Airbnb market data · 202612 months to May 2026
Town of Adams, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Adams brought in $28,899 over the 12 months through May 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Adams run through May 2026.
The short answer
Town of Adams Airbnb Market at a Glance
Listings averaged $282 a night and were booked on 35% of available nights.
Timing matters: in July, the best month, the average listing earned about three times as much as in March, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Town of Adams is the 161st-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Adams Airbnb market See Every Town of Adams ListingRevenue
How Much Do Airbnb Hosts Make in Town of Adams?
Gross bookings per Town of Adams listing averaged $28,899 over the 12 months to May 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Adams listing brought in $5,070 in July, its best month, and $1,670 in March, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Adams's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,680+ a month, about 2.9 times the typical property.
- Strong performers (top 25%) earn $3,540 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,310 a month.
- Entry-level properties (bottom 25%) earn $1,340 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about three times what March did
Average revenue per active listing, by month
Dashed: May left out, as the latest month's data looks incomplete.
Town of Adams Airbnb Data by Month
Latest 12 months in the May 2026 data.
July led on revenue and bookings; nightly rates peaked in October.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $3,752 | 45.7% | $278 | $125 | 116 days | 3.1 nights |
| Jul 2025 | $5,067 | 58.1% | $278 | $163 | 138 days | 3.3 nights |
| Aug 2025 | $4,512 | 51.3% | $283 | $146 | 97 days | 2.9 nights |
| Sep 2025 | $2,672 | 33.3% | $280 | $89 | 90 days | 2.2 nights |
| Oct 2025 | $3,373 | 40.1% | $291 | $109 | 94 days | 2.7 nights |
| Nov 2025 | $3,527 | 42.2% | $274 | $118 | 101 days | 4.6 nights |
| Dec 2025 | $2,138 | 28.3% | $266 | $69 | 43 days | 3.6 nights |
| Jan 2026 | $1,830 | 20.7% | $276 | $59 | 47 days | 2.8 nights |
| Feb 2026 | $2,282 | 27.9% | $276 | $82 | 36 days | 2.6 nights |
| Mar 2026 | $1,672 | 19.4% | $285 | $54 | 48 days | 2.4 nights |
| Apr 2026 | $2,344 | 28.5% | $290 | $78 | 40 days | 3.6 nights |
| May 2026* | $2,496 | 24.8% | $322 | $81 | 73 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
These are market-wide figures. To see what one particular Town of Adams home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Town of Adams Profitable?
Yes, when it's run well. The average Town of Adams Airbnb took in $28,899 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,480 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,290 a month.
Cleaning it yourself keeps the $3,630 a year guests pay in cleaning fees, for about $1,790 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,270 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Adams Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,269 | $38,700 |
| Cleaning fees guests pay13% of Town of Adams bookings | $3,630 | $5,550 |
| Gross bookings | $28,899 | $44,250 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Town of Adams listings on Simplified Pricing, 3% for the rest | −$4,140 | −$6,330 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,630 | −$5,550 |
| Utilities and internetAbout 5% of bookings | −$1,440 | −$2,210 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$580 | −$890 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$870 | −$1,330 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$290 | −$290 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$11,090 | −$16,740 |
| Left for housing costs, then profit | $17,809about $1,480 a month | $27,510about $2,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Adams Airbnb Profit
The estimate starts from Town of Adams's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Adams home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Adams's Top Earners Get There
- More nights booked. The busiest quarter of Town of Adams listings are booked on 49% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of $260 adds about $2,620 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $345 a night or more, against a median of $260. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,530 a year.
- Open for the busy months. July brought the average listing about $5,070, against $1,670 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Adams listings average 4.88 stars, and 67% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,690 a month, against $2,410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Adams?
Town of Adams listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Wisconsin average (38%) and 6 points below the U.S. average (41%). Occupancy swings from 19% in March to 58% in July.
Across Town of Adams's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
July was the busiest month in Town of Adams, March the quietest
Share of open nights booked, by month
Dashed: May data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Adams?
The average nightly rate in Town of Adams, known as ADR (average daily rate), was $282 over the past year, about 13% below the Wisconsin and U.S. averages ($325 and $320). Rates barely change through the year, staying between about $265 and $290.
Across Town of Adams's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $465+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $345 or more, about $85 above the median.
- Typical properties (median) charge about $260 a night.
- Entry-level properties (bottom 25%) charge $185 or less, about 71% of the median.
Average nightly rate by month in Town of Adams
Average nightly rate (ADR), by month
Dashed: May data incomplete.
What Is the RevPAR for Airbnb in Town of Adams?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Adams it averaged $97 over the past year, from about $54 in March to about $163 in July.
Across Town of Adams's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $150+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $123 or more, about $35 a night above the median.
- Typical properties (median) earn about $88 per open night.
- Entry-level properties (bottom 25%) earn $59 or less, about two-thirds of the median.
July RevPAR was about three times March's
Revenue per open night (RevPAR), by month
Dashed: May data incomplete.
Seasonality
Best and Worst Months for Airbnb in Town of Adams
With only 21 active listings, the monthly pattern in Town of Adams is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Town of Adams?
