~ Fairytale Cottage • Downtown Foley ~ Entire home · 4 bedrooms Rated 5.00 - Revenue
- $119,022
- Occupancy
- 23.9%
- Daily rate
- $2,708
Airbnb market data · 202612 months to September 2026
The average Airbnb in Foley brought in $28,174 over the 12 months through September 2026, about 19% less than the Alabama average of $34,976.
The short answer
Foley is cheaper but busier than the Alabama average. Listings averaged $250 a night and were booked on 41% of available nights, against $350 and 37% for the Alabama average.
Timing matters: in July, usually the best month, the average listing earns about 2.8 times as much as in September, usually the slowest.
With 247 active listings, Foley is the 11th-largest of 87 Alabama markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings grew 36%.
Browse the live Foley Airbnb market
See Every Foley Listing
Revenue
Gross bookings per Foley listing averaged $28,174 over the 12 months to September 2026 (Alabama average: $34,976), before cleaning, platform and management costs and taxes.
In a typical year, the average Foley listing brings in $5,500 in July, its best month, and $1,960 in September, its slowest. November runs within 3% of September, so either can be the slowest in a given year. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.8 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,219 | 36.1% | $236 | $74 | 26 days | 4.3 nights |
| Oct 2025 | $2,693 | 40.5% | $237 | $87 | 40 days | 4.7 nights |
| Nov 2025 | $2,183 | 32.8% | $233 | $73 | 42 days | 3.7 nights |
| Dec 2025 | $2,419 | 34.2% | $237 | $78 | 36 days | 4.4 nights |
| Jan 2026 | $2,388 | 29.8% | $234 | $77 | 27 days | 7.8 nights |
| Feb 2026 | $2,682 | 39.7% | $237 | $96 | 48 days | 6.5 nights |
| Mar 2026 | $3,602 | 48.3% | $243 | $116 | 43 days | 5.4 nights |
| Apr 2026 | $2,779 | 39.7% | $235 | $93 | 40 days | 4 nights |
| May 2026 | $3,588 | 45.4% | $258 | $116 | 43 days | 3.8 nights |
| Jun 2026 | $5,611 | 65.5% | $276 | $187 | 57 days | 4.1 nights |
| Jul 2026 | $5,751 | 59.7% | $280 | $186 | 63 days | 4.1 nights |
| Aug 2026 | $2,600 | 35.7% | $246 | $84 | 36 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Foley address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Foley Airbnb took in $28,174 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,410 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,180 a month.
Cleaning it yourself keeps the $4,330 a year guests pay in cleaning fees, for about $1,770 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,210 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $23,844 | $36,670 |
| Cleaning fees guests pay15% of Foley bookings | $4,330 | $6,660 |
| Gross bookings | $28,174 | $43,330 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Foley listings on Simplified Pricing, 3% for the rest | −$3,740 | −$5,750 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,330 | −$6,660 |
| Utilities and internetAbout 5% of bookings | −$1,410 | −$2,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$850 | −$1,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$11,310 | −$17,170 |
| Left for housing costs, then profit | $16,864about $1,410 a month | $26,160about $2,180 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Foley's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Foley home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,610 a month, against $2,350 for the average one.
Occupancy
Foley listings were booked on 41% of the nights they were open over the past year, 4 percentage points above the Alabama average (37%) and in line with the U.S. average. In a typical year, occupancy swings from 33% in January to 64% in June.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
June is usually the busiest month in Foley, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Foley, known as ADR (average daily rate), was $250 over the past year, about 29% below the Alabama average of $350 and about 22% below the U.S. average of $320. In a typical year, rates peak in June and July at about $265 and bottom out in November at about $195.
The top 10% charge about 2.3 times the rate of the bottom quarter.
July rates run 35% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $250 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Foley it averaged $107 over the past year, from about $65 in a typical September to about $177 in a typical July.
Per open night, by tier:
July RevPAR is about 2.7 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $107 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Foley has two high seasons, March and May–July, which makes it a highly seasonal market. Business is slowest from August to February and slows again in April.
Average revenue by month in Foley
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,060 |
| February | Low season | $2,420 |
| March | High season | $3,390 |
| April | Low season | $2,470 |
| May | High season | $3,440 |
| June | High season | $5,230 |
| July | High season | $5,500 |
| August | Low season | $2,620 |
| September | Low season | $1,960 |
| October | Low season | $2,500 |
| November | Low season | $2,010 |
| December | Low season | $2,170 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–July | $4,720 | 58% | $260 |
| High seasonMarch | $3,390 | 52% | $230 |
| Low seasonApril, August–February | $2,280 | 38% | $215 |
Guests book Foley stays 45 days ahead on average (about six weeks). July stays are booked furthest out, about 60 days ahead, and September stays closest to arrival, about 25 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 247 active listings in Foley display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Foley.
