Airbnb market data · 202612 months to April 2026
Town of Oakland, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Oakland brought in $27,434 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Oakland run through April 2026.
The short answer
Town of Oakland Airbnb Market at a Glance
Listings averaged $255 a night and were booked on 40% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.4 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Town of Oakland is the 200th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Oakland Airbnb market See Every Town of Oakland ListingRevenue
How Much Do Airbnb Hosts Make in Town of Oakland?
Gross bookings per Town of Oakland listing averaged $27,434 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Oakland listing brought in $6,850 in July, its best month, and $1,560 in January, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Oakland's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,720+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $3,670 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $2,190 a month.
- Entry-level properties (bottom 25%) earn $1,410 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.4 times what January did
Average revenue per active listing, by month
Town of Oakland Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $2,996 | 38.5% | $244 | $97 | 52 days | 3.9 nights |
| Jun 2025 | $4,240 | 44.7% | $264 | $141 | 66 days | 3.1 nights |
| Jul 2025 | $6,846 | 70.0% | $264 | $221 | 119 days | 5 nights |
| Aug 2025 | $4,532 | 56.6% | $255 | $146 | 76 days | 4.4 nights |
| Sep 2025 | $2,491 | 34.5% | $256 | $83 | 57 days | 2.3 nights |
| Oct 2025 | $3,479 | 53.2% | $247 | $112 | 38 days | 3.9 nights |
| Nov 2025 | $1,664 | 29.4% | $236 | $55 | 44 days | 4.1 nights |
| Dec 2025 | $2,224 | 27.6% | $249 | $72 | 53 days | 2.8 nights |
| Jan 2026 | $1,559 | 21.8% | $238 | $50 | 35 days | 1.9 nights |
| Feb 2026 | $1,794 | 31.3% | $236 | $64 | 38 days | 1.9 nights |
| Mar 2026 | $1,993 | 28.3% | $241 | $64 | 20 days | 1.8 nights |
| Apr 2026 | $2,046 | 27.1% | $246 | $68 | 45 days | 2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Oakland address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Town of Oakland Profitable?
Yes, when it's run well. The average Town of Oakland Airbnb took in $27,434 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,550 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,620 a month.
Cleaning it yourself keeps the $2,780 a year guests pay in cleaning fees, for about $1,780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,340 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Oakland Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $24,654 | $41,320 |
| Cleaning fees guests pay10% of Town of Oakland bookings | $2,780 | $4,670 |
| Gross bookings | $27,434 | $45,990 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 61% of Town of Oakland listings on Simplified Pricing, 3% for the rest | −$2,920 | −$4,890 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,780 | −$4,670 |
| Utilities and internetAbout 5% of bookings | −$1,370 | −$2,300 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$550 | −$920 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$820 | −$1,380 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$270 | −$270 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$8,850 | −$14,570 |
| Left for housing costs, then profit | $18,584about $1,550 a month | $31,420about $2,620 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Oakland Airbnb Profit
The estimate starts from Town of Oakland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Oakland home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Oakland's Top Earners Get There
- More nights booked. The busiest quarter of Town of Oakland listings are booked on 51% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of $205 adds about $2,040 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $280 a night or more, against a median of $205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,470 a year.
- Open for the busy months. July brought the average listing about $6,850, against $1,560 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Oakland listings average 4.94 stars, and 78% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,830 a month, against $2,290 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Oakland?
Town of Oakland listings were booked on 40% of the nights they were open over the past year, 2 percentage points above the Wisconsin average (38%) and in line with the U.S. average. Occupancy swings from 22% in January to 70% in July.
Across Town of Oakland's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 51% or more, roughly four nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in Town of Oakland, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Oakland?
The average nightly rate in Town of Oakland, known as ADR (average daily rate), was $255 over the past year, about 22% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in June and July at about $265 and bottom out in February and November at about $235.
Across Town of Oakland's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $425+ a night, about twice the median.
- Strong performers (top 25%) charge $280 or more, about $75 above the median.
- Typical properties (median) charge about $205 a night.
- Entry-level properties (bottom 25%) charge $160 or less, about 79% of the median.
June rates ran 12% above November's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Town of Oakland?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Oakland it averaged $106 over the past year, from about $50 in January to about $221 in July.
Across Town of Oakland's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $214+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $119 or more, about $35 a night above the median.
- Typical properties (median) earn about $86 per open night.
- Entry-level properties (bottom 25%) earn $68 or less, about three-quarters of the median.
July RevPAR was about 4.4 times January's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $106 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Oakland
With only 18 active listings, the monthly pattern in Town of Oakland is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Town of Oakland?
