Menasha, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Menasha, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,189 per year — at a $320 nightly rate, 41.4% occupancy, and a $123 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Menasha is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 46.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Menasha?
In Menasha, the headline Airbnb metrics are $27,189 in average annual revenue,41.4% occupancy, $320 ADR, and $123 in RevPAR, and guests book about 65 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Menasha?
Understanding the monthly revenue variations for Airbnb listings in Menasha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Menasha is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Menasha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,352+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,268 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,933 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,870, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Menasha
What Is the Monthly Airbnb Occupancy Rate in Menasha?
Maximize your bookings by understanding the Menasha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Menasha:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Menasha
What Is the Average Airbnb Nightly Rate in Menasha?
Effective short term rental pricing strategy in Menasha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Menasha typically peaks in April and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $724+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $373 or more.
- Typical properties (Median) charge around $225 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Menasha
What Is the RevPAR for Airbnb in Menasha?
RevPAR in Menasha is currently $123. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $77 RevPAR.
- Typical properties (Median) generate $101 RevPAR.
- Strong performers (Top 25%) earn $142 RevPAR.
- Best-in-class (Top 10%) achieve $234 RevPAR.
Average Monthly RevPAR Trend in Menasha
RevPAR Insights for Menasha
- The average RevPAR in Menasha is $123. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($234) and bottom 25% ($77) is $157, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Menasha benchmarks. If your RevPAR falls below the median of $101, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $142+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Menasha?
Menasha's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $6,127 per month
- Occupancy rates average 64.9%
- Daily rates average $304
Shoulder Season
- Revenue averages $3,615 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $312
Low Season (January, February, March)
- Revenue drops to average $1,782 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $305
Seasonality Insights for Menasha
- Airbnb seasonality in Menasha is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Menasha's highest earning potential, with monthly revenues climbing to $7,437, occupancy reaching 71.0%, and ADRs peaking at $371.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,425, occupancy could drop to 21.6%, and ADRs may adjust to $293.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Menasha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Menasha, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Menasha?
Low regulation and minimal registration activity in Menasha, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Menasha to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Menasha?
With a compact short-term rental market, Menasha gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Menasha | A revitalized area with modern amenities, dining options, and proximity to the waterfront. Ideal for visitors wanting to experience the local culture and events. | Menasha Historical Society, Parks along the Fox River, Local restaurants and cafes, Shopping opportunities, Art galleries |
| Menasha Utilities Park | A scenic park area that attracts outdoor enthusiasts and families alike, offering recreational activities and beautiful views. | Fox River Trail, Playgrounds, Picnic areas, Fishing spots, Walking and biking paths |
| Little Lake Butte des Morts | A serene area near the lake that provides opportunities for water recreation and relaxation, popular with nature lovers. | Lake access, Fishing and boating, Scenic views, Parks for picnicking, Wildlife watching |
| Menasha Downtown Historic District | A charming area filled with historic buildings, unique shops, and local eateries, offering a taste of Menasha's rich history. | Historic buildings, Local shops and boutiques, Restaurants, Community events, Art installations |
| Menasha Aquatic Center | Ideal for family-friendly stays with access to swimming and recreational activities during the summer months. | Swimming pools, Water slides, Family activities, Picnic areas, Summer events |
| Colburn Park | A neighborhood park offering sports facilities and green spaces, perfect for families and sports enthusiasts. | Sports fields, Walking trails, Play areas, Picnic spots, Community activities |
| Fox Valley Metro | A broader area encompassing Menasha, known for its community events and family-friendly atmosphere, attracting visitors year-round. | Community festivals, Shopping centers, Dining options, Parks, Cultural events |
| Lake Park | A tranquil neighborhood park perfect for leisure activities, walking, and enjoying the outdoors, appealing to nature seekers. | Lakeside views, Walking trails, Fishing spots, Wildlife, Picnic areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Menasha offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Menasha?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Menasha
- The Menasha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Menasha, House properties are the most common (95.5%), reflecting the local real estate landscape.
- Houses represent a significant 95.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.5%) offer potential for unique stay experiences.
