Airbnb market data · 202612 months to April 2026
Town of Long Lake, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Long Lake brought in $12,885 over the 12 months through April 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Long Lake run through April 2026.
The short answer
Town of Long Lake Airbnb Market at a Glance
Listings averaged $231 a night and were booked on 25% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.8 times as much as in February, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Town of Long Lake is the 167th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Long Lake Airbnb market See Every Town of Long Lake ListingRevenue
How Much Do Airbnb Hosts Make in Town of Long Lake?
Gross bookings per Town of Long Lake listing averaged $12,885 over the 12 months to April 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Long Lake listing brought in $4,740 in July, its best month, and $1,260 in February, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Long Lake's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,970+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn $2,810 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,410 a month.
- Entry-level properties (bottom 25%) earn $624 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.8 times what February did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Town of Long Lake Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $2,552 | 26.8% | $318 | $82 | 76 days | 3.6 nights |
| Jun 2025 | $4,137 | 35.0% | $340 | $138 | 96 days | 4 nights |
| Jul 2025 | $4,742 | 43.5% | $334 | $153 | 121 days | 6.6 nights |
| Aug 2025 | $2,615 | 34.6% | $325 | $84 | 98 days | 3.2 nights |
| Sep 2025 | $1,786 | 25.6% | $309 | $60 | 103 days | 3.2 nights |
| Oct 2025 | $1,580 | 19.4% | $316 | $51 | 49 days | 3.4 nights |
| Nov 2025 | $1,330 | 25.8% | $315 | $44 | 41 days | 3.9 nights |
| Dec 2025 | $2,603 | 38.7% | $228 | $84 | 25 days | 2.5 nights |
| Jan 2026 | $1,705 | 28.0% | $226 | $55 | 30 days | 2.7 nights |
| Feb 2026 | $1,256 | 25.9% | $220 | $45 | 47 days | 3.1 nights |
| Mar 2026 | $1,269 | 21.3% | $220 | $41 | 10 days | 2 nights |
| Apr 2026* | $782 | 16.7% | $223 | $26 | 44 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Town of Long Lake market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Town of Long Lake Profitable?
Yes, when it's run well. The average Town of Long Lake Airbnb took in $12,885 in the 12 months to April 2026, and run by its owner at everyday costs, about $700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,420 a month.
Cleaning it yourself keeps the $1,290 a year guests pay in cleaning fees, for about $810 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $610 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Long Lake Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,595 | $23,150 |
| Cleaning fees guests pay10% of Town of Long Lake bookings | $1,290 | $2,570 |
| Gross bookings | $12,885 | $25,720 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Town of Long Lake listings on Simplified Pricing, 3% for the rest | −$1,680 | −$3,340 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,290 | −$2,570 |
| Utilities and internetAbout 5% of bookings | −$640 | −$1,290 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$260 | −$510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$390 | −$770 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$4,450 | −$8,670 |
| Left for housing costs, then profit | $8,435about $700 a month | $17,050about $1,420 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Long Lake Airbnb Profit
The estimate starts from Town of Long Lake's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Long Lake home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Long Lake's Top Earners Get There
- More nights booked. The busiest quarter of Town of Long Lake listings are booked on 32% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of $230 adds about $2,290 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $325 a night or more, against a median of $230. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,160 a year.
- Open for the busy months. July brought the average listing about $4,740, against $1,260 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Long Lake listings average 4.94 stars, and 25% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,140 a month, against $1,070 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Long Lake?
Town of Long Lake listings were booked on 25% of the nights they were open over the past year, 13 percentage points below the Wisconsin average (38%) and 16 points below the U.S. average (41%). Occupancy climbs to 43% in July and falls to 19% in October.
Across Town of Long Lake's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 78%+ of open nights, 59 points above the median.
- Strong performers (top 25%) fill 32% or more, roughly two nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
July was the busiest month in Town of Long Lake, October the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Long Lake?
The average nightly rate in Town of Long Lake, known as ADR (average daily rate), was $231 over the past year, about 29% below the Wisconsin and U.S. averages ($325 and $320). Rates swing with the seasons, from about $220 in February and March to about $340 in June and July.
Across Town of Long Lake's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $625+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge $325 or more, about $95 above the median.
- Typical properties (median) charge about $230 a night.
- Entry-level properties (bottom 25%) charge $160 or less, about 71% of the median.
June rates ran 55% above March's
Average nightly rate (ADR), by month
Dashed: April data incomplete. The 12-month ADR of $231 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Town of Long Lake?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Long Lake it averaged $56 over the past year, from about $41 in March to about $153 in July.
Across Town of Long Lake's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $105+ per open night, about twice the median.
- Strong performers (top 25%) earn $62 or more, about $12 a night above the median.
- Typical properties (median) earn about $50 per open night.
- Entry-level properties (bottom 25%) earn $31 or less, about 61% of the median.
July RevPAR was about 3.7 times March's
Revenue per open night (RevPAR), by month
Dashed: April data incomplete. The 12-month RevPAR of $56 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Town of Long Lake
With only 20 active listings, the monthly pattern in Town of Long Lake is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Town of Long Lake?
