Airbnb market data · 202612 months to September 2026
Onalaska, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Onalaska brought in $12,738 over the 12 months through September 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Onalaska Airbnb Market at a Glance
Rates and bookings both trail the Wisconsin average. Listings averaged $191 a night and were booked on 29% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, the best month, the average listing earned about three times as much as in March, the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Onalaska is the 147th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Onalaska Airbnb market See Every Onalaska ListingRevenue
How Much Do Airbnb Hosts Make in Onalaska?
Gross bookings per Onalaska listing averaged $12,738 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Onalaska listing brought in $3,290 in July, its best month, and $1,110 in March, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Onalaska's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,910+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $2,680 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,560 a month.
- Entry-level properties (bottom 25%) earn $758 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about three times what March did
Average revenue per active listing, by month, September 2025 to August 2026
Onalaska Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,623 | 42.0% | $184 | $54 | 126 days | 2.4 nights |
| Oct 2025 | $1,999 | 49.3% | $185 | $64 | 103 days | 2.4 nights |
| Nov 2025 | $1,295 | 32.9% | $184 | $43 | 67 days | 2.7 nights |
| Dec 2025 | $1,503 | 24.3% | $184 | $48 | 39 days | 3 nights |
| Jan 2026 | $1,194 | 20.0% | $181 | $39 | 32 days | 1.8 nights |
| Feb 2026 | $1,194 | 22.5% | $179 | $43 | 34 days | 1.7 nights |
| Mar 2026 | $1,114 | 18.7% | $178 | $36 | 43 days | 1.7 nights |
| Apr 2026 | $1,423 | 29.3% | $176 | $47 | 33 days | 2.3 nights |
| May 2026 | $1,907 | 30.4% | $201 | $62 | 69 days | 4.1 nights |
| Jun 2026 | $3,012 | 39.0% | $217 | $100 | 52 days | 2.8 nights |
| Jul 2026 | $3,291 | 40.3% | $210 | $106 | 54 days | 5.5 nights |
| Aug 2026 | $2,852 | 33.6% | $212 | $92 | 62 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Onalaska listing earns about $1,560 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Onalaska Profitable?
Yes, when it's run well. The average Onalaska Airbnb took in $12,738 in the 12 months to September 2026, and run by its owner at everyday costs, about $720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,240 a month.
Cleaning it yourself keeps the $780 a year guests pay in cleaning fees, for about $780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $620 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Onalaska Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,958 | $20,540 |
| Cleaning fees guests pay6% of Onalaska bookings | $780 | $1,340 |
| Gross bookings | $12,738 | $21,880 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Onalaska listings on Simplified Pricing, 3% for the rest | −$1,910 | −$3,270 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$780 | −$1,340 |
| Utilities and internetAbout 5% of bookings | −$640 | −$1,090 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$250 | −$440 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$380 | −$660 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$4,150 | −$6,990 |
| Left for housing costs, then profit | $8,588about $720 a month | $14,890about $1,240 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Onalaska Airbnb Profit
The estimate starts from Onalaska's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Onalaska home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Onalaska's Top Earners Get There
- More nights booked. The busiest quarter of Onalaska listings are booked on 44% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of $165 adds about $1,630 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $210 a night or more, against a median of $165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,200 a year.
- Open for the busy months. July brought the average listing about $3,290, against $1,110 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Onalaska listings average 4.80 stars, and 26% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,820 a month, against $1,060 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Onalaska?
Onalaska listings were booked on 29% of the nights they were open over the past year, 9 percentage points below the Wisconsin average (38%) and 12 points below the U.S. average (41%). Occupancy swings from 19% in March to 49% in October.
Across Onalaska's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 61%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
October was the busiest month in Onalaska, March the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Onalaska?
The average nightly rate in Onalaska, known as ADR (average daily rate), was $191 over the past year, about 41% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in June at about $215 and bottom out in March and April at about $175.
Across Onalaska's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $410+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $210 or more, about $45 above the median.
- Typical properties (median) charge about $165 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about 61% of the median.
June rates ran 23% above April's
Average nightly rate (ADR), by month, September 2025 to August 2026
What Is the RevPAR for Airbnb in Onalaska?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Onalaska it averaged $53 over the past year, from about $36 in March to about $106 in July.
Across Onalaska's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $86+ per open night, about twice the median.
- Strong performers (top 25%) earn $82 or more, about $35 a night above the median.
- Typical properties (median) earn about $45 per open night.
- Entry-level properties (bottom 25%) earn $23 or less, about half of the median.
July RevPAR was about three times March's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The 12-month RevPAR of $53 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Onalaska
With only 23 active listings, the monthly pattern in Onalaska is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Onalaska?
Guests book Onalaska stays 67 days ahead on average (about two months), so guests here plan well ahead. September stays are booked furthest out, about 126 days ahead, and January stays closest to arrival, about 32 days. A typical September booking is made in mid-May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 67 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Onalaska
None of the 23 active listings in Onalaska display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Onalaska.
