Airbnb market data · 202512 months to August 2025
Town of Rusk, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Rusk brought in $31,113 over the 12 months through August 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Rusk run through August 2025.
The short answer
Town of Rusk Airbnb Market at a Glance
Listings averaged $263 a night and were booked on 43% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.8 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Town of Rusk is the 184th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Rusk Airbnb market See Every Town of Rusk ListingRevenue
How Much Do Airbnb Hosts Make in Town of Rusk?
Gross bookings per Town of Rusk listing averaged $31,113 over the 12 months to August 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Rusk listing brought in $7,450 in July, its best month, and $1,550 in February, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Rusk's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,250+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $4,870 or more, roughly $1,900 a month above the median.
- Typical properties (median) earn about $2,950 a month.
- Entry-level properties (bottom 25%) earn $1,680 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.8 times what February did
Average revenue per active listing, by month
Town of Rusk Airbnb Data by Month
Latest 12 months in the August 2025 data.
July led on revenue and nightly rate; bookings peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | $2,955 | 48.1% | $232 | 34 days |
| Oct 2024 | $2,517 | 44.9% | $222 | 45 days |
| Nov 2024 | $2,954 | 53.6% | $221 | 36 days |
| Dec 2024 | $2,740 | 44.4% | $225 | 63 days |
| Jan 2025 | $2,645 | 40.3% | $222 | 31 days |
| Feb 2025 | $1,554 | 26.8% | $216 | 51 days |
| Mar 2025 | $1,851 | 29.0% | $215 | 14 days |
| Apr 2025 | $2,296 | 33.0% | $248 | 31 days |
| May 2025 | $4,299 | 37.6% | $300 | 55 days |
| Jun 2025 | $5,050 | 48.5% | $344 | 81 days |
| Jul 2025 | $7,447 | 62.3% | $350 | 114 days |
| Aug 2025 | $6,566 | 62.8% | $342 | 104 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Town of Rusk market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Rusk Profitable?
Yes, when it's run well. The average Town of Rusk Airbnb took in $31,113 in the 12 months to August 2025, and run by its owner at everyday costs, about $1,890 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,150 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Rusk Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $31,113 | $51,290 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$4,820 | −$7,950 |
| Utilities and internetAbout 5% of bookings | −$1,560 | −$2,560 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$620 | −$1,030 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$930 | −$1,540 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$310 | −$310 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$8,400 | −$13,550 |
| Left for housing costs, then profit | $22,713about $1,890 a month | $37,740about $3,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Rusk Airbnb Profit
The estimate starts from Town of Rusk's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Rusk home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Rusk's Top Earners Get There
- More nights booked. The busiest quarter of Town of Rusk listings are booked on 58% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of $235 adds about $2,370 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $335 a night or more, against a median of $235. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,110 a year.
- Open for the busy months. July brought the average listing about $7,450, against $1,550 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,270 a month, against $2,590 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Rusk?
Town of Rusk listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Wisconsin average (38%) and 2 points above the U.S. average (41%). Occupancy swings from 27% in February to 63% in August.
Across Town of Rusk's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
August was the busiest month in Town of Rusk, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Rusk?
The average nightly rate in Town of Rusk, known as ADR (average daily rate), was $263 over the past year, about 19% below the Wisconsin and U.S. averages ($325 and $320). Rates swing with the seasons, from about $215 in February and March to about $350 in June and July.
Across Town of Rusk's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $385+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $335 or more, about $100 above the median.
- Typical properties (median) charge about $235 a night.
- Entry-level properties (bottom 25%) charge $170 or less, about three-quarters of the median.
July rates ran 63% above March's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Town of Rusk
With only 19 active listings, the monthly pattern in Town of Rusk is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Town of Rusk?
