Airbnb market data · 202612 months to September 2026
Fitchburg, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Fitchburg brought in $48,768 over the 12 months through September 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Fitchburg Airbnb Market at a Glance
Bookings in Fitchburg run ahead of the Wisconsin average at similar prices. Listings averaged $334 a night and were booked on 46% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in February, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Fitchburg is the 130th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Fitchburg Airbnb market See Every Fitchburg ListingRevenue
How Much Do Airbnb Hosts Make in Fitchburg?
Gross bookings per Fitchburg listing averaged $48,768 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Fitchburg listing brings in $8,110 in July, its best month, and $2,730 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Fitchburg's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $14,400+ a month, about five times the typical property.
- Strong performers (top 25%) earn $7,960 or more, roughly $5,000 a month above the median.
- Typical properties (median) earn about $2,930 a month.
- Entry-level properties (bottom 25%) earn $1,500 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Fitchburg Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,001 | 53.7% | $293 | $167 | 82 days | 5.9 nights |
| Oct 2025 | $5,130 | 49.0% | $294 | $165 | 94 days | 3.1 nights |
| Nov 2025 | $6,462 | 47.2% | $291 | $215 | 90 days | 3.2 nights |
| Dec 2025 | $4,101 | 37.1% | $297 | $132 | 65 days | 3.2 nights |
| Jan 2026 | $2,735 | 27.4% | $285 | $88 | 26 days | 4.6 nights |
| Feb 2026 | $2,431 | 25.6% | $279 | $87 | 37 days | 8.6 nights |
| Mar 2026 | $4,048 | 35.7% | $283 | $131 | 37 days | 6.8 nights |
| Apr 2026 | $4,665 | 35.2% | $289 | $155 | 60 days | 3.6 nights |
| May 2026 | $8,000 | 49.7% | $323 | $258 | 89 days | 5.2 nights |
| Jun 2026 | $9,149 | 72.3% | $333 | $305 | 47 days | 7.6 nights |
| Jul 2026 | $9,703 | 67.1% | $341 | $313 | 63 days | 4.7 nights |
| Aug 2026 | $6,589 | 50.1% | $341 | $213 | 57 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Fitchburg address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Fitchburg Profitable?
Yes, when it's run well. The average Fitchburg Airbnb took in $48,768 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,780 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $7,650 a month.
Cleaning it yourself keeps the $2,990 a year guests pay in cleaning fees, for about $3,020 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,390 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Fitchburg Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $45,778 | $124,360 |
| Cleaning fees guests pay6% of Fitchburg bookings | $2,990 | $8,120 |
| Gross bookings | $48,768 | $132,480 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Fitchburg listings on Simplified Pricing, 3% for the rest | −$6,860 | −$18,620 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,990 | −$8,120 |
| Utilities and internetAbout 5% of bookings | −$2,440 | −$6,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$980 | −$2,650 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,460 | −$3,970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$490 | −$490 |
| Permit and registrationWhere one is required | −$240 | −$240 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$15,460 | −$40,710 |
| Left for housing costs, then profit | $33,308about $2,780 a month | $91,770about $7,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Fitchburg Airbnb Profit
The estimate starts from Fitchburg's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Fitchburg home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Fitchburg's Top Earners Get There
- More nights booked. The busiest quarter of Fitchburg listings are booked on 63% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of $140 adds about $1,420 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $420 a night or more, against a median of $140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,580 a year.
- Open for the busy months. In a typical year, July brings the average listing about $8,110, against $2,730 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Fitchburg listings average 4.82 stars, and 73% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $11,040 a month, against $4,060 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Fitchburg?
Fitchburg listings were booked on 46% of the nights they were open over the past year, 8 percentage points above the Wisconsin average (38%) and 5 points above the U.S. average (41%). In a typical year, occupancy swings from 32% in February to 65% in June.
Across Fitchburg's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 78%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
June is usually the busiest month in Fitchburg, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Fitchburg?
The average nightly rate in Fitchburg, known as ADR (average daily rate), was $334 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). Averaged month by month over the past two years, rates peak in July and August at about $320 and bottom out in September and November at about $240.
Across Fitchburg's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $735+ a night, about 5.2 times the median.
- Strong performers (top 25%) charge $420 or more, about $280 above the median.
- Typical properties (median) charge about $140 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about three-quarters of the median.
August rates run 33% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $334 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Fitchburg?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Fitchburg it averaged $186 over the past year, from about $97 in a typical January to about $261 in a typical July.
Across Fitchburg's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $426+ per open night, about 5.1 times the median.
- Strong performers (top 25%) earn $266 or more, about $180 a night above the median.
- Typical properties (median) earn about $83 per open night.
- Entry-level properties (bottom 25%) earn $52 or less, about 62% of the median.
July RevPAR is about 2.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $186 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Fitchburg
With only 26 active listings, the monthly pattern in Fitchburg is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Fitchburg
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Fitchburg in numbers
| Month | Revenue per listing |
|---|---|
| January | $3,020 |
| February | $2,730 |
| March | $4,010 |
| April | $4,680 |
| May | $6,960 |
| June | $7,160 |
| July | $8,110 |
| August | $6,850 |
| September | $5,160 |
| October | $5,360 |
| November | $5,630 |
| December | $4,830 |
How Far in Advance Do Guests Book Airbnb in Fitchburg?
