Airbnb market data · 202612 months to April 2026
Town of Gordon, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Gordon brought in $22,240 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Gordon run through April 2026.
The short answer
Town of Gordon Airbnb Market at a Glance
Listings averaged $259 a night and were booked on 37% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.2 times as much as in May, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Town of Gordon is the 178th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Gordon Airbnb market See Every Town of Gordon ListingRevenue
How Much Do Airbnb Hosts Make in Town of Gordon?
Gross bookings per Town of Gordon listing averaged $22,240 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Gordon listing brought in $5,710 in July, its best month, and $1,350 in May, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Gordon's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,710+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $3,800 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $2,050 a month.
- Entry-level properties (bottom 25%) earn $1,170 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.2 times what May did
Average revenue per active listing, by month
Town of Gordon Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $1,352 | 19.4% | $239 | $44 | 99 days | 3.5 nights |
| Jun 2025 | $3,719 | 42.2% | $267 | $124 | 135 days | 5.5 nights |
| Jul 2025 | $5,707 | 57.4% | $272 | $184 | 132 days | 6 nights |
| Aug 2025 | $4,786 | 48.4% | $267 | $154 | 152 days | 4.7 nights |
| Sep 2025 | $1,716 | 26.7% | $249 | $57 | 95 days | 4.1 nights |
| Oct 2025 | $2,082 | 24.0% | $246 | $67 | 99 days | 3 nights |
| Nov 2025 | $1,832 | 25.6% | $242 | $61 | 182 days | 6.8 nights |
| Dec 2025 | $2,680 | 19.4% | $248 | $86 | 37 days | 6.3 nights |
| Jan 2026 | $3,312 | 31.2% | $248 | $107 | 36 days | 4.5 nights |
| Feb 2026 | $2,481 | 28.1% | $254 | $89 | 162 days | 4.3 nights |
| Mar 2026 | $1,892 | 29.0% | $246 | $61 | 3 days | 9 nights |
| Apr 2026 | $2,492 | 21.7% | $236 | $83 | 63 days | 10.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Gordon address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Town of Gordon Profitable?
Yes, when it's run well. The average Town of Gordon Airbnb took in $22,240 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,290 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,420 a month.
Cleaning it yourself keeps the $1,910 a year guests pay in cleaning fees, for about $1,450 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,120 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Gordon Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,330 | $37,630 |
| Cleaning fees guests pay9% of Town of Gordon bookings | $1,910 | $3,530 |
| Gross bookings | $22,240 | $41,160 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 58% of Town of Gordon listings on Simplified Pricing, 3% for the rest | −$2,280 | −$4,210 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,910 | −$3,530 |
| Utilities and internetAbout 5% of bookings | −$1,110 | −$2,060 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$820 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$670 | −$1,230 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$6,740 | −$12,180 |
| Left for housing costs, then profit | $15,500about $1,290 a month | $28,980about $2,420 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Gordon Airbnb Profit
The estimate starts from Town of Gordon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Gordon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Gordon's Top Earners Get There
- More nights booked. The busiest quarter of Town of Gordon listings are booked on 42% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of $200 adds about $2,020 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $300 a night or more, against a median of $200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,030 a year.
- Open for the busy months. July brought the average listing about $5,710, against $1,350 in May, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Gordon listings average 4.83 stars, and 42% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,430 a month, against $1,850 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Gordon?
Town of Gordon listings were booked on 37% of the nights they were open over the past year, in line with the Wisconsin average and 4 percentage points below the U.S. average (41%). Occupancy swings from 19% in December to 57% in July.
Across Town of Gordon's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 54%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 42% or more, roughly three nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July was the busiest month in Town of Gordon, December the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Gordon?
The average nightly rate in Town of Gordon, known as ADR (average daily rate), was $259 over the past year, about 20% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in July and August at about $270 and bottom out in April and May at about $235.
Across Town of Gordon's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $480+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $300 or more, about $100 above the median.
- Typical properties (median) charge about $200 a night.
- Entry-level properties (bottom 25%) charge $150 or less, about three-quarters of the median.
July rates ran 15% above April's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Town of Gordon?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Gordon it averaged $110 over the past year, from about $44 in May to about $184 in July.
Across Town of Gordon's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $196+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn $186 or more, about $95 a night above the median.
- Typical properties (median) earn about $90 per open night.
- Entry-level properties (bottom 25%) earn $63 or less, about two-thirds of the median.
July RevPAR was about 4.2 times May's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $110 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Gordon
With only 19 active listings, the monthly pattern in Town of Gordon is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in May.
How Far in Advance Do Guests Book Airbnb in Town of Gordon?
