Fayetteville, West Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Fayetteville, West Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $30,857 per year — at a $249 nightly rate, 39.4% occupancy, and a $102 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 189 active listings, Fayetteville is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 36.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Fayetteville?
In Fayetteville, the headline Airbnb metrics are $30,857 in average annual revenue,39.4% occupancy, $249 ADR, and $102 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Fayetteville?
Understanding the monthly revenue variations for Airbnb listings in Fayetteville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fayetteville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fayetteville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,890 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,379 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fayetteville
What Is the Monthly Airbnb Occupancy Rate in Fayetteville?
Maximize your bookings by understanding the Fayetteville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fayetteville:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fayetteville
What Is the Average Airbnb Nightly Rate in Fayetteville?
Effective short term rental pricing strategy in Fayetteville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fayetteville typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $433+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Fayetteville
What Is the RevPAR for Airbnb in Fayetteville?
RevPAR in Fayetteville is currently $102. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $124 RevPAR.
- Best-in-class (Top 10%) achieve $193 RevPAR.
Average Monthly RevPAR Trend in Fayetteville
RevPAR Insights for Fayetteville
- The average RevPAR in Fayetteville is $102. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($193) and bottom 25% ($54) is $138, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Fayetteville benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $124+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Fayetteville Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Fayetteville?
Fayetteville's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,423 per month
- Occupancy rates average 50.4%
- Daily rates average $260
Shoulder Season
- Revenue averages $3,003 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $248
Low Season (January, February, April)
- Revenue drops to average $2,085 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $232
Seasonality Insights for Fayetteville
- Airbnb seasonality in Fayetteville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Fayetteville's highest earning potential, with monthly revenues climbing to $4,990, occupancy reaching 54.2%, and ADRs peaking at $267.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,753, occupancy could drop to 24.9%, and ADRs may adjust to $220.
- Lower occupancy paired with meaningful seasonality means hosts in Fayetteville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Fayetteville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Fayetteville?
Low regulation and minimal registration activity in Fayetteville, West Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Fayetteville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Fayetteville?
Fayetteville is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| New River Gorge | An outdoor adventurer's paradise, New River Gorge is known for its stunning landscapes, hiking trails, and white-water rafting. It's a hotspot for tourists seeking thrilling outdoor activities. | New River Gorge Bridge, White Water Rafting, Hiking Trails, National Park, Rock Climbing |
| Fayetteville Historic District | The charming historic district of Fayetteville offers quaint shops and restaurants, attracting visitors interested in local culture and history. It's perfect for walking tours and exploring the local vibe. | Fayetteville Town Park, Historic Buildings, Local Art Galleries, Restaurants, Shops |
| Lake Summersville | A beautiful lake area offering a range of water activities and natural beauty. It's great for families and outdoor enthusiasts looking for a scenic getaway. | Summersville Lake, Boating, Fishing, Hiking Trails, Picnicking |
| Babcock State Park | Known for its picturesque views and rich history, Babcock State Park attracts nature lovers and families looking to reconnect with the great outdoors. | Glade Creek Grist Mill, Hiking Trails, Fishing, Picnicking, Camping |
| Beckley | Nearby Beckley offers urban amenities with access to historical sites and attractions that draw visitors from across the region. Ideal for those seeking a bit more city life near outdoor adventures. | Beckley Exhibition Coal Mine, Tamarack, Pinecrest Historical Park, Shopping, Dining |
| Glen Jean | This area serves as a gateway to New River Gorge National Park, attracting outdoor enthusiasts and site visitors looking for accommodations close to adventure activities. | New River Gorge Bridge, Outdoor Adventures, Biking Trails, Nature Watching |
| Oak Hill | A small town with access to numerous outdoor activities and close proximity to New River Gorge, Oak Hill is perfect for visitors looking for a quiet place to stay while still being close to attractions. | Biking Trails, Historic Sites, Local Restaurants, Proximity to National Park |
| Harper's Ferry (nearby) | Though not in Fayetteville, Harper's Ferry is a nearby historic town with rich history and outdoor activities. It's well-known among tourists visiting the region. | Harper's Ferry National Historical Park, Potomac River, Hiking Trails, Historic Downtown |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Fayetteville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Fayetteville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fayetteville
- The Fayetteville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 189 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fayetteville, House properties are the most common (64%), reflecting the local real estate landscape.
- Houses represent a significant 64% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 4.2%) offer potential for unique stay experiences.