Guests book Fitchburg stays 63 days ahead on average (about two months), so guests here plan well ahead. May stays are booked furthest out, about 96 days ahead, and January stays closest to arrival, about 30 days. A typical May booking is made in early February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Fitchburg
None of the 26 active listings in Fitchburg display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Fitchburg.
Neighborhoods
Best Neighborhoods for Airbnb in Fitchburg
AirROI's area guide picks eight Fitchburg neighborhoods that draw short-term rental guests, led by Fitchburg Center, Lake Waubesa and Upper Badger Mill Creek. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Fitchburg Center | The heart of Fitchburg featuring a mix of residential and commercial spaces. It's a growing area with convenient access to public transportation, parks, and amenities. | Fitchburg Public Library, McKee Farms Park, Fitchburg Convention Center, Local restaurants and shops |
| Lake Waubesa | A serene area known for its beautiful lake and recreational activities. Ideal for tourists looking for outdoor experiences such as fishing, boating, and water sports. | Lake Waubesa, public beaches, walking trails, fishing spots |
| Upper Badger Mill Creek | A scenic, family-friendly neighborhood with easy access to nature and trails. Great for families and those who appreciate outdoor activities and parks. | Badger Mill Creek, parks and nature trails, bike paths, family-friendly atmosphere |
| Southdale Park | A vibrant community area with parks and recreational facilities, popular among families and outdoor enthusiasts. | Southdale Park, playgrounds, sports fields, community events |
| Fitchburg’s Nature Area | A unique area rich in natural beauty, perfect for nature lovers and those looking for tranquility away from urban settings. | Nature trails, wildlife observation, picnic areas, scenic views |
| Fitchburg Tech Park | This area is home to several tech companies and business hubs, attracting business travelers and professionals. | Tech company headquarters, business parks, proximity to downtown Madison |
| North Stoner Prairie | A suburban community known for spacious homes and family-oriented amenities, appealing to those looking for quiet living close to Madison. | Stoner Prairie School, community parks, family-friendly neighborhoods |
| City of Fitchburg Parks | The city has a network of parks and green spaces perfect for outdoor enthusiasts and families. Visitors love the accessibility to nature and community events. | Biking and walking trails, playgrounds, annual city events, sports facilities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Fitchburg vs. Nearby Airbnb Markets
Fitchburg earns about as much per listing as Town of Lyndon, the top earner of the eight nearby markets in the table, all within 75 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Madison 8 km | 304 | $28,766 | $231 | 47% |
| Janesville 49 km | 39 | $24,406 | $190 | 44% |
| Town of Caledonia 58 km | 33 | $37,711 | $307 | 33% |
| Baraboo 61 km | 127 | $24,894 | $252 | 37% |
| Mineral Point 62 km | 34 | $20,294 | $207 | 37% |
| Lake Delton 72 km | 322 | $38,536 | $391 | 33% |
| Town of Lyndon 73 km | 37 | $47,677 | $545 | 33% |
| Town of Dellona 75 km | 107 | $11,930 | $281 | 25% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
- Appleton Airbnb data 167 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Fitchburg
Markets elsewhere in the United States with a similar nightly rate and occupancy to Fitchburg:
- Holland Airbnb data MI · $334/night · 46.9%
- Juneau Airbnb data AK · $328/night · 46.5%
- Santa Fe Airbnb data NM · $337/night · 46.9%
- Livingston Airbnb data MT · $336/night · 45.5%
- Leesburg Airbnb data VA · $326/night · 47.0%
- Cocoa Beach Airbnb data FL · $331/night · 47.4%
FAQ
Fitchburg Airbnb FAQ
How much do Airbnb hosts make in Fitchburg?
An active Fitchburg Airbnb grossed $48,768 on average in the 12 months to September 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,960 or more in a typical month.
How much can I make on Airbnb in Fitchburg?
It depends most on the home's size, location and how it's run. The middle half of Fitchburg listings earn between $1,500 and $7,960 in a typical month, and the top tenth $14,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Fitchburg?
Listings in Fitchburg were booked on 46% of available nights over the past year. That compares with 38% for the Wisconsin average. June is usually the busiest month.
How much does an Airbnb cost per night in Fitchburg?
The average booked night in Fitchburg cost $334 before fees. Half of listings charge between $105 and $420, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Fitchburg?
None of the active Fitchburg listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Fitchburg?
Yes, when it's run well. The average Fitchburg Airbnb grossed $48,768 in the 12 months to September 2026, 47% above the Wisconsin average of $33,105, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $33,308 a year (about $2,780 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $7,650 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Fitchburg?
July usually pays best, averaging $8,110 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Fitchburg?
Each night a Fitchburg listing was open to book earned $186 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $426 or more.
How far in advance do guests book Airbnbs in Fitchburg?
Fitchburg stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Fitchburg?
The average Fitchburg Airbnb stay lasted 6.2 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Fitchburg rated?
Guests rate Fitchburg Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Fitchburg?
Fitchburg Center, Lake Waubesa and Upper Badger Mill Creek draw the most short-term rental interest in Fitchburg. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Fitchburg?
AirROI counted 26 active Airbnb listings in Fitchburg as of September 2026. The closest tracked market is Madison, 8 km away.
How much are Airbnb cleaning fees in Fitchburg?
In Fitchburg, about seven in ten listings add a cleaning fee. The median fee is $150, and some higher fees lift the average to $295.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Fitchburg from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.