Guests book Town of Rusk stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 114 days ahead, and March stays closest to arrival, about 14 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Rusk
None of the 19 active listings in Town of Rusk display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Rusk.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Rusk
AirROI's area guide picks eight Town of Rusk neighborhoods that draw short-term rental guests, led by Pine Lake, Parker Lake and Flambeau River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pine Lake | A beautiful lake area perfect for summer visitors looking to enjoy water activities like fishing and boating. Popular with families and nature enthusiasts. | Pine Lake, Rusk County Forest, Fishing and Boating Areas, Picnic Areas |
| Parker Lake | A serene and picturesque lake offering a tranquil retreat from city life. Ideal for those looking to unwind and enjoy nature. | Parker Lake, Camping Sites, Kayaking Opportunities, Nature Trails |
| Flambeau River | Known for its scenic views and outdoor recreational opportunities, the Flambeau River attracts adventurers and those interested in canoeing and fishing. | Flambeau River State Forest, Canoeing and Fishing, Hiking Trails, Wildlife Viewing |
| Holloway | A small community that serves as a gateway to outdoor experiences in the region, attracting visitors looking for a rural retreat. | Nearby Hiking Trails, Local Parks, Rural Charm, Outdoor Activities |
| Ladysmith | A nearby town with quaint shops and local dining, catering to tourists looking for a small-town experience while providing access to larger amenities. | Historic Downtown Ladysmith, Local Restaurants, Shopping, Rusk County Historical Society |
| Coon Fork Creek | An area favored for camping and picnicking, making it a popular spot for families during the summer months. | Coon Fork Creek Park, Camping Facilities, Walking Trails, Swimming Areas |
| Bruce | Another small town with access to outdoor sports and recreation, attracting visitors interested in fishing, hunting, and hiking. | Parks and Recreation Areas, Fishing Spots, Hunting Opportunities, Local Festivals |
| Weyerhaeuser | A charming rural town surrounded by forests, making it attractive for visitors seeking peace and quiet alongside outdoor adventures. | Nature Trails, Scenic Views, Quiet Retreats, Local Wildlife |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Rusk vs. Nearby Airbnb Markets
Town of Rusk earns about as much per listing as Town of Round Lake, the top earner of the eight nearby markets in the table, all within 75 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Birchwood 19 km | 35 | $28,828 | $369 | 33% |
| Town of Sand Lake 35 km | 36 | $29,974 | $334 | 32% |
| Town of Bass Lake 48 km | 37 | $25,820 | $358 | 31% |
| Hayward 57 km | 88 | $31,852 | $330 | 42% |
| Town of Lenroot 65 km | 47 | $24,595 | $235 | 35% |
| Town of Round Lake 66 km | 34 | $32,469 | $332 | 37% |
| Danbury 70 km | 34 | $21,295 | $280 | 34% |
| Town of Spider Lake 75 km | 30 | $25,916 | $273 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Rusk
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Rusk:
- Rogers Airbnb data KY · $263/night · 42.8%
- Frisco Airbnb data TX · $263/night · 43.0%
- Leadville Airbnb data CO · $262/night · 42.2%
- Arden Airbnb data NC · $266/night · 43.2%
- Newton Airbnb data MA · $258/night · 42.6%
- Bellevue Airbnb data WA · $260/night · 43.3%
FAQ
Town of Rusk Airbnb FAQ
How much do Airbnb hosts make in Town of Rusk?
An active Town of Rusk Airbnb grossed $31,113 on average in the 12 months to August 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,870 or more in a typical month.
How much can I make on Airbnb in Town of Rusk?
It depends most on the home's size, location and how it's run. The middle half of Town of Rusk listings earn between $1,680 and $4,870 in a typical month, and the top tenth $6,250 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Rusk?
Listings in Town of Rusk were booked on 43% of available nights over the past year. That compares with 38% for the Wisconsin average. August was the busiest month.
How much does an Airbnb cost per night in Town of Rusk?
The average booked night in Town of Rusk cost $263 before fees. Half of listings charge between $170 and $335, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Rusk?
None of the active Town of Rusk listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Rusk?
Yes, when it's run well. The average Town of Rusk Airbnb grossed $31,113 in the 12 months to August 2025, 6% below the Wisconsin average of $33,105, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,713 a year (about $1,890 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,150 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Rusk?
July paid best over the past year, at $7,450 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Town of Rusk?
Town of Rusk stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Town of Rusk?
Pine Lake, Parker Lake and Flambeau River draw the most short-term rental interest in Town of Rusk. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Rusk?
AirROI counted 19 active Airbnb listings in Town of Rusk as of August 2025. The closest tracked market is Birchwood, 19 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Town of Rusk from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.