Guests book Town of Gordon stays 121 days ahead on average (about four months), so guests here plan well ahead. November stays are booked furthest out, about 182 days ahead, and March stays closest to arrival, about 3 days. A typical November booking is made in mid-May.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 121 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Gordon
None of the 19 active listings in Town of Gordon display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Gordon.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Gordon
AirROI's area guide picks eight Town of Gordon neighborhoods that draw short-term rental guests, led by Gordon Town Park, Lake Namekagon and St. Croix National Scenic Riverway. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gordon Town Park | A beautiful park offering outdoor activities like hiking, picnicking, and nature watching. Close to natural attractions, ideal for families and nature lovers. | Gordon Town Park, Nature trails, Fishing spots, Wildlife watching, Picnic areas |
| Lake Namekagon | The largest lake in the area, perfect for fishing, boating, and swimming. An excellent destination for tourists looking for water-based activities and relaxation. | Namekagon Lake, Fishing, Boating, Swimming beaches, Scenic views |
| St. Croix National Scenic Riverway | A remarkable natural area known for its scenic beauty and recreational opportunities like kayaking and canoeing. Attractive to outdoor enthusiasts and adventurers. | Riverway access points, Kayaking and Canoeing, Wildlife viewing, Camping, Fishing spots |
| Downtown Gordon | The small local hub with shops and eateries. Great for tourists looking to experience the small-town charm and community atmosphere. | Local shops, Restaurants, Gordon Historical Society, Artisan markets |
| Sandy Lake | A scenic and serene location, ideal for quiet retreats and outdoor sports. Perfect for visitors seeking peace and nature. | Sandy Lake activities, Fishing, Hiking, Camping, Wildflower watching |
| Gordon Mill Pond | Offers tranquil boating and fishing opportunities. Attractive for those looking to relax and enjoy nature. | Mill Pond, Fishing, Kayaking, Scenic trails around the pond |
| Danielson's Resort | A popular local resort featuring rental cabins and outdoor activities. A go-to spot for families and groups. | Cabin rentals, Fishing, Outdoor recreational activities, Community events |
| Barker's Island | A natural island known for its beauty and recreational opportunities. Great for tourists interested in waterfront activities and scenic walks. | Island trails, Waterfront activities, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Gordon vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 45 km, Town of Round Lake (26 km away, 34 listings) earned the most per listing, about 46% more than Town of Gordon. Hayward was the busiest, booked on 42% of nights against 37% in Town of Gordon.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cable 12 km | 30 | $22,703 | $224 | 38% |
| Town of Lenroot 15 km | 47 | $24,595 | $235 | 35% |
| Hayward 24 km | 88 | $31,852 | $330 | 42% |
| Town of Spider Lake 24 km | 30 | $25,916 | $273 | 35% |
| Town of Namakagon 25 km | 36 | $26,924 | $329 | 33% |
| Town of Round Lake 26 km | 34 | $32,469 | $332 | 37% |
| Town of Bass Lake 32 km | 37 | $25,820 | $358 | 31% |
| Town of Sand Lake 45 km | 36 | $29,974 | $334 | 32% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Gordon
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Gordon:
- Branson Airbnb data MO · $254/night · 36.6%
- Atlanta Airbnb data GA · $256/night · 37.1%
- Myrtle Beach Airbnb data SC · $257/night · 36.3%
- Rogers Airbnb data AR · $260/night · 37.3%
- Morehead City Airbnb data NC · $254/night · 37.1%
- Clayton Airbnb data GA · $260/night · 37.6%
FAQ
Town of Gordon Airbnb FAQ
How much do Airbnb hosts make in Town of Gordon?
An active Town of Gordon Airbnb grossed $22,240 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,800 or more in a typical month.
How much can I make on Airbnb in Town of Gordon?
It depends most on the home's size, location and how it's run. The middle half of Town of Gordon listings earn between $1,170 and $3,800 in a typical month, and the top tenth $5,710 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Gordon?
Listings in Town of Gordon were booked on 37% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Gordon?
The average booked night in Town of Gordon cost $259 before fees. Half of listings charge between $150 and $300, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Gordon?
None of the active Town of Gordon listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Gordon?
Yes, when it's run well. The average Town of Gordon Airbnb grossed $22,240 in the 12 months to April 2026, 33% below the Wisconsin average of $33,105, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,500 a year (about $1,290 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,420 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Gordon?
July paid best over the past year, at $5,710 per active listing, and May paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Gordon?
Each night a Town of Gordon listing was open to book earned $110 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $196 or more.
How far in advance do guests book Airbnbs in Town of Gordon?
Town of Gordon stays were booked 121 days (about four months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Gordon?
The average Town of Gordon Airbnb stay lasted 5 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Town of Gordon rated?
Guests rate Town of Gordon Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Gordon?
Gordon Town Park, Lake Namekagon and St. Croix National Scenic Riverway draw the most short-term rental interest in Town of Gordon. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Gordon?
AirROI counted 19 active Airbnb listings in Town of Gordon as of April 2026. The closest tracked market is Cable, 12 km away.
How much are Airbnb cleaning fees in Town of Gordon?
In Town of Gordon, more than half of listings add a cleaning fee. The median fee is $125, and some higher fees lift the average to $175.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Town of Gordon from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.