Airbnb market data · 202612 months to September 2026
Town of Scott, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Scott brought in $39,005 over the 12 months through September 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Town of Scott Airbnb Market at a Glance
Bookings in Town of Scott run ahead of the Wisconsin average, at prices about 5% lower. Listings averaged $308 a night and were booked on 41% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 3.9 times as much as in March, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Town of Scott is the 153rd-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Scott Airbnb market See Every Town of Scott ListingRevenue
How Much Do Airbnb Hosts Make in Town of Scott?
Gross bookings per Town of Scott listing averaged $39,005 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Scott listing brings in $8,320 in July, its best month, and $2,150 in March, its slowest. February runs within 3% of March, so either can be the slowest in a given year. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Scott's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,350+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $5,580 or more, roughly $2,200 a month above the median.
- Typical properties (median) earn about $3,430 a month.
- Entry-level properties (bottom 25%) earn $2,110 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.9 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Town of Scott Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,192 | 40.8% | $317 | $140 | 83 days | 2.7 nights |
| Oct 2025 | $3,700 | 33.6% | $308 | $119 | 101 days | 2.4 nights |
| Nov 2025 | $3,632 | 37.7% | $296 | $121 | 74 days | 4 nights |
| Dec 2025 | $2,914 | 29.4% | $297 | $94 | 62 days | 4.5 nights |
| Jan 2026 | $2,556 | 27.6% | $288 | $82 | 33 days | 2.8 nights |
| Feb 2026 | $2,308 | 29.5% | $277 | $82 | 68 days | 2.2 nights |
| Mar 2026 | $2,625 | 29.8% | $280 | $85 | 40 days | 2.9 nights |
| Apr 2026 | $2,068 | 18.5% | $271 | $69 | 45 days | 2.1 nights |
| May 2026 | $3,839 | 34.5% | $306 | $124 | 80 days | 3.5 nights |
| Jun 2026 | $7,241 | 63.5% | $352 | $241 | 104 days | 6.8 nights |
| Jul 2026 | $8,200 | 71.0% | $364 | $265 | 134 days | 5.6 nights |
| Aug 2026 | $6,854 | 57.7% | $355 | $221 | 114 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Town of Scott listing earns about $3,430 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Town of Scott Profitable?
Yes, when it's run well. The average Town of Scott Airbnb took in $39,005 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,080 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,420 a month.
Cleaning it yourself keeps the $4,370 a year guests pay in cleaning fees, for about $2,440 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,790 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Scott Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $34,635 | $56,380 |
| Cleaning fees guests pay11% of Town of Scott bookings | $4,370 | $7,110 |
| Gross bookings | $39,005 | $63,490 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Town of Scott listings on Simplified Pricing, 3% for the rest | −$5,200 | −$8,460 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,370 | −$7,110 |
| Utilities and internetAbout 5% of bookings | −$1,950 | −$3,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$780 | −$1,270 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,170 | −$1,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$390 | −$390 |
| Permit and registrationWhere one is required | −$200 | −$200 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$14,060 | −$22,500 |
| Left for housing costs, then profit | $24,945about $2,080 a month | $40,990about $3,420 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Scott Airbnb Profit
The estimate starts from Town of Scott's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Scott home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Scott's Top Earners Get There
- More nights booked. The busiest quarter of Town of Scott listings are booked on 53% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $300 adds about $3,010 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $365 a night or more, against a median of $300. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,460 a year.
- Open for the busy months. In a typical year, July brings the average listing about $8,320, against $2,150 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Scott listings average 4.88 stars, and 65% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,290 a month, against $3,250 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Scott?
Town of Scott listings were booked on 41% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 19% in April to 70% in July.
Across Town of Scott's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 53% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
July is usually the busiest month in Town of Scott, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Scott?
The average nightly rate in Town of Scott, known as ADR (average daily rate), was $308 over the past year, about 5% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $360 and bottom out in February and March at about $260.
Across Town of Scott's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $425+ a night, about 42% above the median.
- Strong performers (top 25%) charge $365 or more, about $65 above the median.
- Typical properties (median) charge about $300 a night.
- Entry-level properties (bottom 25%) charge $225 or less, about three-quarters of the median.
July rates run 38% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Town of Scott?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Scott it averaged $130 over the past year, from about $69 in a typical March to about $269 in a typical July.
Across Town of Scott's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $190+ per open night, about 50% above the median.
- Strong performers (top 25%) earn $171 or more, about $45 a night above the median.
- Typical properties (median) earn about $127 per open night.
- Entry-level properties (bottom 25%) earn $88 or less, about two-thirds of the median.
July RevPAR is about 3.9 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Town of Scott
With only 23 active listings, the monthly pattern in Town of Scott is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Town of Scott
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Town of Scott in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,270 |
| February | $2,200 |
| March | $2,150 |
| April | $2,570 |
| May | $3,640 |
| June | $6,350 |
| July | $8,320 |
| August | $6,950 |
| September | $3,770 |
| October | $3,530 |
| November | $3,500 |
| December | $3,000 |
How Far in Advance Do Guests Book Airbnb in Town of Scott?
