Airbnb market data · 202612 months to April 2026
Town of Bradley, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Bradley brought in $27,841 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Bradley run through April 2026.
The short answer
Town of Bradley Airbnb Market at a Glance
Listings averaged $345 a night and were booked on 31% of available nights.
Timing matters: in August, the best month, the average listing earned about 6.4 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Town of Bradley is the 194th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Bradley Airbnb market See Every Town of Bradley ListingRevenue
How Much Do Airbnb Hosts Make in Town of Bradley?
Gross bookings per Town of Bradley listing averaged $27,841 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Bradley listing brought in $7,540 in August, its best month, and $1,190 in March, its slowest. The three strongest months bring in 51% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Bradley's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,040+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $4,170 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $2,870 a month.
- Entry-level properties (bottom 25%) earn $1,580 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 6.4 times what March did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Town of Bradley Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $1,982 | 21.9% | $304 | $64 | 89 days | 3.2 nights |
| Jun 2025 | $5,069 | 45.0% | $355 | $169 | 130 days | 3.9 nights |
| Jul 2025 | $6,718 | 58.8% | $384 | $217 | 132 days | 4.5 nights |
| Aug 2025 | $7,540 | 64.1% | $351 | $243 | 162 days | 4.4 nights |
| Sep 2025 | $3,161 | 23.9% | $332 | $105 | 129 days | 3.5 nights |
| Oct 2025 | $1,758 | 19.1% | $308 | $57 | 42 days | 2.8 nights |
| Nov 2025 | $2,063 | 21.1% | $305 | $69 | 77 days | 4.6 nights |
| Dec 2025 | $3,098 | 26.2% | $343 | $100 | 68 days | 4 nights |
| Jan 2026 | $2,483 | 18.3% | $331 | $80 | 34 days | 2.6 nights |
| Feb 2026 | $1,270 | 14.8% | $340 | $45 | 26 days | 2.4 nights |
| Mar 2026 | $1,185 | 14.5% | $329 | $38 | 12 days | 3 nights |
| Apr 2026* | $1,280 | 12.2% | $309 | $43 | 63 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Town of Bradley market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Bradley Profitable?
Yes, when it's run well. The average Town of Bradley Airbnb took in $27,841 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,440 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,110 a month.
Cleaning it yourself keeps the $3,780 a year guests pay in cleaning fees, for about $1,760 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,240 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Bradley Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $24,061 | $34,970 |
| Cleaning fees guests pay14% of Town of Bradley bookings | $3,780 | $5,490 |
| Gross bookings | $27,841 | $40,460 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Town of Bradley listings on Simplified Pricing, 3% for the rest | −$3,540 | −$5,150 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,780 | −$5,490 |
| Utilities and internetAbout 5% of bookings | −$1,390 | −$2,020 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$810 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$840 | −$1,210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$10,530 | −$15,100 |
| Left for housing costs, then profit | $17,311about $1,440 a month | $25,360about $2,110 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Bradley Airbnb Profit
The estimate starts from Town of Bradley's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Bradley home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Bradley's Top Earners Get There
- More nights booked. The busiest quarter of Town of Bradley listings are booked on 38% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of $315 adds about $3,150 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $385 a night or more, against a median of $315. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,410 a year.
- Open for the busy months. August brought the average listing about $7,540, against $1,190 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Bradley listings average 4.90 stars, and 67% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,370 a month, against $2,320 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Bradley?
Town of Bradley listings were booked on 31% of the nights they were open over the past year, 7 percentage points below the Wisconsin average (38%) and 10 points below the U.S. average (41%). Occupancy swings from 15% in March to 64% in August.
Across Town of Bradley's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 52%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
August was the busiest month in Town of Bradley, March the quietest
Share of open nights booked, by month
Dashed: April data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Bradley?
The average nightly rate in Town of Bradley, known as ADR (average daily rate), was $345 over the past year, about 6% above the Wisconsin and U.S. averages ($325 and $320). Rates peak in July at about $385 and bottom out in May and November at about $305.
Across Town of Bradley's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $470+ a night, about 49% above the median.
- Strong performers (top 25%) charge $385 or more, about $70 above the median.
- Typical properties (median) charge about $315 a night.
- Entry-level properties (bottom 25%) charge $240 or less, about three-quarters of the median.
July rates ran 26% above May's
Average nightly rate (ADR), by month
Dashed: April data incomplete.
What Is the RevPAR for Airbnb in Town of Bradley?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Bradley it averaged $113 over the past year, from about $38 in March to about $243 in August.
Across Town of Bradley's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $194+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn $135 or more, about $30 a night above the median.
- Typical properties (median) earn about $104 per open night.
- Entry-level properties (bottom 25%) earn $81 or less, about three-quarters of the median.
August RevPAR was about 6.4 times March's
Revenue per open night (RevPAR), by month
Dashed: April data incomplete.
Seasonality
Best and Worst Months for Airbnb in Town of Bradley
With only 18 active listings, the monthly pattern in Town of Bradley is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Town of Bradley?