Fayetteville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fayetteville
- The dominant room capacity in Fayetteville is 3 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 51.3% of the active Airbnb listings in Fayetteville, indicating a high concentration in these sizes.
- A significant 49.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fayetteville.
Fayetteville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fayetteville
- The most common guest capacity trend in Fayetteville vacation rentals is listings accommodating 8+ guests (33.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Fayetteville STR market, accounting for 57.2% of listings.
- 59.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fayetteville.
- On average, properties in Fayetteville are equipped to host 5.7 guests.
How Do Listings in Fayetteville Compare on Quality?
Listing quality in Fayetteville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Fayetteville
- At 30.7 photos per listing on average, Fayetteville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Fayetteville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Fayetteville?
Amenity Prevalence
Amenity Insights for Fayetteville
- Essential amenities in Fayetteville that guests expect include: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fayetteville: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, Coffee maker.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fayetteville to stay competitive.
Which Airbnb Amenities Boost Revenue in Fayetteville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Fayetteville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 78.8% | $36,695 | $9,113 | 302.7% |
Dishes and silverware | 86.2% | $34,277 | $9,418 | 264.0% |
Kitchen | 86.8% | $34,123 | $9,433 | 261.7% |
Oven | 73.5% | $38,067 | $10,814 | 252.0% |
Children's playroomHigh opportunity | 3.7% | $97,043 | $28,312 | 242.8% |
Pool tableHigh opportunity | 3.7% | $94,023 | $28,428 | 230.7% |
Free parking on premises | 97.4% | $31,419 | $10,197 | 208.1% |
CribHigh opportunity | 3.2% | $85,171 | $29,076 | 192.9% |
Dishwasher | 54.0% | $43,912 | $15,551 | 182.4% |
Stove | 78.3% | $35,830 | $12,906 | 177.6% |
Revenue Impact Insights for Fayetteville
- Cooking basics tops the revenue impact list with a 302.7% uplift — listings with this amenity earn $36,695 vs. $9,113 without it.
- High-opportunity amenities — Children's playroom, Pool table, Crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dishes and silverware, Kitchen, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Fayetteville.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Fayetteville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fayetteville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFayetteville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Fayetteville
- The typical guest profile for Airbnb in Fayetteville consists of primarily domestic travelers (96%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and DC (2.6%).
- Top languages spoken are English (78%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Fayetteville?
Listings in Fayetteville average 4.89 out of 5 overall, with about 94 reviews per active listing and 56.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Fayetteville
- With an overall rating of 4.89, Fayetteville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Fayetteville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fayetteville
- The most common availability pattern in Fayetteville falls within the 271-366 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Fayetteville (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Fayetteville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Fayetteville
- The overall average booking lead time for vacation rentals in Fayetteville is 53 days.
- Guests book furthest in advance for stays during October (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (64 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Fayetteville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Fayetteville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Fayetteville?
Guests in Fayetteville stay about 3.4 nights on average, generating roughly 5,815 reservations and 30.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Fayetteville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Fayetteville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4 nights) and shorten in Sep (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Fayetteville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
24.9% of total
2 Nights
88 listings
46.6% of total
3 Nights
8 listings
4.2% of total
4-6 Nights
1 listings
0.5% of total
30+ Nights
45 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Fayetteville is 2 Nights, adopted by 46.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.5%) of the Fayetteville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Fayetteville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.6% of Fayetteville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fayetteville.
Fayetteville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.1% of total
Super Strict 30 Days
1 listings
0.5% of total
Flexible
31 listings
16.4% of total
Moderate
52 listings
27.5% of total
Firm
88 listings
46.6% of total
Strict
15 listings
7.9% of total
Cancellation Policy Insights for Fayetteville
- The prevailing Airbnb cancellation policy trend in Fayetteville is Firm, used by 46.6% of listings.
- A majority (54.5%) of hosts in Fayetteville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.6% market standard in Fayetteville.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fayetteville.
How Much Are Airbnb Cleaning Fees in Fayetteville?
Cleaning fees in Fayetteville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Fayetteville
- 94.2% of listings charge a cleaning fee, making it standard practice in Fayetteville. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $110 is close to the median ($100), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Fayetteville median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Fayetteville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fayettevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Red Barn Retreat
Entire Place • 6 bedrooms
NRG Pool House with Indoor Salt Pool
Entire Place • 5 bedrooms
Sleeps 24 | Game Rooms, Hot Tub in New River Gorge
Entire Place • 7 bedrooms
New River Gorge 8 bedroom, hot tub, heated pool.
