compare to nearby Airbnb markets?
Among neighboring markets, Monona posts $74,871 in average annual revenue with 47.4% occupancy, compared to Town of Franklin's $21,946 and 42.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Town of Franklin?
The average Airbnb stay length in Town of Franklin is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Town of Franklin?
Airbnb listings in Town of Franklin average 4.92 out of 5 overall. About 66.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Town of Franklin?
Barbecue utensils and BBQ grill are among the strongest revenue-linked amenities in Town of Franklin. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Town of Franklin?
Yes. About 50.0% of active Airbnb listings in Town of Franklin charge a cleaning fee, and the average fee is $89. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Town of Franklin?
A 88.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.