Town of Gordon, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Town of Gordon, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,812 per year — at a $261 nightly rate, 35.7% occupancy, and a $108 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Town of Gordon is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 46.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Town of Gordon?
In Town of Gordon, the headline Airbnb metrics are $22,812 in average annual revenue,35.7% occupancy, $261 ADR, and $108 in RevPAR, and guests book about 120 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Town of Gordon?
Understanding the monthly revenue variations for Airbnb listings in Town of Gordon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Gordon is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Gordon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,495+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,649 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,048 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,211, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Gordon
What Is the Monthly Airbnb Occupancy Rate in Town of Gordon?
Maximize your bookings by understanding the Town of Gordon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Gordon:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Gordon
What Is the Average Airbnb Nightly Rate in Town of Gordon?
Effective short term rental pricing strategy in Town of Gordon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Gordon typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
- Typical properties (Median) charge around $206 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Town of Gordon
What Is the RevPAR for Airbnb in Town of Gordon?
RevPAR in Town of Gordon is currently $108. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $63 RevPAR.
- Typical properties (Median) generate $83 RevPAR.
- Strong performers (Top 25%) earn $187 RevPAR.
- Best-in-class (Top 10%) achieve $206 RevPAR.
Average Monthly RevPAR Trend in Town of Gordon
RevPAR Insights for Town of Gordon
- The average RevPAR in Town of Gordon is $108. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($206) and bottom 25% ($63) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Town of Gordon benchmarks. If your RevPAR falls below the median of $83, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $187+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Town of Gordon?
Town of Gordon's peak Airbnb season falls in July, August, June, while the softest stretch is April, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,825 per month
- Occupancy rates average 49.4%
- Daily rates average $271
Shoulder Season
- Revenue averages $2,396 per month
- Occupancy maintains around 26.2%
- Daily rates hold near $252
Low Season (April, May, September)
- Revenue drops to average $1,508 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $239
Seasonality Insights for Town of Gordon
- Airbnb seasonality in Town of Gordon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Town of Gordon's highest earning potential, with monthly revenues climbing to $5,813, occupancy reaching 57.4%, and ADRs peaking at $275.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,381, occupancy could drop to 19.4%, and ADRs may adjust to $224.
- Lower occupancy paired with meaningful seasonality means hosts in Town of Gordon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Town of Gordon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Town of Gordon?
Low regulation and minimal registration activity in Town of Gordon, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Gordon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Town of Gordon?
With a compact short-term rental market, Town of Gordon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gordon Town Park | A beautiful park offering outdoor activities like hiking, picnicking, and nature watching. Close to natural attractions, ideal for families and nature lovers. | Gordon Town Park, Nature trails, Fishing spots, Wildlife watching, Picnic areas |
| Lake Namekagon | The largest lake in the area, perfect for fishing, boating, and swimming. An excellent destination for tourists looking for water-based activities and relaxation. | Namekagon Lake, Fishing, Boating, Swimming beaches, Scenic views |
| St. Croix National Scenic Riverway | A remarkable natural area known for its scenic beauty and recreational opportunities like kayaking and canoeing. Attractive to outdoor enthusiasts and adventurers. | Riverway access points, Kayaking and Canoeing, Wildlife viewing, Camping, Fishing spots |
| Downtown Gordon | The small local hub with shops and eateries. Great for tourists looking to experience the small-town charm and community atmosphere. | Local shops, Restaurants, Gordon Historical Society, Artisan markets |
| Sandy Lake | A scenic and serene location, ideal for quiet retreats and outdoor sports. Perfect for visitors seeking peace and nature. | Sandy Lake activities, Fishing, Hiking, Camping, Wildflower watching |
| Gordon Mill Pond | Offers tranquil boating and fishing opportunities. Attractive for those looking to relax and enjoy nature. | Mill Pond, Fishing, Kayaking, Scenic trails around the pond |
| Danielson's Resort | A popular local resort featuring rental cabins and outdoor activities. A go-to spot for families and groups. | Cabin rentals, Fishing, Outdoor recreational activities, Community events |
| Barker's Island | A natural island known for its beauty and recreational opportunities. Great for tourists interested in waterfront activities and scenic walks. | Island trails, Waterfront activities, Wildlife watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Gordon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Town of Gordon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Gordon
- The Town of Gordon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Gordon, Outdoor/Unique properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
Town of Gordon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Gordon
- The dominant room capacity in Town of Gordon is 4 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Town of Gordon, indicating a high concentration in these sizes.
- A significant 63.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Gordon.