Guests book Town of Oakland stays 65 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 119 days ahead, and March stays closest to arrival, about 20 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 65 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Oakland
None of the 18 active listings in Town of Oakland display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Oakland.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Oakland
AirROI's area guide picks eight Town of Oakland neighborhoods that draw short-term rental guests, led by Downtown Oakland, Lake Merritt and Temescal. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Oakland | The heart of the city with a mix of cultural venues, nightlife, and dining options. Ideal for tourists who want to experience the urban vibe of Oakland. | Oakland Museum of California, Fox Theater, Jack London Square, Lake Merritt, Chinatown |
| Lake Merritt | A beautiful and scenic area centered around a large lake, popular for its parks and recreational activities. Attracts families and nature lovers. | Lake Merritt, Merritt Rose Garden, Oakland Zoo, Children's Fairyland |
| Temescal | A trendy neighborhood with a vibrant food scene and unique shops. Popular among young professionals and those looking for a lively atmosphere. | Temescal Alley's shops and eateries, The Public Market, Temescal Park |
| Piedmont | A charming residential neighborhood known for its small-town feel and beautiful homes. Appeals to those looking for a quieter stay close to urban amenities. | Piedmont Avenue shops, Piedmont Park, Oakland's historic architecture |
| Uptown Oakland | An artsy district known for its galleries, theaters, and nightlife. Perfect for tourists seeking a cultural immersion. | Fox Theater, Oakland Art Murmur, The Paramount Theatre |
| Jack London Square | A waterfront area with dining, shopping, and entertainment. A great spot for visitors who want to enjoy the bay area. | Jack London Market, Ferry service to San Francisco, Waterfront dining |
| Fruitvale District | A vibrant neighborhood with a rich Latino cultural influence, known for its food and festivals. | Fruitvale BART Station, Cultural festivals, Local markets |
| East Oakland | A diverse area with various attractions and parks. It offers a more local experience, off the beaten path for some tourists. | Knowland Park, Oakland International Airport, Local eateries and shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Oakland vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 69 km, Town of Round Lake (60 km away, 34 listings) earned the most per listing, about 18% more than Town of Oakland.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Birchwood 13 km | 35 | $28,828 | $369 | 33% |
| Town of Sand Lake 27 km | 36 | $29,974 | $334 | 32% |
| Town of Bass Lake 41 km | 37 | $25,820 | $358 | 31% |
| Hayward 50 km | 88 | $31,852 | $330 | 42% |
| Town of Lenroot 58 km | 47 | $24,595 | $235 | 35% |
| Town of Round Lake 60 km | 34 | $32,469 | $332 | 37% |
| Danbury 63 km | 34 | $21,295 | $280 | 34% |
| Town of Spider Lake 69 km | 30 | $25,916 | $273 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Oakland
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Oakland:
- Palmetto Airbnb data FL · $253/night · 40.1%
- Dallas Airbnb data TX · $253/night · 40.5%
- Fayetteville Airbnb data WV · $254/night · 39.8%
- Las Vegas Airbnb data NV · $259/night · 40.0%
- Humacao Airbnb data PR · $255/night · 39.7%
- Rising Fawn Airbnb data GA · $261/night · 40.4%
FAQ
Town of Oakland Airbnb FAQ
How much do Airbnb hosts make in Town of Oakland?
An active Town of Oakland Airbnb grossed $27,434 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,670 or more in a typical month.
How much can I make on Airbnb in Town of Oakland?
It depends most on the home's size, location and how it's run. The middle half of Town of Oakland listings earn between $1,410 and $3,670 in a typical month, and the top tenth $5,720 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Oakland?
Listings in Town of Oakland were booked on 40% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Oakland?
The average booked night in Town of Oakland cost $255 before fees. Half of listings charge between $160 and $280, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Oakland?
None of the active Town of Oakland listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Oakland?
Yes, when it's run well. The average Town of Oakland Airbnb grossed $27,434 in the 12 months to April 2026, 17% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,584 a year (about $1,550 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,620 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Oakland?
July paid best over the past year, at $6,850 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Oakland?
Each night a Town of Oakland listing was open to book earned $106 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $214 or more.
How far in advance do guests book Airbnbs in Town of Oakland?
Town of Oakland stays were booked 65 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Oakland?
The average Town of Oakland Airbnb stay lasted 3.6 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Town of Oakland rated?
Guests rate Town of Oakland Airbnbs 4.94 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Oakland?
Downtown Oakland, Lake Merritt and Temescal draw the most short-term rental interest in Town of Oakland. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Oakland?
AirROI counted 18 active Airbnb listings in Town of Oakland as of April 2026. The closest tracked market is Birchwood, 13 km away.
How much are Airbnb cleaning fees in Town of Oakland?
In Town of Oakland, more than seven in ten listings add a cleaning fee, and the typical fee is about $99.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Town of Oakland from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.