Guests book Town of Long Lake stays 87 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 121 days ahead, and March stays closest to arrival, about 10 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 87 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Long Lake
None of the 20 active listings in Town of Long Lake display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Long Lake.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Long Lake
AirROI's area guide picks eight Town of Long Lake neighborhoods that draw short-term rental guests, led by Long Lake, Minocqua and Mercer. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Long Lake | A beautiful spot for summertime activities such as swimming, fishing, and boating. The serene environment and natural landscapes attract visitors looking for a relaxing getaway. | Long Lake County Park, Manitowish Waters, Northwoods Wildlife Center, Kakagon Sloughs, Crystal Lake, Fishing and Boating opportunities |
| Minocqua | Known for its resorts and tourist activities, this area offers plenty of shopping, dining, and family-friendly attractions, making it a popular destination year-round. | Minocqua Winter Park, Wildwood Zoo, Lake Minocqua, Shopping at Minocqua's downtown stores, Water sports, Fishing excursions |
| Mercer | A quaint town known for its outdoor recreation opportunities, including hiking and snowmobiling, drawing visitors year-round for nature experiences and community events. | Pike Lake, Pat's Landing, Mercer Pub & Grill, Snowmobile Trails, Cathy's Lake |
| Woodruff | A charming community with easy access to outdoor activities, popular among tourists who enjoy peace and nature, making it ideal for cozy Airbnb rentals. | Wildwood Park, Butternut Lake, Fishing amenities, Dining options, Biking trails |
| Lake Tomahawk | A small community next to a pristine lake, attracting fishers and outdoor enthusiasts looking for beautiful lake views and recreational opportunities. | Lake Tomahawk, Tomahawk Lake, Recreational trails, Fishing spots, Dine at local restaurants |
| Boulder Junction | A picturesque area known for its extensive bike trails and beautiful lakes, attracting nature lovers and outdoor enthusiasts throughout the summer and fall. | Boulder Junction Bike Trails, Birds of Prey Nature Center, Fishing and lakes, Local shops and dining |
| Presque Isle | A quiet and scenic village known for its stunning landscapes and natural beauty, ideal for couples and families looking for a peaceful retreat. | Presque Isle Lake, Paddleboarding and kayaking, Hiking trails, Nature walks, Local artisan shops |
| Star Lake | An idyllic community that offers a peaceful retreat with beautiful lakefront properties, perfect for those wanting to escape the hustle and bustle. | Star Lake, Hiking trails, Fishing spots, Charming local restaurants, Nature photography opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Long Lake vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 53 km, Town of Round Lake (36 km away, 34 listings) earned the most per listing, about 2.5 times as much as Town of Long Lake. Hayward was the busiest, booked on 42% of nights against 25% in Town of Long Lake.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Bass Lake 36 km | 37 | $25,820 | $358 | 31% |
| Town of Round Lake 36 km | 34 | $32,469 | $332 | 37% |
| Birchwood 36 km | 35 | $28,828 | $369 | 33% |
| Hayward 40 km | 88 | $31,852 | $330 | 42% |
| Town of Spider Lake 42 km | 30 | $25,916 | $273 | 35% |
| Town of Sand Lake 44 km | 36 | $29,974 | $334 | 32% |
| Town of Lenroot 49 km | 47 | $24,595 | $235 | 35% |
| Phillips 53 km | 32 | $13,149 | $176 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Long Lake
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Long Lake:
- Williamsburg Airbnb data VA · $236/night · 25.5%
- Mount Ida Airbnb data AR · $239/night · 25.8%
- Pottsboro Airbnb data TX · $255/night · 25.7%
- Heber Springs Airbnb data AR · $244/night · 27.8%
- Navajo County Airbnb data AZ · $246/night · 28.4%
- Fulton Airbnb data TX · $226/night · 29.8%
FAQ
Town of Long Lake Airbnb FAQ
How much do Airbnb hosts make in Town of Long Lake?
An active Town of Long Lake Airbnb grossed $12,885 on average in the 12 months to April 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,810 or more in a typical month.
How much can I make on Airbnb in Town of Long Lake?
It depends most on the home's size, location and how it's run. The middle half of Town of Long Lake listings earn between $624 and $2,810 in a typical month, and the top tenth $4,970 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Long Lake?
Listings in Town of Long Lake were booked on 25% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Long Lake?
The average booked night in Town of Long Lake cost $231 before fees. Half of listings charge between $160 and $325, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Long Lake?
None of the active Town of Long Lake listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Long Lake?
Yes, when it's run well. The average Town of Long Lake Airbnb grossed $12,885 in the 12 months to April 2026, 61% below the Wisconsin average of $33,105, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,435 a year (about $700 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,420 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Town of Long Lake?
July paid best over the past year, at $4,740 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Long Lake?
Each night a Town of Long Lake listing was open to book earned $56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $105 or more.
How far in advance do guests book Airbnbs in Town of Long Lake?
Town of Long Lake stays were booked 87 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Town of Long Lake?
The average Town of Long Lake Airbnb stay lasted 3.6 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Town of Long Lake rated?
Guests rate Town of Long Lake Airbnbs 4.94 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Long Lake?
Long Lake, Minocqua and Mercer draw the most short-term rental interest in Town of Long Lake. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Long Lake?
AirROI counted 20 active Airbnb listings in Town of Long Lake as of April 2026. The closest tracked market is Town of Bass Lake, 36 km away.
How much are Airbnb cleaning fees in Town of Long Lake?
In Town of Long Lake, about eight in ten listings add a cleaning fee, and the typical fee is about $93.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Town of Long Lake from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.