Neighborhoods
Best Neighborhoods for Airbnb in Onalaska
AirROI's area guide picks eight Onalaska neighborhoods that draw short-term rental guests, led by Lake Onalaska, Great River State Trail and Onalaska Parks. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Onalaska | A serene destination known for its scenic views and water activities. Perfect for families and outdoor enthusiasts looking for a getaway with water sports and relaxation. | Lake Onalaska, Wildwood Park, Elk's Lodge, Hammond Park, Fishing and boating activities |
| Great River State Trail | A popular area for biking and hiking, attracting nature lovers and outdoor adventurers. Ideal for guests looking to explore the natural beauty of Wisconsin. | Great River State Trail, Riverside Park, Trailheads for biking, Scenic views of the Mississippi River |
| Onalaska Parks | Home to multiple parks and recreational areas, making it attractive for families and those seeking a peaceful environment. Parks often host community events and activities. | Onalaska Community Park, Zephyr Park, Owen Park, Parks and recreation events, Playgrounds |
| Downtown Onalaska | The urban center with local shops, dining, and a charming atmosphere. Great for guests looking to experience local culture and cuisine. | Local cafes and restaurants, Onalaska Public Library, Shops and boutiques, Onalaska Historical Museum |
| Nearby La Crosse | Just a short drive away, La Crosse offers a vibrant downtown with nightlife, dining, and cultural events. Attractive for those looking to explore the larger city. | La Crosse River State Trail, Riverwalk, Grandads Bluff, Local breweries, Festivals and events |
| Powers Bluff County Park | A beautiful park known for its scenic views, hiking trails, and summer activities, drawing visitors for nature retreats and outdoor experiences. | Hiking trails, Picnic areas, Scenic overlooks, Wildlife observation |
| Riverside Park and the Mississippi River | Visiting guests can enjoy beautiful views, picnicking, and recreational activities along the river, making it a sought-after relaxing spot. | Mississippi River views, Riverfront activities, Boat rentals, Fishing spots |
| Golf Courses | Onalaska is home to several golf courses attracting golf enthusiasts, providing an excellent option for a sporty getaway. | Coulee Golf Bowl, Onalaska Hilltop Golf Course, Golf events, Scenic landscapes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Onalaska vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 73 km, De Soto (51 km away, 32 listings) earned the most per listing, about 2.6 times as much as Onalaska. Viroqua was the busiest, booked on 51% of nights against 29% in Onalaska.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Crosse 9 km | 133 | $26,596 | $196 | 43% |
| Winona 37 km | 71 | $24,349 | $182 | 45% |
| Viroqua 47 km | 38 | $26,353 | $171 | 51% |
| De Soto 51 km | 32 | $32,870 | $240 | 45% |
| Warrens 62 km | 54 | $16,395 | $252 | 30% |
| Lansing 62 km | 58 | $18,781 | $210 | 32% |
| Lanesboro 63 km | 64 | $19,907 | $230 | 34% |
| Alma 73 km | 34 | $20,322 | $251 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Onalaska
Markets elsewhere in the United States with a similar nightly rate and occupancy to Onalaska:
- Lajas Airbnb data PR · $196/night · 28.8%
- Calabash Airbnb data NC · $200/night · 29.6%
- Jefferson Airbnb data TX · $192/night · 31.2%
- Mena Airbnb data AR · $197/night · 30.9%
- Livingston Airbnb data TX · $192/night · 31.9%
- Natchez Airbnb data MS · $207/night · 30.0%
FAQ
Onalaska Airbnb FAQ
How much do Airbnb hosts make in Onalaska?
An active Onalaska Airbnb grossed $12,738 on average in the 12 months to September 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,680 or more in a typical month.
How much can I make on Airbnb in Onalaska?
It depends most on the home's size, location and how it's run. The middle half of Onalaska listings earn between $758 and $2,680 in a typical month, and the top tenth $3,910 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Onalaska?
Listings in Onalaska were booked on 29% of available nights over the past year. That compares with 38% for the Wisconsin average. October was the busiest month.
How much does an Airbnb cost per night in Onalaska?
The average booked night in Onalaska cost $191 before fees. Half of listings charge between $100 and $210, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Onalaska?
None of the active Onalaska listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Onalaska?
Yes, when it's run well. The average Onalaska Airbnb grossed $12,738 in the 12 months to September 2026, 62% below the Wisconsin average of $33,105, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,588 a year (about $720 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,240 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Onalaska?
July paid best over the past year, at $3,290 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Onalaska?
Each night a Onalaska listing was open to book earned $53 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $86 or more.
How far in advance do guests book Airbnbs in Onalaska?
Onalaska stays were booked 67 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Onalaska?
The average Onalaska Airbnb stay lasted 3.2 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Onalaska rated?
Guests rate Onalaska Airbnbs 4.80 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Onalaska?
Lake Onalaska, Great River State Trail and Onalaska Parks draw the most short-term rental interest in Onalaska. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Onalaska?
AirROI counted 23 active Airbnb listings in Onalaska as of September 2026. The closest tracked market is La Crosse, 9 km away.
How much are Airbnb cleaning fees in Onalaska?
In Onalaska, about three-quarters of listings add a cleaning fee. The median fee is $14, but a minority of much higher fees lifts the average to $39, so the median is the better guide.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Onalaska from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.