Neighborhoods
AirROI's area guide picks five Foley neighborhoods that draw short-term rental guests, led by Foley downtown, Lake Shelby and Bon Secour. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Foley downtown | The historic downtown of Foley features charming shops, local dining, and a family-friendly environment. It attracts visitors year-round with its community events. | Foley Railroad Museum, Foley Antique Mall, Foley Art Center, Pecan Street Antique Mall, Local fairs and festivals |
| Lake Shelby | Located within Gulf State Park, this area is popular for camping, fishing, and outdoor activities. Attracts those looking for nature-driven vacations. | Lake Shelby, Gulf State Park Trails, Picnic areas, Cypress Swamps, Wildlife watching |
| Bon Secour | A quiet coastal community known for its beautiful landscapes and nature trails. Attracts eco-tourists and nature lovers looking for tranquility. | Bon Secour National Wildlife Refuge, Fishing and boating spots, Nature trails, Scenic drives, Wildlife watching |
| Lillian | A charming small town near the Alabama-Florida border known for its close-knit community and access to both beaches and cultural activities. | Lillian Recreation Park, Local dining, Historic sites, Access to Perdido Bay, Community events |
| Silverhill | A peaceful community with local charm, which is attracting visitors looking for a quiet getaway close to nature and outdoor activities. | Local parks, Community events, Outdoor trails, Nearby scenic spots, Arts and crafts festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Foley are entire homes (94%), with private rooms at 6%. Houses are the most common property type at 68%, about 3.4 times the share of apartments and condos (20%).
Nearly all listings rent the whole place
Foley Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.3% | 233 |
| Private room | 5.7% | 14 |
Listings by property type
Foley Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 67.6% | 167 |
| Apartment/Condo | 19.8% | 49 |
| Cabin/Outdoor | 8.9% | 22 |
| Hotel/Boutique | 1.6% | 4 |
| Others | 1.2% | 3 |
| Unique stay | 0.8% | 2 |
Most Foley homes are built for groups: 66% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (41%). Shares are of the 229 entire homes that give a bedroom count; rented rooms are left out.
Foley entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 10.9% | 25 |
| 2 bedrooms | 23.6% | 54 |
| 3 bedrooms | 40.6% | 93 |
| 4 bedrooms | 22.3% | 51 |
| 5+ bedrooms | 2.6% | 6 |
A typical one-bedroom home in Foley earned $17,800 over the past year, against $42,200 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 25 | $17,800 | $16,100 | $137 | 45% |
| 2 bedrooms | 54 | $19,500 | $21,000 | $198 | 41% |
| 3 bedrooms | 93 | $30,500 | $31,000 | $252 | 42% |
| 4 bedrooms | 51 | $42,200 | $42,500 | $358 | 44% |
Foley is a group-trip market: 42% of listings sleep eight or more guests, more than the share of the next most common size, six guests (31%).
Foley listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 5.5% | 13 |
| 3 guests | 1.7% | 4 |
| 4 guests | 6.8% | 16 |
| 5 guests | 5.9% | 14 |
| 6 guests | 31.4% | 74 |
| 7 guests | 6.4% | 15 |
| 8+ guests | 42.4% | 100 |
Foley hosts set up an average of 4.1 beds per listing. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Foley: 97% of listings offer it, and 91% have a washer.
Share of Foley listings with each common amenity
Listings in Foley with a smart lock earned about 55% more a year, on average, than those without: $39,000 against $25,200. The gap is smaller for a barbecue grill (about 45% more) and beach essentials (about 40% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Foley listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Smart lock | 21% | $39,000 | $25,200 | +55% |
| BBQ grill | 66% | $31,400 | $21,900 | +43% |
| Beach essentials | 24% | $36,400 | $25,500 | +42% |
| Backyard | 65% | $31,400 | $22,200 | +41% |
| Single level home | 48% | $33,000 | $23,700 | +39% |
| Outdoor furniture | 68% | $30,700 | $22,800 | +34% |
| Patio or balcony | 61% | $31,000 | $23,700 | +31% |
| Hot tub | 6% | $36,000 | $27,700 | +30% |
| Fire pit | 26% | $33,500 | $26,300 | +27% |
| Sun loungers | 15% | $33,900 | $27,200 | +25% |
Guests
Foley draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Birmingham is the largest source, at about 2% of reviews. English is spoken by 85% of guests, and Spanish by 10%.
99% of Foley guests are domestic
Where guests who left reviews live
Where Foley guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Birmingham | 2.2% |
| Atlanta | 1.7% |
| Panama City | 1.5% |
| New Orleans | 1.3% |
| Huntsville | 1.3% |
Where Foley guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.9% |
| Japan | 0.1% |
| Brazil | 0.1% |
| Mexico | 0.1% |
Languages spoken by Foley guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 84.8% |
| Spanish | 10.3% |
| Portuguese | 1.0% |
| French | 0.8% |
| German | 0.8% |
Foley Airbnbs average 4.87 stars, and 62% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; cleanliness and value for money tie for the lowest, at 4.84.