Menasha Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Menasha
- The dominant room capacity in Menasha is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 81.8% of the active Airbnb listings in Menasha, indicating a high concentration in these sizes.
- A significant 54.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Menasha.
Menasha Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Menasha
- The most common guest capacity trend in Menasha vacation rentals is listings accommodating 8+ guests (40.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Menasha STR market, accounting for 68.2% of listings.
- 72.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Menasha.
- On average, properties in Menasha are equipped to host 6.4 guests.
How Do Listings in Menasha Compare on Quality?
Listing quality in Menasha can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Menasha
- At 24.9 photos per listing on average, Menasha hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Menasha averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Menasha?
Amenity Prevalence
Amenity Insights for Menasha
- Essential amenities in Menasha that guests expect include: Free parking on premises, Wifi, Kitchen, Heating, TV, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Essentials, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Menasha: Free parking on premises, Wifi, Kitchen, Heating, TV, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Kitchen, TV, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Menasha to stay competitive.
Which Airbnb Amenities Boost Revenue in Menasha?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Menasha, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor dining area | 54.5% | $39,425 | $12,507 | 215.2% |
BBQ grill | 72.7% | $33,146 | $11,306 | 193.2% |
Outdoor furniture | 68.2% | $33,910 | $12,788 | 165.2% |
Wine glasses | 77.3% | $31,544 | $12,384 | 154.7% |
Waterfront | 36.4% | $43,325 | $17,969 | 141.1% |
Lake access | 31.8% | $44,080 | $19,307 | 128.3% |
Ceiling fan | 68.2% | $32,785 | $15,198 | 115.7% |
Patio or balcony | 63.6% | $33,111 | $16,827 | 96.8% |
Dishwasher | 63.6% | $32,811 | $17,351 | 89.1% |
Board games | 22.7% | $42,428 | $22,708 | 86.8% |
Revenue Impact Insights for Menasha
- Outdoor dining area tops the revenue impact list with a 215.2% uplift — listings with this amenity earn $39,425 vs. $12,507 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Menasha STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Menasha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMenasha Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Menasha
- The typical guest profile for Airbnb in Menasha consists of primarily domestic travelers (96%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and New Zealand (1.7%).
- Top languages spoken are English (68.2%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Menasha?
Listings in Menasha average 4.9 out of 5 overall, with about 54 reviews per active listing and 59.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Menasha
- With an overall rating of 4.9, Menasha listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 59.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Menasha Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Menasha
- The most common availability pattern in Menasha falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Menasha (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Menasha?
Average Booking Lead Time by Month
Booking Lead Time Insights for Menasha
- The overall average booking lead time for vacation rentals in Menasha is 65 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Menasha.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Menasha averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Menasha?
Guests in Menasha stay about 5.9 nights on average, generating roughly 445 reservations and 20.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Menasha
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Menasha
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (8 nights) and shorten in Oct (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Menasha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
3 listings
13.6% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
3 listings
13.6% of total
30+ Nights
10 listings
45.5% of total
Key Insights
- The most prevalent minimum stay requirement in Menasha is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.5%) caters to monthly stays (30+ nights) in Menasha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Menasha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Menasha.
Menasha Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
9.1% of total
Flexible
6 listings
27.3% of total
Moderate
4 listings
18.2% of total
Firm
9 listings
40.9% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Menasha
- The prevailing Airbnb cancellation policy trend in Menasha is Firm, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (45.5%) and stricter (45.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.9% market standard in Menasha.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Menasha.
How Much Are Airbnb Cleaning Fees in Menasha?
Cleaning fees in Menasha are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Menasha
- 77.3% of listings charge a cleaning fee, making it standard practice in Menasha. Guests expect it and factor it into their booking decisions.
- The gap between the average ($148) and median ($125) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Menasha median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Menasha Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Menashabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverfront Oasis w/ hot tub and seasonal pool
Entire Place • 5 bedrooms
Broad St Riverview Retreat, River Views, Hot tub
Entire Place • 3 bedrooms
Resort in the city
Entire Place • 4 bedrooms
Historic Doty Island Bungalow
Entire Place • 3 bedrooms
Oak St Retreat
Entire Place • 3 bedrooms
#3 Fox River Retreat #3
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Menasha?