Town of Gordon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Gordon
- The most common guest capacity trend in Town of Gordon vacation rentals is listings accommodating 8+ guests (57.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Gordon STR market, accounting for 94.7% of listings.
- 94.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Gordon.
- On average, properties in Town of Gordon are equipped to host 7.1 guests.
How Do Listings in Town of Gordon Compare on Quality?
Listing quality in Town of Gordon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Town of Gordon
- At 31.3 photos per listing on average, Town of Gordon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Town of Gordon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Town of Gordon?
Amenity Prevalence
Amenity Insights for Town of Gordon
- Essential amenities in Town of Gordon that guests expect include: Free parking on premises, Coffee maker, Fire extinguisher, Heating, Refrigerator, Smoke alarm, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Stove, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Gordon: Free parking on premises, Coffee maker, Fire extinguisher, Heating, Refrigerator, Smoke alarm, Microwave.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Carbon monoxide alarm or Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Gordon to stay competitive.
Which Airbnb Amenities Boost Revenue in Town of Gordon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Town of Gordon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 36.8% | $37,410 | $14,297 | 161.7% |
Bathtub | 63.2% | $27,932 | $14,036 | 99.0% |
Ceiling fan | 68.4% | $26,668 | $14,457 | 84.5% |
Indoor fireplace | 36.8% | $31,396 | $17,805 | 76.3% |
Boat slip | 52.6% | $27,662 | $17,423 | 58.8% |
Wine glasses | 52.6% | $27,454 | $17,654 | 55.5% |
Baking sheet | 73.7% | $25,067 | $16,497 | 52.0% |
Patio or balcony | 63.2% | $25,000 | $19,062 | 31.2% |
Extra pillows and blankets | 36.8% | $25,997 | $20,954 | 24.1% |
Dryer | 36.8% | $25,725 | $21,113 | 21.8% |
Revenue Impact Insights for Town of Gordon
- Dishwasher tops the revenue impact list with a 161.7% uplift — listings with this amenity earn $37,410 vs. $14,297 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Town of Gordon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Gordon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Gordon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Town of Gordon
- The typical guest profile for Airbnb in Town of Gordon consists of primarily domestic travelers (100%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (76.9%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Sun Prairie.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Town of Gordon?
Listings in Town of Gordon average 4.83 out of 5 overall, with about 24.7 reviews per active listing and 31.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Town of Gordon
- With an overall rating of 4.83, Town of Gordon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Town of Gordon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Gordon
- The most common availability pattern in Town of Gordon falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Gordon (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Town of Gordon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Gordon
- The overall average booking lead time for vacation rentals in Town of Gordon is 120 days.
- Guests book furthest in advance for stays during November (average 182 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (140 days avg.) sees the longest lead times, while Spring (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (120 days) as a baseline for your pricing and availability strategy in Town of Gordon.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 182 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 140 days) to capture early planners.
- Monitor your own booking lead times against these Town of Gordon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Town of Gordon?
Guests in Town of Gordon stay about 4.9 nights on average, generating roughly 269 reservations and 14.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Town of Gordon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Town of Gordon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (9 nights) and shorten in Oct (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Town of Gordon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
2 listings
10.5% of total
3 Nights
2 listings
10.5% of total
4-6 Nights
4 listings
21.1% of total
30+ Nights
11 listings
57.9% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Gordon is 30+ Nights, adopted by 57.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (57.9%) caters to monthly stays (30+ nights) in Town of Gordon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 57.9% of Town of Gordon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 57.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Gordon.
Town of Gordon Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
10.5% of total
Limited
1 listings
5.3% of total
Super Strict 60 Days
2 listings
10.5% of total
Flexible
4 listings
21.1% of total
Moderate
6 listings
31.6% of total
Firm
4 listings
21.1% of total
Cancellation Policy Insights for Town of Gordon
- The prevailing Airbnb cancellation policy trend in Town of Gordon is Moderate, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (21.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Town of Gordon.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Gordon.
How Much Are Airbnb Cleaning Fees in Town of Gordon?
Cleaning fees in Town of Gordon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Town of Gordon
- About 42.1% of Town of Gordon listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $168 is close to the median ($175), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Town of Gordon median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Town of Gordon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Gordonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tranquil Clam Lake Chalet
Entire Place • 4 bedrooms
Birch Haven Lakefront and Ride-From Trails
Entire Place • 4 bedrooms
Elk Point Lodge-Spacious, Secluded Luxury Log Home
Entire Place • 5 bedrooms
Beaver Lake Escape *Seclusion* Kayaks* Canoe*
Entire Place • 4 bedrooms
Cabin #3 on the Lake! - Open Oct/Nov - Pets Ok
Entire Place • 3 bedrooms
Elk Crossing Lakehouse with Sauna and pool table!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Town of Gordon?