Guests book Town of Bradley stays 88 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 162 days ahead, and March stays closest to arrival, about 12 days. A typical August booking is made in early March.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 88 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Bradley
None of the 18 active listings in Town of Bradley display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Bradley.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Bradley
AirROI's area guide picks eight Town of Bradley neighborhoods that draw short-term rental guests, led by Northwoods, Moquah Pines and Spooner. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Northwoods | A serene area known for its beautiful lakes, stunning nature, and outdoor recreation opportunities. It's perfect for travelers looking for a peaceful getaway in nature, especially during the summer months. | Chequamegon National Forest, Lake Namekagon, Pattison State Park, Brule River, Bark Bay Slough, Copper Falls State Park |
| Moquah Pines | This area offers a blend of tranquility and adventure, with access to hiking, fishing, and camping. It's popular among families and outdoor enthusiasts looking for a quiet retreat. | Moquah Barrens State Natural Area, Brule River State Forest, Hiking trails, Wildlife viewing opportunities, Fishing spots, Camping sites |
| Spooner | A charming small town that serves as a hub for tourists visiting the nearby lakes and parks. Offers a mix of local shops and restaurants, making it appealing for short-term rentals. | Spooner Lake Park, Lakeside Park, Spooner Historical Museum, Fishing and boating opportunities on local lakes, Annual events and fairs, Local dining options |
| Hayward | Known for its rich outdoor tourism with fishing, biking, and winter sports. The area has a vibrant community and various seasonal activities, making it an ideal spot for tourists. | Hayward Lakes, Bike trails, Fishing and snowmobiling, National Freshwater Fishing Hall of Fame, Downtown Hayward shops, Cultural events |
| Ashland | A lakeside town on the shores of Lake Superior with historical significance. Its picturesque views and coastal charm attract visitors year-round, especially in summer. | Chequamegon Bay, Ashland Historical Museum, Bayfront Festival Park, Local dining on the waterfront, Outdoor activities, Scenic views |
| Ladysmith | A quaint community known for its proximity to beautiful nature spots and historical sites. It provides a cozy atmosphere for guests looking for a rural escape. | Flambeau River, Historical sites, Local parks, Quaint downtown shops, Outdoor recreation, Annual festivals |
| Medford | Famous for its dairy farms and rural charm, it attracts visitors interested in agriculture, local food, and nature, Ideal for those wanting a slice of rural Wisconsin. | Medford Park, Local farms, Walking trails, Community events, Autumn festivities, Farmers' market |
| Cornucopia | A small village offering stunning views of the Apostle Islands and Lake Superior, it's a perfect getaway for visitors looking for peace and scenic beauty | Apostle Islands National Lakeshore, Cornucopia Beach, Kayaking opportunities, Art galleries, Local seafood restaurants, Nature trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Bradley vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 57 km, Town of Lincoln (27 km away, 61 listings) earned the most per listing, about 62% more than Town of Bradley.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tomahawk 2 km | 57 | $22,540 | $287 | 31% |
| Town of Lincoln 27 km | 61 | $44,971 | $409 | 40% |
| Rhinelander 30 km | 36 | $18,280 | $214 | 37% |
| Minocqua 40 km | 61 | $25,405 | $347 | 34% |
| Town of Arbor Vitae 48 km | 50 | $25,650 | $271 | 33% |
| Town of Lac du Flambeau 50 km | 40 | $25,590 | $381 | 32% |
| Town of Saint Germain 50 km | 88 | $28,499 | $418 | 30% |
| Town of Three Lakes 57 km | 33 | $31,999 | $358 | 32% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Bradley
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Bradley:
- Beech Mountain Airbnb data NC · $343/night · 31.4%
- Lake Ozark Airbnb data MO · $343/night · 31.3%
- Windsor Airbnb data CA · $344/night · 31.2%
- Kimberling City Airbnb data MO · $348/night · 31.6%
- Town of Johnsburg Airbnb data NY · $348/night · 31.2%
- Vilas Airbnb data NC · $339/night · 31.7%
FAQ
Town of Bradley Airbnb FAQ
How much do Airbnb hosts make in Town of Bradley?
An active Town of Bradley Airbnb grossed $27,841 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,170 or more in a typical month.
How much can I make on Airbnb in Town of Bradley?
It depends most on the home's size, location and how it's run. The middle half of Town of Bradley listings earn between $1,580 and $4,170 in a typical month, and the top tenth $6,040 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Bradley?
Listings in Town of Bradley were booked on 31% of available nights over the past year. That compares with 38% for the Wisconsin average. August was the busiest month.
How much does an Airbnb cost per night in Town of Bradley?
The average booked night in Town of Bradley cost $345 before fees. Half of listings charge between $240 and $385, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Bradley?
None of the active Town of Bradley listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Bradley?
Yes, when it's run well. The average Town of Bradley Airbnb grossed $27,841 in the 12 months to April 2026, 16% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,311 a year (about $1,440 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,110 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Bradley?
August paid best over the past year, at $7,540 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Bradley?
Each night a Town of Bradley listing was open to book earned $113 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $194 or more.
How far in advance do guests book Airbnbs in Town of Bradley?
Town of Bradley stays were booked 88 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Bradley?
The average Town of Bradley Airbnb stay lasted 3.6 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Town of Bradley rated?
Guests rate Town of Bradley Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Bradley?
Northwoods, Moquah Pines and Spooner draw the most short-term rental interest in Town of Bradley. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Bradley?
AirROI counted 18 active Airbnb listings in Town of Bradley as of April 2026. The closest tracked market is Tomahawk, 2 km away.
How much are Airbnb cleaning fees in Town of Bradley?
In Town of Bradley, about nine in ten listings add a cleaning fee, and the typical fee is about $202.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Town of Bradley from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.