Learn from the best! This table showcases top-performing Airbnb hosts in Menasha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ray | 3 | $124,579 | 250 | 4.92/5.0 |
| Julien | 1 | $114,837 | 12 | 5.00/5.0 |
| Kim | 1 | $52,880 | 118 | 4.96/5.0 |
| Chad | 1 | $50,224 | 19 | 5.00/5.0 |
| Erin | 1 | $47,606 | 64 | 4.78/5.0 |
| Monica | 1 | $31,162 | 329 | 4.96/5.0 |
| Adria | 1 | $30,822 | 117 | 4.81/5.0 |
| Katherine | 1 | $26,091 | 7 | 5.00/5.0 |
| Amaris | 1 | $25,974 | 19 | 4.89/5.0 |
| Rachel | 1 | $21,626 | 9 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Menasha.
Who Are the Airbnb Hosts in Menasha?
Menasha is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Menasha
- With 59.1% Superhosts, Menasha has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 13.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Menasha averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Menasha
These are the highest-grossing professional property management operations in Menasha, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Timothy | 2 | $4,089 | $148 | 32.5% | 4.96/5 |
| Mark | 1 | $1,967 | $197 | 23.3% | 4.89/5 |
Management Company Insights for Menasha
- The leading management company, Timothy, operates 2 listings with $4,089 in gross revenue — a useful benchmark for what scale looks like in Menasha.
- Top managers average 2 properties each, suggesting professional management in Menasha still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 13.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Menasha's Airbnb Market Compare to Nearby Cities?
How does the Menasha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Monona, Menasha has 8 percentage points lower occupancy and about $343 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,988 | $808.21 | 42% |
| Town of Wilson | 16 | $6,510 | $636.24 | 43% |
| Monona | 29 | $6,340 | $662.99 | 49% |
| Town of Baraboo | 10 | $6,038 | $416.12 | 49% |
| Town of Osceola | 10 | $5,495 | $447.78 | 42% |
| Town of Jacksonport | 13 | $5,313 | $523.44 | 41% |
| Suamico | 13 | $5,115 | $494.76 | 44% |
| Town of Nasewaupee | 32 | $5,065 | $433.42 | 45% |
| Rowleys Bay | 18 | $5,011 | $429.16 | 49% |
| Town of Marion | 47 | $4,988 | $383.22 | 42% |
Frequently Asked Questions About Airbnb in Menasha
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Menasha.
How much do Airbnb hosts make in Menasha?
Menasha hosts earn about $27,189 per year on average, with an average nightly rate of $320 and RevPAR of $123. Those figures describe the typical revenue environment for active listings in Menasha, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Menasha market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Menasha?
The average Airbnb occupancy rate in Menasha is 41.4%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Menasha?
Listings in Menasha average $320 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Menasha?
Menasha currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Menasha?
AirROI currently classifies the short-term rental regulation level in Menasha as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Menasha?
RevPAR in Menasha is about $123. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Menasha?
At 41.4% occupancy, Menasha can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,189, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Menasha?
The average booking lead time in Menasha is about 65 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Menasha?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Menasha include Downtown Menasha, Menasha Utilities Park, Little Lake Butte des Morts. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Menasha?
entire_home listings make up 95.5% of the active supply in Menasha. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Menasha compare to nearby Airbnb markets?
Among neighboring markets, Town of Newton posts $83,857 in average annual revenue with 42.1% occupancy, compared to Menasha's $27,189 and 41.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Menasha?
The average Airbnb stay length in Menasha is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Menasha?
Airbnb listings in Menasha average 4.9 out of 5 overall. About 59.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Menasha?
Outdoor dining area and BBQ grill are among the strongest revenue-linked amenities in Menasha. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Menasha?
Yes. About 77.3% of active Airbnb listings in Menasha charge a cleaning fee, and the average fee is $148. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Menasha?
A 59.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.