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Gordon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Makala And Rich | 5 | $120,478 | 152 | 4.92/5.0 |
| Chris | 5 | $81,053 | 85 | 4.72/5.0 |
| Kelly | 1 | $51,774 | 10 | 5.00/5.0 |
| Michael Paul | 1 | $51,447 | 3 | 4.00/5.0 |
| Alyssa | 1 | $47,191 | 5 | 5.00/5.0 |
| Peggy | 2 | $27,330 | 47 | 4.99/5.0 |
| Peter | 1 | $23,510 | 35 | 4.97/5.0 |
| Jesse | 1 | $12,730 | 101 | 4.89/5.0 |
| North Country Vacation Rentals | 1 | $9,518 | 2 | Not Rated |
| Cindy | 1 | $8,397 | 29 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Gordon.
Who Are the Airbnb Hosts in Town of Gordon?
Town of Gordon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Town of Gordon
- With 52.6% Superhosts, Town of Gordon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 10.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Town of Gordon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Town of Gordon
These are the highest-grossing professional property management operations in Town of Gordon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Makala And Rich | 5 | $120,478 | $272 | 43.0% | 4.92/5 |
| Michael Paul | 1 | $51,447 | $470 | 41.5% | 4.00/5 |
| North Country Vacation Rentals | 1 | $9,518 | $242 | 17.5% | N/A |
Management Company Insights for Town of Gordon
- The leading management company, Makala And Rich, operates 5 listings with $120,478 in gross revenue — a useful benchmark for what scale looks like in Town of Gordon.
- Top managers average 2 properties each, suggesting professional management in Town of Gordon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.46/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 15.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Town of Gordon's Airbnb Market Compare to Nearby Cities?
How does the Town of Gordon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Clover, Town of Gordon has 18 percentage points lower occupancy and about $63 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Minong | 21 | $5,828 | $606.28 | 41% |
| Lake No. 2 | 24 | $5,766 | $382.99 | 51% |
| Town of Clover | 13 | $5,633 | $324.19 | 54% |
| Schroeder Township | 10 | $5,266 | $420.14 | 40% |
| Lutsen | 22 | $5,131 | $441.97 | 45% |
| Schroeder | 10 | $5,005 | $487.50 | 46% |
| Silver Creek Township | 16 | $4,989 | $375.39 | 52% |
| Morse Township | 11 | $4,948 | $348.14 | 52% |
| Grand Lake Township | 11 | $4,891 | $346.72 | 44% |
| Forest Lake | 25 | $4,776 | $412.22 | 46% |
Frequently Asked Questions About Airbnb in Town of Gordon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Gordon.
How much do Airbnb hosts make in Town of Gordon?
Town of Gordon hosts earn about $22,812 per year on average, with an average nightly rate of $261 and RevPAR of $108. Those figures describe the typical revenue environment for active listings in Town of Gordon, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Town of Gordon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Town of Gordon?
The average Airbnb occupancy rate in Town of Gordon is 35.7%. July is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Town of Gordon?
Listings in Town of Gordon average $261 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Town of Gordon?
Town of Gordon currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Town of Gordon?
AirROI currently classifies the short-term rental regulation level in Town of Gordon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Town of Gordon?
RevPAR in Town of Gordon is about $108. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Town of Gordon?
Occupancy of 35.7% means Town of Gordon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,812, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Town of Gordon?
The average booking lead time in Town of Gordon is about 120 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Town of Gordon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Gordon include Gordon Town Park, Lake Namekagon, St. Croix National Scenic Riverway. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Town of Gordon?
entire_home listings make up 100.0% of the active supply in Town of Gordon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Town of Gordon compare to nearby Airbnb markets?
Among neighboring markets, Town of Minong posts $69,933 in average annual revenue with 41.3% occupancy, compared to Town of Gordon's $22,812 and 35.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Town of Gordon?
The average Airbnb stay length in Town of Gordon is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Town of Gordon?
Airbnb listings in Town of Gordon average 4.83 out of 5 overall. About 31.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Town of Gordon?
Dishwasher and Bathtub are among the strongest revenue-linked amenities in Town of Gordon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Town of Gordon?
Yes. About 42.1% of active Airbnb listings in Town of Gordon charge a cleaning fee, and the average fee is $168. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Town of Gordon?
A 52.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.