Guests book Town of Adams stays 80 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 138 days ahead, and February stays closest to arrival, about 36 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete.
Permits
Airbnb Permits and Registration in Town of Adams
None of the 21 active listings in Town of Adams display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Adams.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Adams
AirROI's area guide picks eight Town of Adams neighborhoods that draw short-term rental guests, led by Downtown Adams, Castle Rock Lake and Roche-A-Cri State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Adams | The heart of the Town of Adams with easy access to local shops and eateries. This area attracts visitors who appreciate small-town charm and local culture. | Adams County Historical Society, local restaurants, Adams County Park, various local events |
| Castle Rock Lake | A beautiful lake destination that's perfect for summer vacations and water activities. Ideal for those looking to enjoy nature and outdoor recreation. | Castle Rock Lake, water sports, fishing, campgrounds, scenic views |
| Roche-A-Cri State Park | A natural wonder with hiking trails and rock formations. Great for travelers interested in hiking, nature, and wildlife. | Roche-A-Cri State Park, hiking trails, scenic vistas, wildlife watching, petroglyphs |
| Friendship | A nearby community with a mix of local businesses and outdoor activities. Popular for those seeking a quiet retreat while still having access to amenities. | Friendship Lake, local arts and crafts, fishing spots, community events |
| Petenwell Lake | One of the largest lakes in Wisconsin, drawing visitors for fishing, boating, and lakefront accommodations. Perfect for families and water sport enthusiasts. | Petenwell Lake, boat rentals, camping, fishing tournaments, picnic areas |
| Adams County | The surrounding county area provides access to multiple outdoor activities and local attractions, making it appealing for travelers interested in exploring. | local vineyards, outdoor festivals, nature trails, scenic drives |
| Wild Rose | A small town close to outdoor adventure spots, ideal for those who want a rural atmosphere combined with proximity to the larger attractions of the area. | local beauty spots, hiking and biking trails, community fairs |
| Thompson's Lake | A serene location that offers quiet and relaxation, attracting visitors looking to escape the hustle and bustle. | Thompson's Lake, serene nature, picnic areas, birdwatching, hiking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Adams vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 60 km, Town of Germantown (40 km away, 61 listings) earned the most per listing, about 2.3 times as much as Town of Adams. Nekoosa was the busiest, booked on 40% of nights against 35% in Town of Adams.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Warrens 8 km | 54 | $16,395 | $252 | 30% |
| Town of Germantown 40 km | 61 | $65,855 | $577 | 35% |
| Town of Strongs Prairie 42 km | 30 | $31,313 | $371 | 32% |
| Mauston 46 km | 30 | $48,511 | $447 | 32% |
| Town of Quincy 47 km | 31 | $43,848 | $354 | 35% |
| Nekoosa 48 km | 45 | $49,842 | $428 | 40% |
| Town of Rome 49 km | 54 | $41,936 | $430 | 34% |
| Town of Jackson 60 km | 35 | $30,139 | $296 | 33% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Adams
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Adams:
- Anaconda Airbnb data MT · $282/night · 35.2%
- Garden Valley Airbnb data ID · $286/night · 35.4%
- Sandusky Airbnb data OH · $284/night · 35.9%
- Blairsville Airbnb data GA · $275/night · 35.3%
- Geneva-On-The-Lake Airbnb data OH · $287/night · 34.9%
- Hamilton Airbnb data MT · $276/night · 34.7%
FAQ
Town of Adams Airbnb FAQ
How much do Airbnb hosts make in Town of Adams?
An active Town of Adams Airbnb grossed $28,899 on average in the 12 months to May 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,540 or more in a typical month.
How much can I make on Airbnb in Town of Adams?
It depends most on the home's size, location and how it's run. The middle half of Town of Adams listings earn between $1,340 and $3,540 in a typical month, and the top tenth $6,680 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Adams?
Listings in Town of Adams were booked on 35% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Adams?
The average booked night in Town of Adams cost $282 before fees. Half of listings charge between $185 and $345, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Adams?
None of the active Town of Adams listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Adams?
Yes, when it's run well. The average Town of Adams Airbnb grossed $28,899 in the 12 months to May 2026, 13% below the Wisconsin average of $33,105, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,809 a year (about $1,480 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,290 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Adams?
July paid best over the past year, at $5,070 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Adams?
Each night a Town of Adams listing was open to book earned $97 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $150 or more.
How far in advance do guests book Airbnbs in Town of Adams?
Town of Adams stays were booked 80 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Adams?
The average Town of Adams Airbnb stay lasted 3.2 nights over the past year. A listing took 29 reservations over the year on average.
How are Airbnbs in Town of Adams rated?
Guests rate Town of Adams Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Adams?
Downtown Adams, Castle Rock Lake and Roche-A-Cri State Park draw the most short-term rental interest in Town of Adams. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Adams?
AirROI counted 21 active Airbnb listings in Town of Adams as of May 2026. The closest tracked market is Warrens, 8 km away.
How much are Airbnb cleaning fees in Town of Adams?
In Town of Adams, nearly all listings add a cleaning fee, and the typical fee is about $100.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Town of Adams from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.