Entire Place • 8 bedrooms
Family-friendly, with treehouse, open & spacious
Entire Place • 4 bedrooms
Gorge's View- Epic Getaway, Near Trails & Town
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Fayetteville?
Learn from the best! This table showcases top-performing Airbnb hosts in Fayetteville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caleb | 4 | $331,621 | 344 | 4.97/5.0 |
| Elissa | 2 | $270,787 | 412 | 4.96/5.0 |
| Ryan | 9 | $249,343 | 693 | 4.83/5.0 |
| Bill | 5 | $202,989 | 258 | 4.94/5.0 |
| Shane | 3 | $192,878 | 182 | 4.86/5.0 |
| Blake | 1 | $151,925 | 56 | 5.00/5.0 |
| Ashley | 2 | $143,541 | 36 | 4.95/5.0 |
| Erin | 4 | $139,372 | 742 | 4.95/5.0 |
| Julie | 1 | $124,508 | 124 | 4.98/5.0 |
| Evolve | 3 | $119,036 | 137 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fayetteville.
Who Are the Airbnb Hosts in Fayetteville?
Fayetteville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Fayetteville
- With 79.9% Superhosts, Fayetteville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Fayetteville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Fayetteville
These are the highest-grossing professional property management operations in Fayetteville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 3 | $119,036 | $222 | 53.4% | 4.78/5 |
| Eric And Natalie | 5 | $89,646 | $239 | 23.9% | 4.99/5 |
| Elizabeth | 1 | $74,611 | $303 | 62.9% | 4.93/5 |
| John | 3 | $26,677 | $286 | 15.5% | 5.00/5 |
Management Company Insights for Fayetteville
- The leading management company, Evolve, operates 3 listings with $119,036 in gross revenue — a useful benchmark for what scale looks like in Fayetteville.
- Top managers average 3 properties each, suggesting professional management in Fayetteville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Fayetteville's Airbnb Market Compare to Nearby Cities?
How does the Fayetteville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Creola, Fayetteville has 12 percentage points lower occupancy and about $169 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sugar Grove | 16 | $6,137 | $513.64 | 41% |
| Creola | 18 | $6,048 | $417.93 | 51% |
| Hocking County | 11 | $5,919 | $531.90 | 48% |
| Rockbridge | 227 | $5,296 | $412.23 | 44% |
| Logan | 686 | $4,942 | $393.08 | 44% |
| Berne Township | 15 | $4,687 | $501.18 | 37% |
| Swan Township | 109 | $4,652 | $342.50 | 47% |
| Laurelville | 145 | $4,536 | $359.71 | 44% |
| South Bloomingville | 129 | $4,494 | $318.28 | 47% |
| Brown Township | 14 | $3,918 | $284.05 | 47% |
Frequently Asked Questions About Airbnb in Fayetteville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Fayetteville.
How much do Airbnb hosts make in Fayetteville?
Fayetteville hosts earn about $30,857 per year on average, with an average nightly rate of $249 and RevPAR of $102. Those figures describe the typical revenue environment for active listings in Fayetteville, West Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Fayetteville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Fayetteville?
The average Airbnb occupancy rate in Fayetteville is 39.4%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Fayetteville?
Listings in Fayetteville average $249 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Fayetteville?
Fayetteville currently has about 189 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Fayetteville?
AirROI currently classifies the short-term rental regulation level in Fayetteville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Fayetteville?
RevPAR in Fayetteville is about $102. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Fayetteville?
Occupancy of 39.4% means Fayetteville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $30,857, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Fayetteville?
The average booking lead time in Fayetteville is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Fayetteville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Fayetteville include New River Gorge, Fayetteville Historic District, Lake Summersville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Fayetteville?
entire_home listings make up 95.2% of the active supply in Fayetteville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Fayetteville compare to nearby Airbnb markets?
Among neighboring markets, Sugar Grove posts $73,640 in average annual revenue with 40.6% occupancy, compared to Fayetteville's $30,857 and 39.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Fayetteville?
The average Airbnb stay length in Fayetteville is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Fayetteville?
Airbnb listings in Fayetteville average 4.89 out of 5 overall. About 56.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Fayetteville?
Cooking basics and Dishes and silverware are among the strongest revenue-linked amenities in Fayetteville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Fayetteville?
Yes. About 94.2% of active Airbnb listings in Fayetteville charge a cleaning fee, and the average fee is $110. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Fayetteville?
A 79.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.