Guests book Town of Scott stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 125 days ahead, and January stays closest to arrival, about 33 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 70 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Scott
None of the 23 active listings in Town of Scott display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Scott.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Scott
AirROI's area guide picks eight Town of Scott neighborhoods that draw short-term rental guests, led by Lake Scott, Scott Park and Downtown Scott. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Scott | A serene and picturesque area with beautiful views of the lake. Popular among tourists for fishing, boating, and relaxing by the water. | Lake Scott State Park, Fishing spots, Boat rentals, Hiking trails, Picnic areas |
| Scott Park | A community park offering a variety of recreational activities. Great for families and those looking for outdoor adventures close to accommodations. | Playground, Sports fields, Picnic shelters, Walking trails, Community events |
| Downtown Scott | The quaint downtown area featuring charming shops and eateries. An attractive spot for tourists wanting a local experience with small-town charm. | Local cafes, Boutique shops, Art galleries, Historical landmarks, Farmers market |
| Scott County Fairgrounds | Host to annual fairs and events, attracting visitors year-round. Ideal for short-term rentals during events and festivals. | Annual county fair, Flea markets, Concerts, Exhibitions, Food trucks |
| Scott Wildlife Area | Offers great opportunities for nature lovers and wildlife enthusiasts. Ideal for eco-tourism and attracting those interested in outdoor activities. | Birdwatching, Nature trails, Wildlife photography, Hunting grounds, Camping areas |
| Local Vineyards | Wine tourism is growing, and the local vineyards attract visitors for wine tastings and tours. Great for weekend getaways. | Wine tastings, Tours of vineyards, Picnic areas, Wine festivals, Scenic views |
| Historic Scott Sites | Rich in history, this area features historical sites that attract tourists interested in the heritage of the region. | Historical buildings, Museums, Guided tours, Cultural events, Local heritage festivals |
| Scenic Byways | The scenic routes around Scott offer beautiful landscapes and are popular among tourists for picturesque drives and cycling. | Scenic views, Photography spots, Cycling paths, Access to natural parks, Views of seasonal foliage |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Scott vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 89 km, Town of Lincoln (84 km away, 61 listings) earned the most per listing, about 15% more than Town of Scott.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Phillips 45 km | 32 | $13,149 | $176 | 35% |
| Tomahawk 69 km | 57 | $22,540 | $287 | 31% |
| Town of Lafayette 72 km | 40 | $39,476 | $351 | 35% |
| Town of Jackson 74 km | 35 | $30,139 | $296 | 33% |
| Wausau 83 km | 97 | $18,225 | $154 | 43% |
| Town of Lincoln 84 km | 61 | $44,971 | $409 | 40% |
| Birchwood 87 km | 35 | $28,828 | $369 | 33% |
| Town of Lac du Flambeau 89 km | 40 | $25,590 | $381 | 32% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Scott
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Scott:
- Palm Coast Airbnb data FL · $305/night · 41.5%
- Kodiak Airbnb data AK · $308/night · 41.9%
- Black Mountain Airbnb data NC · $302/night · 40.7%
- Woodstock Airbnb data NH · $297/night · 41.0%
- Dahlonega Airbnb data GA · $306/night · 42.1%
- Newburyport Airbnb data MA · $308/night · 40.0%
FAQ
Town of Scott Airbnb FAQ
How much do Airbnb hosts make in Town of Scott?
An active Town of Scott Airbnb grossed $39,005 on average in the 12 months to September 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,580 or more in a typical month.
How much can I make on Airbnb in Town of Scott?
It depends most on the home's size, location and how it's run. The middle half of Town of Scott listings earn between $2,110 and $5,580 in a typical month, and the top tenth $8,350 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Scott?
Listings in Town of Scott were booked on 41% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Town of Scott?
The average booked night in Town of Scott cost $308 before fees. Half of listings charge between $225 and $365, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Scott?
None of the active Town of Scott listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Scott?
Yes, when it's run well. The average Town of Scott Airbnb grossed $39,005 in the 12 months to September 2026, 18% above the Wisconsin average of $33,105, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $24,945 a year (about $2,080 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,420 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Scott?
July usually pays best, averaging $8,320 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Town of Scott?
Each night a Town of Scott listing was open to book earned $130 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $190 or more.
How far in advance do guests book Airbnbs in Town of Scott?
Town of Scott stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Scott?
The average Town of Scott Airbnb stay lasts about three nights. A listing took 26 reservations over the year on average.
How are Airbnbs in Town of Scott rated?
Guests rate Town of Scott Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Scott?
Lake Scott, Scott Park and Downtown Scott draw the most short-term rental interest in Town of Scott. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Scott?
AirROI counted 23 active Airbnb listings in Town of Scott as of September 2026. The closest tracked market is Phillips, 45 km away.
How much are Airbnb cleaning fees in Town of Scott?
In Town of Scott, nearly all listings add a cleaning fee. The median fee is $172, and some higher fees lift the average to $261.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Town of Scott from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.