Check-in scores highest in Foley; cleanliness and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.84 |
| Communication | 4.92 |
| Location | 4.90 |
| Check-in | 4.94 |
| Value | 4.84 |
Booking patterns
About eight in ten Foley listings are open to guests more than 180 days a year, but only 21% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Foley listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 42.1% | 104 |
| 181-270 days | 38.9% | 96 |
| 91-180 days | 18.6% | 46 |
| 31-90 days | 0.4% | 1 |
Days a year Foley listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.8% | 2 |
| 181-270 days | 19.8% | 49 |
| 91-180 days | 39.7% | 98 |
| 31-90 days | 29.1% | 72 |
| 1-30 days | 10.5% | 26 |
The average Foley booking lasts 4.9 nights, longest in January and shortest in May. Listings took about 25 bookings each over the year, some 6,130 in all. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Foley
Average nights per booking, by month of stay
Two-year average by calendar month.
More than three-quarters of listings in Foley accept stays of one or two nights.
Minimum stay set by Foley listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Foley, used by 44% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 44% of listings offer Flexible or Moderate terms and 51% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Foley listings, from most to least flexible
Share of listings by the policy they use
Nearly all Foley listings charge a cleaning fee. The typical fee is about $175. Spread over the average stay of 4.9 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
Top earners
The top-grossing Airbnb in Foley, a four-bedroom home, took in $119,000 over the past year, about 4.2 times the city's average of $28,200.
~ Fairytale Cottage • Downtown Foley ~ Entire home · 4 bedrooms Rated 5.00
A Taste of Paradise Entire home · 4 bedrooms Rated 4.98
Bama beach bungalow
Hot tub mini golf arcade games Entire home · 4 bedrooms Rated 4.91
Quiet Retreat w/ Screened Pool! Entire home · 4 bedrooms Rated 4.57
OWA Parks & Resort Gulf Shores Beach Entire home · 4 bedrooms Rated 4.93
Close to OWA, Beach, Wharf, Airport, Pet Friendly! Entire home · 4 bedrooms Rated 4.96 Evolve is the top-grossing host in Foley, with $186,000 in bookings across 7 listings over the past year. Together, the ten top-grossing hosts run 16% of the market's 247 listings. Per listing, a smaller operator earns more: Daniel grossed $49,700 per listing, 87% more than Evolve's $26,500.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Evolve | 7 | $185,806 | $26,544 | 4.88/5 | |
| Justin | 10 | $184,007 | $18,401 | 4.23/5 | |
| Karin | 4 | $157,219 | $39,305 | 4.86/5 | |
| 4 | Daniel | 3 | $149,103 | $49,701 | 5.00/5 |
| 5 | Kelley | 4 | $119,739 | $29,935 | 4.82/5 |
| 6 | Donna | 3 | $119,058 | $39,686 | 4.90/5 |
| 7 | John And Ashley | 1 | $119,022 | $119,022 | 5.00/5 |
| 8 | Southern Vacation Rentals | 3 | $118,155 | $39,385 | 4.64/5 |
| 9 | Edward | 2 | $113,117 | $56,559 | 4.93/5 |
| 10 | Regina | 3 | $93,578 | $31,193 | 4.83/5 |
Only 14% of Foley listings are classed as professionally managed, though 28% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 44 km, Gulf Shores (15 km away) earned the most per listing, about 67% more than Foley. Daphne was the busiest, booked on 51% of nights against 41% in Foley.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Elberta 12 km | 43 | $20,193 | $207 | 36% |
| Gulf Shores 15 km | 5,280 | $46,939 | $422 | 39% |
| Orange Beach 16 km | 4,378 | $39,276 | $424 | 36% |
| Fairhope 22 km | 241 | $40,280 | $316 | 43% |
| Perdido Key 25 km | 163 | $44,938 | $378 | 43% |
| Daphne 34 km | 109 | $27,542 | $188 | 51% |
| Pensacola 35 km | 2,543 | $32,413 | $271 | 43% |
| Ensley 44 km | 54 | $21,779 | $183 | 42% |
See all 87 Alabama Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Foley:
FAQ
An active Foley Airbnb grossed $28,174 on average in the 12 months to September 2026, according to AirROI's tracking of 247 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,270 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Foley listings earn between $1,650 and $4,270 in a typical month, and the top tenth $6,030 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Foley were booked on 41% of available nights over the past year. That compares with 37% for the Alabama average. June is usually the busiest month.
The average booked night in Foley cost $250 before fees. Half of listings charge between $160 and $290, so bedroom count and location move the price more than the average suggests.
None of the active Foley listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Foley Airbnb grossed $28,174 in the 12 months to September 2026, 19% below the Alabama average of $34,976. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,864 a year (about $1,410 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,180 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $5,500 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Foley listing was open to book earned $107 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $171 or more.
Foley stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Foley Airbnb stay lasted 4.9 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Foley Airbnbs 4.87 out of 5 on average. Guests score check-in highest and cleanliness lowest.
Foley downtown, Lake Shelby and Bon Secour draw the most short-term rental interest in Foley. The neighborhood guide explains what brings guests to each.
AirROI counted 247 active Airbnb listings in Foley as of September 2026. The closest tracked market is Elberta, 12 km away.
In Foley, nearly all listings add a cleaning fee, and the typical fee is about $175.
Method
Figures on this page cover 247 active Airbnb listings in Foley from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.